Whether you love making music, crafts, innovative products, clothing, writing books or developing technology I want to give you hope that you can make your dreams a realistic life changing business.
You may not realize how easy it is to sell your creative designs on the Internet and become an ecommerce entrepreneur. People are doing it every day. In recent years the Internet has exploded with web sites that allow you to list single items for sale or even populate your own branded web stores for as little as .20 cents per item or just $20 per month for a 150 product web store.
All you need to make your dreams become a reality is to believe in yourself and do a little research into your options. Here on A.V.A Live Radio, I’m going to be giving you help in understanding how it all works, what resources are freely available to you and the tools you need to successfully sell and market your products online from anywhere you are in the world. Be sure to subscribe to us on our web site so you won’t miss my helpful articles, morning shows and interviews on this topic and so much more. Our goal is to educate you and help you achieve your dreams.
I just wanted to remind you that the new web site for www.AvALiveRadio.com has just launched this week and I’m encouraging all of you to check that you are still subscribed by going to the new page in your browser window and entering your email address in the subscribe box in the right hand side navigation of the home page.
As our domain AvALiveRadio.com is no longer going to be located on the wordpress server, you will not be receiving any of our freshest posts without making sure you are subscribed.
Today’s Topic:
Good morning AvA live radio fans, this is Jacqueline Jax your host here on this beautiful south Florida morning. Its Fashion Friday so I’m going to send you into a fabulous weekend with some fashion food for thought. This is the very first episode of a series I’m doing here on A.V.A Live Radio designated to educate you and offer you insights into the many facates of the Fashion industry. Each Friday I’ll be focusing on hot topics such as Fashion Design, industry news, fashion blogging, merchandising, photography, marketing and advertising.
Today’s Topic:
Join radio host and journalist Jacqueline Jax as she breaks down the roll of the fashion blogger in today’s high pace industry and how instagram has threatened their existence. Learn how they are struggling to improve their content and adapting to the new fashion internet landscape. The question is… Will instagram crush the fashion blogs of tomorrow? Continue reading {Podcast} How Instagram is Changing The Roll of Fashion Bloggers at NYFW→
Today’s Show:
With so many demands on your time to run your business and so little time, it’s very important that you make the best use of those hours you could be loosing on social media. Social media is fun but if your using it to market a product and drive traffic to your blog or web site then the big question is- Which one do I use and how much time should I be giving it before I see results?
Spend 15 minutes of your morning with me to think about how your spending your social media time and discover where you could be getting better results. I’ll also be including information on how to use stats to see where your traffic is coming from, which social media profiles I get the most traffic from and why, and what types of posts work best for social media platforms like facebook, Twitter, LinkedIn, google and Instagram.
Today’s Show:
{Podcast}10 Pro Tips to Get More Followers on Instagram
Every week my assistant and I sit down with some of our favorite Instagrammers to chat about the art and marvel in their mobile photography efforts. We take a look at their editing process, their favorite apps, and overall how Instagram has altered our approach to photography in general.
In my review, I couldn’t help but compose a list of tips from these true Instagram masters who have collectively amassed over 2 million followers.
Today’s Topic:
{Podcast} 10 Exciting New Ways to Engage Your Fans on Facebook
Even the best facebook content managers run out of post-spiration, occasionally. With new posts firing off every minute of the day, keeping people engaged on your page can be a challenge. I’ve posted all kinds of posts from images to video to news links and personal comments but in my experience there are specific posts that produce much higher engagement results.
Here are the 10 types of posts that in my experience consistently produce higher levels of engagement.
Despite Instagram’s rise in popularity and Facebook’s continued dominance, Twitter remains a useful tool for brands, bloggers, musicians and of course personal users seeking information. For the savvy entrepreneur, twitter is an excellent way to network with brands, potential clients and new music fans. You can promote blog posts; keeping up on current trends, world news and pop culture, even discover inspiration for future blog posts.
Back by huge request, Jacqueline Jax is back with a live feed of her most popular shows including Hot Topic Tuesday, Branding and Marketing Tips for Success and Fast Track To Music Marketing.
Be sure to tune in with her live each week day morning at 10am est to start your day out right. Grab a cup of coffee, listen in from your phone or computer and tweet your questions @JacquelineJax . If you miss the live show, catch the episodes on the replay or grab them on iTunes to listen in later.
Listen in Now:
Current Internet Podcasts at Blog Talk Radio with AVA LIVE RADIO on BlogTalkRadio
The importance of using the right image on your website and across all social media platforms. Including how to select the right image, size, what should be on your banner or header, and where your images need to be.
Click on image for more articles by Jacqueline Jax
Have you often wondered if pay per click would work for you? In order to feed my curiosity I took a poll by asking a bunch of our community members in different businesses what they thought of pay per click advertising. Their insights were very helpful and illuminating.
Are you ready to swim with the sharks? This video should get you motivated. Listen to the stories of Entrepreneurs who have a dream and are willing to go all in for success. It’s the American Dream and it’s free to anyone with a great idea and who is willing to do anything it takes to get the product on the table.
Watch video & read my 5 lessons learned from Shark Tank
I interview artists and entrepreneurs weekly for the station and am amazed at how many people spend so little time on their interviews. I’ll start by sending them about 10 questions to help them create a story about themselves and their work and am often disappointed in the responses. Although entrepreneurs typically have a lot of interview savvy, giving up lots of personal stories and playful accounts about how they interact with their business and the people in it, Artists take the longest to respond and often hold back every aspect of what makes them interesting to the readers. Amazing to me, since entertainers should be able to entertain. Today’s music artist seems guarded and scared of revealing those wonderful frailties that make their stories so unique, interesting and relatable. Continue reading {Secrets of Success} Digging Deep For Interviews→
Question: In today’s world of hurdles, how do you keep the artist inside alive and inspired?
Inspiration is a fickle mistress. When she’s with you, all is good in the world. But when she disappears it can be frustrating and even scary at times. As a working artist, I have found myself uninspired many times. But when it prevents me from getting important things done, it can be a real issue. Over the years I’ve learned that it’s very important to know myself and discover what motivates me so I can keep my creative juices flowing.
In speaking with many successful entrepreneurs concerning how they conquered their greatest challenges and fulfilled their dreams, there is one thing that they all have in common. This common characteristic is more of a personality trait than a skill. It is something that can be learned and can be easy practiced every single day. The one thing that they all have is FAITH.
Faith can be a fairly abstract concept for some people to wrap their heads around because it’s so easily lost. There will be days when you wake up with faith and one thing happens two hours later that derails your faith in yourself sending you spiraling into negativity. It’s a concept that’s fragile because the human mind is powerful and susceptible to outside influences.
Did you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversation and daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers. – JAX
Think about what benefits your Brand How do we improve passion behind our brand: Avoiding a break in the chain.
The passion of the company founders for their brand is typically transferred to their employees and thus the customer. This energy must be transferred daily through each persons actions and constancy. But with that said, if any person in that company chain isn’t carrying the energy forward, that will cause a break in the chain. I will go through more on this in later discussions, but first here are 3 initial steps to building a stronger brand awareness.
Changes to facebook that will effect your reach and traffic:
Typically it’s a common practice to post different times per day on facebook so that you can increase the amount of people seeing your postings, but recently I discovered an article that facebook is making changes to the way that a post is being seen. Business pages are going to have to purchase adds in order to be seen by more than 1-6% of their followers in the news feed. Not fair perhaps, however it goes without saying that it is their prerogative to do so. I have always said that it’s best to build up our own mailing list, work directly from your own web site and never rely on only 1 form of social media for traffic. It’s best to remember that you don’t own those social media pages that you signup for and they can change the rules at any time. This article just adds fuel to the fire. Facebook is making moves and changes in one way to filter to much spam and reposting, but in another to make money. You should be aware of the changes in the game and adjust your strategy accordingly.
A better plan for using Social Media to market your products
Want to hear about a better plan for marketing your goods? Let me walk you through my Sunday morning research as a guide line for a longer lasting marketing strategy. Learn more about the different social media platforms and why they may be a perfect fit for your business marketing plan.
Start with your own web site:
You own your web site and all the content on it so doesn’t it make more sense to focus on improving the content on your own web pages first? Listen to my latest show where I talked with web design specialist and SEO adviser Hector Torres from Idealocity.com about creating better SEO friendly content and how to tag your content so the search engines can recognize it. Listen to the show and read the notes: https://avaliveradio.wordpress.com/2014/04/10/secrets-of-success-advantages-to-a-wordpress-website-seo-tips-getting-views/
Discover which social media platforms are best for your business.
Not all platforms are equal and not all will get your products in front of the right group of people. Some are heavier with female buying traffic, some are just for building better brand awareness and others are great to let people know more about the face behind the brand. It’s best to identify what you want to accomplish and then start using the right social media platform to achieve your goal.
Although you may think it’s old hat, a good old mailing list still works miracles at getting your message and offers directly to your customers. Use Mailchimp or an opt in subscription signup on your blog to collect those emails and stay in touch with those who want to hear from you. Keep your content fresh, updated and in motion. Make sure you are always competitive in price and offering incentives for people to visit often, don’t spam your followers but set up a consistent weekly schedule they can count on with fresh daily content on your web pages. If you want to compare the top 3 mailing list providers, I linked an article for you below.
I certainly hope that my research this morning helped you to get up to speed on the social media platforms and how to use them. There are more great articles linked for you below. I really hope you will subscribe to the web site today so you can join me again as I continue to share what I learn with you every Sunday morning and of coarse with my featured interviews during the week right here on AVA LIVE RADIO. – Jacqueline Jax
More Info to help you:
How To Market Your Brand Effectively Part 1:
Join host Jacqueline Jax as she sits down with WordPress Website Design expert Hector Torres (www.idealocity.com) about the advantages of having a wordpress web site. Topics will also include SEO Tips of the trade for the best results, the most important things to have on your web pages, and how to get more views. If you want or have your own website, product page or blog, you don’t want to miss this show.
Some of the topics that will be discussed are:
Why do we recommend using WordPress for a website?
Easy to use for novice users.
What’s the difference between using self hosted wordpress.org and fully hosted wordpress.com? Experiment with wordpress.com with a limited web page that works terrific for bloggers but is limited when trying to sell products or using adwords. For a more advanced web site with additional features defiantly go with a self hosted web building styles: like sample: http://www.idealocity.com/recent-work/
Is WordPress just for blogging or can it be used for selling products and services? No it can be used by anyone.
What is SEO?
Search Engine Optimization success is all about content. Be sure to keep things fresh and think about key things like tagging, tiles and content.
Tips:
1) Always use an H1 tag heading and subheadings somewhere inside your post to allow the search engines to identify your topics. Make sure to use them in order. (Heading 1, 2, 3..)
2) Use hyperlinks to other pages and posts related to your content. Never use (click here) instead type out the page title so the key words will help you to get better traction.
3) Add images to enhance your SEO listings. Make sure to use the ALT tag to describe your image. Be very descriptive including the key words only. You do not need to include unimportant words in the title like: the, and, with..
What are some important things to place on your pages and posts to improve your content and SEO? It’s important to create content that aligns with your topic. Identify your sub-niche and stick to it. Don’t diversify to much without adding menu or categories items to your web site frame. It’s very important to be organized with your content.
What are the differences between on-page SEO and off-page SEO?
Music industry professionals are loving the use of electronic press kits to not only see the full scope of an artists brand, presentation and fan response but to also to keep their offices clutter free. If you want to get serious about your music, add an electronic press kit to your promo plan. First impressions are everything when trying to get the attention of the music industry so make sure your press kit blows them away.
What to include:
A great press kit should include, your photos, music, story and fan demographics.
Where should you send it:
Press kits should be sent to labels, radio, online magazines, news papers, managers, venues and everyone else you want to get coverage from or do business with.
Who has the best deal?
I have shopped around for great deals on press kits for you and would recommend you check out Reverbnation. At only $5.95 for unlimited distribution, the tools and price for what they offer is unbeatable.
How easy is it to set up?
All you have to do is set up a free reverbnation page for your music or band and your account will ask you if you would like to automatically upgrade your account by adding options like: press kits, a music app, newsletters, distribution, etc. All you have to do is opt in for the press kit which you can cancel at any time should you feel your not using it or still not ready.
What are the advantages of the RPK (Reverbnation Press Kit)
As a bonus, you can opt in for opportunities to gain exposure for your music through Reverbnation and they will email you opportunities to submit your press kit to. I also like the way they automatically include all your goodies in very few clicks.
When do I need to get one?
You should get a press kit after your music is at its best, its available for sale, and you have built a strong and engaged fan base.
I have a great time with facebook because it’s so interactive. I’m on it daily and have experimented with a ton of fun ideas for posting. One of the things you have written in often about is what to post on your pages and although my book is coming out shortly filled with tons of ideas, I wanted to share a few with you today to get you started. – JAX Want to discuss some ideas with me in person? Signup for my next webinar coming up : (avaliveradio.wordpress.com/fast-track-webinar)
Monday: Marketing Tip of the Day: Caption Contest Get your facebook friends thinking by putting up a photo on your page and letting them add their own caption. Offer a prize for the best caption. If you promoting music, then use a picture that goes with your song and offer a free download for the best caption. If your promoting a product, try a picture of you using or engaging with the product in some way to get an even more positive branding opportunity. Tag me in your contest so I can join in. @JacquelineJax @AVALIVERADIO
Tuesday: Marketing Tip of the Day: Think Outside of the Box What’s the world talking about? We want our posts to be appropriate, professional, and interesting, but that doesn’t mean you have to confine every post to real estate tips, community events, and home improvement ideas. Sometimes, it’s good to take a second to think outside of the box of what you could post.One good way to do this is to sit down and think, “What is the world talking about?”
Meet another outside of the box thinker and listen to the story of How @Instacanvas went viral? My interview with Game Changer Interview CEO Matt Munson http://wp.me/p1Fv4O-Rq
Wednesday: Marketing Tip of the Day- Record a Video for facebook
Looking for a fresh idea for your facebook wall? People love videos — especially short videos that help answer a question. Remember: there are things you do without thinking that other people are struggling with. They need your help!
For more great tips…. https://avaliveradio.wordpress.com/category/secrets-of-success/
Thursday: Marketing Tip of the Day: Like Comment To Win Contest
I have a lot of fun with contests on my page. One of my favorites is to give a lyric hint of my upcoming cover song release and let people guess it for a prize. Other ideas that would drive traffic are – Like & Comment to Win . Since you’re giving away free gifts, why not make the best of it? To make your page look even more popular, you can organize a “Like & Comment to Win” contest. Basically, fans can both like & comment on the post to double their chances of winning. Be creative and just have fun with it.
Friday: Marketing Tip of the day:Become a Weekend Explorer No matter what your doing, you can find something interesting in your surroundings to share. Take a picture, share a story, create a comment based on something that just happened. Today and through the weekend allow people to interact with you by sharing one piece of your day via a photo or comment. You’ll become a weekend adventurer just by taking a better look at the world around you and realizing that it’s interesting for people to see the world you live in if only for a short time. Tag AVA LIVE Radio in your weekend adventurer posts so we can join in your conversation.
If you haven’t been keeping up with us on facebook.com/AvALiveRadio maybe it’s time you joined the page. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers. Here are last weeks tips! – JAX
Monday: Marketing Tip of the day:Get to Know Your Web Stats
Today’s a great day to review your stats. I never go a week without taking a look at how I’m doing. On my blogs, I have daily, monthly, weekly and yearly comparable stats showing me details like overall growth, traffic and what topics people liked the best. I even get to see what countries I’m being seen in. Stats are so important on facebook and your web pages because they help you get to know your readers and give you specific insight into how your doing. If you get good at reading your stats, they can also give you direction into what kinds of topics and media are performing the best. It’s all about what your readers want to see from you and keeping them happy is very important to your growth.
Tuesday: Marketing Tip of the Day: Don’t Procrastinate!! Procrastinating about your dreams won’t make them go away. Neither will it make them happen. Don’t worry about making wrong decisions. Instead, worry about making no decision at all. Take time out to meditate on what you really want. Once a clear decision is made, the universe energies will immediately support your decision and doors will open guiding you with ways to reach your goal.
Wednesday: Marketing Tip of the Day- Get to know your most active users.
Give them Facebook-only special offers, showcase the one person furthest away, chose a fan of the month, tag specific people just to wish them happy birthday or say hello.
For more great tips…. https://avaliveradio.wordpress.com/category/secrets-of-success/
Thursday: Marketing Tip of the Day: A little love goes a long way
Don’t hide your love away, like the old Beatles song goes. Let ’em know you care! Make it a priority to make your customers’ day. Learn their names, their kids names, or about their dog. Invest in your relationship. Personalized emails and phone calls to see if they need anything will speak volumes – your clients will feel more like family, and it’ll give them something to talk about! Soon enough, word on the street will be that you’re the only one for them. (Manta.com)
Friday: Marketing Tip of the Day: Give back to your followers today.
Say hello and see what’s up in their lives for the weekend ahead?you may just learn that connecting is easier than you thought. You may also like… 10 Tips for building a fab facebook page https://avaliveradio.wordpress.com/2012/12/03/10-tips-for-building-a-fab-facebook-page-2/
For more help and guidance, subscribe to our web site today and ask your questions:
YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ
Are you wanting to start a blog?
Do you have a blog and crave to make it better?
I’ve been blogging for years now and I speak from experience when I tell you that there is never a time when I don’t strive to make my blogs better. To really gain traction among all the thousands of bloggers out there, you have to create with a passion and always look for ways to improve. Here are some of my favorite link to help you create better blogs while still leaving you time to write with a passion. – JAX
1. Top 10 Tips For Bloggers
Have you stopped to think how times have changed? Do you remember the days when you had to pay for any kind of online or news paper advertising? I remember reading an article in the New York Times in 2010 discussing the Internet’s phenomenon and the rise of amateur online bloggers in the media. In fact, Magazines, Designer, PR firms and traditional media are giving noted respect to top bloggers with invites to all the hottest events, free goodies and even hefty paychecks for their undivided attention. Even radio stations had to become Internet savvy with world wide online streams of their programming. And now hear I am, sitting at my desk overlooking the city with a cup of tea sharing my latest research with you in an era of “new media.” The Internet has changed the way we communicate and share information with each other. This change has created a new generation of highly intelligent and demanding people who want to be entertained. So if you want to draw attention to your products, music, services or web site, you have to evolve into what I like to call a high-bred web site. This kind of web site is interactive and rich in social media formatted content. Most importantly, it’s a web site that is updated with fresh fun content often. Weather your sharing photos, daily journals, music, jokes or reporting the latest fashions a blog is the method of choice to own your page and build a following. With that said, its important for you to understand the blogging basics. Here are my top 10 Blogging tips (AvALiveRadio.com)
2. Writing Authentic Content for Your Blog, Website and Social Media Pages
I have found, the single most important concept to focus on when writing or expressing content for your blog, web site, youtube channel, or social media pages is to be “Authentic”. When you speak about something you feel passionate about, your most authentic voice comes out and that will make your posts far more interesting and effective. Here are some interesting things to keep in mind when striving to write authentic content…. (AvALiveRadio.com)
3. 10 Social Media Marketing Tips From the Pros
No Matter How Small, Special Moments Light Our Path- Although small, meaningful moments cast a brilliant light on our lives that is strong enough to light our way. Use your facebook timeline or blog as a journal to share those meaningful moments that have made your journey special and tell us why they are and how you learned from them. If your writing about them on your blog, you’ll definitely your special friends to have easy access through social media. (AvALiveRadio.com)
6. 10 Tips for Naming Your Fashion Blog
Before, during or after you may want to think about your blog name. I love this article that lays out the fundamentals. (heartifb.com)
7. The 100 Best, Most Interesting Blogs and Websites of 2013
To be the best, you must know the best. Don’t pattern yourself after someone who isn’t successful. So who’s the best you ask? I have a great list for you to check out. (dailytekk.com)
8. Is Your Business Guilty of Making These Blogging Mistakes?I’m always reading about what to do but rarely reading about what mistakes people make all the time. This article is a must read if you have a business blog. Hello reality!! (mashable.com)
Q: Benni Chawes – Website: http://www.chawes.net
I just listen to you on youtube “Choosing a Successful Brand Name”. Thanks a lot for sharing your wisdom!!! I’m REALLY in big doubt about my name….!!!
It’s absolutely special ‘Benni Chawes’ but gets misspelled a lot let alone mispronounced.
I’m a danish singer/piano player. I do jazz/soul/pop idiom (www.chawes.net) and have been using that (birth) name for 8+ years now. I think I’m cutting of potential fans – or at least not getting out there as much as I could with that name. And that’s a shame – I LOOOOVE performing and sharing my music with them. When ever I perform world wide in all modesty people really love what I’m doing 🙂
I also incorporate my vocal instruments into the show. With my voice I sound like the true guitar, drums, bass, and percussion.
I released an album (late 2006), have toured in 20+ countries, sponsored by prestigious Bang & Olufsen as the first musician ever, won awards and have opened up for Ray Charles. Can you guide me? How do I go about this? Help…!!!!! 🙂
Thanks for reading all this 😉
Bless you. Benni
A: First let me say thank you for tuning in and I’m really glad you asked this question. Our name is something we all agonize over especially when things don’t take off as quickly as anticipated. Here are a few things you should consider moving forward.
1) since this is your birth name no one can ever prevent you from using it even if they trademark it and unusual names can be great for search engine listings. If no one else has a name close to yours, then it should be pretty easy for you to command your spot in the searches and control what information represents you especially if you are able to own your domain, facebook, twitter, linkedin, and other social media versions as well.
2) because your name is unusual, you will have to work on branding it to your audience. By branding I mean saying your name allowed often via interviews, video, podcasts, sound bites, etc. Also use your name in your logo and use it on every photo you release even on Instagram to imprint it further. For instance I always say my complete name in everything that I do and I rarely shorten or abbreviate.. “Jacqueline Jax” so people now call me by my my first and last name and as a result of all this branding over a few years, I am totally commanding my own name in the searches.
3) consider buying common misspelling .coms if you think it’s being done often and redirect those .coms to your web site. Also be sure to get all social media platforms in your name as they come out even if you don’t use them now, it helps to prevent competition before hand or fake profiles from being created. I also love the fact that many social media platforms command high search rankings if you update your page often, so make sure your content is streaming to those places as well.
4) Own it! Take pride in the name you’ve chosen and embrace it. If you appreciate it for the original reasons you selected the name, your customers and followers will also. You just have to find ways to connect the name to your product. You can do that with an image, tag lines, and content. Think about it, who would have thought that Pepsi or Shakira would have been memorable, now everyone knows it and recognizes the name and the product/ persons music.
Q: Is GoogleAdwords the best way to go? Or is there something better? Amy- Ohio
A: It will vary depending upon what type of website you have, what your target market is, and what you’re selling. Some businesses have great success with AdWords. For others, Facebook or Bing have shown better financial results. As with any advertising champagne be prepared because there is always a chance that your Pay Per click campaigns won’t be profitable at all? There are just to many factors that can effect your results so a trial and error period is necessary. When I first started promoting my clothing line on the web, I used Pay-per-click and found that my advertising budget got used up quickly with no sales conversions. Sure I got some traffic but what good do that do if I didn’t see any sales. I think it’s a numbers game, if you have a viral product then perhaps pay-per-click is something that can get you to the masses but new companies and music artists should beware of the cost verses the reward here. It’s a numbers game, if you don’t have lots of dollars to spend, use them on something else that will get the word out and leave an impression. The best advice I can offer, is test it for yourself on facebook before starting a campagne. Create several approaches and place them up during the morning, afternoon and evening with an image and see what sticks. Keep track of the likes, follow through rate and comments to see what works best for your products or service. Then once you have something that tests well, use that add or formula to create more. I’m still a fan of building true relationships over time and the loyalty that comes with caring about the customers you have rather than the anonymous numbers your hoping to attract. In other words, it’s about quality customers rather than quantity.
Q: How can I get the right customers to my website ? Tim – Australia
A: Attracting customers online has a lot to do with search engines. I would suggest creating a list of keywords to aim for. Cut down the # of keywords to target your quest. When you go out and try to rank for to many keywords you get lost. I suggest to start out with 5-7 keywords that you can rank for. To do this you want to use a tool like Google Keyword Planner which is free. Jot down a few of your keywords to see what the search results are. If they are to high (meaning lots of people search for it) then the competition to get to page 1 will take a longer time (and more money) where as something that gets smaller search results (but still brings targeted traffic) can be done sooner for less money. You also need to be aware that things like this are not done overnight. You’ve got to understand who your competitors are and what they are already doing. Once you know what they do to be on page 1 you do the same but better and smarter. Also remember like I said before, even if you bring in the traffic it does not guarantee any sales. Your website now has to reach out to them and make it easy and trustworthy for a new customer to buy. Another reason I like pursuing quality relationships rather than quantity of hit. You may want to show more of who is behind the scenes of your products. Meaning put up some pictures of the actual staff, you creating or how you perfect your craft. Make it easy for customers to see the price savings so they feel your prices are great as well. Since everything has already been done in some way before, you really need to be different and also have a MAJOR social media networker. Be innovative in putting yourself out there. Your website has to speak volumes to the traffic that visits and must convey honesty, trust and that you know your industry. It must look professional and accurately convey your brands message upon first glance with a fast page loading time and clarity. Otherwise they will just go to the big brands who they already trust and those hits won’t convert into sales.
Thanks for tuning in. If you have comments or questions, ask them here and I’ll answer them on the next show. Don’t forget to subscribe and hit the “like” and “share” button if this was helpful.
Join host Jacqueline Jax as she gives you the top 10 most current social media marketing tips from the pros. Part 1 of a 3 part series airing December 17,18, & 19.
TWEET: Check out our social media tag for some specific tips on how to dominate social media #avachat and to submit your questions.
Today’s Show Notes:
#1- Research Popular Content From Your Competitors
by Ian clear fromRazor Social: If a type of content is popular with the audience of your competitors and colleagues, it stands to reason that a similar post will be popular with your audience. This isn’t about copying content, it’s about crafting content around a similar topic, but with a different slant.
For example, Jeff Bullas wrote a blog post on 7 Marketing Trends You Shouldn’t Ignore, which was very popular. He used his post as inspiration to write a post titled 7 Social Media Tool Trends You Shouldn’t Ignore … this article was also very popular.
There are a few tools that help with his research:
Social Crawlytics does an analysis of your competitor’s content and shows you how often each post is shared across each of the social networks.
SEMRush shows you what keywords bring your competitor the most traffic so you can target the same keywords in your own content.
My favorite thing to do is drive inspiration from facebook pages and instagram a that I follow and admire. If your a singer, then follow the top 5 in your genre for ideas of how you could better reach your audience with your content. Looks at their photos, statements, tags, links, time of day and how often they post.
This is a great way to get inspired when your feeling thirsty for new content ideas. You’ll get a to Of great ideas. And always follow the best and the ones who apply to what your doing.
#2- Increase Views on YouTube Using These Thumbnail Creation Tips Gideon Shalwick : It’s no secret that getting more views on YouTube can greatly help grow your business online. But with the vast majority of videos on YouTube getting mediocre results, everyone wants to know how to get more legitimate views! One of the easiest ways to get more views is to create compelling, attention-grabbing thumbnails for your videos.
The Secret to Creating Powerful YouTube Thumbnails is at your finger tips. You need to get three things right for creating powerful YouTube thumbnails.
Check Your Graphics: Start with a good headshot or closeup of your face to create a personal touch with your thumbnail, then add a colorful background—like a starburst—to grab viewers’ attention. Use attention-grabbing backgrounds.
Text: Use compelling text inside your thumbnail design to tell your viewers instantly what your video is about and why they should watch it—maybe use your video title. Make sure your text is easy to read, even at the smallest display size of your thumbnail on YouTube, and that the image is on the left and text is on the right.
X-Factor: Think about how you can inject emotion into your thumbnails. For example, the expression on the face of the person you’re using can be that of shock, amazement, disgust, enjoyment… choose an emotion that will create intrigue and get people to click on the image.
Great tips from Gideon.
#3: Limit Your Social Media Platforms John Lee Dumas from Entrepreneuronfire.com
His social media marketing tip for businesses today is to find three or four social media platforms where you can build the strongest presence that will be most beneficial for your business. With countless social media platforms available today, it’s impossible to grow a strong presence on every one. Having a mediocre presence on six or seven social media platforms is far inferior to a strong presence on three or four when it comes to your social media marketing goals. Do your research and build a strong presence on three or four platforms. His point is, Why spend time on social media platforms where your audience might be hanging out when you could be spending that time on social media platforms where you know your audience will be hanging out?
To find out if your target audience spends most of their time on one platform over another, join online groups within those platforms that focus on your industry or niche. If you find that the members are really active and engage on the topics you’re focused on in your business, there’s a good chance that a presence on that platform will benefit your business.
I personally like to use different platforms for different things. For instance my wordpress blogs are for my articles and news, then my facebook allows me to build more meaningful relationships with my followers. I use twitter to drive traffic and discover new things. Research information, etc, linkedin for business connections, Instagram @JacquelineJax to share and create images and Pinterest to share products with links for purchasing, everything is cross promoted into each other from time to time and tumblr and twitter gets it all. That’s a quick picture of my social media world for @jacquelinejax and my clothing company @blondibeachwear
A.V.A Live Radio :: WHO WE ARE
I’m Jacqueline Jax, producer and host of A.V.A Live Radio, “The Voice of the New Music Generation.” www.AvALiveRadio.com
is an indie radio station solely dedicated to helping the struggling independent artists in a new and innovative way. Our station not only provides new artists with a platform to tell their story, we get their music heard by finding just the right people to get the music in front of. From movies to management, we don’t only play the best independent artists from around the world, we are working hard behind the scenes to get their music heard by industry professionals who are already searching for movie sound tracks, indie artist tours, commercials, events, and recording contracts. In addition, A.V.A Live Radio also provides a mentoring program where artists give back to other artists, educational resources on the music industry as well as personal and business branding from industry professionals in our community to those who need help thru our Game Changers Series interviews. We are committed to staying a 100% Commercial FREE Radio station, free from censorship just like the independent artists we support.
ARTIST MENTORING PROGRAM
Something that you may not be aware of is our mentoring program that happens behind the scenes. Every artist who submits music for airplay is reviewed and evaluated by knowledgeable music industry professionals for recording quality, vocal ability and creative originality. If an artist isn’t ready to go live, we provide them with an experienced mentor to help them with guidance. The amazing people who mentor for A.V.A Live Radio are all talented artists and music industry professionals happy to give back to our music community because they believe in our vision and know how important this step is to a new artist.
A PLACE TO GROW
Artists need encouragement, knowledge, experience, and a place to grow. A place with no boundaries, no limitations, a place where they feel comfortable being themselves. As an artist myself, I have looked to surround myself with supportive people and consider myself very lucky to be a part if this amazing community that has gathered around the A.V.A. As the host of this amazing show, I have had the ability to see first hand what this station has brought to new artists over the three years we have been working towards this vision and I know that we make a difference in people’s lives and I believe that this station has the capabilities to help people all over the world on levels of education, inspiration, creativity, culture, and community. I am so excited to see you all become a part of our A.V.A Live Radio Team.
RISKS AND CHALLENGES
Producing a weekly completely uncensored independent show is not easy. With your generous donations, we have been doing it successfully for 3 solid seasons and we are currently setting a goal to triple our programming. That means we will be opening up more live show slots to interview amazing people like yourself live on syndicated radio. All we need is a donation from you. If you are interested in becoming a sponsor of our show or joining our exclusive list of creative and talented featured guests, now’s your chance to do it up in style and really make a difference!
OUR COMMUNITY
Our active community of creative people from all around the world is expanding every day but keeping all these amazing free services going takes equipment and resources. Now that we have perfected our process, it’s time to ask for your help. As this is about to be our 4th year anniversary, I’m asking for you to join me in our quest to make a difference with a small donation listed below.
This is an amazing cause and as you know we are dedicated to encouraging and supporting YOUR Dreams and Aspirations. The A.V.A is behind you all the way!!! Thank you for supporting us.
All donations are appreciated. You can choose to remain anonymous to our other members or be honored with one of our featured Sponsor gifts below. Our sponsor gifts are specially selected to feature your talent and business in the best possible way with the most exposure on our network.
SPONSOR GIFTS
$25: A 25 second “Shout Out” on our show. You can send us a message or we can read it for you on our next show. Use this “Shout Out” to announce your business, news, event or even a personal message to your friends. You can even get creative and record you own and we will play it for you on our show.
$35: Become a Music Member: For your donation you’ll receive a featured artist interview article with Q & A section posted on our web site including pictures, links to your web and social media pages, and 1 video link, 1 soundcloud link to your music, and a spotify player if your music is available. This package also includes: press package distribution. This is perfect for the music artist who wants to get their music in front of venues, management, labels, movie industry professionals, and other important industry professionals who can help take your career to the next level. One of our consultants will work with you on fine tuning your press package and once refined, we will personally present it to our huge network of industry professionals we have connected with all over the world. These people are actively seeking new talent for all kinds of projects and this is your ticket to connect with them through our program. We want to become an intricate part of your team and have designed this system to help you succeed. (See sample)
$50: Go Silver for more visibility!! : this package includes all of the previous packages plus++ :: 2- 25 second “Shout Outs” on our show to announce your business, news, event or even a personal message to your friends. You can even get creative and record you own and we will play it for you + a banner add for 3 months on our website linking back to your page + A featured artist interview article including a page on our web site with pictures, links to your web and social media pages, and 2 video links or 2 soundcloud links to your music. (See sample)
$100: Go Gold! this package includes all of the previous packages plus+++ ::4 -25 second “Shout Out” on our show to announce your business, news, event or even a personal message to your friends. You can even get creative and record you own and we will play it for you + rotating banner adds for 6 months on our website linking back to your page + a featured artist interview article including a page on our web site with pictures, links to your web and social media pages, and up to 3 video links or a soundcloud player with links to buy your music. (See sample)
$200: Go Platinum! You will receive all the items from all of our packages + in addition be listed on 4 featured episodes as an official sponsor of our show and have your banner adds on our main web site running for 12 months. We also work hard at building your social media pages with our community members and involve you in our “Links to Love” posts. (See sample: http://wp.me/p1Fv4O-1YS) Also included in this package is a live radio broadcast interview about you and a featured article about you and your business. (See samples) and (Game Changer: business sample)
These donation packaged are only good on donations received between August 1st- October 1st, 2014.
Special thanks to all the Artists for supporting our station and congratulations to Orange Avenue for being selected as our pick for this years 2014 theme song. ORANGE AVENUE : “ONE SHOT” The New A.V.A Live Radio theme song for 2014 www.facebook.com/orangeavenue
Love her or hate her, Lady G is the queen of personal branding. Personal branding is the process of expressing your unique personality through your brand to your target audience. It is also much more about who you are rather than what you offer. Today I’m sharing the top 10 things that contributes to Lady Gaga’s social media success. With over 39 millions twitter followers, she is leading the pack and you need to know what she’s doing right. With these terrific concepts and examples, you will be able to build your brand on social media like a pro.
I’ll leave you with a quote from Lady Gaga herself: “It doesn’t matter who you are, or where you come from, or how much money you’ve got in your pocket. You have your own destiny and your own life ahead of you.”
NOTE: Check out our social media tag for some specific tips on how to dominate social media #avachat www.twitter.com/avaliveradio
If you have a professional recording studio in the south Florida area, you won’t want to miss out on this awesome project A.V.A Live Radio is about to announce. This project will not only feature your studio to thousands of new artists all around the world looking to record their next big single, it will be something really fun and exciting that will surely inspire you. There’s room for everyone to participate and I don’t want to leave anyone out so please send me your info using the link below so I can get you the info..
Looking forward to speaking with you soon.
Jacqueline Jax
Host of A.V.A Live Radio
How do you make money when music is free? I’m amazed at how much music marketing has changed over the years. I still remember the days before YouTube and direct to fan marketing. Take heart my fellow artists because this is a terrific time for indie artists and there are lots of ways to generate income using a few simple tools and creative ideas. On todays show, I’m sharing one of my ideas that you can use to improve your fan engagement and sell more music online.
Want more terrific ideas and a step by step guide to building a supportive fan base and selling your music online? (Signup now for our musicians workbook: http://eepurl.com/vKMbX)
**Did you like this idea?
If you did, then be sure to get on the mailing list so you won’t miss the launch of this amazing workbook that walks you through the step by step daily routines of developing your music career and building a strong, supportive and engaged fan base.
Signup now: http://eepurl.com/vKMbX
Do you have a question for me? I’m happy to help just ask your question below or use Ask Jax link here.
I was just speaking with one of our music community members out in Canada and we were planning a strategy to help him break into the U.S Music market using internet radio like A.V.A Live Radio. Although you may not be aware there are thousands of internet radio shows bursting at the seems with online listeners seeking everything from new indie music in specific genres, to how to be a song writer, to becoming a better Mom. The topics are vastly diversified and new content is being created and consumed every hour. Many of the stations/ podcasts have thousands, or even millions of listeners and the content they create stays available online for ever mapping out it’s own piece of internet real estate.
As an artist, you want to take advantage of that open avenue that can deliver your music right into the ears of listeners within your sub-niche. Not only that, but most of the shows have web sites, like we do here at A.V.A Live Radio that will host your photo’s and buy music links for the listeners to easily find you. I talk alot about how to do this, what to look for when selecting stations and how to approach them in the A.V.A Musicians Workbook coming out this fall. Be sure to get on the mailing list so you won’t miss the launch of this amazing workbook that walks you through the step by step daily routines of developing your music career and building a strong, supportive and engaged fan base. Signup now: http://eepurl.com/vKMbX
Who is ready to plan an internet radio tour?
You should only spend time on promotional things once you have the following things in order:
1) Your music is perfect with quality recordings and at least one album released and ready to sell.
2) You have a smashing web site with your own .com for people to visit
3) You have set up at least one social media account in your band name (ie. twitter, facebook, reverbnation)
4) You have a mailing list established with a service like (wordpress or mail chimp) and the signup is front and center on your web site and all social media pages.
5) You have carefully thought out what you would like to say and how you can quickly and easily deliver your message when you are interviewed. This should include who you are as an artists, your latest news, upcoming tour, video or music release and your web site/ social media pages.
I hope I got you thinking more about internet radio and why it is an important avenue for you to consider, cultivate and add to your PR schedule. – Jacqueline Jax (Host of www.AvALiveRadio.com)
Top 10 Tips To Getting More Traffic To Your Web Site
by JacquelineJax If your on the Internet, then I’m sure you already know that it’s no easy task to getting people to visit your web site. I’m here to tell you that there is an art to attracting traffic to your web site. Now, assuming that you already have a terrific Hybrid Website to share, here are some quick tips for attracting more visitors and keeping them interested once you get them there. (if you don’t have a hybrid website, then I hope your subscribed to our blog at http://www.avaliveradio.wordpress.com because we’ll be sending more information on that to our subscribers.
1) First lets Consider Your Image – Have you ever heard the saying, a pictures worth a thousand words? Your pictures tell your story and that story is who you are and who you aspire to be. What makes people like Steven Tyler, Taylor Swift, Beyonce, Bono, Mick Jagger and Lady Gaga trend setters? They know how to put themselves out there in ways that we can relate to. I leave you with this thought. Be yourself but take a step back before releasing images- they may not paint an accurate picture of who you are and what your selling.
2) SEO Optimization – Search engines send robot “spiders” to index the content of your webpage, so be sure to take the necessary steps to prepare your webpages for optimal indexing. Get started by using keyword rich titles on every page of your web site. Next be sure to add informative and sincere text carefully describing what you are selling or presenting on your pages. (if you don’t know enough about SEO optimization, then never fear I have you covered stay tune for our future guides on building your web site right here on A.V.A Live Radio)
3) Subscribe Now buttons- make it your priority to build your company list. Be sure to place a subscribe now box on every page of your web site. You can not start a marketing campaign without potential clients to market to and it’s very important to encourage every visitor to join your list.
4) Start a twitter and facebook account in your web name and share pages from your web site with details about that page. Tell friends in your social network and email list about what’s happening on your site daily, weekly and monthly. Keeping your site current and active is key to creating a place people will want to come back to.
5) Blogging: I suggest you start a blog about something that really interests you and that also has to do with your product. You really have to think out side the box before you decide which direction to blog in but it’s a terrific way to get a dialog started with your supporters. Plus a blog format is fun and easy to update from your phone, iPad or computer. Posts can be stories, events, updates or you can take a picture and post it up with a comment about where you are. But make it fun. The more fun you have with your social media tools, the more likely people will enjoy what your doing.
6) Be genuine. Avoid the hard sell tactics of the major brands. People don’t like to be treated like dummies. Posting a comment about a product, service or music will leave a far better impression than another boring add so keep it real and your friends will keep watching.
7) Drawings & Giveaways! Who doesn’t love free stuff? If your generous with your clients, you will not only get their attention, they will definitely be talking about you. Believe me, there is no better advertising than word of mouth and this is a terrific way to build your mailing list of people who already like your products. Don’t be stingy guys, you have to spend money to make money. So be generous with your products and music. Remember, there are alot of competitive products out there. Your goal is to believe in your products and get it into the hand of your target audience.
8) Business cards- an old but necessary step. Business cards are still today’s most important thing to have if you want to drive traffic to your web site. Business cards are not only really inexpensive, they are a great way to deliver information about your product or service. You’ll need to design a high quality, exciting card with your name, product slogan, logo, web site, and contact information on it. Remember, your card is your first impression so make it a lasting one. Money is no excuse either, online sites like vista print offer super low first order prices with terrific full color card options. So go get it done.
9) Video – Video is an awesome way to advertise your products and let people get to know you as a business owner or musician. Set up a great looking YouTube channel and start creating high quality videos for your music or products. Most of our computer have built in HD cameras but if you don’t you can easily pick one up for around $70 that will do a great job. Be sure to use editing software to add that special polish to your frames and never rush to post. I have a 24 hour rule. If the video still Impresses me 24 hours after I have finished it, then it’s ok to post. If you want to learn more about cameras and editing options, there are tons of tutorials on YouTube. In fact, I’ll be sure to post some links up on the www.YouTube.com/Avaliveradio channel to help you.
10) Relax it takes time Many of you have been asking how long it takes to build up a following for your music or business. Truthfully, once you have a smashing online presence, you have to be religious about your efforts daily. Many of the people you admire have most likely been at it for at least a year and have not only given their brand alot of thought but have had their image finely tuned by a professional. Stick with it, and don’t get discouraged by a slow start. It’s all about tweeking your plan to maximize your results as you go along.
I hope my tips on “Getting more hits on your web site” were helpful. If you have questions, please be sure to leave them below.
A.V.A Live Radio :: WHO WE ARE
A.V.A LIVE RADIO 