Tag Archives: Instagram

{Podcast} Fashion Friday Starting and Marketing an Online Fashion Design Brand

 Fashion Friday Starting and Marketing an Online Fashion Design Brand

Listen in Now:
http://www.blogtalkradio.com/avaliveradio/2014/09/05/fashion-friday-starting-and-marketing-an-online-fashion-design-brand

Today’s Topic:
Good morning AvA live radio fans, this is Jacqueline Jax your host here on this beautiful south Florida morning. Its Fashion Friday so I’m going to send you into a fabulous weekend with some fashion food for thought. This is the very first episode of a series I’m doing here on A.V.A Live Radio designated to educate you and offer you insights into the many facates of the Fashion industry. Each Friday I’ll be focusing on hot topics such as Fashion Design, industry news, fashion blogging, merchandising, photography, marketing and advertising.

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{Podcast} How Instagram is Changing The Roll of Fashion Bloggers at NYFW

Instagram changes #nyfw
Instagram changes our view of fashion @ #NYFW

How Instagram is Changing The Roll of Fashion Bloggers at NYFW

Listen in Now:
http://www.blogtalkradio.com/avaliveradio/2014/09/04/how-instagram-is-changing-the-roll-of-fashion-bloggers-at-nyfw

Today’s Topic:
Join radio host and journalist Jacqueline Jax as she breaks down the roll of the fashion blogger in today’s high pace industry and how instagram has threatened their existence. Learn how they are struggling to improve their content and adapting to the new fashion internet landscape. The question is… Will instagram crush the fashion blogs of tomorrow?
Continue reading {Podcast} How Instagram is Changing The Roll of Fashion Bloggers at NYFW

{Podcast} Knowing Where To Focus Most of Your Social Media Efforts

Next Topic: Knowing Where To Focus Most of Your Social Media Efforts

Listen in now:
http://www.blogtalkradio.com/avaliveradio/2014/09/03/branding-and-marketing-tipsknowing-where-to-focus-your-social-media-efforts

Today’s Show:
With so many demands on your time to run your business and so little time, it’s very important that you make the best use of those hours you could be loosing on social media. Social media is fun but if your using it to market a product and drive traffic to your blog or web site then the big question is- Which one do I use and how much time should I be giving it before I see results?

Spend 15 minutes of your morning with me to think about how your spending your social media time and discover where you could be getting better results. I’ll also be including information on how to use stats to see where your traffic is coming from, which social media profiles I get the most traffic from and why, and what types of posts work best for social media platforms like facebook, Twitter, LinkedIn, google and Instagram.

Continue reading {Podcast} Knowing Where To Focus Most of Your Social Media Efforts

{Podcast}10 Pro Tips to Get More Followers on Instagram

Listen in live at 10 a.m est http://www.blogtalkradio.com/avaliveradio/2014/09/02/branding-and-marketing-10-pro-tips-to-get-more-followers-on-instag

Today’s Show:
{Podcast}10 Pro Tips to Get More Followers on Instagram
Every week my assistant and I sit down with some of our favorite Instagrammers to chat about the art and marvel in their mobile photography efforts. We take a look at their editing process, their favorite apps, and overall how Instagram has altered our approach to photography in general.

In my review, I couldn’t help but compose a list of tips from these true Instagram masters who have collectively amassed over 2 million followers.

Continue reading {Podcast}10 Pro Tips to Get More Followers on Instagram

Secrets of Success:: Changes To Facebook and Social Media That Will Effect Your Traffic

 

AVA_Facebook_Jacqueline_JaxChanges to facebook that will effect your reach and traffic:

Typically it’s a common practice to post different times per day on facebook so that you can increase the amount of people seeing your postings, but recently I discovered an article that facebook is making changes to the way that a post is being seen. Business pages are going to have to purchase adds in order to be seen by more than 1-6% of their followers in the news feed. Not fair perhaps, however it goes without saying that it is their prerogative to do so. I have always said that it’s best to build up our own mailing list, work directly from your own web site and never rely on only 1 form of social media for traffic. It’s best to remember that you don’t own those social media pages that you signup for and they can change the rules at any time. This article just adds fuel to the fire.  Facebook is making moves and changes in one way to filter to much spam and reposting, but in another to make money. You should be aware of the changes in the game and adjust your strategy accordingly.

A better plan for using Social Media to market your products

Want to hear about a better plan for marketing your goods? Let me walk you through my Sunday morning research as a guide line for a longer lasting marketing strategy. Learn more about the different social media platforms and why they may be a perfect fit for your business marketing plan.

Start with your own web site:

You own your web site and all the content on it so doesn’t it make more sense to focus on improving the content on your own web pages first? Listen to my latest show where I talked with web design specialist and SEO adviser Hector Torres from Idealocity.com about creating better SEO friendly content and how to tag your content so the search engines can recognize it. Listen to the show and read the notes: https://avaliveradio.wordpress.com/2014/04/10/secrets-of-success-advantages-to-a-wordpress-website-seo-tips-getting-views/

Discover which social media platforms are best for your business.

Not all platforms are equal and not all will get your products in front of the right group of people. Some are heavier with female buying traffic, some are just for building better brand awareness and others are great to let people know more about the face behind the brand. It’s best to identify what you want to accomplish and then start using the right social media platform to achieve your goal.

Pinterest:

If you sell fashion or beauty products, Pinterest is terrific to get your message out there because its heavy on female traffic already searching for those things. Very expensive paid advertising is on it’s way and has already been tested but 83 percent of “pinners” are women, compared to 53 percent of Facebook users and 49 percent of Twitter users.  Women are more likely to interact with brands on social media, and they buy more online.  http://www.entrepreneur.com/article/232418

Youtube

is a powerful visual platform that has the potential of reaching a viral amount of new people quickly depending on your message and how interesting your make your video. But it’s no easy task to creating something that will go viral. Instead of focusing on trying to create viral videos, you should dedicate your efforts to catering specifically to your target audience.  http://www.entrepreneur.com/article/230501  For instance, I just started a Home shopping show segment on AVA LIVE RADIO to talk about fashion  and style to my fashion clients on a visual platform that is easily seen. I’m not thinking about how to make the video’s go viral, I’m thinking about providing the best and most fashion informative content I can that will solve style issues. By answering my customers common fashion problems, I have the best chance at not only getting viewed by current clients but appealing to new ones as well. Check out the show if your curious: https://avaliveradio.wordpress.com/category/jax-couture-home-shopping/

Twitter

is an ongoing- in the moment conversation where you can reach out to people and actually get a reply on breaking news or announcements. But you really have to follow the trends and be quick to act on what people are searching for. I found a helpful twitter tips article from Entrepreneur magazine that may help you get in the game . I especially loved what they said about : “Save the sales pitch. Don’t get caught up in using Twitter as a selling tool. Instead, use it to increase customer loyalty and offer valuable information to your followers. Overmarketing will merely leave a sour taste in followers’ mouths, and you may even end up losing them if their feed gets too clogged with too many promotions. Be viewed as a resource, not a door to door .” salesperson. http://www.entrepreneur.com/article/230891

Facebook

is great to let customers get to know the people behind the brand. It’s not a place for spamming and just like I said at the beginning of this article, major changes have already been made to how your posts get filtered. So be sure to read the article I linked up and stay subscribed to us here at A.V.A Live Radio to stay up to date.  Basically, as I have researched, you’ll want to portray your business in a friendly, “sociable” manner, as a place where customers are treated well and “everybody knows your name.” Almost any business can benefit from having a Facebook page. But Facebook isn’t about selling.  http://www.entrepreneur.com/article/230020 Great information to keep in mind..

Linkedin

is a business to business connection platform where people are gathering resources and contacts for their businesses. It’s a great place to establish your credibility in your industry among your piers. “When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.” http://www.entrepreneur.com/article/231626 .. There are some awesome articles about linked in that I have gathered for you at the bottom of the page if your interested.

Instagram

This image dominant platform is fun to use but from a “marketing perspective, the community’s enthusiastic fan base and built-in social aspects make it an ideal place to connect with potential customers and build brand recognition. ” http://www.entrepreneur.com/article/226014
I enjoyed learning about these 3 tips to getting more likes on imgaes:  Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.
Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don’t.
With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today’s overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts. http://www.entrepreneur.com/article/229901

Start a Mailing List:

Although you may think it’s old hat, a good old mailing list still works miracles at getting your message and offers directly to your customers. Use Mailchimp or an opt in subscription signup on your blog to collect those emails and stay in touch with those who want to hear from you. Keep your content fresh, updated and in motion. Make sure you are always competitive in price and offering incentives for people to visit often, don’t spam your followers but set up a consistent weekly schedule they can count on with fresh daily content on your web pages. If you want to compare the top 3 mailing list providers, I linked an article for you below.

I certainly hope that my research this morning helped you to get up to speed on the social media platforms and how to use them. There are more great articles linked for you below. I really hope you will subscribe to the web site today so you can join me again as I continue to share what I learn with you every Sunday morning and of coarse with my featured interviews during the week right here on AVA LIVE RADIO. – Jacqueline Jax

More Info to help you:
How To Market Your Brand Effectively Part 1:

How To Market Your Brand Effectively Part 2:

LINKS TO LOVE:

Have a Blog? Linkedin Wants Your Copy: http://www.entrepreneur.com/article/231626

5 Tips for Maximizing Your Business Linkedin Page:   http://www.entrepreneur.com/article/230177

17 Must-Have Features on Your LinkedIn Profile http://www.entrepreneur.com/article/231750

A Look at Three E-Mail Newsletter Tools http://www.entrepreneur.com/article/218199

10 Reasons Your YouTube Videos Aren’t Popular http://www.entrepreneur.com/article/230501

Instagram Success: These Types of Images Drive the Most Engagement  http://www.entrepreneur.com/article/229901

The Marketer’s Guide to Instagram http://www.entrepreneur.com/article/226014

Marketing Tip of The Day: Instagram, A Traffic Driver???

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Would you ever think that Instagram was a traffic driver for drawing attention to your blog posts, newsletters and web pages?
Instagram allows you to build followers, share pictures, promote photographs with hash tags, and of course conversation through the comment feature. What you may not realize is that its also a powerful tool for networking such as building blog followers, networking, driving traffic, meeting like-minded bloggers, etc. While there is no real way to link directly to your posts in Instagram, it’s always great to let your followers there know you have new content. You can easily do this with a photo.

Here’s the plan:
1) Take a screen shot or photo of what your working on.
2) Post it on instagram along with a question or comment describing the picture and be sure to include your web address.
3) Since your link won’t be clickable, keep it short and you may even want to watermark your photo with your .com
4) Hash tag some keywords in your description so your photo will show up in Instagram searches.

Don’t forget to share your Instagram posts to your twitter and Facebook media pages as well for additional traffic and to let your friends know where you can be found.

For more web marketing tips (click here)

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.

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Marketing Tip of The Day: Most Popular Tags on Instagrams

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Are you trying to get the hang of instagram? Instagram is a terrific way to share pictures and drive traffic to your projects, websites and products. I wrote a post detailing great ways for you to use instagram to drive traffic (here) so be sure to go read that post for ideas. The most important goal on instagram is to get seen so people can “like” your posts and follow you. The best way to achieve this is by using tags that will place your photo in popular search result on the Instagram community. The most popular tags change constantly so be sure to check back with me for an update but as of today here are my favorite tags.

Copy and paste some or all of my tags the next time you post an instagram and watch the likes come pouring in then come back and say thank you. ;0)

#love #instagood #me #cute #instagramtagsdotcom #tbt #instamood #iphonesia #picoftheday #beautiful #igers #girl #instadaily #tweegram #summer #instagramhub #follow #bestoftheday #happy #iphoneonly #igdaily #picstitch #webstagram #fashion #sky #nofilter #jj #followme #fun #smile

Are you loving my post and finding this type of topic helpful? If you are finding my tips super helpful and would like me to keep you updated with tags for twitter, instagram, and Pinterest leave me a comment below and don’t forget to subscribe to our web site.

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