Show Topic: Join host Jacqueline Jax for this weeks live podcast, The Jax Report reviewing her favorite DSLR Cameras and Video Tech. She tells you which products she loves to work with and why.
JAX: How did you get your start in music?
Eddie: To be honest, I’ve been involved with music as long as I can remember. We had a baby grand piano in our home growing up and my parents have pictures of me as an infant sitting on my dad’s lap playing. My dad is an accomplished piano player and the 1st recollection I have of playing is around 4 or 5 years old. I played clarinet in elementary school and in 7th grade drums became my main instrument. By high school and college I was playing guitar and bass as well. I was a terrible candidate for music lessons – I had ADHD and had trouble concentrating. Luckily, playing by ear came easy to me. I’m not a virtuoso on any instrument (nobody is paying money to watch me perform on a specific instrument – lol) ……. my strengths are creativity/songwriting, a metronome sense of timing, and hopefully a well rounded appreciation of everything that goes into a song.
Continue reading A.V.A Live Radio Interview with Eddie Heller from Toxic Box
Join host Jacqueline Jax as she talks with VP East Coast Sales Royalty Exchange, Preston Sullivan, about the future of music royalty’s and how he’s changing the game. Royalty Exchange is the world’s first market place for buying and selling royalties on a safe and efficient platform. Many thanks to @Preston Sullivan for coming on our show to talk about the company and the future of new artists royalties. Including the importance of registering your songs correctly to build up your royalty values from air play and sales performance over time.
A serial entrepreneur, Preston Sullivan has amassed over 35 years in the business of music and technology. Since graduating from Vanderbilt University in 1977 (Preston was a member of the 1974 Peach Bowl team), he started and ran successful ventures from LA to Nashville. Though a popular entertainer, singer and sax player on the west coast, Sullivan decided to move back to his beloved city of Nashville from Los Angeles and made the transition from artist to music executive in the years that followed. He built and launched companies such as college rock label Carlyle Records with offices in Nashville and Amsterdam, Preston Sullivan Music, ASCAP and Surespin Songs BMI with current copyrights associated with Universal Music Publishing and Cal IV Music. He was in-house producer and studio manager for Sixteenth Avenue Sound whose world renowned clients recorded over 80 platinum and gold records. In 1997 Sullivan jumped into the technology sector and co-founded the successful dotcom Tappedinto.com later called Streamlogics, a pioneer in webcasting and the streaming video business. Sullivan helped lead the company in global sales that resulted in a profitable sale in 2009 to Thomson Reuters.
Now VP of East Coast Sales with Royalty Exchange: Founded in 2011, Royalty Exchange started after identifying the need for a centralized marketplace where royalty owners could monetize their royalties and investors seeking to purchase alternative assets could invest in them. Our mission is simply to provide a platform where all types of royalty assets, such as music, television and film or patents, intellectual property, and mineral rights, can be bought or sold in an effort to bring value to both the investor and seller.
Justin J Grant is a singer/multi-instrumentalist from Newry, N.Ireland. He has been performing in public from the age of fifteen, formerly as the front man of a locally acclaimed six piece band and currently as a solo artist playing all over Ireland and the U.K. Justin is a prolific writer and has an extensive Catalogue of wonderful melody driven contemporary songs of which fourteen are presented on his debut album, “ Break The Wing “
JAX: Where were you born and where have you been living for the past 10 years.
JUSTIN: I was born in Newry Co Down N. Ireland, I got interested in music from an early age. And then people told me I could sing I just thought I was making a funny noise, So I ended up playing guitar and singing in bands. In 2001 I had ideas about songs of my own so I bought a cheap ticket & headed for the bright lights of Belfast City. And I am very grateful I have had the chance to enlighten a few peoples ear holes along the way with my music.
JAX: Why do you create music and what do you most love about it?
JUSTIN: Well I had nothing else to do, I started out as a guitar player back then I had to sing well because nobody else wanted to sing my songs, And I had a natural talent for the guitar because my father was a musician he tought me how to play and I really liked the idea about that. My passion for song blossomed on the back of a love for an eclectic range of stars like The Mamas and Papas, The Beatles, David Bowie, Tim Hardin, Glen Campbell, Hendrix, Cream, And I used to watch people playing on stage and thought wow hey one day that could be me and now it appears to be that way, Weather people like it or not is neither here nor there. So I just started writing more songs working with my then producer/ manager Andy Cowan Martin where we shuffled songs about, From some scratchy beginnings we have ended up with what I think is a really great album of which I am very proud.
JAX: Do you play gigs, tour or primarily share your music online? And are there any challenges to what your doing?
JUSTIN: Last year I played live across Ireland and England and we have picked up radio play in Japan, Nashville, Spain, Holland, UK Ireland and number 10 in the UK Country charts. At the moment I am working on new material writing recording demos that sort of thing, All I can do is put my music out there and hope people like it, And if they don’t well I can always do a runner Hee Hee. Well the internet is taking over in a big so I am afraid to say I will have to let peter the carrier pigeon go,…But for the time being if any one wants to get a hold of my music then go to I tunes/ Amazon & just squirt Justin J Grant “Break the Wing” into the web & I shall pop up.
JAX: Name 3 words that best describe you and tell me why.
JUSTIN: Happy Hoppy Floppy Well because I am a happy kinda guy, Hoppy because I cant sit down always on the go go me & floppy because I have long-lasting floppy disk hair.
JAX: What’s the music scene like where you are? Best places to go to hear music?
JUSTIN: Ireland has always had a great music scene, My best venues for original music would have to be the Spirit Store in Dundalk, Amplified Bar in Newry & The Black Box Belfast.
JAX: Tell me about your best music moment.
JUSTIN: My best music moment would have to be back in 2008 watching Glen Campbell perform Wichita Lineman Live at the waterfront hall in Belfast, tugs at my heart and soul every time.
Hey I have had a few great moments in my life and this is one of them, Thanks for having me. I am humbled XO
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“Music doesn’t lie. If there is something to be changed in this world, then it can only happen through music.” – Jimi Hendrix
“I was born with music inside me. Music was one of my parts. Like my ribs, my kidneys, my liver, my heart. Like my blood. It was a force already within me when I arrived on the scene. It was a necessity for me-like food or water.” – Ray Charles
New Music Monday Features Stephanie Lewis and Johnny Juarez ::
Join host Jacqueline Jax for New Music Monday featuring a mix of indie artists from around the world with special music guests, Stephanie Lewis and Johnny Juarez. You will fall in love with this pair of indie artists reaching for their dreams as they release their first single together, “Slip Away”.
New Music Monday Hip Hop with Cassius K ::
Join host Jacqueline Jax with special musical guest Cassius K discussing Hip hop and his journey through music. You’ll enjoy meeting this genuine indie artist and all that he has to share. He’s building his music brand the right way… with emphasis on the fans!
New Music Monday Rocks America with Ed Concepcion::
Join host Jacqueline Jax as she rocks America with singer songwriter metal rocker Ed Concepcion. Listen to his amazing journey through music working with different artists to signing his new deal to make his solo album.
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– Live Music Spins: Spend some time with new artists from all over the world.
– Game Changers: Take a journey through life as an entrepreneur while learning what it takes to be successful.
Tune into the show now:
Join host Jacqueline Jax as she gives you the hard truth about branding your name online using adwords, facebook and search engines. with questions answered from our audience.
Q: Benni Chawes – Website: http://www.chawes.net
I just listen to you on youtube “Choosing a Successful Brand Name”. Thanks a lot for sharing your wisdom!!! I’m REALLY in big doubt about my name….!!!
It’s absolutely special ‘Benni Chawes’ but gets misspelled a lot let alone mispronounced.
I’m a danish singer/piano player. I do jazz/soul/pop idiom (www.chawes.net) and have been using that (birth) name for 8+ years now. I think I’m cutting of potential fans – or at least not getting out there as much as I could with that name. And that’s a shame – I LOOOOVE performing and sharing my music with them. When ever I perform world wide in all modesty people really love what I’m doing 🙂
I also incorporate my vocal instruments into the show. With my voice I sound like the true guitar, drums, bass, and percussion.
I released an album (late 2006), have toured in 20+ countries, sponsored by prestigious Bang & Olufsen as the first musician ever, won awards and have opened up for Ray Charles. Can you guide me? How do I go about this? Help…!!!!! 🙂
Thanks for reading all this 😉
Bless you. Benni
A: First let me say thank you for tuning in and I’m really glad you asked this question. Our name is something we all agonize over especially when things don’t take off as quickly as anticipated. Here are a few things you should consider moving forward.
1) since this is your birth name no one can ever prevent you from using it even if they trademark it and unusual names can be great for search engine listings. If no one else has a name close to yours, then it should be pretty easy for you to command your spot in the searches and control what information represents you especially if you are able to own your domain, facebook, twitter, linkedin, and other social media versions as well.
2) because your name is unusual, you will have to work on branding it to your audience. By branding I mean saying your name allowed often via interviews, video, podcasts, sound bites, etc. Also use your name in your logo and use it on every photo you release even on Instagram to imprint it further. For instance I always say my complete name in everything that I do and I rarely shorten or abbreviate.. “Jacqueline Jax” so people now call me by my my first and last name and as a result of all this branding over a few years, I am totally commanding my own name in the searches.
3) consider buying common misspelling .coms if you think it’s being done often and redirect those .coms to your web site. Also be sure to get all social media platforms in your name as they come out even if you don’t use them now, it helps to prevent competition before hand or fake profiles from being created. I also love the fact that many social media platforms command high search rankings if you update your page often, so make sure your content is streaming to those places as well.
4) Own it! Take pride in the name you’ve chosen and embrace it. If you appreciate it for the original reasons you selected the name, your customers and followers will also. You just have to find ways to connect the name to your product. You can do that with an image, tag lines, and content. Think about it, who would have thought that Pepsi or Shakira would have been memorable, now everyone knows it and recognizes the name and the product/ persons music.
Q: Is GoogleAdwords the best way to go? Or is there something better? Amy- Ohio
A: It will vary depending upon what type of website you have, what your target market is, and what you’re selling. Some businesses have great success with AdWords. For others, Facebook or Bing have shown better financial results. As with any advertising champagne be prepared because there is always a chance that your Pay Per click campaigns won’t be profitable at all? There are just to many factors that can effect your results so a trial and error period is necessary. When I first started promoting my clothing line on the web, I used Pay-per-click and found that my advertising budget got used up quickly with no sales conversions. Sure I got some traffic but what good do that do if I didn’t see any sales. I think it’s a numbers game, if you have a viral product then perhaps pay-per-click is something that can get you to the masses but new companies and music artists should beware of the cost verses the reward here. It’s a numbers game, if you don’t have lots of dollars to spend, use them on something else that will get the word out and leave an impression. The best advice I can offer, is test it for yourself on facebook before starting a campagne. Create several approaches and place them up during the morning, afternoon and evening with an image and see what sticks. Keep track of the likes, follow through rate and comments to see what works best for your products or service. Then once you have something that tests well, use that add or formula to create more. I’m still a fan of building true relationships over time and the loyalty that comes with caring about the customers you have rather than the anonymous numbers your hoping to attract. In other words, it’s about quality customers rather than quantity.
Q: How can I get the right customers to my website ? Tim – Australia
A: Attracting customers online has a lot to do with search engines. I would suggest creating a list of keywords to aim for. Cut down the # of keywords to target your quest. When you go out and try to rank for to many keywords you get lost. I suggest to start out with 5-7 keywords that you can rank for. To do this you want to use a tool like Google Keyword Planner which is free. Jot down a few of your keywords to see what the search results are. If they are to high (meaning lots of people search for it) then the competition to get to page 1 will take a longer time (and more money) where as something that gets smaller search results (but still brings targeted traffic) can be done sooner for less money. You also need to be aware that things like this are not done overnight. You’ve got to understand who your competitors are and what they are already doing. Once you know what they do to be on page 1 you do the same but better and smarter. Also remember like I said before, even if you bring in the traffic it does not guarantee any sales. Your website now has to reach out to them and make it easy and trustworthy for a new customer to buy. Another reason I like pursuing quality relationships rather than quantity of hit. You may want to show more of who is behind the scenes of your products. Meaning put up some pictures of the actual staff, you creating or how you perfect your craft. Make it easy for customers to see the price savings so they feel your prices are great as well. Since everything has already been done in some way before, you really need to be different and also have a MAJOR social media networker. Be innovative in putting yourself out there. Your website has to speak volumes to the traffic that visits and must convey honesty, trust and that you know your industry. It must look professional and accurately convey your brands message upon first glance with a fast page loading time and clarity. Otherwise they will just go to the big brands who they already trust and those hits won’t convert into sales.
Thanks for tuning in. If you have comments or questions, ask them here and I’ll answer them on the next show. Don’t forget to subscribe and hit the “like” and “share” button if this was helpful.
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Listen in to the show Live at 1pm est today: www.blogtalkradio.com/avaliveradio/2014/01/10/ava-live-radio-milan-heger-surviving-in-the-art-business
Join host Jacqueline Jax as she gets up close and personal with Seattle based architect, furniture designer, and Artist, Milan Heger. Before the 2009 economic recession, Milan Heger was thriving in business and creativity. As the housing market crashed, he found himself among the millions of people waking up at night worried about not only the future of his company but how he was going to provide for his family. In a statement released on September 7,2011 in Entrepreneur Magazine, Milan said, “The biggest pressure is the status of my mortgage and college payments. I felt not like a failure, but like a father who wasn’t doing what he was supposed to do. I’d sit in the car in the driveway and not want to get out. It’s hard and continues to be hard.”
Milan’s experience sheds light on the reality and challenges that every small business owner faces. That reality is that you have to brave great risk to obtain great rewards. Life challenges us at every corner but it’s the people who can pick themselves back up and continue on that defines the winners from the losers. Now were diving into his story of strength, creativity and determination. And break down the business of Art. From inspiration to creation to marketing, listen to a real conversation on navigating the art world in today’s market place.
His secret to discovering who you are:
1) Find time every day after your normal job to discover and experiment with things you may enjoy or be passionate about.
2) Set aside 1 day a week to pursue your dream or at least contemplate what you would like your life to be like.
3) Pursue what excites you most and find out how to turn it into a career.
Avoiding the Marketing Trap:
1) Don’t get busy and think that you don’t have to market your products.
2) Let the world know about your work using social media pages like twitter, facebook and linkedin.
3) Arrange gallery showings and art fair exhibits to gain exposure.
4) Find magazines that are specializing in your products and send them a picture for your work with information to their new products department.
Art Work by Milan Heger .
The black and white print is called “Walking on an Empty Box” and it symbolizes freedom…the kind where you can be yourself.
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