Tag Archives: online marketing

{Podcast} Fashion Friday Starting and Marketing an Online Fashion Design Brand

 Fashion Friday Starting and Marketing an Online Fashion Design Brand

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Today’s Topic:
Good morning AvA live radio fans, this is Jacqueline Jax your host here on this beautiful south Florida morning. Its Fashion Friday so I’m going to send you into a fabulous weekend with some fashion food for thought. This is the very first episode of a series I’m doing here on A.V.A Live Radio designated to educate you and offer you insights into the many facates of the Fashion industry. Each Friday I’ll be focusing on hot topics such as Fashion Design, industry news, fashion blogging, merchandising, photography, marketing and advertising.

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Marketing Tip of The Day: Forbes 10 Ways to Better Brand Recognition

Color branding logos

10 Ways to Better Brand Recognition

Whether you’re an Internet Marketer or a businesswoman promoting her business on the Internet, you want your brand to stand out from the crowd. The ultimate marketing goal is to have your target market think of you, and your company, when they are ready to buy.

Here are 10 ways you can make sure your customers and target market think of you and your brand first when they are on the Internet looking to purchase what you are offering.

1. Provide great customer service.
Today’s customers are looking for guarantees, prompt turn around time and exceptional service after the sale. When making an Internet purchase, customer service can often become a major factor in the final buying decision.

2. Develop a heart-felt story that speaks to why you are in business.
Your Internet clients and customers, as with all clients and customers, want to know, like and trust you. I believe your target market needs to accept you as the person behind the brand before they will buy what you are offering.

3. Work to keep your name in front of your market.
I believe in the saying “out of sight and out of mind.” Here’s a fact of Internet business life: If you are not consistently reminding your target market that you are actively doing business, they will forget about you and go elsewhere.

4. Provide value – exceed their expectations.
Providing on-going value to your target market is vital to better brand recognition and becoming the well-respected “go-to” person in your field. Are you offering webinars, teleconferences or classes to your market?

5. Regularly send tips and how to’s in either a newsletter or email.
I’ll say it again, “Out of sight, out of mind.” If you aren’t regularly staying in touch with your customers and/or target market, you’re going to lose business.

6.Write a blog.
One way to help your target market know, like and trust you is to write a blog that informs, entertains and educates. The key to a successful blog is consistency. You develop a loyal following by regularly providing blog posts that offer quality information and ongoing value to your target market.

7. Develop, produce and host a Blog Talk Radio show.
You can increase your rating as an “expert” and reach a broader market by developing a free Internet radio show on Blog Talk Radio. An added benefit to hosting your own show is that once the show is recorded, you can download it to your blog or website.

8. Host a Facebook Group.
Another free marketing resource for your current Internet customers is inviting them to participate in a Facebook Group. In your Facebook Group, participants can share tips, ask questions and network with one another. The benefit to you is that you can stay in touch with your target market in “real-time.”

9. Write a book.
If you regularly write blog posts or newsletter articles, you have the makings of a book. It is easy and inexpensive to write an Amazon.com Kindle book or self-publish using a service such as CreateSpace.

10. Use the same photo/logo in all your marketing materials.
This tip seems obvious but is often overlooked. Be consistent in your branding. Use the same photo and logo on your blog, e-signature, newsletter banner and all other forms of Internet communication. It’s one additional way you’ll be instantly recognizable to your target market.

Provided by Sharon Michaels for Forbes Magazine : www.forbes.com/sites/womensmedia/2013/04/16/10-ways-to-better-brand-recognition/

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Marketing Tip of the Day: Start an Email Campaign, Forget the Bells and Whistles


Marketing Tip of the day: Forget the bells and whistles
In today’s world, people are carrying around their email with them via smart phones, iPads and tablets. So you need to consider that reality when designing your email marketing campaigns. Instead of image cluttered multi-column layouts, keep it simple with a single scrolling design with one photo and a call to action that’s visible within first glance of the page. Be consistent and keep in mind that the average response to any email is 1% . If your doing better than that, then you have just written yourself a highly engaging and successful email so chart your results and keep up the great work.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at http://www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for listening.

Jacqueline Jax – Host of AvALiveRadio.com
Questions or comment are welcome down below…

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Hot Topic Tuesday: Get Direct To Fan Marketing Tips For Your Brand

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internet radio with AVA LIVE RADIO on Blog Talk Radio

Join host Jacqueline Jax for a live music spin featuring valuable tips to developing a direct to fan marketing strategy for your music or business brand. You will love her tips delivered in language you can understand.

Featuring songs: “Go Higher” Ryan Stone, “Second Wind” Naomi Psalm (The Blue Cinema), “Upside Down” Why Not, “Connect The Dots” Chris Michaud..

Direct To Fan Marketing Tips with Jacqueline Jax

Listen to
internet radio with AVA LIVE RADIO on Blog Talk Radio

Join host Jacqueline Jax for a live music spin featuring Tips to developing a direct to fan music marketing strategy. With songs: “Go Higher” Ryan Stone, “Second Wind” Naomi Psalm (The Blue Cinema), “Upside Down” Why Not, “Connect The Dots” Chris Michaud..

A.V.A Live Radio Teaches You How To Be Successful

Wouldn’t it be great to finally discover what it takes in today’s market to be successful? No sales pitches, just solid tested advise… A.V.A Live Radio prides itself in helping people to achieve their goals and we are so excited to bring you these special online reports. Now you can learn the secrets to success as host Jacqueline Jax brings you the latest marketing trends in a JAXEPEDIA SERIES on social media marketing, web building, online traffic and so much more. Our goal is to become your one stop marketing solution for your music, business and personal image.

Featuring Special Radio & Video Reports on…

~The Future of Hybrid Website Design
~Branding Your Image
~300 Million Facebook Pro
~Twitter 360
~ The Youtube Navigator
~The Pit Falls of Pay Per Click
~The Power of Social Networking
~Harnessing the Power of TXT Marketing
~Blogging for Bucks
~Search Engine Optimization
~Email Marketing Genius
~Online Sales Secrets
~I Scream for U-Stream
~Music Marketing Today
~The Future of Artist Development

Get ready to be inspired to open your own business and motivated to reinvent yourself!
We want to see you succeed so aim high and work hard because the A.V.A is behind you all the way.

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Find out ways to market your products or business with A.V.A Live Radio: (Click here)

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