Listen in to the show Live at 1pm est today: www.blogtalkradio.com/avaliveradio/2014/01/10/ava-live-radio-milan-heger-surviving-in-the-art-business
Join host Jacqueline Jax as she gets up close and personal with Seattle based architect, furniture designer, and Artist, Milan Heger. Before the 2009 economic recession, Milan Heger was thriving in business and creativity. As the housing market crashed, he found himself among the millions of people waking up at night worried about not only the future of his company but how he was going to provide for his family. In a statement released on September 7,2011 in Entrepreneur Magazine, Milan said, “The biggest pressure is the status of my mortgage and college payments. I felt not like a failure, but like a father who wasn’t doing what he was supposed to do. I’d sit in the car in the driveway and not want to get out. It’s hard and continues to be hard.”
Milan’s experience sheds light on the reality and challenges that every small business owner faces. That reality is that you have to brave great risk to obtain great rewards. Life challenges us at every corner but it’s the people who can pick themselves back up and continue on that defines the winners from the losers. Now were diving into his story of strength, creativity and determination. And break down the business of Art. From inspiration to creation to marketing, listen to a real conversation on navigating the art world in today’s market place.
His secret to discovering who you are:
1) Find time every day after your normal job to discover and experiment with things you may enjoy or be passionate about.
2) Set aside 1 day a week to pursue your dream or at least contemplate what you would like your life to be like.
3) Pursue what excites you most and find out how to turn it into a career.
Avoiding the Marketing Trap:
1) Don’t get busy and think that you don’t have to market your products.
2) Let the world know about your work using social media pages like twitter, facebook and linkedin.
3) Arrange gallery showings and art fair exhibits to gain exposure.
4) Find magazines that are specializing in your products and send them a picture for your work with information to their new products department.
Art Work by Milan Heger .
The black and white print is called “Walking on an Empty Box” and it symbolizes freedom…the kind where you can be yourself.
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