Recently I was asked to write about balancing a schedule. Running a web site and online community may be enjoyable but it isn’t always easy. There is a little decision I have to make for myself every day that has to do with balance.
Balance must always be considered when running any business especially an online one because the one resource we never have enough of is time. Having enough time to run your business, create content, interact on social media and answer emails requires a daily evaluation of your time.
Some people advise to engage with everyone who comments on your site or tweets at you. I have tried this, and it works for a while, but there becomes a point where you have to decide if you want to spend your time engaging with everyone or spend your time creating quality content. Personally, I use my cell phone and iPad to stay in touch and typically spend 30 minutes every morning having coffee with my emails, facebook messages and tweets but its still never enough. So to handle the hundreds of messages that come in from my various blogs and social pages, I grab additional time on breaks and some evenings.
With that said, I do advise that you engage at least twice a week especially with your most engaged followers and supporters. Further if you should find yourself with hundreds of emails in your inbox and no more time available, consider posting group greetings and updates explaining why you haven’t been able to answer your personal emails. I also like to encourage everyone to leave me a comment on a post if the message is really important so I won’t miss time related messages.
Bottom line, set aside your quiet creation times and turn off the social feeds and phones while your working so you won’t get distracted. Once your done achieving your daily or weekly goals, then enjoy your social time.
This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Thanks for reading.
What’s you secret to staying engaged? Leave me a comment below.
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