Marketing Tip of The Day: Test Your Campaigns
It’s really important to test your email and newsletter campaigns. In previous tips, I have already covered writing effective titles for your emails and newsletters as well as what not to include in your title.
Unfortunately, there isn’t a clear formula for writing effective subject lines. Plus, every subject format won’t work every time or with every audience. So test your campaigns by changing up your subject format for every mailing (and even try split-testing each mailing by segmenting your list), and checking your stats to see how the subjects perform. Then tweak and modify until you find a formula that works for your audience.
This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day.
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