Tag Archives: postaday

Jacqueline_Jax_inspiration

{Artists Corner} In today’s world of hurdles, how do you keep the artist inside alive and inspired?

Jacqueline_jax_inspirationQuestion: In today’s world of hurdles, how do you keep the artist inside alive and inspired?

Inspiration is a fickle mistress. When she’s with you, all is good in the world. But when she disappears it can be frustrating and even scary at times. As a working artist, I have found myself uninspired many times. But when it prevents me from getting important things done, it can be a real issue. Over the years I’ve learned that it’s very important to know myself and discover what motivates me so I can keep my creative juices flowing.

What inspires you?
I’ve learned that my inspiration is driven by several things.

Fatigue: Sleep and mental rest is very important to staying inspired. Creative people can seem manic because they often work ferociously while inspired only to drop at the end. But it’s important to know your limits and find balance. If I’m able to achieve a good balance, I find that my inspiration is more consistent and I’m able to be creative every day to accomplish my goals. My favorite fatigue cures are movies, listening to music, chatting with friends, playing games and exercising.

People: Surrounding myself with other artists who are very giving of their energy and have unyielding excitement for creation is a wonderful way to get inspired. I’m lucky to have so many wonderfully inspiring friends. Even if we aren’t into the same art, their energy stimulates me.

Study: Researching for a project is a great way to be inspired. If I feel blocked on a design project, I’ll spend a day around things that may inspire my project. For instance, if it’s a fashion project, I’ll go shopping and try on new styles or go hunting for vintage designs, see a fashion show, look at magazines or go for lunch to a beautiful resort where people are living in the clothing that I design. If it’s music, a concert or performance really gets me into the studio to perform. The energy released from these environments really get my creative juices flowing.

Tools: I’m a real tech and gadget girl. I love computers and tools that I can use to create. When I discover a new gadget that I want to use, I anxiously await it’s arrival and I can’t wait to get started the minute it’s in my hands. Who doesn’t love playing with a new toy? Especially when it makes work more fun.

We’ve just started this new section devoted to artists of all kinds called, “Artist Corner”. This section on our web site filters out articles just for the creative at heart. If your subscribed to us, you’ll get the emails but I also suggest bookmarking the category so you can check out the section any time you need to be inspired or connect with other artists. To connect with each other, you can leave comments below or click on the web links associated with each artist.

I shared my question Friday on Facebook and asked for my fellow artists to inspire us with their stories. Here’s how they keep the creative juices flowing and manage to create while balancing life’s hurdles.

the bleachers indie artist

New Artist Spotlight: Bleachers Debut Album “Strange Desire”

At last – the wait is over for our new Spotlight artist, Bleachers! Listen to Strange Desire, the band’s debut album featuring “I Wanna Get Better.”

Favorite picks:
Wild Heart
I wanna get better
Listen now: (here)

THE BLEACHERS:

Bleachers is an American indie pop act based in New York City that was formed by Jack Antonoff, of Steel Train and Fun. Their first single, “I Wanna Get Better”, was released February 17, 2014.
While on the road with his band, Fun, Antonoff began working on a new project during his time in different cities. For about a year he kept the project a secret until February 17, 2014 where the first single “I Wanna Get Better” was released along with the launch of Bleachers’ website, social media profiles, and a selection of tourdates.[citation needed] News of Bleachers was first publicly announced in a Facebook post by Brooklyn music studio Mission Sound in May 2013.

About making the album, Antonoff said, “I spent the past year working on the music but not talking about it, and eventually it became this psychotic alter-ego situation, where it was second nature to have this part of me that no one knew about. Except for a small group of people, most of which happened to be members of my immediate family, no one was aware that this music, or this album even existed … even though it existed so deeply to me.” Antonoff also cited that Bleachers was never meant to be a departure from his position in Fun, and that he will remain in the band. (Online Bio)

20140716-094411-35051388.jpg

REVIEWS::
New York City-based indie rock band Bleachers is the side project of Fun. guitarist Jack Antonoff and members of his pre-Fun. band Steel Train. Formed while Antonoff was touring in support of Fun.’s Grammy-nominated 2012 album, Some Nights, Bleachers slick and emotional pop music heavily influenced by the ’80s and the high school-based films of John Hughes while still using modern production techniques. The debut single “I Wanna Get Better” was released in spring 2014 by RCA, with an album, Strange Desires, following that summer. The record was Produced in part by John Hill and Vince Clarke (Depeche Mode, Yaz, Erasure) and featured appearances by Yoko Ono and Grimes. ~ Matt Collar, Rovi

Bleachers’ Debut Aims To Bring The Cool Of ’80s Pop-Rock Back To The Mainstream – Huffington post Read More (here)

Social Media:
www.facebook.com/bleachersmusic
//twitter.com/bleachersmusic
www.bleachersmusic.com/

success secrets from entrepreneur Jacqueline Jax

Marketing Tip of the Day: Visualizing Your Dreams For Success and Having Faith In Yourself

success secrets from entrepreneur Jacqueline JaxIn speaking with many successful entrepreneurs concerning how they conquered their greatest challenges and fulfilled their dreams, there is one thing that they all have in common. This common characteristic is more of a personality trait than a skill. It is something that can be learned and can be easy practiced every single day. The one thing that they all have is FAITH.

Faith can be a fairly abstract concept for some people to wrap their heads around because it’s so easily lost. There will be days when you wake up with faith and one thing happens two hours later that derails your faith in yourself sending you spiraling into negativity. It’s a concept that’s fragile because the human mind is powerful and susceptible to outside influences.

But with our powerful minds, we can do great things. I’m sure you’ve heard the saying, “What you can visualize, you can materialize”. I can honestly tell you from experience that I been able to achieve amazing things just by visualizing specifically what I want, having faith in myself and holding steadily to the coarse every hour until it’s achieved. This unwavering supply of positive energy powered by my faith is an unstoppable driving force that can take me anywhere I want to go.

You can have this powerful energy behind you as well just be following these tips that I have gathered from the cream of the crop of achievers.

1) Set Your Goals: Decide what it is that you want to accomplish and write down the steps you think it may take to get there.

2) Learn: create a list of things you need to know in order to achieve your goal and start researching those specific ideas by choosing one thing each day or week depending on your deadline.

3) Connect: connect with people who can help you with their experience and or knowledge. Strive to connect with at least one new person every single day who shares in your vision. This may be someone who has a business in alignment with yours who may benefit from you as well if you partner up.

4) People: surround yourself with only positive people. Remove or block any negative energy coming in from the outside while you work to achieve your goal. You can’t allow even one negative person to be in your life who could derail your progress with thoughts like : fear of failure, distraction, contradictions or negative feedback.

5) Positivity: wake up every single day with faith in yourself and remind yourself every single hour that you can do this! Believe that you CAN and WILL learn what you don’t know. Believe that you deserve to be successful. Believe that it’s your time to accomplish this goal. And most of all believe that no matter what obstacles suddenly appear, they are simply a learning experience in your journey to success.

Best wishes to you on your journey, hope you’ll share it with me below.
Thanks for reading and subscribing.
Jacqueline

Come follow us on facebook/avaliveradio & Twitter/avaliveradio

AShley Moskos Birthday Party_0074

Celebrity Bash: Host Jacqueline Jax Celebrates Ashley Moskos 16th Birthday Party

AShley Moskos Birthday Party Jacqueline JaxA.V.A Live Radio host Jacqueline Jax helps to celebrate Ashley Mosko’s 16th Birthday Party.

AShley Moskos Birthday Party_0073A beautiful pink paradise gala was held in South Florida last night as friends and family came together to celebrate Ashley Mosko’s 16th Birthday. The party held at Pier 66 in Fort Lauderdale, was a night filled champagne and fun activities for guests of all ages. From henna tattoo’s to oxygen bars to a carnival size photo booth, Ashley’s guest enjoyed the bash into the late night hours with tunes from the top 10 hit list and dancers to teach them every move. Radio show host, Jacqueline Jax was on the scene bringing you pictures from inside Florida’s funnest celebrity weekend bash.

Color branding logos

Marketing Tip of the day: 3 Steps To Building Stronger Brand Awareness

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversation and daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Think about what benefits your Brand
How do we improve passion behind our brand: Avoiding a break in the chain.

The passion of the company founders for their brand is typically transferred to their employees and thus the customer. This energy must be transferred daily through each persons actions and constancy. But with that said, if any person in that company chain isn’t carrying the energy forward, that will cause a break in the chain. I will go through more on this in later discussions, but first here are 3 initial steps to building a stronger brand awareness.

1)   Memorability: making a lasting impression is one of the most important things that drives a brand. Presenting memorable moments, presentations, and product. How do we make our brand more memorable to the employees and the people who shop with us.

  1. Framework for a strong foundation: by laying a strong foundation down, a positive brand will be able to radiate outward in the daily activities of the employees as they sell the products.
  2. Material reminders: pieces of media, business cards, letter head, brochures.
  3. Social Events: gatherings of employees, customers and new people to introduce the brand and allow them to share and experience the company’s energy in a social atmosphere.
  4. Brand memorability: is the product memorable? What can you do to make it more memorable? Advertising?

2)   Perceived value: The value that the customer feels they are getting from doing business with your company is very important. If either the seller or the customer feels that the product is not worth the price or it doesn’t offer value for the purchase, your entire brand will be affected.

  1. Make sure that you research your market constantly to align your products with your competitors.
  2. List everything that makes your product unique and different from products or services that are similar

3)   Familiarity: Making your brand a familiar piece of everyone’s every day life, isn’t always possible but it’s important to strive to make your brand important within your own sub niche. Keep these concepts in mind.

  1. The more you are seen by someone, the more familiar you become to them.
  2. People who have never done business with you, will most likely do business with you once they become familiar with your brand.
  3. A recommendation from your client is the best way to get a new customer familiar with your brand products and services.
  4. Advertising is so important to becoming more familiar within your sub niche. Ads on local buses, news, blogs, social media, physical printed reminders are all great ways of reminding people about you and what you do.

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

Did you enjoy this article? Tell us about it below and get involved in the conversation.

Jax_branding_marketing_avaliveradio

Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversations. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Step 1: DEFINE
Define what makes your organization unique, and what values you represent. Define the target audience for your products or services and gain an understanding of what this audience needs from your organization.

Step 2 : VALUE
Define the value you are delivering to your customers; what business problems do you hope to solve with your product or services? Identify any gaps between what is truly valuable to your customers and how you internally define your brand.

Step 3: TEST THE EXPERIENCE
Expand your focus group to include a range of customers, business partners and other important colleges. How does their experience with your company differ from your brand definition? Or is it consistent?

Step 4: STRATEGY
Most importantly identify gaps between how you define your brand and your business strategy. Is there a close alignment between what you believe your organizations represents and what will ultimately help achieve revenue. Check your quality. If you champion a particular element of your brand but don’t relay that consistently, then you would notice a gap between your brand and busin

Step 5: FRAMEWORK
Developing a simple brand framework will help you clearly articulate what your business strategy is striving to achieve. A creative team can work with the company employees to develop this framework and identify all the opportunities that your brand can be communicated through creative design and application.

Notes: Engaging the brand and relaying the experience: Do the employees relay the company brand to the customer through their actions, performance and daily connections?
For more help and guidance, subscribe to our web site today and ask your questions:

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

Did you enjoy this article? Tell us about it below and get involved in the conversation.

Jacqueline Jax with John and Laura

Jimmy Buffett St Somewhere Tour Ends in West Palm Beach Florida

tikibamboo tailgate jimmyBuffett 2014 Florida 43Jimmy Buffetts St. Somewhere Tour ended in West Palm Beach Florida on Saturday night (April 26, 2014.) and our host Jacqueline Jax was on the scene herself to get pictures of the event. An amazing set list included: Special Guests Jonathan Edwards and his daughter Grace performing “Sunshine” along leading into Grace singing “Imagine One Day” during the encore. The concert was filled with nods to favorite performers from Buffetts kick off song, Van Morrisons  “Brown Eye Girl” and finished off the show with Bob Marley’s “No Woman, No Cry” . Fans came from everywhere and it was incredibly packed with people left stranded outside at the Tailgate party with no tickets.

tikibamboo tailgate jimmyBuffett 2014 Florida 6Frank Talorico, (Owner Ocean Manor Hotel) hosted an awesome Bus and Mobile Tiki Bar tailgate party that began poolside at the Ocean manor hotel to celebrate Director of Operations, George Allans Birthday followed by  a bus ride moving the party to the show that was an absolute blast for it’s mix of local and  vacationing Buffett fans.

Jax George AllenHappy Birthday to George Allen (Director of Operations Ocean manor)

tikibamboo tailgate jimmyBuffett 2014 Florida 36The fans ranged in age from teens to good old Jimmy fans with a friendly lifes-a-beach attitude that felt like an ocean side version of woodstock filled with smiles, cheers and laughter. One of the most fun songs to experience on this night was “Fins”. Thousands of Shark fin wearing fans followed the Buffett Master with a left,right fin lean on every chorus. It was definitely a sight to see and an amazing energy to experience.

tikibamboo tailgate jimmyBuffett 2014 Florida 10See future tours: www.buffettworld.com/tourdates

AVA_Live_radio_Preston_Sullivan_Game_Changer_Royalty_Exchange

Changing the Game of Music with Preston Sullivan of Royalty Exchange

AVA_Live_radio_Preston_Sullivan_Game_Changer_Royalty_ExchangeListen in Now: www.blogtalkradio.com/avaliveradio/2014/04/22/changing-the-game-of-music-with-preston-sullivan-from-royalty-exchange

Join host Jacqueline Jax as she talks with VP East Coast Sales Royalty Exchange, Preston Sullivan, about the future of music royalty’s and how he’s changing the game. Royalty Exchange is the world’s first market place for buying and selling royalties on a safe and efficient platform. Many thanks to @Preston Sullivan for coming on our show to talk about the company and the future of new artists royalties. Including the importance of registering your songs correctly to build up your royalty values from air play and sales performance over time.

A serial entrepreneur, Preston Sullivan has amassed over 35 years in the business of music and technology. Since graduating from Vanderbilt University in 1977 (Preston was a member of the 1974 Peach Bowl team), he started and ran successful ventures from LA to Nashville. Though a popular entertainer, singer and sax player on the west coast, Sullivan decided to move back to his beloved city of Nashville from Los Angeles and made the transition from artist to music executive in the years that followed. He built and launched companies such as college rock label Carlyle Records with offices in Nashville and Amsterdam, Preston Sullivan Music, ASCAP and Surespin Songs BMI with current copyrights associated with Universal Music Publishing and Cal IV Music. He was in-house producer and studio manager for Sixteenth Avenue Sound whose world renowned clients recorded over 80 platinum and gold records. In 1997 Sullivan jumped into the technology sector and co-founded the successful dotcom Tappedinto.com later called Streamlogics, a pioneer in webcasting and the streaming video business. Sullivan helped lead the company in global sales that resulted in a profitable sale in 2009 to Thomson Reuters.

Sales-Brochure-FrontNow VP of East Coast Sales with Royalty Exchange: Founded in 2011, Royalty Exchange started after identifying the need for a centralized marketplace where royalty owners could monetize their royalties and investors seeking to purchase alternative assets could invest in them. Our mission is simply to provide a platform where all types of royalty assets, such as music, television and film or patents, intellectual property, and mineral rights, can be bought or sold in an effort to bring value to both the investor and seller.

 Royalty Exchange
Jax Report on AVA LiveRadio Jacqueline Jax Chris Franz

{JAX REPORT} Style Watch with Jacqueline Jax and Chris Franz

Jax Report on AVA LiveRadio Jacqueline Jax Chris FranzTune in now:  http://www.blogtalkradio.com/avaliveradio/2014/04/16/jax-report-style-watch-with-jacqueline-jax-and-chris-franz

Join host Jacqueline Jax with Chris Franz as they talk about the latest style trends. Topics Including: Dressing for your body type and lifestyle – How to know what trends to invest in- Making better wardrobe decisions on a budget- Spring Trends that will last more than one season.

spring-runway-fashion-2014Learn how to choose a Spring wardrobe that will last more than 1 season.Little black dresses addDiscover the secrets to selecting dresses for your body type.

Highlights: Jax Report Spring Style

DIY FAShion Projects1) Designer DYI: everyone loves a great DO it yourself project however be thoughtful with your project planning but there’s a great DIY like recreating that thousand dollar Pucci bag with some pretty beads and a hot glue gun and there’s walking around with a macaroni mess held together. Y paper clips. Not all DYIs are good. Keep them simple and look at some videos online before deciding on a project that’s for you.

Logo fashion trend spring2) Wearing Logos: if your going to become a walking advertisement for your favorite label, try to keep it to one piece of clothing at a time. There was a time when Jacqueline Kennedy never wore logo tees and thought they were to be saved for youthful rebellious teenagers but if you between the ages of 12-25 a logo tee is certainly appropriate to demonstrate your personal views. But other than for workout wear, still to classic looks that aren’t to wordy. Try to focus on fabric texture, colors and fit instead.

SPring fashion luxury trends3) Focus on Luxury: there are some beautiful pieces this season that you won’t regret spending your luxury dollars on this season. A couple of my favorites are the leather bucket bag, a great pair of suede mules, chunky gold bracelet or necklace.
These styles won’t be trends that pass quickly and they are classic enough to pair them in unlimited ways as you move through seasons. Bag: Mansur Gavriel, $495 each; net-a-porter.

Low_heels spring fashion shoe trends4) Speaking of Shoes: the low heeled pump is back and woman are enjoying this as a work shoe. When it comes to shoes, you can typically be true to yourself and your lifestyle. I personally have never had an issue buying any color, heel shape or style and not been able to make it work down the Lin, however I have a rather large inventory to choose from. So with that being said, if your looking to invest in shoes this season, I like the nude styles, a chunky heel on a colorful or cork shoes is a fun comfortable style, the ankle straps are great and a goddess sandal for the next few months is going to be fun to wear.

Board shorts Spring Fashion Trends5) Board Shorts are those print surf shorts that end at the knee. It looks like a Hawaiian walking short to me. I personally wouldn’t invest in them because the trend is like a beach fad. I think that there’s nothing like all white shorts for the beach and a fresh stripe shirt or halter top in a solid color. You can even get fun with a Hawaiian print but I don’t see the board shorts being a fashion statement past the beach.

Spring tribal Fashion Trends6) Tribal Trend: this trend is a little to heavy for me. The elements can be very over powering for smaller frames and just have so much going on. They can look very costume. Instead try to get your tribal fix with a bag or accessories like earrings or necklace. Even a touch on a tee shirt something that won’t be a huge investment because it’s going to look outdated and silly once it’s over. The farthest I would go in a purchase is perhaps a tunic to wear with jeans for around $100. Tunics can get away with carrying trends further into other seasons because they have a casual wear with jeans feel that doesn’t typically force a statement to far.

spring-2014-picks-17) Piling on Jewels: right now the magazines are pilling on ear cuffs, arm bands, multi layers of bracelets, statement necklaces, statement earrings. Oh my gosh.. Hold on ..this is just a mess. More is not more. I would look and feel ridiculous wearing so much amour. A lady is a lady… Be reasonable and stick to one major statement piece at a time. Two max if they aren’t sitting close to each other and they don’t make you look like a Halloween costume version of yourself. I’m all for stunning jewelry but just don’t try to wear it all at once.

XL_1200x800_08-lgn8) Guilded with rose gold Metallics: metallics can be great for evening but again less is more. Don’t go head to toe metallic. Choose one item. Shoes, a bag, a cuff, or a shirt then mix it with matte fabrics in classic shapes to keep it from being over powering. I like black slacks or jeans, a metallic sheer shirt to lighten up the heaviness and add one bracelet of the color. Then shoes and bag should be neutral matching the black slacks. Your look can be so messy and over done otherwise.

XL_1200x800_09-lgn9) High Shine: high shiny fabrics are flying down the runways with a rain slick look in super bright shades. These trends won’t last long so don’t throw the luxury money at them, instead find pieces under $50 so you won’t kick yourself when your bored. We all like shiny things but clothing that shines wears out is appeal quickly and one the trend is gone people will look at you like your odd walking around in a bright yellow patent leather rain coat unless your a rock star. In which case, rock on you need the attention anyway. It could end up being your trademark.

Hawaiian-GR-Tankdress_look_10) Prints: prints are personal. Some people will be attracted to florals, others to geometrics. Colors are always appealing to the wearer and the viewers because they are so uplifting. But choosing the right sundresses can be tricky. I love fit and flare shapes for all my clients because they hide figure flaws and accent the best parts then work to smooth out the bumps.

For a peak at more looks from today’s show go to JaxCouture.com and if you’d like to explore some fresh spring top and dresses that won’t break your piggy bank, Blondibeachwear.com is the place to go for the cutest print dresses in shapes flattering for all figure types.

Links to know:
www.AVALiveRadio.com : Subscribe to the Main web site featuring our previous and latest shows

www.JaxCouture.com : Jacqueline Jax shares the latest trends and how to wear them.

www.BlondiBeach.com : Enjoying a jetset resort lifestyle with fashion, 10 minute workouts and beauty tips.

ENTER TO WIN OUR BLONDi BEACH BAG GIVEAWAY!

Jacqueline Jax branding marketing

Secrets of Success:: Changes To Facebook and Social Media That Will Effect Your Traffic

 

AVA_Facebook_Jacqueline_JaxChanges to facebook that will effect your reach and traffic:

Typically it’s a common practice to post different times per day on facebook so that you can increase the amount of people seeing your postings, but recently I discovered an article that facebook is making changes to the way that a post is being seen. Business pages are going to have to purchase adds in order to be seen by more than 1-6% of their followers in the news feed. Not fair perhaps, however it goes without saying that it is their prerogative to do so. I have always said that it’s best to build up our own mailing list, work directly from your own web site and never rely on only 1 form of social media for traffic. It’s best to remember that you don’t own those social media pages that you signup for and they can change the rules at any time. This article just adds fuel to the fire.  Facebook is making moves and changes in one way to filter to much spam and reposting, but in another to make money. You should be aware of the changes in the game and adjust your strategy accordingly.

A better plan for using Social Media to market your products

Want to hear about a better plan for marketing your goods? Let me walk you through my Sunday morning research as a guide line for a longer lasting marketing strategy. Learn more about the different social media platforms and why they may be a perfect fit for your business marketing plan.

Start with your own web site:

You own your web site and all the content on it so doesn’t it make more sense to focus on improving the content on your own web pages first? Listen to my latest show where I talked with web design specialist and SEO adviser Hector Torres from Idealocity.com about creating better SEO friendly content and how to tag your content so the search engines can recognize it. Listen to the show and read the notes: http://avaliveradio.wordpress.com/2014/04/10/secrets-of-success-advantages-to-a-wordpress-website-seo-tips-getting-views/

Discover which social media platforms are best for your business.

Not all platforms are equal and not all will get your products in front of the right group of people. Some are heavier with female buying traffic, some are just for building better brand awareness and others are great to let people know more about the face behind the brand. It’s best to identify what you want to accomplish and then start using the right social media platform to achieve your goal.

Pinterest:

If you sell fashion or beauty products, Pinterest is terrific to get your message out there because its heavy on female traffic already searching for those things. Very expensive paid advertising is on it’s way and has already been tested but 83 percent of “pinners” are women, compared to 53 percent of Facebook users and 49 percent of Twitter users.  Women are more likely to interact with brands on social media, and they buy more online.  http://www.entrepreneur.com/article/232418

Youtube

is a powerful visual platform that has the potential of reaching a viral amount of new people quickly depending on your message and how interesting your make your video. But it’s no easy task to creating something that will go viral. Instead of focusing on trying to create viral videos, you should dedicate your efforts to catering specifically to your target audience.  http://www.entrepreneur.com/article/230501  For instance, I just started a Home shopping show segment on AVA LIVE RADIO to talk about fashion  and style to my fashion clients on a visual platform that is easily seen. I’m not thinking about how to make the video’s go viral, I’m thinking about providing the best and most fashion informative content I can that will solve style issues. By answering my customers common fashion problems, I have the best chance at not only getting viewed by current clients but appealing to new ones as well. Check out the show if your curious: http://avaliveradio.wordpress.com/category/jax-couture-home-shopping/

Twitter

is an ongoing- in the moment conversation where you can reach out to people and actually get a reply on breaking news or announcements. But you really have to follow the trends and be quick to act on what people are searching for. I found a helpful twitter tips article from Entrepreneur magazine that may help you get in the game . I especially loved what they said about : “Save the sales pitch. Don’t get caught up in using Twitter as a selling tool. Instead, use it to increase customer loyalty and offer valuable information to your followers. Overmarketing will merely leave a sour taste in followers’ mouths, and you may even end up losing them if their feed gets too clogged with too many promotions. Be viewed as a resource, not a door to door .” salesperson. http://www.entrepreneur.com/article/230891

Facebook

is great to let customers get to know the people behind the brand. It’s not a place for spamming and just like I said at the beginning of this article, major changes have already been made to how your posts get filtered. So be sure to read the article I linked up and stay subscribed to us here at A.V.A Live Radio to stay up to date.  Basically, as I have researched, you’ll want to portray your business in a friendly, “sociable” manner, as a place where customers are treated well and “everybody knows your name.” Almost any business can benefit from having a Facebook page. But Facebook isn’t about selling.  http://www.entrepreneur.com/article/230020 Great information to keep in mind..

Linkedin

is a business to business connection platform where people are gathering resources and contacts for their businesses. It’s a great place to establish your credibility in your industry among your piers. “When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.” http://www.entrepreneur.com/article/231626 .. There are some awesome articles about linked in that I have gathered for you at the bottom of the page if your interested.

Instagram

This image dominant platform is fun to use but from a “marketing perspective, the community’s enthusiastic fan base and built-in social aspects make it an ideal place to connect with potential customers and build brand recognition. ” http://www.entrepreneur.com/article/226014
I enjoyed learning about these 3 tips to getting more likes on imgaes:  Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.
Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don’t.
With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today’s overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts. http://www.entrepreneur.com/article/229901

Start a Mailing List:

Although you may think it’s old hat, a good old mailing list still works miracles at getting your message and offers directly to your customers. Use Mailchimp or an opt in subscription signup on your blog to collect those emails and stay in touch with those who want to hear from you. Keep your content fresh, updated and in motion. Make sure you are always competitive in price and offering incentives for people to visit often, don’t spam your followers but set up a consistent weekly schedule they can count on with fresh daily content on your web pages. If you want to compare the top 3 mailing list providers, I linked an article for you below.

I certainly hope that my research this morning helped you to get up to speed on the social media platforms and how to use them. There are more great articles linked for you below. I really hope you will subscribe to the web site today so you can join me again as I continue to share what I learn with you every Sunday morning and of coarse with my featured interviews during the week right here on AVA LIVE RADIO. – Jacqueline Jax

More Info to help you:
How To Market Your Brand Effectively Part 1:

How To Market Your Brand Effectively Part 2:

LINKS TO LOVE:

Have a Blog? Linkedin Wants Your Copy: http://www.entrepreneur.com/article/231626

5 Tips for Maximizing Your Business Linkedin Page:   http://www.entrepreneur.com/article/230177

17 Must-Have Features on Your LinkedIn Profile http://www.entrepreneur.com/article/231750

A Look at Three E-Mail Newsletter Tools http://www.entrepreneur.com/article/218199

10 Reasons Your YouTube Videos Aren’t Popular http://www.entrepreneur.com/article/230501

Instagram Success: These Types of Images Drive the Most Engagement  http://www.entrepreneur.com/article/229901

The Marketer’s Guide to Instagram http://www.entrepreneur.com/article/226014

Secrets of Success Wordpress Website Design

{Interview} Secrets of Success: Advantages to a WordPress Website, SEO Tips & Getting Views

Secrets of Success WordPress Website DesignListen in now: www.blogtalkradio.com/avaliveradio/2014/04/10/secrets-of-success-advantages-to-a-wordpress-website-seo-tips-getting-views


Join host Jacqueline Jax as she sits down with WordPress Website Design expert Hector Torres (www.idealocity.com) about the advantages of having a wordpress web site. Topics will also include SEO Tips of the trade for the best results, the most important things to have on your web pages, and how to get more views. If you want or have your own website, product page or blog, you don’t want to miss this show.

best-free-wordpress-themesSome of the topics that will be discussed are:
Why do we recommend using WordPress for a website?
Easy to use for novice users.

What’s the difference between using self hosted wordpress.org and fully hosted wordpress.com? Experiment with wordpress.com with a limited web page that works terrific for bloggers but is limited when trying to sell products or using adwords. For a more advanced web site with additional features defiantly go with a self hosted web building styles: like sample: http://www.idealocity.com/recent-work/

Is WordPress just for blogging or can it be used for selling products and services?  No it can be used by anyone.

What is SEO?
Search Engine Optimization success is all about content. Be sure to keep things fresh and think about key things like tagging, tiles and content.

Tips:
1) Always use an H1 tag heading and subheadings somewhere inside your post to allow the search engines to identify your topics. Make sure to use them in order. (Heading 1, 2, 3..)
2) Use hyperlinks to other pages and posts related to your content. Never use (click here) instead type out the page title so the key words will help you to get better traction.
3) Add images to enhance your SEO listings. Make sure to use the ALT tag to describe your image. Be very descriptive including the key words only. You do not need to include unimportant words in the title like: the, and, with..

What are some important things to place on your pages and posts to improve your content and SEO? It’s important to create content that aligns with your topic. Identify your sub-niche and stick to it. Don’t diversify to much without adding menu or categories items to your web site frame. It’s very important to be organized with your content.

What are the differences between on-page SEO and off-page SEO?

idealocityLink to Know:
facebook.com/AVALiveRadio : Get our Marketing Tip of the Day and connect with us
Twitter.com/AVALiveRadio: Connect with us on twitter to share your content
facebook.com/Jaxepedia : Connect with host Jacqueline Jax
facebook.com/idealocity : Hector Torres Idealocity Company page

Great Gatspy Party Ft Lauderdale Florida

{On The Town} host Jacqueline Jax at The Great Gatspy Party in Fort Lauderdale

20140406-001510.jpg

People from all over the world enjoying the annual Yachting Industry Party with this years theme, The Great Gatsby. Radio Host Jacqueline Jax was on the spot to cover the event.

iloud_jacqueline-jax-avaliv

Enter To Win an iLoud Speaker from IK Multimedia

iloud-ikmultimedia-avaliveradio-giveawayI have some exciting news for you. This month I’ll be giving away an iLOUD Speaker from our friends at IKMULTIMEDIA.com .  Learn how to win below…

iloud_speaker_ikmulitmediaENTER TO WIN: Subscribe to us here on the web site, then make sure you “Like” IKMULTIMEDIA & AVALIVERADIO on facebook and share it with your friends. Keep your eyes & ears open because I will be announcing our winner live on air during a broadcast at the end of the month and also posting your name here on our web site. Good Luck! – Jacqueline Jax (Host of A.V.A Live Radio)

ikmultimedia-teamWHO IS IK MULTIMEDIA?
Our company motto, “Musicians First,” actually has a couple of different meanings. First, we’re musicians. And we’re musicians first — engineers, software designers, business specialists, marketing and sales pros, warehouse experts, logistics managers and overall nice guys and girls second. What does that mean to you? It means we only design and create products that we would use. It’s a very simple philosophy, but there’s beauty in simplicity, and it actually guides our product development and production processes. And it works extremely well for us and for you.

ikmultimedia-team2So that’s our philosophy for operation. And we’ve been doing it longer and better than any other company in the market. You see, we don’t “exceed” expectations at IK. We create completely new ones by creating tools that inspire new levels of creativity.

ik multimedia products for musiciansYOU MAY ALSO LIKE:
Jacqueline_Jax_ava_live_radio_behind_the_musicJacqueline_Jax_branding_success_marketingLinks We Love

Reverbnaton press kit

Kill the competition: How to Build Your Own Electronic Press Kit

20130719-210033.jpg
Sample page: www.reverbnation.com/jacquelinejax

Music industry professionals are loving the use of electronic press kits to not only see the full scope of an artists brand, presentation and fan response but to also to keep their offices clutter free. If you want to get serious about your music, add an electronic press kit to your promo plan. First impressions are everything when trying to get the attention of the music industry so make sure your press kit blows them away.

What to include:
A great press kit should include, your photos, music, story and fan demographics.

Where should you send it:
Press kits should be sent to labels, radio, online magazines, news papers, managers, venues and everyone else you want to get coverage from or do business with.

Who has the best deal?
I have shopped around for great deals on press kits for you and would recommend you check out Reverbnation. At only $5.95 for unlimited distribution, the tools and price for what they offer is unbeatable.

How easy is it to set up?
All you have to do is set up a free reverbnation page for your music or band and your account will ask you if you would like to automatically upgrade your account by adding options like: press kits, a music app, newsletters, distribution, etc. All you have to do is opt in for the press kit which you can cancel at any time should you feel your not using it or still not ready.

What are the advantages of the RPK (Reverbnation Press Kit)
As a bonus, you can opt in for opportunities to gain exposure for your music through Reverbnation and they will email you opportunities to submit your press kit to. I also like the way they automatically include all your goodies in very few clicks.

When do I need to get one?
You should get a press kit after your music is at its best, its available for sale, and you have built a strong and engaged fan base.

Here’s a page where you can get more Info when your ready:
http://www.reverbnation.com/band-promotion/epk-electronic-press-kits

Best of luck,
Jacqueline Jax
Host of www.AvALiveRadio.com

YOU MAY ALSO LIKE:

Links We Lovesecrets_to_successFast Track webinar

AVA_Facebook_Jacqueline_Jax

Marketing Tip of the Week: Facebook Wall Posting Status Ideas for Buisness and Pleasure

Jacqueline-Jax-ShowI have a great time with facebook because it’s so interactive. I’m on it daily and have experimented with a ton of fun ideas for posting. One of the things you have written in often about is what to post on your pages and although my book is coming out shortly filled with tons of ideas, I wanted to share a few with you today to get you started. – JAX
Want to discuss some ideas with me in person? Signup for my next webinar coming up : (avaliveradio.wordpress.com/fast-track-webinar)

Monday: Marketing Tip of the Day: Caption Contest
Get your facebook friends thinking by putting up a photo on your page and letting them add their own caption. Offer a prize for the best caption. If you promoting music, then use a picture that goes with your song and offer a free download for the best caption. If your promoting a product, try a picture of you using or engaging with the product in some way to get an even more positive branding opportunity. Tag me in your contest so I can join in. @JacquelineJax @AVALIVERADIO

Tuesday: Marketing Tip of the Day: Think Outside of the Box
What’s the world talking about? We want our posts to be appropriate, professional, and interesting, but that doesn’t mean you have to confine every post to real estate tips, community events, and home improvement ideas. Sometimes, it’s good to take a second to think outside of the box of what you could post.One good way to do this is to sit down and think, “What is the world talking about?”

Meet another outside of the box thinker and listen to the story of How @Instacanvas went viral? My interview with Game Changer Interview CEO Matt Munson http://wp.me/p1Fv4O-Rq

Wednesday: Marketing Tip of the Day- Record a Video for facebook
Looking for a fresh idea for your facebook wall? People love videos — especially short videos that help answer a question. Remember: there are things you do without thinking that other people are struggling with. They need your help!
For more great tips…. https://avaliveradio.wordpress.com/category/secrets-of-success/

Thursday: Marketing Tip of the Day:  Like Comment To Win Contest
I have a lot of fun with contests on my page. One of my favorites is to give a lyric hint of my upcoming cover song release and let people guess it for a prize. Other ideas that would drive traffic are – Like & Comment to Win . Since you’re giving away free gifts, why not make the best of it? To make your page look even more popular, you can organize a “Like & Comment to Win” contest. Basically, fans can both like & comment on the post to double their chances of winning. Be creative and just have fun with it.

Friday: Marketing Tip of the day: Become a Weekend Explorer
No matter what your doing, you can find something interesting in your surroundings to share. Take a picture, share a story, create a comment based on something that just happened. Today and through the weekend allow people to interact with you by sharing one piece of your day via a photo or comment. You’ll become a weekend adventurer just by taking a better look at the world around you and realizing that it’s interesting for people to see the world you live in if only for a short time. Tag AVA LIVE Radio in your weekend adventurer posts so we can join in your conversation.

You may just learn that connecting is easier than you thought. You may also like… 10 Tips for building a fab facebook page
https://avaliveradio.wordpress.com/2012/12/03/10-tips-for-building-a-fab-facebook-page-2/
For more help and guidance, subscribe to our web site today and ask your questions:

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

Justin J Grant

Behind The Music with Irish Singer Songwriter Justin J Grant

Behind the music Justin J Grant - Jacqueline JaxJustin J Grant is a singer/multi-instrumentalist from Newry, N.Ireland. He has been performing in public from the age of fifteen, formerly as the front man of a locally acclaimed six piece band and currently as a solo artist playing all over Ireland and the U.K. Justin is a prolific writer and has an extensive Catalogue of wonderful melody driven contemporary songs of which fourteen are presented on his debut album, “  Break The Wing  “

INTERVIEW

JAX: Where were you born and where have you been living for the past 10 years.
JUSTIN: I was born in Newry Co Down N. Ireland,  I got interested in music from an early age.  And then people told me I could sing I just thought I was making a funny noise,  So I ended up playing guitar and singing in bands.  In 2001 I had ideas about songs of my own so I bought a cheap ticket & headed for the bright lights of Belfast City.  And I am very grateful I have had the chance to enlighten a few peoples ear holes along the way with my music.


JAX: Why do you create music and what do you most love about it?
JUSTIN: Well I had nothing else to do,  I started out as a guitar player back then I had to sing well because nobody else wanted to sing my songs, And I had a natural talent for the guitar because my father was a musician he tought me how to play and I really liked the idea about that. My passion for song blossomed on the back of a love for an eclectic range of stars like The Mamas and Papas,  The Beatles, David Bowie, Tim Hardin, Glen Campbell, Hendrix, Cream, And I used to watch people playing on stage and thought wow hey one day that could be me and now it appears to be that way,  Weather people like it or not is neither here nor there.  So I just started writing more songs working with my then producer/ manager Andy Cowan Martin where we shuffled songs about,  From some scratchy beginnings we have ended up with what I think is a really great album of which I am very proud.


JAX: Do you play gigs, tour or primarily share your music online? And are there any challenges to what your doing?
JUSTIN: Last year I played live across Ireland and England and we have picked up radio play in Japan, Nashville, Spain, Holland, UK Ireland and number 10 in the UK Country charts. At the moment I am working on new material writing recording demos that sort of thing,   All I can do is put my music out there and hope people like it,  And if they don’t well I can always do a runner Hee Hee. Well the internet is taking over in a big so I am afraid to say I will have to let peter the carrier pigeon go,…But for the time being if any one wants to get a hold of my music then go to I tunes/ Amazon & just squirt Justin J Grant “Break the Wing”  into the web & I shall pop up.


JAX: Name 3 words that best describe you and tell me why.
JUSTIN: Happy Hoppy Floppy   Well because I am a happy kinda guy,  Hoppy because I cant sit down always on the go go me & floppy because I have long-lasting floppy disk hair.


JAX:  What’s the music scene like where you are? Best places to go to hear music?
JUSTIN: Ireland has always had a great music scene,  My best venues for original music would have to be the Spirit Store in Dundalk, Amplified Bar in Newry & The Black Box Belfast.

JAX: Tell me about your best music moment.
JUSTIN: My best music moment would have to be back in 2008 watching Glen Campbell perform  Wichita Lineman Live at the waterfront hall in Belfast,  tugs at my heart and soul every time.

Hey I have had a few great moments in my life and this is one of them,  Thanks for having me. I am humbled XO

https://www.facebook.com/JustinJGrantArtist

https://soundcloud.com/justingrant92/break-the-wing

Come find us on facebook.com/AvALiveRadio

YOU MAY ALSO LIKE:

Milan Heger Show LogoBehind The Music Jacqueline Jax Helena MicyAlan Vine Jacqueline Jax ava live radio

secrets_to_success_Jacqueline_jax

Marketing Tip of the Week: Social Media Marketing Mashup

Jacqueline-Jax-ShowIf you haven’t been keeping up with us on facebook.com/AvALiveRadio maybe it’s time you joined the page. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers. Here are last weeks tips! – JAX

Monday: Marketing Tip of the day: Get to Know Your Web Stats
Today’s a great day to review your stats. I never go a week without taking a look at how I’m doing. On my blogs, I have daily, monthly, weekly and yearly comparable stats showing me details like overall growth, traffic and what topics people liked the best. I even get to see what countries I’m being seen in. Stats are so important on facebook and your web pages because they help you get to know your readers and give you specific insight into how your doing. If you get good at reading your stats, they can also give you direction into what kinds of topics and media are performing the best. It’s all about what your readers want to see from you and keeping them happy is very important to your growth.

Tuesday: Marketing Tip of the Day: Don’t Procrastinate!!
Procrastinating about your dreams won’t make them go away. Neither will it make them happen. Don’t worry about making wrong decisions. Instead, worry about making no decision at all. Take time out to meditate on what you really want. Once a clear decision is made, the universe energies will immediately support your decision and doors will open guiding you with ways to reach your goal.

Wednesday: Marketing Tip of the Day- Get to know your most active users.
Give them Facebook-only special offers, showcase the one person furthest away, chose a fan of the month, tag specific people just to wish them happy birthday or say hello.
For more great tips…. https://avaliveradio.wordpress.com/category/secrets-of-success/

Thursday: Marketing Tip of the Day: A little love goes a long way
Don’t hide your love away, like the old Beatles song goes. Let ‘em know you care! Make it a priority to make your customers’ day. Learn their names, their kids names, or about their dog. Invest in your relationship. Personalized emails and phone calls to see if they need anything will speak volumes – your clients will feel more like family, and it’ll give them something to talk about! Soon enough, word on the street will be that you’re the only one for them. (Manta.com)

Friday: Marketing Tip of the Day: Give back to your followers today.
Say hello and see what’s up in their lives for the weekend ahead?you may just learn that connecting is easier than you thought. You may also like… 10 Tips for building a fab facebook page
https://avaliveradio.wordpress.com/2012/12/03/10-tips-for-building-a-fab-facebook-page-2/
For more help and guidance, subscribe to our web site today and ask your questions:

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

{Artist Spotlight} Take a Ride on a Musical Journey

“Music doesn’t lie. If there is something to be changed in this world, then it can only happen through music.” – Jimi Hendrix

“I was born with music inside me. Music was one of my parts. Like my ribs, my kidneys, my liver, my heart. Like my blood. It was a force already within me when I arrived on the scene. It was a necessity for me-like food or water.” – Ray Charles
Monday_stephanie_lewis_johnny_juarez_ava_live_radioNew Music Monday Features Stephanie Lewis and Johnny Juarez ::
Join host Jacqueline Jax for New Music Monday featuring a mix of indie artists from around the world with special music guests, Stephanie Lewis and Johnny Juarez. You will fall in love with this pair of indie artists reaching for their dreams as they release their first single together, “Slip Away”.

Cassius k
New Music Monday Hip Hop with Cassius K ::
Join host Jacqueline Jax with special musical guest Cassius K discussing Hip hop and his journey through music. You’ll enjoy meeting this genuine indie artist and all that he has to share. He’s building his music brand the right way… with emphasis on the fans!

Ed Reverb background
New Music Monday Rocks America with Ed Concepcion::
Join host Jacqueline Jax as she rocks America with singer songwriter metal rocker Ed Concepcion. Listen to his amazing journey through music working with different artists to signing his new deal to make his solo album.

YOU MAY ALSO LIKE:
- Live Music Spins: Spend some time with new artists from all over the world.
- Game Changers: Take a journey through life as an entrepreneur while learning what it takes to be successful.

Come find us on facebook and twitter

Links We Love

Links We Love: Blogging Basics To Light Your Path

20140214-125223.jpg

Style_diary_jacqueline_jaxAre you wanting to start a blog?
Do you have a blog and crave to make it better?
I’ve been blogging for years now and I speak from experience when I tell you that there is never a time when I don’t strive to make my blogs better. To really gain traction among all the thousands of bloggers out there, you have to create with a passion and always look for ways to improve. Here are some of my favorite link to help you create better blogs while still leaving you time to write with a passion. – JAX

1.  Top 10 Tips For Bloggers
Have you stopped to think how times have changed? Do you remember the days when you had to pay for any kind of online or news paper advertising? I remember reading an article in the New York Times in 2010 discussing the Internet’s phenomenon and the rise of amateur online bloggers in the media. In fact, Magazines, Designer, PR firms and traditional media are giving noted respect to top bloggers with invites to all the hottest events, free goodies and even hefty paychecks for their undivided attention. Even radio stations had to become Internet savvy with world wide online streams of their programming. And now hear I am, sitting at my desk overlooking the city with a cup of tea sharing my latest research with you in an era of “new media.” The Internet has changed the way we communicate and share information with each other. This change has created a new generation of highly intelligent and demanding people who want to be entertained. So if you want to draw attention to your products, music, services or web site, you have to evolve into what I like to call a high-bred web site. This kind of web site is interactive and rich in social media formatted content. Most importantly, it’s a web site that is updated with fresh fun content often. Weather your sharing photos, daily journals, music, jokes or reporting the latest fashions a blog is the method of choice to own your page and build a following. With that said, its important for you to understand the blogging basics. Here are my top 10 Blogging tips (AvALiveRadio.com)

2. Writing Authentic Content for Your Blog, Website and Social Media Pages
I have found, the single most important concept to focus on when writing or expressing content for your blog, web site, youtube channel, or social media pages is to be “Authentic”. When you speak about something you feel passionate about, your most authentic voice comes out and that will make your posts far more interesting and effective. Here are some interesting things to keep in mind when striving to write authentic content…. (AvALiveRadio.com)

3. 10 Social Media Marketing Tips From the Pros
No Matter How Small, Special Moments Light Our Path- Although small, meaningful moments cast a brilliant light on our lives that is strong enough to light our way. Use your facebook timeline or blog as a journal to share those meaningful moments that have made your journey special and tell us why they are and how you learned from them. If your writing about them on your blog, you’ll definitely your special friends to have easy access through social media.  (AvALiveRadio.com)

4. {Links I Love} Best Links for Bloggers
Helpful tools that will aid in your success as you strive to be the best blogger you can be.  (JaxCouture.com)

5. Darren Rowes: What Makes a Blog Successful
Great words that describe what makes a blog amazing. (problogger.net)

6. 10 Tips for Naming Your Fashion Blog
Before, during or after you may want to think about your blog name. I love this article that lays out the fundamentals. (heartifb.com)

7. The 100 Best, Most Interesting Blogs and Websites of 2013
To be the best, you must know the best. Don’t pattern yourself after someone who isn’t successful. So who’s the best you ask? I have a great list for you to check out. (dailytekk.com)

8. Is Your Business Guilty of Making These Blogging Mistakes?I’m always reading about what to do but rarely reading about what mistakes people make all the time. This article is a must read if you have a business blog. Hello reality!! (mashable.com)

The A.V.A Live Radio: How to Brand and Market your name using Search engine keywords, adwords, and facebook

AVA_Facebook_Jacqueline_JaxTune into the show now:
blogtalkradio.com/avaliveradio/2014/01/24/ava-liveradio-how-to-brand-your-name-using-adwords-facebook-search-engines

Join host Jacqueline Jax as she gives you the hard truth about branding your name online using adwords, facebook and search engines. with questions answered from our audience.

Q: Benni Chawes – Website: http://www.chawes.net
I just listen to you on youtube “Choosing a Successful Brand Name”. Thanks a lot for sharing your wisdom!!! I’m REALLY in big doubt about my name….!!!
It’s absolutely special ‘Benni Chawes’ but gets misspelled a lot let alone mispronounced.
I’m a danish singer/piano player. I do jazz/soul/pop idiom (www.chawes.net) and have been using that (birth) name for 8+ years now. I think I’m cutting of potential fans – or at least not getting out there as much as I could with that name. And that’s a shame – I LOOOOVE performing and sharing my music with them. When ever I perform world wide in all modesty people really love what I’m doing :-)
I also incorporate my vocal instruments into the show. With my voice I sound like the true guitar, drums, bass, and percussion.
I released an album (late 2006), have toured in 20+ countries, sponsored by prestigious Bang & Olufsen as the first musician ever, won awards and have opened up for Ray Charles. Can you guide me? How do I go about this? Help…!!!!! :-)
Thanks for reading all this ;-)
Bless you. Benni

A: First let me say thank you for tuning in and I’m really glad you asked this question. Our name is something we all agonize over especially when things don’t take off as quickly as anticipated. Here are a few things you should consider moving forward.

1) since this is your birth name no one can ever prevent you from using it even if they trademark it and unusual names can be great for search engine listings. If no one else has a name close to yours, then it should be pretty easy for you to command your spot in the searches and control what information represents you especially if you are able to own your domain, facebook, twitter, linkedin, and other social media versions as well.

2) because your name is unusual, you will have to work on branding it to your audience. By branding I mean saying your name allowed often via interviews, video, podcasts, sound bites, etc. Also use your name in your logo and use it on every photo you release even on Instagram to imprint it further. For instance I always say my complete name in everything that I do and I rarely shorten or abbreviate.. “Jacqueline Jax” so people now call me by my my first and last name and as a result of all this branding over a few years, I am totally commanding my own name in the searches.

3) consider buying common misspelling .coms if you think it’s being done often and redirect those .coms to your web site. Also be sure to get all social media platforms in your name as they come out even if you don’t use them now, it helps to prevent competition before hand or fake profiles from being created. I also love the fact that many social media platforms command high search rankings if you update your page often, so make sure your content is streaming to those places as well.

4) Own it! Take pride in the name you’ve chosen and embrace it. If you appreciate it for the original reasons you selected the name, your customers and followers will also. You just have to find ways to connect the name to your product. You can do that with an image, tag lines, and content. Think about it, who would have thought that Pepsi or Shakira would have been memorable, now everyone knows it and recognizes the name and the product/ persons music.

Q: Is GoogleAdwords the best way to go? Or is there something better? Amy- Ohio
A: It will vary depending upon what type of website you have, what your target market is, and what you’re selling. Some businesses have great success with AdWords. For others, Facebook or Bing have shown better financial results. As with any advertising champagne be prepared because there is always a chance that your Pay Per click campaigns won’t be profitable at all? There are just to many factors that can effect your results so a trial and error period is necessary. When I first started promoting my clothing line on the web, I used Pay-per-click and found that my advertising budget got used up quickly with no sales conversions. Sure I got some traffic but what good do that do if I didn’t see any sales. I think it’s a numbers game, if you have a viral product then perhaps pay-per-click is something that can get you to the masses but new companies and music artists should beware of the cost verses the reward here. It’s a numbers game, if you don’t have lots of dollars to spend, use them on something else that will get the word out and leave an impression. The best advice I can offer, is test it for yourself on facebook before starting a campagne. Create several approaches and place them up during the morning, afternoon and evening with an image and see what sticks. Keep track of the likes, follow through rate and comments to see what works best for your products or service. Then once you have something that tests well, use that add or formula to create more. I’m still a fan of building true relationships over time and the loyalty that comes with caring about the customers you have rather than the anonymous numbers your hoping to attract. In other words, it’s about quality customers rather than quantity.

Q: How can I get the right customers to my website ? Tim – Australia
A: Attracting customers online has a lot to do with search engines. I would suggest creating a list of keywords to aim for. Cut down the # of keywords to target your quest. When you go out and try to rank for to many keywords you get lost. I suggest to start out with 5-7 keywords that you can rank for. To do this you want to use a tool like Google Keyword Planner which is free. Jot down a few of your keywords to see what the search results are. If they are to high (meaning lots of people search for it) then the competition to get to page 1 will take a longer time (and more money) where as something that gets smaller search results (but still brings targeted traffic) can be done sooner for less money. You also need to be aware that things like this are not done overnight. You’ve got to understand who your competitors are and what they are already doing. Once you know what they do to be on page 1 you do the same but better and smarter. Also remember like I said before, even if you bring in the traffic it does not guarantee any sales. Your website now has to reach out to them and make it easy and trustworthy for a new customer to buy. Another reason I like pursuing quality relationships rather than quantity of hit. You may want to show more of who is behind the scenes of your products. Meaning put up some pictures of the actual staff, you creating or how you perfect your craft. Make it easy for customers to see the price savings so they feel your prices are great as well. Since everything has already been done in some way before, you really need to be different and also have a MAJOR social media networker. Be innovative in putting yourself out there. Your website has to speak volumes to the traffic that visits and must convey honesty, trust and that you know your industry. It must look professional and accurately convey your brands message upon first glance with a fast page loading time and clarity. Otherwise they will just go to the big brands who they already trust and those hits won’t convert into sales.

Thanks for tuning in. If you have comments or questions, ask them here and I’ll answer them on the next show. Don’t forget to subscribe and hit the “like” and “share” button if this was helpful.

Submit a question here:

Milan Heger Show Logo

A.V.A Live Radio: Milan Heger Surviving in the Art Business

Listen in to the show Live at 1pm est today: www.blogtalkradio.com/avaliveradio/2014/01/10/ava-live-radio-milan-heger-surviving-in-the-art-business

Jax_Favorites_face0Join host Jacqueline Jax as she gets up close and personal with Seattle based architect, furniture designer, and Artist, Milan Heger. Before the 2009 economic recession, Milan Heger was thriving in business and creativity. As the housing market crashed, he found himself among the millions of people waking up at night worried about not only the future of his company but how he was going to provide for his family. In a statement released on September 7,2011 in Entrepreneur Magazine, Milan said, “The biggest pressure is the status of my mortgage and college payments. I felt not like a failure, but like a father who wasn’t doing what he was supposed to do. I’d sit in the car in the driveway and not want to get out. It’s hard and continues to be hard.”

Milan’s experience sheds light on the reality and challenges that every small business owner faces. That reality is that you have to brave great risk to obtain great rewards. Life challenges us at every corner but it’s the people who can pick themselves back up and continue on that defines the winners from the losers. Now were diving into  his story of strength, creativity and determination. And break down the business of Art. From inspiration to creation to marketing, listen to a real conversation on navigating the art world in today’s market place.

Milan Heger : “Discover who you are by discovering who you aren’t.”

His secret to discovering who you are:
1) Find time every day after your normal job to discover and experiment with things you may enjoy or be passionate about.

2) Set aside 1 day a week to pursue your dream or at least contemplate what you would like your life to be like.

3) Pursue what excites you most and find out how to turn it into a career.

Avoiding the Marketing Trap:
1) Don’t get busy and think that you don’t have to market your products.

2) Let the world know about your work using social media pages like twitter,  facebook and linkedin.

3) Arrange gallery showings and art fair exhibits to gain exposure.

4) Find magazines that are specializing in your products and send them a picture for your work with information to their new products department.

Connect:
www.facebook.com/MilanHegerDesign

www.facebook.com/JacquelineJax

www.facebook.com/AvALIVERADIO

www.twitter.com/AVALIVERADIO

www.youtube.com/AVALIVERADIO

www.blogtalkradio.com/AVALIVERADIO

Art Work by Milan Heger .
The black and white print is called “Walking on an Empty Box” and it symbolizes freedom…the kind where you can be yourself.

This piece got awarded by a juror in a national print competition.
 The red piece is called “Dunes on Fire” and it is an original work of art. That piece speaks about the guiding star that we should follow.
“Walking on an Empty Box” prints available for purchase on www.saatchionline.com/milanheger

 Also, you can see some of his pieces on www.patriciacamerongallery.com  (find artists, then Milan Heger)
Also see him on www.houzz.com
Milan Heger – HEGER ARCHITECTS
234 Dexter Avenue N
Seattle, WA 98109
(206) 898-6609

YOU MAY ALSO LIKE:

AvA Live Radio After Show Episode 4Behind The Music Jacqueline Jax Helena Micy20131210-002757.jpg

{A.V.A Live Radio After Show with Jacqueline Jax} Episode 4: Fear and Denial

Radio host Jacqueline Jax with production co-coordinator Galia on the A.V.A Live Radio After Show talking about finding youthful beauty & anti-aging. Valentine becomes a menace and Mom tried to spike my coffee. Join in our conversation as we prep for the upcoming shows. Milan Heger navigates the art world on Friday January 7 @ 1pm est. Life Talk with Tracy Timberlake on coping with denial and fear. With vintage style by Carolyn Roehm and Jax Couture. The fun never stops on A.V.A Live Radio.

TWEET #OUTFITOFTHEDAY #AVAafterSHOW @JacquelineJax @AvALiveRadio

Jacqueline is wearing a Vintage Jacket by Carolyn Roehm
Shop Vintage:
blondibeachwear.com/vintage_collection

Leopard_jacket_K


Jacqueline Jax brings you an insider report on Dr Shino Bay Aguilera’s newest Secret to Anti-aging. Find out about this fantastic new treatment called Rejuva-lift with Juvaderm Voluma XC that lifts the face for a more youthful appearance.
www.shinobayderm.com

{A.V.A Live Radio After Show with Jacqueline Jax} Relationships and Pre-Production on Milan Hegers Show


Hang out with radio host Jacqueline Jax on the A.V.A Live Radio After Show. Seattle Artist Milan Heger skypes in, show producer Galia stops by for some “Life Talk” and Jacqueline introduces some new fashion and vintage finds. Laugh with us behind the scenes during pre-production of the show as Valentine gets jealous and Jacqueline talks about people and change. The fun never stops on A.V.A Live Radio.

TWEET #OUTFITOFTHEDAY #AVAafterSHOW @JacquelineJax @AvALiveRadio

Christina_black_White_Lace_dress_LBD
Jacqueline is wearing The Christina Dress by www.BlondiBeachwear.com

Other dresses mentioned on the show today..

Milan_ava_live_radioArt Work by Milan Heger .
The black and white print is called “Walking on an Empty Box” and it symbolizes freedom…the kind where you can be yourself.
This piece got awarded by a juror in a national print competition.
 The red piece is called “Dunes on Fire” and it is an original work of art. That piece speaks about the guiding star that we should follow.

“Walking on an Empty Box” prints available for purchase on www.saatchionline.com/milanheger

 Also, you can see some of his pieces on www.patriciacamerongallery.com  (find artists, then Milan Heger)
Also see him on www.houzz.com
Milan Heger – HEGER ARCHITECTS
234 Dexter Avenue N
Seattle, WA 98109
(206) 898-6609

A.V.A Live Radio After Show with Jacqueline Jax: Travel, Fashion, Design, and Vintage Finds


Hang out with radio host Jacqueline Jax on the A.V.A Live Radio After Show.
Today’s Topics: Travel, Fashion, Design, Love, Relationships, Q &A, and Vintage Couture.

#OUTFITOFTHEDAY #AVAafterSHOW

Pink_lace_camille_outfit_OOTD
Jacqueline is wearing The Camille Outfit by www.BlondiBeachwear.com
The Camille Outfit sold at Blondi Beachwear : Camille Bateau Top / Camille Pencil Skirt

Links for Vintage shop: www.blondibeachwear.com/vintage_collection

Oscar de la Renta Crystal NecklaceOscar de la Renta Multi Strand Necklace
/ Oscar de la Renta Pearl Drop Earrings / Oscar de la Renta Amber Stone Earrings

A.V.A Live Radio After Show with Jacqueline Jax


Hang out with radio host Jacqueline Jax on the A.V.A Live Radio After Show.
#OUTFITOFTHEDAY #AVAafterSHOW

Kelly_dress_ava_after_show-host-jax
Jacqueline is wearing The Kelly Dress by www.BlondiBeachwear.com

Milan_ava_live_radioArt Work by Milan Heger .
The black and white print is called “Walking on an Empty Box” and it symbolizes freedom…the kind where you can be yourself.
This piece got awarded by a juror in a national print competition.
 The red piece is called “Dunes on Fire” and it is an original work of art. That piece speaks about the guiding star that we should follow.
“Walking on an Empty Box” prints available for purchase on www.saatchionline.com/milanheger

 Also, you can see some of his pieces on www.patriciacamerongallery.com  (find artists, then Milan Heger)
Also see him on www.houzz.com
Milan Heger – HEGER ARCHITECTS
234 Dexter Avenue N
Seattle, WA 98109
(206) 898-6609

10 Social Media Marketing Tips From the Pros

Jacqueline Jax branding marketingLive Today at 9 am est: www.blogtalkradio.com/avaliveradio/2013/12/17/10-social-media-marketing-tips-from-the-pros

Join host Jacqueline Jax as she gives you the top 10 most current social media marketing tips from the pros. Part 1 of a 3 part series airing December 17,18, & 19.

Don’t miss our entire section on Marketing and personal branding : avaliveradio.wordpress.com/category/secrets-of-success/

TWEET:  Check out our social media tag for some specific tips on how to dominate social media #avachat and to submit your questions.

Today’s Show Notes:

#1- Research Popular Content From Your Competitors
by Ian clear fromRazor Social: If a type of content is popular with the audience of your competitors and colleagues, it stands to reason that a similar post will be popular with your audience. This isn’t about copying content, it’s about crafting content around a similar topic, but with a different slant.

For example, Jeff Bullas wrote a blog post on 7 Marketing Trends You Shouldn’t Ignore, which was very popular. He used his post as inspiration to write a post titled 7 Social Media Tool Trends You Shouldn’t Ignore … this article was also very popular.

There are a few tools that help with his research:
Social Crawlytics does an analysis of your competitor’s content and shows you how often each post is shared across each of the social networks.

SEMRush shows you what keywords bring your competitor the most traffic so you can target the same keywords in your own content.

My favorite thing to do is drive inspiration from facebook pages and instagram a that I follow and admire. If your a singer, then follow the top 5 in your genre for ideas of how you could better reach your audience with your content. Looks at their photos, statements, tags, links, time of day and how often they post.
This is a great way to get inspired when your feeling thirsty for new content ideas. You’ll get a to Of great ideas. And always follow the best and the ones who apply to what your doing.

#2- Increase Views on YouTube Using These Thumbnail Creation Tips
Gideon Shalwick : It’s no secret that getting more views on YouTube can greatly help grow your business online. But with the vast majority of videos on YouTube getting mediocre results, everyone wants to know how to get more legitimate views! One of the easiest ways to get more views is to create compelling, attention-grabbing thumbnails for your videos.

The Secret to Creating Powerful YouTube Thumbnails is at your finger tips. You need to get three things right for creating powerful YouTube thumbnails.

Check Your Graphics: Start with a good headshot or closeup of your face to create a personal touch with your thumbnail, then add a colorful background—like a starburst—to grab viewers’ attention. Use attention-grabbing backgrounds.

Text: Use compelling text inside your thumbnail design to tell your viewers instantly what your video is about and why they should watch it—maybe use your video title. Make sure your text is easy to read, even at the smallest display size of your thumbnail on YouTube, and that the image is on the left and text is on the right.

X-Factor: Think about how you can inject emotion into your thumbnails. For example, the expression on the face of the person you’re using can be that of shock, amazement, disgust, enjoyment… choose an emotion that will create intrigue and get people to click on the image.
Great tips from Gideon.

#3: Limit Your Social Media Platforms
John Lee Dumas from Entrepreneuronfire.com
His social media marketing tip for businesses today is to find three or four social media platforms where you can build the strongest presence that will be most beneficial for your business. With countless social media platforms available today, it’s impossible to grow a strong presence on every one. Having a mediocre presence on six or seven social media platforms is far inferior to a strong presence on three or four when it comes to your social media marketing goals. Do your research and build a strong presence on three or four platforms. His point is, Why spend time on social media platforms where your audience might be hanging out when you could be spending that time on social media platforms where you know your audience will be hanging out?

To find out if your target audience spends most of their time on one platform over another, join online groups within those platforms that focus on your industry or niche. If you find that the members are really active and engage on the topics you’re focused on in your business, there’s a good chance that a presence on that platform will benefit your business.

I personally like to use different platforms for different things. For instance my wordpress blogs are for my articles and news, then my facebook allows me to build more meaningful relationships with my followers. I use twitter to drive traffic and discover new things. Research information, etc, linkedin for business connections, Instagram @JacquelineJax to share and create images and Pinterest to share products with links for purchasing, everything is cross promoted into each other from time to time and tumblr and twitter gets it all. That’s a quick picture of my social media world for @jacquelinejax and my clothing company @blondibeachwear

A.V.A Live Radio Intro Song Is getting Ready to Be Announced

We are so excited to announce the top 3 songs in the running for the  A.V.A Live Radio Intro song for 2014..

The songs being considered are:

Orange Avenue – One Shot

Robb Hill – Watching Waiting

Iridesense – Gasoline

Thank you to all of the incredible artists who have contributed their music to our radio show. We are looking forward to an awesome new year and can’t wait to hear your new music for 2014.

Special Edition Report: Inside Dr. Shino Bay Aguilera’s New Laser Treatment Wing


Join Jacqueline Jax from A.V.A Live Radio for this special edition report, Inside Dr. Shino Bay Aguilera’s New Laser Treatment Wing.

Pronounced “Sheen-O”, world renowned Cosmetic Dermatologist, Dermatologic Surgeon, Cosmetic Laser Expert for his “Secrets to Looking Ageless and Keeping that Youthfull Glow”, Dr Shino Bay Aguilera is Dual Board certified with a Fellowship in Dermatology from the American College of Osteopathic Dermatology. With over 14 years of ongoing advanced training in lasers and Aesthetics. He is a clinical researcher, publisher, an Assistant Professor of Dermatology for five Universities and the top-requested International physician trainer and Keynote Speaker. Dr. Aguilera travels the world teaching physicians the proper use of the newest laser advances and cosmetic techniques and participates in FDA clinical trial studies for a leading global, laser manufacturer. He is called upon to determine the best treatment protocols to maximize the safety and efficacy of emerging technologies.

View our Sculptra Video here:

Dr. Shino bay: www.shinobayderm.com
Radio web site: www.AvALiveRadio.com
Host Jacqueline Jax: www.JacquelineJax.com

Get Ready For a New Season of “Behind The Music” with Jacqueline Jax

Jacqueline_Jax_ava_live_radio_behind_the_musicStay tune for our “Behind the Music” series with Jacqueline Jax for http://www.AvALiveRadio.com

Join Jacqueline as she takes you behind the scenes and gets you up close and personal with the artists.

Subscribe now so you won’t miss one single moment.

ARE YOU ON SOCIAL MEDIA?
Facebook.com/AVALIVERADIO
Youtube.com/AVALIVERADIO
Twitter/AVALIVERADIO

www.JacquelineJax.com
Facebook.com/JacquelineJax
Twitter/JacquelineJax
web.stagram.com/n/jacquelinejax/