Tag Archives: music marketing

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{Secrets of Success} Digging Deep For Interviews

Jacqueline_Jax_avalive_radioI interview artists and entrepreneurs weekly for the station and am amazed at how many people spend so little time on their interviews. I’ll start by sending them about 10 questions to help them create a story about themselves and their work and am often disappointed in the responses. Although entrepreneurs typically have a lot of interview savvy, giving up lots of personal stories and playful accounts about how they interact with their business and the people in it, Artists take the longest to respond and often hold back every aspect of what makes them interesting to the readers. Amazing to me, since entertainers  should be able to entertain. Today’s music artist seems guarded and scared of revealing those wonderful frailties that make their stories so unique, interesting and relatable.

Recently, I received an interview back from an artist after several weeks filled with vague one sentence answers that offered no details. They had flattened their lives so senselessly that if I would have posted the interview, people may have unsubscribed from our web site and at the very least taken a pass on the artist no matter how talented they were.

My point of telling you this story is to enlighten and hopefully inspire you to pay more attention to how you present yourself to people. It’s important to build a consistent story line of how you started expanding into the many wonderful experiences that brought you to where you are today. That’s what makes you unique and interesting to people. To further, illustrate this idea, I thought I would share one of my letters with you so you can benefit from the perspective.

(The artists name has been excluded to protect the innocent as they learn how to perfect their interviewing skills.)

Jacqueline Jax:  Hello _____,
Yes, we are all very busy with multiple projects and jobs. I myself run 3 companies and still make the time to do these interviews for wonderful artists like yourself. I can’t impress upon you the importance of investing yourself in everything you do, especially when it promotes something you work so hard for.

I do a magazine interview every week for one network or another and have found that those interviews about me really work together to paint a full picture of my journey. People decide through these interviews if they want to know more about me. #1 artists and entertainers at the top of their game, spend time from 7-10am of every morning interviewing with multiple people and radio stations regardless of their late night activities or long work hours. . It’s a huge part of this business and being successful.

Thanks for your answers but please go back and expand.  We have discovered that content is the key to great search engine listings. If you could expand a bit on each of your answers, I think they would be more engaging and readers may be more interested in relating to you.

Quick and vague answers tell the reader nothing about who you are and what you stand for.

Isn’t that  one of the goals in doing the  interview to begin with?  We want you to get the most out of your interview with us so please take another pass at it and tell a little story or two about yourself by answering the how, why and the when of each question.

Do your best, this article will hold a valuable piece of internet real estate for many years to come with your name on it so make it a story that counts outlining the experiences that brought you to who you are today.

Best to you always,
Jacqueline Jax
Radio Show http://www.AvALiveRadio.com

success secrets from entrepreneur Jacqueline Jax

Marketing Tip of the Day: Visualizing Your Dreams For Success and Having Faith In Yourself

success secrets from entrepreneur Jacqueline JaxIn speaking with many successful entrepreneurs concerning how they conquered their greatest challenges and fulfilled their dreams, there is one thing that they all have in common. This common characteristic is more of a personality trait than a skill. It is something that can be learned and can be easy practiced every single day. The one thing that they all have is FAITH.

Faith can be a fairly abstract concept for some people to wrap their heads around because it’s so easily lost. There will be days when you wake up with faith and one thing happens two hours later that derails your faith in yourself sending you spiraling into negativity. It’s a concept that’s fragile because the human mind is powerful and susceptible to outside influences.

But with our powerful minds, we can do great things. I’m sure you’ve heard the saying, “What you can visualize, you can materialize”. I can honestly tell you from experience that I been able to achieve amazing things just by visualizing specifically what I want, having faith in myself and holding steadily to the coarse every hour until it’s achieved. This unwavering supply of positive energy powered by my faith is an unstoppable driving force that can take me anywhere I want to go.

You can have this powerful energy behind you as well just be following these tips that I have gathered from the cream of the crop of achievers.

1) Set Your Goals: Decide what it is that you want to accomplish and write down the steps you think it may take to get there.

2) Learn: create a list of things you need to know in order to achieve your goal and start researching those specific ideas by choosing one thing each day or week depending on your deadline.

3) Connect: connect with people who can help you with their experience and or knowledge. Strive to connect with at least one new person every single day who shares in your vision. This may be someone who has a business in alignment with yours who may benefit from you as well if you partner up.

4) People: surround yourself with only positive people. Remove or block any negative energy coming in from the outside while you work to achieve your goal. You can’t allow even one negative person to be in your life who could derail your progress with thoughts like : fear of failure, distraction, contradictions or negative feedback.

5) Positivity: wake up every single day with faith in yourself and remind yourself every single hour that you can do this! Believe that you CAN and WILL learn what you don’t know. Believe that you deserve to be successful. Believe that it’s your time to accomplish this goal. And most of all believe that no matter what obstacles suddenly appear, they are simply a learning experience in your journey to success.

Best wishes to you on your journey, hope you’ll share it with me below.
Thanks for reading and subscribing.
Jacqueline

Come follow us on facebook/avaliveradio & Twitter/avaliveradio

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Marketing Tip of the day: 3 Steps To Building Stronger Brand Awareness

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversation and daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Think about what benefits your Brand
How do we improve passion behind our brand: Avoiding a break in the chain.

The passion of the company founders for their brand is typically transferred to their employees and thus the customer. This energy must be transferred daily through each persons actions and constancy. But with that said, if any person in that company chain isn’t carrying the energy forward, that will cause a break in the chain. I will go through more on this in later discussions, but first here are 3 initial steps to building a stronger brand awareness.

1)   Memorability: making a lasting impression is one of the most important things that drives a brand. Presenting memorable moments, presentations, and product. How do we make our brand more memorable to the employees and the people who shop with us.

  1. Framework for a strong foundation: by laying a strong foundation down, a positive brand will be able to radiate outward in the daily activities of the employees as they sell the products.
  2. Material reminders: pieces of media, business cards, letter head, brochures.
  3. Social Events: gatherings of employees, customers and new people to introduce the brand and allow them to share and experience the company’s energy in a social atmosphere.
  4. Brand memorability: is the product memorable? What can you do to make it more memorable? Advertising?

2)   Perceived value: The value that the customer feels they are getting from doing business with your company is very important. If either the seller or the customer feels that the product is not worth the price or it doesn’t offer value for the purchase, your entire brand will be affected.

  1. Make sure that you research your market constantly to align your products with your competitors.
  2. List everything that makes your product unique and different from products or services that are similar

3)   Familiarity: Making your brand a familiar piece of everyone’s every day life, isn’t always possible but it’s important to strive to make your brand important within your own sub niche. Keep these concepts in mind.

  1. The more you are seen by someone, the more familiar you become to them.
  2. People who have never done business with you, will most likely do business with you once they become familiar with your brand.
  3. A recommendation from your client is the best way to get a new customer familiar with your brand products and services.
  4. Advertising is so important to becoming more familiar within your sub niche. Ads on local buses, news, blogs, social media, physical printed reminders are all great ways of reminding people about you and what you do.

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Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversations. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Step 1: DEFINE
Define what makes your organization unique, and what values you represent. Define the target audience for your products or services and gain an understanding of what this audience needs from your organization.

Step 2 : VALUE
Define the value you are delivering to your customers; what business problems do you hope to solve with your product or services? Identify any gaps between what is truly valuable to your customers and how you internally define your brand.

Step 3: TEST THE EXPERIENCE
Expand your focus group to include a range of customers, business partners and other important colleges. How does their experience with your company differ from your brand definition? Or is it consistent?

Step 4: STRATEGY
Most importantly identify gaps between how you define your brand and your business strategy. Is there a close alignment between what you believe your organizations represents and what will ultimately help achieve revenue. Check your quality. If you champion a particular element of your brand but don’t relay that consistently, then you would notice a gap between your brand and busin

Step 5: FRAMEWORK
Developing a simple brand framework will help you clearly articulate what your business strategy is striving to achieve. A creative team can work with the company employees to develop this framework and identify all the opportunities that your brand can be communicated through creative design and application.

Notes: Engaging the brand and relaying the experience: Do the employees relay the company brand to the customer through their actions, performance and daily connections?
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AVA_Live_radio_Preston_Sullivan_Game_Changer_Royalty_Exchange

Changing the Game of Music with Preston Sullivan of Royalty Exchange

AVA_Live_radio_Preston_Sullivan_Game_Changer_Royalty_ExchangeListen in Now: www.blogtalkradio.com/avaliveradio/2014/04/22/changing-the-game-of-music-with-preston-sullivan-from-royalty-exchange

Join host Jacqueline Jax as she talks with VP East Coast Sales Royalty Exchange, Preston Sullivan, about the future of music royalty’s and how he’s changing the game. Royalty Exchange is the world’s first market place for buying and selling royalties on a safe and efficient platform. Many thanks to @Preston Sullivan for coming on our show to talk about the company and the future of new artists royalties. Including the importance of registering your songs correctly to build up your royalty values from air play and sales performance over time.

A serial entrepreneur, Preston Sullivan has amassed over 35 years in the business of music and technology. Since graduating from Vanderbilt University in 1977 (Preston was a member of the 1974 Peach Bowl team), he started and ran successful ventures from LA to Nashville. Though a popular entertainer, singer and sax player on the west coast, Sullivan decided to move back to his beloved city of Nashville from Los Angeles and made the transition from artist to music executive in the years that followed. He built and launched companies such as college rock label Carlyle Records with offices in Nashville and Amsterdam, Preston Sullivan Music, ASCAP and Surespin Songs BMI with current copyrights associated with Universal Music Publishing and Cal IV Music. He was in-house producer and studio manager for Sixteenth Avenue Sound whose world renowned clients recorded over 80 platinum and gold records. In 1997 Sullivan jumped into the technology sector and co-founded the successful dotcom Tappedinto.com later called Streamlogics, a pioneer in webcasting and the streaming video business. Sullivan helped lead the company in global sales that resulted in a profitable sale in 2009 to Thomson Reuters.

Sales-Brochure-FrontNow VP of East Coast Sales with Royalty Exchange: Founded in 2011, Royalty Exchange started after identifying the need for a centralized marketplace where royalty owners could monetize their royalties and investors seeking to purchase alternative assets could invest in them. Our mission is simply to provide a platform where all types of royalty assets, such as music, television and film or patents, intellectual property, and mineral rights, can be bought or sold in an effort to bring value to both the investor and seller.

 Royalty Exchange
Jacqueline Jax branding marketing

Secrets of Success:: Changes To Facebook and Social Media That Will Effect Your Traffic

 

AVA_Facebook_Jacqueline_JaxChanges to facebook that will effect your reach and traffic:

Typically it’s a common practice to post different times per day on facebook so that you can increase the amount of people seeing your postings, but recently I discovered an article that facebook is making changes to the way that a post is being seen. Business pages are going to have to purchase adds in order to be seen by more than 1-6% of their followers in the news feed. Not fair perhaps, however it goes without saying that it is their prerogative to do so. I have always said that it’s best to build up our own mailing list, work directly from your own web site and never rely on only 1 form of social media for traffic. It’s best to remember that you don’t own those social media pages that you signup for and they can change the rules at any time. This article just adds fuel to the fire.  Facebook is making moves and changes in one way to filter to much spam and reposting, but in another to make money. You should be aware of the changes in the game and adjust your strategy accordingly.

A better plan for using Social Media to market your products

Want to hear about a better plan for marketing your goods? Let me walk you through my Sunday morning research as a guide line for a longer lasting marketing strategy. Learn more about the different social media platforms and why they may be a perfect fit for your business marketing plan.

Start with your own web site:

You own your web site and all the content on it so doesn’t it make more sense to focus on improving the content on your own web pages first? Listen to my latest show where I talked with web design specialist and SEO adviser Hector Torres from Idealocity.com about creating better SEO friendly content and how to tag your content so the search engines can recognize it. Listen to the show and read the notes: http://avaliveradio.wordpress.com/2014/04/10/secrets-of-success-advantages-to-a-wordpress-website-seo-tips-getting-views/

Discover which social media platforms are best for your business.

Not all platforms are equal and not all will get your products in front of the right group of people. Some are heavier with female buying traffic, some are just for building better brand awareness and others are great to let people know more about the face behind the brand. It’s best to identify what you want to accomplish and then start using the right social media platform to achieve your goal.

Pinterest:

If you sell fashion or beauty products, Pinterest is terrific to get your message out there because its heavy on female traffic already searching for those things. Very expensive paid advertising is on it’s way and has already been tested but 83 percent of “pinners” are women, compared to 53 percent of Facebook users and 49 percent of Twitter users.  Women are more likely to interact with brands on social media, and they buy more online.  http://www.entrepreneur.com/article/232418

Youtube

is a powerful visual platform that has the potential of reaching a viral amount of new people quickly depending on your message and how interesting your make your video. But it’s no easy task to creating something that will go viral. Instead of focusing on trying to create viral videos, you should dedicate your efforts to catering specifically to your target audience.  http://www.entrepreneur.com/article/230501  For instance, I just started a Home shopping show segment on AVA LIVE RADIO to talk about fashion  and style to my fashion clients on a visual platform that is easily seen. I’m not thinking about how to make the video’s go viral, I’m thinking about providing the best and most fashion informative content I can that will solve style issues. By answering my customers common fashion problems, I have the best chance at not only getting viewed by current clients but appealing to new ones as well. Check out the show if your curious: http://avaliveradio.wordpress.com/category/jax-couture-home-shopping/

Twitter

is an ongoing- in the moment conversation where you can reach out to people and actually get a reply on breaking news or announcements. But you really have to follow the trends and be quick to act on what people are searching for. I found a helpful twitter tips article from Entrepreneur magazine that may help you get in the game . I especially loved what they said about : “Save the sales pitch. Don’t get caught up in using Twitter as a selling tool. Instead, use it to increase customer loyalty and offer valuable information to your followers. Overmarketing will merely leave a sour taste in followers’ mouths, and you may even end up losing them if their feed gets too clogged with too many promotions. Be viewed as a resource, not a door to door .” salesperson. http://www.entrepreneur.com/article/230891

Facebook

is great to let customers get to know the people behind the brand. It’s not a place for spamming and just like I said at the beginning of this article, major changes have already been made to how your posts get filtered. So be sure to read the article I linked up and stay subscribed to us here at A.V.A Live Radio to stay up to date.  Basically, as I have researched, you’ll want to portray your business in a friendly, “sociable” manner, as a place where customers are treated well and “everybody knows your name.” Almost any business can benefit from having a Facebook page. But Facebook isn’t about selling.  http://www.entrepreneur.com/article/230020 Great information to keep in mind..

Linkedin

is a business to business connection platform where people are gathering resources and contacts for their businesses. It’s a great place to establish your credibility in your industry among your piers. “When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.” http://www.entrepreneur.com/article/231626 .. There are some awesome articles about linked in that I have gathered for you at the bottom of the page if your interested.

Instagram

This image dominant platform is fun to use but from a “marketing perspective, the community’s enthusiastic fan base and built-in social aspects make it an ideal place to connect with potential customers and build brand recognition. ” http://www.entrepreneur.com/article/226014
I enjoyed learning about these 3 tips to getting more likes on imgaes:  Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.
Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don’t.
With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today’s overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts. http://www.entrepreneur.com/article/229901

Start a Mailing List:

Although you may think it’s old hat, a good old mailing list still works miracles at getting your message and offers directly to your customers. Use Mailchimp or an opt in subscription signup on your blog to collect those emails and stay in touch with those who want to hear from you. Keep your content fresh, updated and in motion. Make sure you are always competitive in price and offering incentives for people to visit often, don’t spam your followers but set up a consistent weekly schedule they can count on with fresh daily content on your web pages. If you want to compare the top 3 mailing list providers, I linked an article for you below.

I certainly hope that my research this morning helped you to get up to speed on the social media platforms and how to use them. There are more great articles linked for you below. I really hope you will subscribe to the web site today so you can join me again as I continue to share what I learn with you every Sunday morning and of coarse with my featured interviews during the week right here on AVA LIVE RADIO. – Jacqueline Jax

More Info to help you:
How To Market Your Brand Effectively Part 1:

How To Market Your Brand Effectively Part 2:

LINKS TO LOVE:

Have a Blog? Linkedin Wants Your Copy: http://www.entrepreneur.com/article/231626

5 Tips for Maximizing Your Business Linkedin Page:   http://www.entrepreneur.com/article/230177

17 Must-Have Features on Your LinkedIn Profile http://www.entrepreneur.com/article/231750

A Look at Three E-Mail Newsletter Tools http://www.entrepreneur.com/article/218199

10 Reasons Your YouTube Videos Aren’t Popular http://www.entrepreneur.com/article/230501

Instagram Success: These Types of Images Drive the Most Engagement  http://www.entrepreneur.com/article/229901

The Marketer’s Guide to Instagram http://www.entrepreneur.com/article/226014

Reverbnaton press kit

Kill the competition: How to Build Your Own Electronic Press Kit

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Sample page: www.reverbnation.com/jacquelinejax

Music industry professionals are loving the use of electronic press kits to not only see the full scope of an artists brand, presentation and fan response but to also to keep their offices clutter free. If you want to get serious about your music, add an electronic press kit to your promo plan. First impressions are everything when trying to get the attention of the music industry so make sure your press kit blows them away.

What to include:
A great press kit should include, your photos, music, story and fan demographics.

Where should you send it:
Press kits should be sent to labels, radio, online magazines, news papers, managers, venues and everyone else you want to get coverage from or do business with.

Who has the best deal?
I have shopped around for great deals on press kits for you and would recommend you check out Reverbnation. At only $5.95 for unlimited distribution, the tools and price for what they offer is unbeatable.

How easy is it to set up?
All you have to do is set up a free reverbnation page for your music or band and your account will ask you if you would like to automatically upgrade your account by adding options like: press kits, a music app, newsletters, distribution, etc. All you have to do is opt in for the press kit which you can cancel at any time should you feel your not using it or still not ready.

What are the advantages of the RPK (Reverbnation Press Kit)
As a bonus, you can opt in for opportunities to gain exposure for your music through Reverbnation and they will email you opportunities to submit your press kit to. I also like the way they automatically include all your goodies in very few clicks.

When do I need to get one?
You should get a press kit after your music is at its best, its available for sale, and you have built a strong and engaged fan base.

Here’s a page where you can get more Info when your ready:
http://www.reverbnation.com/band-promotion/epk-electronic-press-kits

Best of luck,
Jacqueline Jax
Host of www.AvALiveRadio.com

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Marketing Tip of the Week: Facebook Wall Posting Status Ideas for Buisness and Pleasure

Jacqueline-Jax-ShowI have a great time with facebook because it’s so interactive. I’m on it daily and have experimented with a ton of fun ideas for posting. One of the things you have written in often about is what to post on your pages and although my book is coming out shortly filled with tons of ideas, I wanted to share a few with you today to get you started. – JAX
Want to discuss some ideas with me in person? Signup for my next webinar coming up : (avaliveradio.wordpress.com/fast-track-webinar)

Monday: Marketing Tip of the Day: Caption Contest
Get your facebook friends thinking by putting up a photo on your page and letting them add their own caption. Offer a prize for the best caption. If you promoting music, then use a picture that goes with your song and offer a free download for the best caption. If your promoting a product, try a picture of you using or engaging with the product in some way to get an even more positive branding opportunity. Tag me in your contest so I can join in. @JacquelineJax @AVALIVERADIO

Tuesday: Marketing Tip of the Day: Think Outside of the Box
What’s the world talking about? We want our posts to be appropriate, professional, and interesting, but that doesn’t mean you have to confine every post to real estate tips, community events, and home improvement ideas. Sometimes, it’s good to take a second to think outside of the box of what you could post.One good way to do this is to sit down and think, “What is the world talking about?”

Meet another outside of the box thinker and listen to the story of How @Instacanvas went viral? My interview with Game Changer Interview CEO Matt Munson http://wp.me/p1Fv4O-Rq

Wednesday: Marketing Tip of the Day- Record a Video for facebook
Looking for a fresh idea for your facebook wall? People love videos — especially short videos that help answer a question. Remember: there are things you do without thinking that other people are struggling with. They need your help!
For more great tips…. https://avaliveradio.wordpress.com/category/secrets-of-success/

Thursday: Marketing Tip of the Day:  Like Comment To Win Contest
I have a lot of fun with contests on my page. One of my favorites is to give a lyric hint of my upcoming cover song release and let people guess it for a prize. Other ideas that would drive traffic are – Like & Comment to Win . Since you’re giving away free gifts, why not make the best of it? To make your page look even more popular, you can organize a “Like & Comment to Win” contest. Basically, fans can both like & comment on the post to double their chances of winning. Be creative and just have fun with it.

Friday: Marketing Tip of the day: Become a Weekend Explorer
No matter what your doing, you can find something interesting in your surroundings to share. Take a picture, share a story, create a comment based on something that just happened. Today and through the weekend allow people to interact with you by sharing one piece of your day via a photo or comment. You’ll become a weekend adventurer just by taking a better look at the world around you and realizing that it’s interesting for people to see the world you live in if only for a short time. Tag AVA LIVE Radio in your weekend adventurer posts so we can join in your conversation.

You may just learn that connecting is easier than you thought. You may also like… 10 Tips for building a fab facebook page
https://avaliveradio.wordpress.com/2012/12/03/10-tips-for-building-a-fab-facebook-page-2/
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Justin J Grant

Behind The Music with Irish Singer Songwriter Justin J Grant

Behind the music Justin J Grant - Jacqueline JaxJustin J Grant is a singer/multi-instrumentalist from Newry, N.Ireland. He has been performing in public from the age of fifteen, formerly as the front man of a locally acclaimed six piece band and currently as a solo artist playing all over Ireland and the U.K. Justin is a prolific writer and has an extensive Catalogue of wonderful melody driven contemporary songs of which fourteen are presented on his debut album, “  Break The Wing  “

INTERVIEW

JAX: Where were you born and where have you been living for the past 10 years.
JUSTIN: I was born in Newry Co Down N. Ireland,  I got interested in music from an early age.  And then people told me I could sing I just thought I was making a funny noise,  So I ended up playing guitar and singing in bands.  In 2001 I had ideas about songs of my own so I bought a cheap ticket & headed for the bright lights of Belfast City.  And I am very grateful I have had the chance to enlighten a few peoples ear holes along the way with my music.


JAX: Why do you create music and what do you most love about it?
JUSTIN: Well I had nothing else to do,  I started out as a guitar player back then I had to sing well because nobody else wanted to sing my songs, And I had a natural talent for the guitar because my father was a musician he tought me how to play and I really liked the idea about that. My passion for song blossomed on the back of a love for an eclectic range of stars like The Mamas and Papas,  The Beatles, David Bowie, Tim Hardin, Glen Campbell, Hendrix, Cream, And I used to watch people playing on stage and thought wow hey one day that could be me and now it appears to be that way,  Weather people like it or not is neither here nor there.  So I just started writing more songs working with my then producer/ manager Andy Cowan Martin where we shuffled songs about,  From some scratchy beginnings we have ended up with what I think is a really great album of which I am very proud.


JAX: Do you play gigs, tour or primarily share your music online? And are there any challenges to what your doing?
JUSTIN: Last year I played live across Ireland and England and we have picked up radio play in Japan, Nashville, Spain, Holland, UK Ireland and number 10 in the UK Country charts. At the moment I am working on new material writing recording demos that sort of thing,   All I can do is put my music out there and hope people like it,  And if they don’t well I can always do a runner Hee Hee. Well the internet is taking over in a big so I am afraid to say I will have to let peter the carrier pigeon go,…But for the time being if any one wants to get a hold of my music then go to I tunes/ Amazon & just squirt Justin J Grant “Break the Wing”  into the web & I shall pop up.


JAX: Name 3 words that best describe you and tell me why.
JUSTIN: Happy Hoppy Floppy   Well because I am a happy kinda guy,  Hoppy because I cant sit down always on the go go me & floppy because I have long-lasting floppy disk hair.


JAX:  What’s the music scene like where you are? Best places to go to hear music?
JUSTIN: Ireland has always had a great music scene,  My best venues for original music would have to be the Spirit Store in Dundalk, Amplified Bar in Newry & The Black Box Belfast.

JAX: Tell me about your best music moment.
JUSTIN: My best music moment would have to be back in 2008 watching Glen Campbell perform  Wichita Lineman Live at the waterfront hall in Belfast,  tugs at my heart and soul every time.

Hey I have had a few great moments in my life and this is one of them,  Thanks for having me. I am humbled XO

https://www.facebook.com/JustinJGrantArtist

https://soundcloud.com/justingrant92/break-the-wing

Come find us on facebook.com/AvALiveRadio

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secrets_to_success_Jacqueline_jax

Marketing Tip of the Week: Social Media Marketing Mashup

Jacqueline-Jax-ShowIf you haven’t been keeping up with us on facebook.com/AvALiveRadio maybe it’s time you joined the page. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers. Here are last weeks tips! – JAX

Monday: Marketing Tip of the day: Get to Know Your Web Stats
Today’s a great day to review your stats. I never go a week without taking a look at how I’m doing. On my blogs, I have daily, monthly, weekly and yearly comparable stats showing me details like overall growth, traffic and what topics people liked the best. I even get to see what countries I’m being seen in. Stats are so important on facebook and your web pages because they help you get to know your readers and give you specific insight into how your doing. If you get good at reading your stats, they can also give you direction into what kinds of topics and media are performing the best. It’s all about what your readers want to see from you and keeping them happy is very important to your growth.

Tuesday: Marketing Tip of the Day: Don’t Procrastinate!!
Procrastinating about your dreams won’t make them go away. Neither will it make them happen. Don’t worry about making wrong decisions. Instead, worry about making no decision at all. Take time out to meditate on what you really want. Once a clear decision is made, the universe energies will immediately support your decision and doors will open guiding you with ways to reach your goal.

Wednesday: Marketing Tip of the Day- Get to know your most active users.
Give them Facebook-only special offers, showcase the one person furthest away, chose a fan of the month, tag specific people just to wish them happy birthday or say hello.
For more great tips…. https://avaliveradio.wordpress.com/category/secrets-of-success/

Thursday: Marketing Tip of the Day: A little love goes a long way
Don’t hide your love away, like the old Beatles song goes. Let ‘em know you care! Make it a priority to make your customers’ day. Learn their names, their kids names, or about their dog. Invest in your relationship. Personalized emails and phone calls to see if they need anything will speak volumes – your clients will feel more like family, and it’ll give them something to talk about! Soon enough, word on the street will be that you’re the only one for them. (Manta.com)

Friday: Marketing Tip of the Day: Give back to your followers today.
Say hello and see what’s up in their lives for the weekend ahead?you may just learn that connecting is easier than you thought. You may also like… 10 Tips for building a fab facebook page
https://avaliveradio.wordpress.com/2012/12/03/10-tips-for-building-a-fab-facebook-page-2/
For more help and guidance, subscribe to our web site today and ask your questions:

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Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

{Artist Spotlight} Take a Ride on a Musical Journey

“Music doesn’t lie. If there is something to be changed in this world, then it can only happen through music.” – Jimi Hendrix

“I was born with music inside me. Music was one of my parts. Like my ribs, my kidneys, my liver, my heart. Like my blood. It was a force already within me when I arrived on the scene. It was a necessity for me-like food or water.” – Ray Charles
Monday_stephanie_lewis_johnny_juarez_ava_live_radioNew Music Monday Features Stephanie Lewis and Johnny Juarez ::
Join host Jacqueline Jax for New Music Monday featuring a mix of indie artists from around the world with special music guests, Stephanie Lewis and Johnny Juarez. You will fall in love with this pair of indie artists reaching for their dreams as they release their first single together, “Slip Away”.

Cassius k
New Music Monday Hip Hop with Cassius K ::
Join host Jacqueline Jax with special musical guest Cassius K discussing Hip hop and his journey through music. You’ll enjoy meeting this genuine indie artist and all that he has to share. He’s building his music brand the right way… with emphasis on the fans!

Ed Reverb background
New Music Monday Rocks America with Ed Concepcion::
Join host Jacqueline Jax as she rocks America with singer songwriter metal rocker Ed Concepcion. Listen to his amazing journey through music working with different artists to signing his new deal to make his solo album.

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Live Music Spins: Spend some time with new artists from all over the world.
Game Changers: Take a journey through life as an entrepreneur while learning what it takes to be successful.

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Links We Love

Links We Love: Blogging Basics To Light Your Path

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Style_diary_jacqueline_jaxAre you wanting to start a blog?
Do you have a blog and crave to make it better?
I’ve been blogging for years now and I speak from experience when I tell you that there is never a time when I don’t strive to make my blogs better. To really gain traction among all the thousands of bloggers out there, you have to create with a passion and always look for ways to improve. Here are some of my favorite link to help you create better blogs while still leaving you time to write with a passion. – JAX

1.  Top 10 Tips For Bloggers
Have you stopped to think how times have changed? Do you remember the days when you had to pay for any kind of online or news paper advertising? I remember reading an article in the New York Times in 2010 discussing the Internet’s phenomenon and the rise of amateur online bloggers in the media. In fact, Magazines, Designer, PR firms and traditional media are giving noted respect to top bloggers with invites to all the hottest events, free goodies and even hefty paychecks for their undivided attention. Even radio stations had to become Internet savvy with world wide online streams of their programming. And now hear I am, sitting at my desk overlooking the city with a cup of tea sharing my latest research with you in an era of “new media.” The Internet has changed the way we communicate and share information with each other. This change has created a new generation of highly intelligent and demanding people who want to be entertained. So if you want to draw attention to your products, music, services or web site, you have to evolve into what I like to call a high-bred web site. This kind of web site is interactive and rich in social media formatted content. Most importantly, it’s a web site that is updated with fresh fun content often. Weather your sharing photos, daily journals, music, jokes or reporting the latest fashions a blog is the method of choice to own your page and build a following. With that said, its important for you to understand the blogging basics. Here are my top 10 Blogging tips (AvALiveRadio.com)

2. Writing Authentic Content for Your Blog, Website and Social Media Pages
I have found, the single most important concept to focus on when writing or expressing content for your blog, web site, youtube channel, or social media pages is to be “Authentic”. When you speak about something you feel passionate about, your most authentic voice comes out and that will make your posts far more interesting and effective. Here are some interesting things to keep in mind when striving to write authentic content…. (AvALiveRadio.com)

3. 10 Social Media Marketing Tips From the Pros
No Matter How Small, Special Moments Light Our Path- Although small, meaningful moments cast a brilliant light on our lives that is strong enough to light our way. Use your facebook timeline or blog as a journal to share those meaningful moments that have made your journey special and tell us why they are and how you learned from them. If your writing about them on your blog, you’ll definitely your special friends to have easy access through social media.  (AvALiveRadio.com)

4. {Links I Love} Best Links for Bloggers
Helpful tools that will aid in your success as you strive to be the best blogger you can be.  (JaxCouture.com)

5. Darren Rowes: What Makes a Blog Successful
Great words that describe what makes a blog amazing. (problogger.net)

6. 10 Tips for Naming Your Fashion Blog
Before, during or after you may want to think about your blog name. I love this article that lays out the fundamentals. (heartifb.com)

7. The 100 Best, Most Interesting Blogs and Websites of 2013
To be the best, you must know the best. Don’t pattern yourself after someone who isn’t successful. So who’s the best you ask? I have a great list for you to check out. (dailytekk.com)

8. Is Your Business Guilty of Making These Blogging Mistakes?I’m always reading about what to do but rarely reading about what mistakes people make all the time. This article is a must read if you have a business blog. Hello reality!! (mashable.com)

A.V.A Live Radio Intro Song Is getting Ready to Be Announced

We are so excited to announce the top 3 songs in the running for the  A.V.A Live Radio Intro song for 2014..

The songs being considered are:

Orange Avenue – One Shot

Robb Hill – Watching Waiting

Iridesense – Gasoline

Thank you to all of the incredible artists who have contributed their music to our radio show. We are looking forward to an awesome new year and can’t wait to hear your new music for 2014.

Hot Topic Tuesday: Lady Gaga’s Social Media Secrets of Success

lady gaga Social Media successListen in now: www.blogtalkradio.com/avaliveradio/2013/08/07/hot-topic-lady-gagas-social-media-secrets-of-success

marketing-tip-of-the-day-2Love her or hate her, Lady G is the queen of personal branding. Personal branding is the process of expressing your unique personality through your brand to your target audience. It is also much more about who you are rather than what you offer. Today I’m sharing the top 10 things that contributes to Lady Gaga’s social media success. With over 39 millions twitter followers, she is leading the pack and you need to know what she’s doing right. With these terrific concepts and examples, you will be able to build your brand on social media like a pro.

I’ll leave you with a quote from Lady Gaga herself:  “It doesn’t matter who you are, or where you come from, or how much money you’ve got in your pocket. You have your own destiny and your own life ahead of you.”

NOTE: Check out our social media tag for some specific tips on how to dominate social media #avachat www.twitter.com/avaliveradio

New Music Monday Hip Hop with Cassius K

UppCassius kListen in Live tonight at 8pm est: www.blogtalkradio.com/avaliveradio/2013/07/30/new-music-monday-hip-hop-with-cassius-k

Jacqueline_jax_Video_liveJoin host Jacqueline Jax with special musical guest Cassius K discussing Hip hop and his journey through music. You’ll enjoy meeting this genuine indie artist and all that he has to share. He’s building his music brand the right way… with emphasis on the fans!

Also featuring music by Tre Von, Naomi Psalm, Zara Phillips, SJ, Carla Jo Carr
This artist is interviewing management now contact below.

Social Media:
@CASSIUSKPHE INSTA
@CASSIUSPHE

UP CLOSE AND PERSONAL

Jacqueline: What are three things that would surprise us to know about you?
Cassius K: I love sushi, write stage plays, and I love to Dogs.

Jacqueline: How do you feel about the music business today?
Cassius K: I feel the music business is more open for independent artist to be successful and we as artist are slowly starting to understand the business more.
Jacqueline: Name three words that best describe you and why?
Cassius K: Caring, Writer, and Sensitive. Those words are who I am and that is whats makes Cassius K.
Jacqueline: Who was the single most influential person in your music journey so far?
Cassius K: My 3 year old daughter
Jacqueline: What has been the most successful thing you have done to publicize your music thus far?
Cassius K: Perform at the HOUSTON MUSIC SUMMIT.
Note From Artists:
Cassius K (Cash-us-K)- born Samuel Rueben Cassius Kendrel Robinson to Kenneth D. Robinson and Anna D. Barksdale. The 28 years old TEXAS born Louisiana raised Artist has a true emcees bravado. He would say “I spit from the gut”. 
Cassius is currently on the roster of Presidential Hustle Records & Entertainment out of Houston, TX. 
Cassius K’s new official single “WATCH” produced by H.D. is NOW IN THE STREETS. “WATCH” already has a buzz growing in the streets & the popular social networking platform/site Twitter & a few others. 
Cassius has a versatile delivery and isn’t afraid to express how he feels in lyric, beat & melody. “I adjust my voice to however the beat makes me feel” is what he tells sources…. 
Cassius has been building his name & brand in part by putting his vocals on Mix-tape tracks produced by Just Blaze, DJ Mr. Rogers, Heavy D, Stunt N Dozier, Watts Productions, H.D., 80s Babies, CJ BEATS and was also featured on DJ Merk’s (Official Dj for Dorrough Music) Outbreak VoL1 in 2007. His new single was featured on The Rappers, Trappers, and, Scrappers Mix-tape and also featured on The Future Vol.1 Mix-tape hosted by US1magazine.  
Cassius first solo mix-tape project “PAGE 1” is as scheduled to be released the fall of 2013, and his first album release date being discussed with P.HE. 
Cassius is a Graduate of Prairie View A&M University receiving and BS and MS in 2007 and 2009. In the spring of 2006 Cassius K was initiated in the Eta Gamma of Alpha Phi. 
Alpha Fraternity Inc. and in the Winter of 2008 he was initiated into 
The Insane Alpha of Nu Gamma Phi Fraternity Inc. , a community service organization established in Waller County. The former athlete turned artist says music has always been in him, but he felt football was his passion, but injuries put that goal on hold. His Mother is a singer, father a trumpet player, and his grandmother, Rev. Maxine L. Barksdale was a piano teacher. PUNCHLINES are never his intent but they may happen. “My goal is to MAKE people across the earth feel me” #PHE
CONTACT CASSIUS K
If you are interested in managing this artist or would like to contact Cassius K for a performance use the form below.

Marketing Tip of the Day: Internet Radio Tour

Radio tour

Jacqueline_jax_Video_liveI was just speaking with one of our music community members out in Canada and we were planning a strategy to help him break into the U.S Music market using internet radio like A.V.A Live Radio. Although you may not be aware there are thousands of internet radio shows bursting at the seems with online listeners seeking everything from new indie music in specific genres, to how to be a song writer, to becoming a better Mom. The topics are vastly diversified and new content is being created and consumed every hour. Many of the stations/ podcasts have thousands, or even millions of listeners and the content they create stays available online for ever mapping out it’s own piece of internet real estate.

As an artist, you want to take advantage of that open avenue that can deliver your music right into the ears of listeners within your sub-niche. Not only that, but most of the shows have web sites, like we do here at A.V.A Live Radio that will host your photo’s and buy music links for the listeners to easily find you. I talk alot about how to do this, what to look for when selecting stations and how to approach them in the A.V.A Musicians Workbook coming out this fall. Be sure to get on the mailing list so you won’t miss the launch of this amazing workbook that walks you through the step by step daily routines of developing your music career and building a strong, supportive and engaged fan base. Signup now: http://eepurl.com/vKMbX

Who is ready to plan an internet radio tour?
You should only spend time on promotional things once you have the following things in order:
1) Your music is perfect with quality recordings and at least one album released and ready to sell.
2) You have a smashing web site with your own .com for people to visit

3) You have set up at least one social media account in your band name (ie. twitter, facebook, reverbnation)
4) You have a mailing list established with a service like (wordpress or mail chimp) and the signup is front and center on your web site and all social media pages.
5) You have carefully thought out what you would like to say and how you can quickly and easily deliver your message when you are interviewed. This should include who you are as an artists, your latest news, upcoming tour, video or music release and your web site/ social media pages.

I hope I got you thinking more about internet radio and why it is an important avenue for you to consider, cultivate and add to your PR schedule. – Jacqueline Jax (Host of www.AvALiveRadio.com)

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Hot Topic: Marketing Your Brand Effectively

marketing-tip-of-the-day-2Join host Jacqueline Jax as she helps you to Market Your Brand Effectively in today’s world of Social Media for musicians, entertainment professionals and entrepreneurs. Featuring tips on how to brand, easy ways to connect, how to find your people and what are the pro’s of the Big 3 social media tools: twitter, facebook and Linkedin.

Connect:
www.twitter.com/AVALIVERADIO
www.facebook.com/AVALIVERADIO
www.facebook.com/JACQUELINEJAX

https://www.ustream.tv/embed/15138969

Writing Authentic Content for Your Blog, Website and Social Media Pages

Jacqueline Jax branding marketingI have found, the single most important concept to focus on when writing or expressing content for your blog, web site, youtube channel, or social media pages is to be “Authentic”. When you speak about something you feel passionate about, your most authentic voice comes out and that will make your posts far more interesting and effective.

Have you ever noticed that the most interesting articles are those written by people sharing a part of their real lives? You are drawn in from reading about problems people have solved, projects they’ve worked on, challenges they’ve overcome, subjects they’ve researched out of genuine interest, their work, their hobbies, their families, their vacations, their collections…. In fact, this article your reading now is a product of a topic that I have spent countless hours researching.

Here are some interesting things to keep in mind when striving to write authentic content….

1. Speak from the heart: I just love reading content that is written like a story. When a blogger shares from their heart, it’s special and authentic. Even if they aren’t the best writer, I still enjoy experiencing that journey with them through their heart felt stories. When a fashion blogger shares photos and then makes comments under each photo to share a piece of the story, it’s so much more engaging and worth subscribing to.

2. Share a personal experience: Include your personal experience as well as helpful information so readers can savor the journey and get to know you through your content. If you post photo’s be sure to tell the story along with them so the reader can get a better sense of who you are and why that photo is special to you.

3. Comment on a topic your passionate about: Being passionate about a topic is so important. It’s impossible to write without inspiration. Be sure to select your topics with care because if your faking it, people can really tell.

4. Be useful: Be sure to add detailed and in-depth information about your topic that will offer your readers something interesting and useful. Make your article even more resourceful with links to a myriad of obscure yet supportive content on the subject that may be hard to find and be sure to title the blog post with rich and descriptive key words.

5. Use unique images and media: One thing I love is to see original images on a blog. Sometimes it’s difficult if your blogging about an item that you don’t physically own but if you put a little thought into it, I’m sure you can find a way to make the images unique. Use fonts, collage apps, filters or even photoshop to create a signature look that will be just yours.

On my personal internet journey, I have stumbled upon many terrific articles written by passionate people. The articles that I have book marked and left comments on have not only educated me but introduced me to so many interesting people. As a result of reading and commenting on what they have each shared, I have found myself in the middle of a fabulous circle of people who share similar interests and in turn support my projects as well. In some cases, I have traveled and am able to meet up with these new friends. I hope you’ll comment and introduce me to your world as well.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel www.youtube.com/AvALiveRadio and also our main web site here for more helpful tips delivered right to your email. Thanks for reading.
Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

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Hot Topic Tuesday: Justin Beibers’ Secret To a Successful Music Launch

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Listen Now: www.blogtalkradio.com/avaliveradio/2013/06/12/justin-beibers-secret-to-a-successful-music-launch

Creating a music brand that will not only find a comfy niche to rest in but will continue to propel forward as your career builds isn’t easy. Just ask Justin Bieber. Like many aspiring singers he spent countless hours uploading videos to YouTube, sharing them all over the internet and actively chatting it up on social media. But what actually played the largest part in finding his launch platform is a lot more simple than you think. Join host Jacqueline Jax for a Hot Topic Tuesday discussion on the key to Justin Beibers success. Here the story behind his rise to fame and find out how he became a social media giant and listed on Forbes Top 10 Social Media Celebrities.

VIDEO LAUNCHING ON OUR YOUTUBE CHANNEL : www.Youtube.com/AVALIVERADIO

Get on our mailing list for email updates, personal insights from our host, Jacqueline Jax and a direct connection to ask your questions. http://eepurl.com/vKMbX

justin_bieber_usher_101121_vidim 106158229LL014_2010_America

Marketing Tip of The Day: Pick Up Your Marketing Pace

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marketing-tip-of-the-day-2Have you ever noticed that once Young the Giant picked up the pace of their now popular song, Cough Syrup, their record sales and popularity began to sore?

The same thing can be said for your marketing strategy. This year I have studied and spoken to many online brands in music, beauty and fashion bloggers, youtube channels, web sites, modeling, pretty much every category out there and one thing has rang true.

This has made a consistent difference in everyone’s marketing strategy. So the next time your feeling a little lazy, discouraged, or unmotivated think about this post. I can assure you that people are watching and listening when you post your messages, write your blog, launch a video or share your photos. But in this crazy online world of marketing you can just as easily disappear when you stop the stream.

If your a musician, your probably saying: Sure, but can I sell more than 5 cds per year if I out more time into it? Yes you can. I’ve been working with artists selling thousands of copies online every month. But let me be bold and up front with you. To succeed on the Internet, you must prepare yourself for the long haul and prepare to work hard attracting fans until the buzz hits and you take off. Even once it does, you will still have to be there consistently for your fans if you want to keep their interest and support. Success on the Internet won’t come overnight. You must have a quality web site and quality music to sell with something to say. If you take your work seriously, so will everyone else who follows you. Look at Taylor Swift, she doesn’t miss the meet and greets, she takes pictures with her fans, and she takes time to address them personally. No more excuses, step it up!

Help is on the way!!!!! A daily step by step guide is coming to help you with your daily music branding and marketing plan.
“The A.V.A Fast Track for Music Success Workbook” is about to publish and we are so excited… Signup now to get the first press copy. http://eepurl.com/vKMbX

First Studio Version of Young The Giant – Cough Syrup

New and Improved Version of Cough Syrup by Young The Giant

Marketing Tip of The Day: Ideas for Building Your Email List

Email marketingMarketing Tip of The Day: Ideas for Building Your Email List

Now that you have a fabulous web site and a few well written newsletters to share, it’s time to start building your list. Finding new prospective clients is easier than you think. Here are some places to find great new people who will share your love for your business. With a little consistency and determination you can build a terrific list of supportive people who will engage with your content.

1. Social Media:
Facebook and twitter are great places to meet new friends and engage new clients. Look for people with shared interests and ask if they would like to join your list by sending them to your web sites welcome page that asks them to opt in. You can also signup for a free account on mailchimp.com and send links for your list signup form directly to your Facebook and twitter.
2. LinkedIn Groups:
Start a group and participate in multiple groups that share your interests. You’ll find thousands of people willing to share their projects and learn about yours.
3. On The Streets:
You may not realize how many people you speak to every single day. In work, at the grocery store, party’s, events, seminars, galleries, mixers, happy hour, school. Get cards or ask for a contact email from everyone you have a conversation with. Over the month, you’ll have more than you think. Plus people who you’ve met and spoken with aren’t likely to delete your emails.
Make an effort to collect email information at your music performances, mixers and conferences.
4. Giveaway:
Everyone loves a free giveaway. Offer a cool prize in a free giveaway contest for signing up. Blast it out to Facebook, twitter, everywhere you can so people can easily find it.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.
Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

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Marketing Tip of the Day: What’s In It For Me Emails

Jacqueline_Jax_branding_success

Marketing Tip of the Day: What’s In It For Me Emails?

In today’s busy world, many of us struggle with email overload, so it makes sense that we look for the immediate personal benefit before opening an email message. Keep this in mind when deciding on an email message title. Think about answering the recipients question, “What’s in it for me?”
Put yourself in their position and focus on the benefits, what would make you take the time to open and read a message? Bottom line if you want your stats to improve, start with an awesome informative title.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Thanks for reading.

If you liked this marketing tip of the day and your looking for more personalized help building your music, personal or business brand, sign up for my next online Fast Track Webinar. We’re helping people every week get real answers to tough marketing and PR questions. Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

See more of my Tips in full color and sent directly to your email by subscribing to our youtube channel and catch my last video on branding and marketing for musicians, entrepreneurs, public figures and new brands. Youtube.com/AvALiveRadio

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Marketing Tip of the Day: 3 Ways To Improve My Advertising Response Rate?

secrets_to_success_Jacqueline_jax
Do you know what your return rate is on your marketing campaigns? Any good marketing strategist thinks about return rate on their time invested in advertising before going in and as the campaign progresses. So the question is, what can you expect and how do you improve your response rate? On average you can expected about a 1% response rate on any good marketing campaign. Some industries may give you a higher or lower return because there are so many variables but it usually takes time, consistency and credibility as a brand to evolve past that 1%.

Let me give you an example to think about. If you send an email to 1,000 followers and 10 people react then you have just received a 1% response rate on your campaign. This rate is considered a successful rate in advertisers standards however, we all know that’s simply not good enough. Improving your rate has alot to do with variables like: quality of content within your campaign, brand credibility and strong relationships within your subscribers list. If you can improve those 3 factors, then you will surely be on your way to a much larger return rates on your advertising time invested.

Question:
So what campaigns have you tried and how was your return rate? If you have advise to share, please comment below. Also feel free to tell me about online tools you’ve used and liked. (ie : Mail chimp, wordpress blogs, reverbnation newsletters, facebook pages, twitter… etc)

***If you need help organizing and marketing your brand and would like a strategist to call you, fill in the contact form below and I’ll get you some help.

Marketing Tip of the Day: Act Bold Stand Tall on Promises

Color branding logos
Your brand is a promise that you make to your customers. Make your statement and act boldly with every client. If you want to build a strong brand, stand behind what you offer and make each customer’s experience a happy one. If dealing with your brand is something they want to experience again and again, you will have a winning brand.

What does your brand stand for? Leave it below or just share a comment about this post.

This is Jacqueline Jax from A.V.A Live Radio with my Marketing Tip of the Day.
For a complete list of our Music and Personal Branding “Marketing tip of the day” enjoy the link:
avaliveradio.wordpress.com/category/tip-of-the-day/

Hot Topic Tuesday: Music Marketing and Personal Branding

Listen to
internet radio with AVA LIVE RADIO on Blog Talk Radio

hot topic tuesday brandingHere the show: www.blogtalkradio.com/avaliveradio/2013/03/26/hot-topic-tuesday-personal-branding-and-music-marketing

Join host Jacqueline Jax as she answers some of your most asked questions about personal branding and music marketing.

Question:
Michael : I’ve listened to the webnar 3 times and each time it has come back to my blogging abilities. Ms Jax to be honest I don’t know what I’m doing there. I have someone handling my website and keeping that where it’s supposed to be but blogging….. lol I don’t know whats interesting, what to write that will draw people in, and the rest that comes with that. I’ve been blogging every night through Reverbnation.com all of my site are synced there to reach FB, my web site and others. So when I blog it hits them all. www.reverbnation.com/michaelegleton

Jacqueline: Great question Michael.. I actually wrote about this once on the marketing tip of the day… We talk alot about how to market great content but rarely do I find anyone instructing on how to create excellent content that may be more attractive to your readers, friends, fans, etc. so here are some ideas for you.

1) Make it interactive. Include a quick poll relating to your industry topic. Allow your readers to participate and be heard. Don’t forget to include a share button to pass it along to a friend.

2) Share your views on topics. Industry related or other things. Express an opinion about your topic of interest, similar to what bloggers do. If your company has a blog, this is a great place to link to your latest post. If you have a music page, lead your topic into a reason to listen to one of your songs or watch your video. If you sell products, include a link where you can buy a product that supports your opinion…. listen to the show for more….

3) Have fun. Don’t make your news all about business 24-7. Share a joke, a funny picture or a funny story. If you a musician, share some pictures from your last recording session or performance and tell the story like a diary entry. If your a blogger, switch things up and be creative by writing about something whimsical that strikes your interest today. If your an artists, how about a cool how to or DYI Sunday project. You don’t have to share every day. Start with once a week and add in days as you get inspired.

4) Use a note pad during the week to jot down reminders of what you should talk about or get done during your update. That will help you save time, focus and stay motivated when it’s time to update.

Question
Carrie -Ohio:
Hi Miss Jax. I love your show and have been trying to do my best to be more active in my pages. People have been trying to access my page from their phones and don’t get anything. Is there something I should be doing to make my web site able to be seen on mobile phones?

Jacqueline: Carrie you have a flash web site and you may not realize it when building with flash web tools but it doesn’t get seen by search engines well nor can you view it on phones so here are a few things to remember.

1) No Flash- Flash is cool in normal web browsers but it won’t display on many mobile devices. Try a wordpress page because its really easy to build in minutes, there is a music artists templets or hundreds of others and you can embed YouTube links and use a few brilliant images to make your statement.

2) Simplify Navigation- Links are not always easy to click on a smart phone, so keep your navigation simple.

3) Easy Read- try to keep the important information upfront and easy to find. Things like contact information, mission statements, product links or subscriber opt ins should be front and center.

These answers and more were covered on Today’s Hot Topic Tuesday.
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Marketing Tip of The Day: Promoting Your Music Gigs

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Did you know that most fans decide to attend a show at the last minute? If this is the case, doesn’t it make sense that you should be promoting your events right up to the very last minute. Social media tools have really helped musicians reach their current and new fans in an instant. Take advantage of your reach by posting updates right down to the wire with pictures as you get ready to play your first note. Those kinds of social media posts will not only attract more people to your live shows, they will make your social media pages and blog more exciting.

Have you got a great idea for promoting your gigs? Leave it below or just share a comment about this post.

This is Jacqueline Jax from A.V.A Live Radio with my Marketing Tip of the Day.
For a complete list of our Music and Personal Branding “Marketing tip of the day” enjoy the link:
avaliveradio.wordpress.com/category/tip-of-the-day/

(In photo above: Underground Junction)

Marketing Tip of The Day: Fund Your Projects with Stage It

Stage itMarketing Tip of The Day: Fund Your Projects with Stage It

Don’t become an “I don’t have the money now” victim. Ask the people who can really help you the most: your fans! Involving your fans in fund raising is definitely a win, win situation. You’ll not only gain fans during your promotion efforts but its a great way for your current fans to take a more active roll in supporting your projects.

For instance:
The band Marillion reportedly raised $725,000 by pre-selling its Anoraknophobia double-CD album before it was ever recorded and Jill Sobule raised more than $80,000 from about 500 fans to record her California Years album.

So now that I have you all excited about the concept, this week I’m giving you a bunch of ideas for raising funds so be sure to subscribe to the web site so you won’t miss a single day.

Have you heard about “Stage It”? This web site loans you the use of their technology to schedule a live performance for your fans where they can give you money before and during the performance. There is a small fee, however, the ability to speak with a ton of fans at once as often as you like and from anywhere is convenient and so much fun. Your fans will love the one on one feel and ability to txt you messages while leaving you “Tips” to help fund your projects.

Tips: Plan a late evening show that does not compete with anything else like a holiday or football game. Plan ahead and start advertising your show daily to make sure your fans know about it in advance and feel that you really want them there. Offer some free giveaways to the biggest contributors like a copy of your upcoming or current CD, tee shirt or autographed poster.

Check out all of this weeks “Marketing Tip of The Day” here.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.
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Marketing Tip of The Day: Raise Money Crowdfunding

Crowdfunding ava live radio marketing tipsMarketing Tip of The Day: Crowdfunding

If your a smart musician or entrepreneur, you’ll want to consider some strong fund raising options that will help you move forward. This week my marketing tip of the day will center around ideas for raising funds. Today lets talk about Crowdfunding. If you have already started to build strong relationships with your fans, it’s now time to start rallying support behind your music. Crowdfunding is a great way to do that. The idea is to ask for small donations from large groups of people to support your music. Whether you are recording a new release, shooting a video, or marketing your music – you can crowdfund your project with a web site and paypal account or start a campaign using one of the fund raising web sites like: Crowdfunding or Tunefund No matter which way you choose to receive your payments, there will be a small fee for handling the transactions but it’s well worth the effort. Over time, you can raise alot of money from avid supporters, friends and family.

Tips: The big thing is to talk about it all the time! Ask for a donation to your web site for birthdays and holidays, make cards to give to your friends and family asking for a donation of support, start an email campaign offering a free download for their support.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.
Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

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SEE ALL “MARKETING TIPS OF THE DAY” : (Go to list)
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Marketing Tip Of The Day: Color Builds Your Brand

Color branding logos

Marketing Tip Of The Day: Color Builds Your Brand

Associating your brand with a color scheme is one key factor in making an impression. It’s a crucial element in brand identity. Think of facebook and you picture the blue “F”, Coca-Cola is red, Superman is the big red “S” on a yellow and blue background… So it makes sense that when you plan an email or newsletter, you should stay within your brands color scheme. If your web site has a dark background with white letters and a silver logo, that’s a color scheme. Or perhaps your using red, blue and yellow on your logo with a white background. Which ever you choose, keep it consistent throughout all your pages and be sure to include those colors somehow every time you add type to an image. After a short time, people will associate your brand with a particular look, feel and color scheme without even knowing it.  I’ll be talking more about selecting the right color schemes for your brand in my next Fast Track online webinar on March 20th. Be sure to signup now. (here)

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.

You may also like:
SEE ALL “MARKETING TIPS OF THE DAY” : (Go to list)
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Marketing Tip Of The Day: Use HTML with Text Backup

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Use HTML with Text Backup
While text-only newsletters were common a few years ago, times have changed, and most people prefer to receive their newsletters in HTML. But it’s still a good idea to have a text version as back up for the handful of recipients that cannot read email in HTML, or prefer text.  Look for a program that will automatically create a text version with one click.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.
Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

You may also like:
SEE ALL “MARKETING TIPS OF THE DAY” : (Go to list)
or click on any image below…

secrets_to_success_Jacqueline_jaxAVA_Blogging_Jacqueline_JaxAVA_Facebook_Jacqueline_JaxAVA_Twitter_Tips_Jacqueline