Tag Archives: marketing tips

Jacqueline Jax branding marketing

{Podcast}Improving Your Image Branding and Marketing Tips with Jacqueline Jax

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Back by huge request, Jacqueline Jax is back with a live feed of her most popular shows including Hot Topic Tuesday, Branding and Marketing Tips for Success and Fast Track To Music Marketing.

Be sure to tune in with her live each week day morning at 10am est to start your day out right. Grab a cup of coffee, listen in from your phone or computer and tweet your questions @JacquelineJax . If you miss the live show, catch the episodes on the replay or grab them on iTunes to listen in later.

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Current Internet Podcasts at Blog Talk Radio with AVA LIVE RADIO on BlogTalkRadio

www.blogtalkradio.com/avaliveradio/2014/08/28/branding-and-marketing-tips-with-jacqueline-jax-improving-your-image

Today’s Show: Improving Your Image:

The importance of using the right image on your website and across all social media platforms. Including how to select the right image, size, what should be on your banner or header, and where your images need to be.

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Help Us Pick a Picture for Our New Logo with Host Jacqueline Jax

Happy to say we are about to celebrate our 4th year anniversary and to celebrate on of the things at the top of the list was to replace the old logo. It’s about time! So we had our host Jacqueline Jax get into the studio today to put some new images together for the choosing. Want to help us choose? Leave a comment below with the numbers of your favorites.

Behind the scenes photoshoot video- Check it out!

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MARK CUBAN, DAYMOND JOHN, KEVIN O'LEARY, BARBARA CORCORAN, ROBERT HERJAVEC

{Secrets of Success} 5 Business Lessons Learned From Swimming With The Sharks

Are you ready to swim with the sharks? This video should get you motivated. Listen to the stories of Entrepreneurs who have a dream and are willing to go all in for success. It’s the American Dream and it’s free to anyone with a great idea and who is willing to do anything it takes to get the product on the table.

Watch video & read my 5 lessons learned from Shark Tank

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Marketing Tip of the Day: Visualizing Your Dreams For Success and Having Faith In Yourself

success secrets from entrepreneur Jacqueline JaxIn speaking with many successful entrepreneurs concerning how they conquered their greatest challenges and fulfilled their dreams, there is one thing that they all have in common. This common characteristic is more of a personality trait than a skill. It is something that can be learned and can be easy practiced every single day. The one thing that they all have is FAITH.

Faith can be a fairly abstract concept for some people to wrap their heads around because it’s so easily lost. There will be days when you wake up with faith and one thing happens two hours later that derails your faith in yourself sending you spiraling into negativity. It’s a concept that’s fragile because the human mind is powerful and susceptible to outside influences.

But with our powerful minds, we can do great things. I’m sure you’ve heard the saying, “What you can visualize, you can materialize”. Continue reading

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Marketing Tip of the day: 3 Steps To Building Stronger Brand Awareness

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversation and daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Think about what benefits your Brand
How do we improve passion behind our brand: Avoiding a break in the chain.

The passion of the company founders for their brand is typically transferred to their employees and thus the customer. This energy must be transferred daily through each persons actions and constancy. But with that said, if any person in that company chain isn’t carrying the energy forward, that will cause a break in the chain. I will go through more on this in later discussions, but first here are 3 initial steps to building a stronger brand awareness.

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Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversations. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Step 1: DEFINE
Define what makes your organization unique, and what values you represent. Define the target audience for your products or services and gain an understanding of what this audience needs from your organization.

Step 2 : VALUE
Define the value you are delivering to your customers; what business problems do you hope to solve with your product or services? Identify any gaps between what is truly valuable to your customers and how you internally define your brand.

Step 3: TEST THE EXPERIENCE
Expand your focus group to include a range of customers, business partners and other important colleges. How does their experience with your company differ from your brand definition? Or is it consistent?

Step 4: STRATEGY
Most importantly identify gaps between how you define your brand and your business strategy. Is there a close alignment between what you believe your organizations represents and what will ultimately help achieve revenue. Check your quality. If you champion a particular element of your brand but don’t relay that consistently, then you would notice a gap between your brand and busin

Step 5: FRAMEWORK
Developing a simple brand framework will help you clearly articulate what your business strategy is striving to achieve. A creative team can work with the company employees to develop this framework and identify all the opportunities that your brand can be communicated through creative design and application.

Notes: Engaging the brand and relaying the experience: Do the employees relay the company brand to the customer through their actions, performance and daily connections?
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Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

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Changing the Game of Music with Preston Sullivan of Royalty Exchange

AVA_Live_radio_Preston_Sullivan_Game_Changer_Royalty_ExchangeListen in Now: www.blogtalkradio.com/avaliveradio/2014/04/22/changing-the-game-of-music-with-preston-sullivan-from-royalty-exchange

Join host Jacqueline Jax as she talks with VP East Coast Sales Royalty Exchange, Preston Sullivan, about the future of music royalty’s and how he’s changing the game. Royalty Exchange is the world’s first market place for buying and selling royalties on a safe and efficient platform. Many thanks to @Preston Sullivan for coming on our show to talk about the company and the future of new artists royalties. Including the importance of registering your songs correctly to build up your royalty values from air play and sales performance over time.

A serial entrepreneur, Preston Sullivan has amassed over 35 years in the business of music and technology. Since graduating from Vanderbilt University in 1977 (Preston was a member of the 1974 Peach Bowl team), he started and ran successful ventures from LA to Nashville. Though a popular entertainer, singer and sax player on the west coast, Sullivan decided to move back to his beloved city of Nashville from Los Angeles and made the transition from artist to music executive in the years that followed. He built and launched companies such as college rock label Carlyle Records with offices in Nashville and Amsterdam, Preston Sullivan Music, ASCAP and Surespin Songs BMI with current copyrights associated with Universal Music Publishing and Cal IV Music. He was in-house producer and studio manager for Sixteenth Avenue Sound whose world renowned clients recorded over 80 platinum and gold records. In 1997 Sullivan jumped into the technology sector and co-founded the successful dotcom Tappedinto.com later called Streamlogics, a pioneer in webcasting and the streaming video business. Sullivan helped lead the company in global sales that resulted in a profitable sale in 2009 to Thomson Reuters.

Sales-Brochure-FrontNow VP of East Coast Sales with Royalty Exchange: Founded in 2011, Royalty Exchange started after identifying the need for a centralized marketplace where royalty owners could monetize their royalties and investors seeking to purchase alternative assets could invest in them. Our mission is simply to provide a platform where all types of royalty assets, such as music, television and film or patents, intellectual property, and mineral rights, can be bought or sold in an effort to bring value to both the investor and seller.

 Royalty Exchange