Tag Archives: marketing tips

MARK CUBAN, DAYMOND JOHN, KEVIN O'LEARY, BARBARA CORCORAN, ROBERT HERJAVEC

{Secrets of Success} 5 Business Lessons Learned From Swimming With The Sharks

Are you ready to swim with the sharks? This video should get you motivated. Listen to the stories of Entrepreneurs who have a dream and are willing to go all in for success. It’s the American Dream and it’s free to anyone with a great idea and who is willing to do anything it takes to get the product on the table.

5 Lessons Learned from Shark Tank:
1) Don’t be greedy. I can’t think of a business that doesn’t measure it’s success by value. Don’t be greedy with your partners and don’t be greedy with your customers. The difference between a successful product and a bomb is perceived value. That means you offer value at a great price.

2) Networks are important: getting involved with the right people for your business is very important. People bring their experience and their own trusted resource networks to the table when you get into business with them. For instance, Lori Greiner brings her knowledge of patents and trademarks as well as the ability to get any product she deems as a “Hero” to QVC.

3) Listen: no one knows everything and there’s nothing more annoying than watching an entrepreneurs ask for help then not listen to valuable advise. There is value in everything, it’s up to you to figure it out but you can’t do that if you don’t listen to what others have to offer. After all the advise is free so why turn it down?

4) Know Your Business: Without being a know it all, be sure to research your business and market thoroughly. The bottom line is you can’t compete if you don’t know what customers know. Customers are savvy online shoppers these days and search engines are excellent at offering comparative suggestions. If you don’t know where you lie in your own market, you can’t possibly swim successfully with the sharks.

5) Be Flexible To Change: You may be good but you can always be better. Being inflexible to change can destroy a company. Many great ideas die a disastrous death by partner conflicts, owners not willing to adjust prices, or alter products slightly for a new market. Just as the earth evolves, you must to so stay loose and flex when you need to. Where there’s a will there’s a way. “No I can’t” is never an option for a successful entrepreneur. It’s “yes I Can” that wins races.

Did Shark Tank teach you something about business and marketing? Tell me what you learned below or share a successful experience.

success secrets from entrepreneur Jacqueline Jax

Marketing Tip of the Day: Visualizing Your Dreams For Success and Having Faith In Yourself

success secrets from entrepreneur Jacqueline JaxIn speaking with many successful entrepreneurs concerning how they conquered their greatest challenges and fulfilled their dreams, there is one thing that they all have in common. This common characteristic is more of a personality trait than a skill. It is something that can be learned and can be easy practiced every single day. The one thing that they all have is FAITH.

Faith can be a fairly abstract concept for some people to wrap their heads around because it’s so easily lost. There will be days when you wake up with faith and one thing happens two hours later that derails your faith in yourself sending you spiraling into negativity. It’s a concept that’s fragile because the human mind is powerful and susceptible to outside influences.

But with our powerful minds, we can do great things. I’m sure you’ve heard the saying, “What you can visualize, you can materialize”. I can honestly tell you from experience that I been able to achieve amazing things just by visualizing specifically what I want, having faith in myself and holding steadily to the coarse every hour until it’s achieved. This unwavering supply of positive energy powered by my faith is an unstoppable driving force that can take me anywhere I want to go.

You can have this powerful energy behind you as well just be following these tips that I have gathered from the cream of the crop of achievers.

1) Set Your Goals: Decide what it is that you want to accomplish and write down the steps you think it may take to get there.

2) Learn: create a list of things you need to know in order to achieve your goal and start researching those specific ideas by choosing one thing each day or week depending on your deadline.

3) Connect: connect with people who can help you with their experience and or knowledge. Strive to connect with at least one new person every single day who shares in your vision. This may be someone who has a business in alignment with yours who may benefit from you as well if you partner up.

4) People: surround yourself with only positive people. Remove or block any negative energy coming in from the outside while you work to achieve your goal. You can’t allow even one negative person to be in your life who could derail your progress with thoughts like : fear of failure, distraction, contradictions or negative feedback.

5) Positivity: wake up every single day with faith in yourself and remind yourself every single hour that you can do this! Believe that you CAN and WILL learn what you don’t know. Believe that you deserve to be successful. Believe that it’s your time to accomplish this goal. And most of all believe that no matter what obstacles suddenly appear, they are simply a learning experience in your journey to success.

Best wishes to you on your journey, hope you’ll share it with me below.
Thanks for reading and subscribing.
Jacqueline

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Marketing Tip of the day: 3 Steps To Building Stronger Brand Awareness

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversation and daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Think about what benefits your Brand
How do we improve passion behind our brand: Avoiding a break in the chain.

The passion of the company founders for their brand is typically transferred to their employees and thus the customer. This energy must be transferred daily through each persons actions and constancy. But with that said, if any person in that company chain isn’t carrying the energy forward, that will cause a break in the chain. I will go through more on this in later discussions, but first here are 3 initial steps to building a stronger brand awareness.

1)   Memorability: making a lasting impression is one of the most important things that drives a brand. Presenting memorable moments, presentations, and product. How do we make our brand more memorable to the employees and the people who shop with us.

  1. Framework for a strong foundation: by laying a strong foundation down, a positive brand will be able to radiate outward in the daily activities of the employees as they sell the products.
  2. Material reminders: pieces of media, business cards, letter head, brochures.
  3. Social Events: gatherings of employees, customers and new people to introduce the brand and allow them to share and experience the company’s energy in a social atmosphere.
  4. Brand memorability: is the product memorable? What can you do to make it more memorable? Advertising?

2)   Perceived value: The value that the customer feels they are getting from doing business with your company is very important. If either the seller or the customer feels that the product is not worth the price or it doesn’t offer value for the purchase, your entire brand will be affected.

  1. Make sure that you research your market constantly to align your products with your competitors.
  2. List everything that makes your product unique and different from products or services that are similar

3)   Familiarity: Making your brand a familiar piece of everyone’s every day life, isn’t always possible but it’s important to strive to make your brand important within your own sub niche. Keep these concepts in mind.

  1. The more you are seen by someone, the more familiar you become to them.
  2. People who have never done business with you, will most likely do business with you once they become familiar with your brand.
  3. A recommendation from your client is the best way to get a new customer familiar with your brand products and services.
  4. Advertising is so important to becoming more familiar within your sub niche. Ads on local buses, news, blogs, social media, physical printed reminders are all great ways of reminding people about you and what you do.

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

Did you enjoy this article? Tell us about it below and get involved in the conversation.

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Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversations. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Step 1: DEFINE
Define what makes your organization unique, and what values you represent. Define the target audience for your products or services and gain an understanding of what this audience needs from your organization.

Step 2 : VALUE
Define the value you are delivering to your customers; what business problems do you hope to solve with your product or services? Identify any gaps between what is truly valuable to your customers and how you internally define your brand.

Step 3: TEST THE EXPERIENCE
Expand your focus group to include a range of customers, business partners and other important colleges. How does their experience with your company differ from your brand definition? Or is it consistent?

Step 4: STRATEGY
Most importantly identify gaps between how you define your brand and your business strategy. Is there a close alignment between what you believe your organizations represents and what will ultimately help achieve revenue. Check your quality. If you champion a particular element of your brand but don’t relay that consistently, then you would notice a gap between your brand and busin

Step 5: FRAMEWORK
Developing a simple brand framework will help you clearly articulate what your business strategy is striving to achieve. A creative team can work with the company employees to develop this framework and identify all the opportunities that your brand can be communicated through creative design and application.

Notes: Engaging the brand and relaying the experience: Do the employees relay the company brand to the customer through their actions, performance and daily connections?
For more help and guidance, subscribe to our web site today and ask your questions:

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

Did you enjoy this article? Tell us about it below and get involved in the conversation.

AVA_Live_radio_Preston_Sullivan_Game_Changer_Royalty_Exchange

Changing the Game of Music with Preston Sullivan of Royalty Exchange

AVA_Live_radio_Preston_Sullivan_Game_Changer_Royalty_ExchangeListen in Now: www.blogtalkradio.com/avaliveradio/2014/04/22/changing-the-game-of-music-with-preston-sullivan-from-royalty-exchange

Join host Jacqueline Jax as she talks with VP East Coast Sales Royalty Exchange, Preston Sullivan, about the future of music royalty’s and how he’s changing the game. Royalty Exchange is the world’s first market place for buying and selling royalties on a safe and efficient platform. Many thanks to @Preston Sullivan for coming on our show to talk about the company and the future of new artists royalties. Including the importance of registering your songs correctly to build up your royalty values from air play and sales performance over time.

A serial entrepreneur, Preston Sullivan has amassed over 35 years in the business of music and technology. Since graduating from Vanderbilt University in 1977 (Preston was a member of the 1974 Peach Bowl team), he started and ran successful ventures from LA to Nashville. Though a popular entertainer, singer and sax player on the west coast, Sullivan decided to move back to his beloved city of Nashville from Los Angeles and made the transition from artist to music executive in the years that followed. He built and launched companies such as college rock label Carlyle Records with offices in Nashville and Amsterdam, Preston Sullivan Music, ASCAP and Surespin Songs BMI with current copyrights associated with Universal Music Publishing and Cal IV Music. He was in-house producer and studio manager for Sixteenth Avenue Sound whose world renowned clients recorded over 80 platinum and gold records. In 1997 Sullivan jumped into the technology sector and co-founded the successful dotcom Tappedinto.com later called Streamlogics, a pioneer in webcasting and the streaming video business. Sullivan helped lead the company in global sales that resulted in a profitable sale in 2009 to Thomson Reuters.

Sales-Brochure-FrontNow VP of East Coast Sales with Royalty Exchange: Founded in 2011, Royalty Exchange started after identifying the need for a centralized marketplace where royalty owners could monetize their royalties and investors seeking to purchase alternative assets could invest in them. Our mission is simply to provide a platform where all types of royalty assets, such as music, television and film or patents, intellectual property, and mineral rights, can be bought or sold in an effort to bring value to both the investor and seller.

 Royalty Exchange
Jacqueline Jax branding marketing

Secrets of Success:: Changes To Facebook and Social Media That Will Effect Your Traffic

 

AVA_Facebook_Jacqueline_JaxChanges to facebook that will effect your reach and traffic:

Typically it’s a common practice to post different times per day on facebook so that you can increase the amount of people seeing your postings, but recently I discovered an article that facebook is making changes to the way that a post is being seen. Business pages are going to have to purchase adds in order to be seen by more than 1-6% of their followers in the news feed. Not fair perhaps, however it goes without saying that it is their prerogative to do so. I have always said that it’s best to build up our own mailing list, work directly from your own web site and never rely on only 1 form of social media for traffic. It’s best to remember that you don’t own those social media pages that you signup for and they can change the rules at any time. This article just adds fuel to the fire.  Facebook is making moves and changes in one way to filter to much spam and reposting, but in another to make money. You should be aware of the changes in the game and adjust your strategy accordingly.

A better plan for using Social Media to market your products

Want to hear about a better plan for marketing your goods? Let me walk you through my Sunday morning research as a guide line for a longer lasting marketing strategy. Learn more about the different social media platforms and why they may be a perfect fit for your business marketing plan.

Start with your own web site:

You own your web site and all the content on it so doesn’t it make more sense to focus on improving the content on your own web pages first? Listen to my latest show where I talked with web design specialist and SEO adviser Hector Torres from Idealocity.com about creating better SEO friendly content and how to tag your content so the search engines can recognize it. Listen to the show and read the notes: http://avaliveradio.wordpress.com/2014/04/10/secrets-of-success-advantages-to-a-wordpress-website-seo-tips-getting-views/

Discover which social media platforms are best for your business.

Not all platforms are equal and not all will get your products in front of the right group of people. Some are heavier with female buying traffic, some are just for building better brand awareness and others are great to let people know more about the face behind the brand. It’s best to identify what you want to accomplish and then start using the right social media platform to achieve your goal.

Pinterest:

If you sell fashion or beauty products, Pinterest is terrific to get your message out there because its heavy on female traffic already searching for those things. Very expensive paid advertising is on it’s way and has already been tested but 83 percent of “pinners” are women, compared to 53 percent of Facebook users and 49 percent of Twitter users.  Women are more likely to interact with brands on social media, and they buy more online.  http://www.entrepreneur.com/article/232418

Youtube

is a powerful visual platform that has the potential of reaching a viral amount of new people quickly depending on your message and how interesting your make your video. But it’s no easy task to creating something that will go viral. Instead of focusing on trying to create viral videos, you should dedicate your efforts to catering specifically to your target audience.  http://www.entrepreneur.com/article/230501  For instance, I just started a Home shopping show segment on AVA LIVE RADIO to talk about fashion  and style to my fashion clients on a visual platform that is easily seen. I’m not thinking about how to make the video’s go viral, I’m thinking about providing the best and most fashion informative content I can that will solve style issues. By answering my customers common fashion problems, I have the best chance at not only getting viewed by current clients but appealing to new ones as well. Check out the show if your curious: http://avaliveradio.wordpress.com/category/jax-couture-home-shopping/

Twitter

is an ongoing- in the moment conversation where you can reach out to people and actually get a reply on breaking news or announcements. But you really have to follow the trends and be quick to act on what people are searching for. I found a helpful twitter tips article from Entrepreneur magazine that may help you get in the game . I especially loved what they said about : “Save the sales pitch. Don’t get caught up in using Twitter as a selling tool. Instead, use it to increase customer loyalty and offer valuable information to your followers. Overmarketing will merely leave a sour taste in followers’ mouths, and you may even end up losing them if their feed gets too clogged with too many promotions. Be viewed as a resource, not a door to door .” salesperson. http://www.entrepreneur.com/article/230891

Facebook

is great to let customers get to know the people behind the brand. It’s not a place for spamming and just like I said at the beginning of this article, major changes have already been made to how your posts get filtered. So be sure to read the article I linked up and stay subscribed to us here at A.V.A Live Radio to stay up to date.  Basically, as I have researched, you’ll want to portray your business in a friendly, “sociable” manner, as a place where customers are treated well and “everybody knows your name.” Almost any business can benefit from having a Facebook page. But Facebook isn’t about selling.  http://www.entrepreneur.com/article/230020 Great information to keep in mind..

Linkedin

is a business to business connection platform where people are gathering resources and contacts for their businesses. It’s a great place to establish your credibility in your industry among your piers. “When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.” http://www.entrepreneur.com/article/231626 .. There are some awesome articles about linked in that I have gathered for you at the bottom of the page if your interested.

Instagram

This image dominant platform is fun to use but from a “marketing perspective, the community’s enthusiastic fan base and built-in social aspects make it an ideal place to connect with potential customers and build brand recognition. ” http://www.entrepreneur.com/article/226014
I enjoyed learning about these 3 tips to getting more likes on imgaes:  Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.
Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don’t.
With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today’s overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts. http://www.entrepreneur.com/article/229901

Start a Mailing List:

Although you may think it’s old hat, a good old mailing list still works miracles at getting your message and offers directly to your customers. Use Mailchimp or an opt in subscription signup on your blog to collect those emails and stay in touch with those who want to hear from you. Keep your content fresh, updated and in motion. Make sure you are always competitive in price and offering incentives for people to visit often, don’t spam your followers but set up a consistent weekly schedule they can count on with fresh daily content on your web pages. If you want to compare the top 3 mailing list providers, I linked an article for you below.

I certainly hope that my research this morning helped you to get up to speed on the social media platforms and how to use them. There are more great articles linked for you below. I really hope you will subscribe to the web site today so you can join me again as I continue to share what I learn with you every Sunday morning and of coarse with my featured interviews during the week right here on AVA LIVE RADIO. – Jacqueline Jax

More Info to help you:
How To Market Your Brand Effectively Part 1:

How To Market Your Brand Effectively Part 2:

LINKS TO LOVE:

Have a Blog? Linkedin Wants Your Copy: http://www.entrepreneur.com/article/231626

5 Tips for Maximizing Your Business Linkedin Page:   http://www.entrepreneur.com/article/230177

17 Must-Have Features on Your LinkedIn Profile http://www.entrepreneur.com/article/231750

A Look at Three E-Mail Newsletter Tools http://www.entrepreneur.com/article/218199

10 Reasons Your YouTube Videos Aren’t Popular http://www.entrepreneur.com/article/230501

Instagram Success: These Types of Images Drive the Most Engagement  http://www.entrepreneur.com/article/229901

The Marketer’s Guide to Instagram http://www.entrepreneur.com/article/226014

Secrets of Success Wordpress Website Design

{Interview} Secrets of Success: Advantages to a WordPress Website, SEO Tips & Getting Views

Secrets of Success WordPress Website DesignListen in now: www.blogtalkradio.com/avaliveradio/2014/04/10/secrets-of-success-advantages-to-a-wordpress-website-seo-tips-getting-views


Join host Jacqueline Jax as she sits down with WordPress Website Design expert Hector Torres (www.idealocity.com) about the advantages of having a wordpress web site. Topics will also include SEO Tips of the trade for the best results, the most important things to have on your web pages, and how to get more views. If you want or have your own website, product page or blog, you don’t want to miss this show.

best-free-wordpress-themesSome of the topics that will be discussed are:
Why do we recommend using WordPress for a website?
Easy to use for novice users.

What’s the difference between using self hosted wordpress.org and fully hosted wordpress.com? Experiment with wordpress.com with a limited web page that works terrific for bloggers but is limited when trying to sell products or using adwords. For a more advanced web site with additional features defiantly go with a self hosted web building styles: like sample: http://www.idealocity.com/recent-work/

Is WordPress just for blogging or can it be used for selling products and services?  No it can be used by anyone.

What is SEO?
Search Engine Optimization success is all about content. Be sure to keep things fresh and think about key things like tagging, tiles and content.

Tips:
1) Always use an H1 tag heading and subheadings somewhere inside your post to allow the search engines to identify your topics. Make sure to use them in order. (Heading 1, 2, 3..)
2) Use hyperlinks to other pages and posts related to your content. Never use (click here) instead type out the page title so the key words will help you to get better traction.
3) Add images to enhance your SEO listings. Make sure to use the ALT tag to describe your image. Be very descriptive including the key words only. You do not need to include unimportant words in the title like: the, and, with..

What are some important things to place on your pages and posts to improve your content and SEO? It’s important to create content that aligns with your topic. Identify your sub-niche and stick to it. Don’t diversify to much without adding menu or categories items to your web site frame. It’s very important to be organized with your content.

What are the differences between on-page SEO and off-page SEO?

idealocityLink to Know:
facebook.com/AVALiveRadio : Get our Marketing Tip of the Day and connect with us
Twitter.com/AVALiveRadio: Connect with us on twitter to share your content
facebook.com/Jaxepedia : Connect with host Jacqueline Jax
facebook.com/idealocity : Hector Torres Idealocity Company page

AVA_Facebook_Jacqueline_Jax

Marketing Tip of the Week: Facebook Wall Posting Status Ideas for Buisness and Pleasure

Jacqueline-Jax-ShowI have a great time with facebook because it’s so interactive. I’m on it daily and have experimented with a ton of fun ideas for posting. One of the things you have written in often about is what to post on your pages and although my book is coming out shortly filled with tons of ideas, I wanted to share a few with you today to get you started. – JAX
Want to discuss some ideas with me in person? Signup for my next webinar coming up : (avaliveradio.wordpress.com/fast-track-webinar)

Monday: Marketing Tip of the Day: Caption Contest
Get your facebook friends thinking by putting up a photo on your page and letting them add their own caption. Offer a prize for the best caption. If you promoting music, then use a picture that goes with your song and offer a free download for the best caption. If your promoting a product, try a picture of you using or engaging with the product in some way to get an even more positive branding opportunity. Tag me in your contest so I can join in. @JacquelineJax @AVALIVERADIO

Tuesday: Marketing Tip of the Day: Think Outside of the Box
What’s the world talking about? We want our posts to be appropriate, professional, and interesting, but that doesn’t mean you have to confine every post to real estate tips, community events, and home improvement ideas. Sometimes, it’s good to take a second to think outside of the box of what you could post.One good way to do this is to sit down and think, “What is the world talking about?”

Meet another outside of the box thinker and listen to the story of How @Instacanvas went viral? My interview with Game Changer Interview CEO Matt Munson http://wp.me/p1Fv4O-Rq

Wednesday: Marketing Tip of the Day- Record a Video for facebook
Looking for a fresh idea for your facebook wall? People love videos — especially short videos that help answer a question. Remember: there are things you do without thinking that other people are struggling with. They need your help!
For more great tips…. https://avaliveradio.wordpress.com/category/secrets-of-success/

Thursday: Marketing Tip of the Day:  Like Comment To Win Contest
I have a lot of fun with contests on my page. One of my favorites is to give a lyric hint of my upcoming cover song release and let people guess it for a prize. Other ideas that would drive traffic are – Like & Comment to Win . Since you’re giving away free gifts, why not make the best of it? To make your page look even more popular, you can organize a “Like & Comment to Win” contest. Basically, fans can both like & comment on the post to double their chances of winning. Be creative and just have fun with it.

Friday: Marketing Tip of the day: Become a Weekend Explorer
No matter what your doing, you can find something interesting in your surroundings to share. Take a picture, share a story, create a comment based on something that just happened. Today and through the weekend allow people to interact with you by sharing one piece of your day via a photo or comment. You’ll become a weekend adventurer just by taking a better look at the world around you and realizing that it’s interesting for people to see the world you live in if only for a short time. Tag AVA LIVE Radio in your weekend adventurer posts so we can join in your conversation.

You may just learn that connecting is easier than you thought. You may also like… 10 Tips for building a fab facebook page
https://avaliveradio.wordpress.com/2012/12/03/10-tips-for-building-a-fab-facebook-page-2/
For more help and guidance, subscribe to our web site today and ask your questions:

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

secrets_to_success_Jacqueline_jax

Marketing Tip of the Week: Social Media Marketing Mashup

Jacqueline-Jax-ShowIf you haven’t been keeping up with us on facebook.com/AvALiveRadio maybe it’s time you joined the page. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers. Here are last weeks tips! – JAX

Monday: Marketing Tip of the day: Get to Know Your Web Stats
Today’s a great day to review your stats. I never go a week without taking a look at how I’m doing. On my blogs, I have daily, monthly, weekly and yearly comparable stats showing me details like overall growth, traffic and what topics people liked the best. I even get to see what countries I’m being seen in. Stats are so important on facebook and your web pages because they help you get to know your readers and give you specific insight into how your doing. If you get good at reading your stats, they can also give you direction into what kinds of topics and media are performing the best. It’s all about what your readers want to see from you and keeping them happy is very important to your growth.

Tuesday: Marketing Tip of the Day: Don’t Procrastinate!!
Procrastinating about your dreams won’t make them go away. Neither will it make them happen. Don’t worry about making wrong decisions. Instead, worry about making no decision at all. Take time out to meditate on what you really want. Once a clear decision is made, the universe energies will immediately support your decision and doors will open guiding you with ways to reach your goal.

Wednesday: Marketing Tip of the Day- Get to know your most active users.
Give them Facebook-only special offers, showcase the one person furthest away, chose a fan of the month, tag specific people just to wish them happy birthday or say hello.
For more great tips…. https://avaliveradio.wordpress.com/category/secrets-of-success/

Thursday: Marketing Tip of the Day: A little love goes a long way
Don’t hide your love away, like the old Beatles song goes. Let ‘em know you care! Make it a priority to make your customers’ day. Learn their names, their kids names, or about their dog. Invest in your relationship. Personalized emails and phone calls to see if they need anything will speak volumes – your clients will feel more like family, and it’ll give them something to talk about! Soon enough, word on the street will be that you’re the only one for them. (Manta.com)

Friday: Marketing Tip of the Day: Give back to your followers today.
Say hello and see what’s up in their lives for the weekend ahead?you may just learn that connecting is easier than you thought. You may also like… 10 Tips for building a fab facebook page
https://avaliveradio.wordpress.com/2012/12/03/10-tips-for-building-a-fab-facebook-page-2/
For more help and guidance, subscribe to our web site today and ask your questions:

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

Links We Love

Links We Love: Blogging Basics To Light Your Path

20140214-125223.jpg

Style_diary_jacqueline_jaxAre you wanting to start a blog?
Do you have a blog and crave to make it better?
I’ve been blogging for years now and I speak from experience when I tell you that there is never a time when I don’t strive to make my blogs better. To really gain traction among all the thousands of bloggers out there, you have to create with a passion and always look for ways to improve. Here are some of my favorite link to help you create better blogs while still leaving you time to write with a passion. – JAX

1.  Top 10 Tips For Bloggers
Have you stopped to think how times have changed? Do you remember the days when you had to pay for any kind of online or news paper advertising? I remember reading an article in the New York Times in 2010 discussing the Internet’s phenomenon and the rise of amateur online bloggers in the media. In fact, Magazines, Designer, PR firms and traditional media are giving noted respect to top bloggers with invites to all the hottest events, free goodies and even hefty paychecks for their undivided attention. Even radio stations had to become Internet savvy with world wide online streams of their programming. And now hear I am, sitting at my desk overlooking the city with a cup of tea sharing my latest research with you in an era of “new media.” The Internet has changed the way we communicate and share information with each other. This change has created a new generation of highly intelligent and demanding people who want to be entertained. So if you want to draw attention to your products, music, services or web site, you have to evolve into what I like to call a high-bred web site. This kind of web site is interactive and rich in social media formatted content. Most importantly, it’s a web site that is updated with fresh fun content often. Weather your sharing photos, daily journals, music, jokes or reporting the latest fashions a blog is the method of choice to own your page and build a following. With that said, its important for you to understand the blogging basics. Here are my top 10 Blogging tips (AvALiveRadio.com)

2. Writing Authentic Content for Your Blog, Website and Social Media Pages
I have found, the single most important concept to focus on when writing or expressing content for your blog, web site, youtube channel, or social media pages is to be “Authentic”. When you speak about something you feel passionate about, your most authentic voice comes out and that will make your posts far more interesting and effective. Here are some interesting things to keep in mind when striving to write authentic content…. (AvALiveRadio.com)

3. 10 Social Media Marketing Tips From the Pros
No Matter How Small, Special Moments Light Our Path- Although small, meaningful moments cast a brilliant light on our lives that is strong enough to light our way. Use your facebook timeline or blog as a journal to share those meaningful moments that have made your journey special and tell us why they are and how you learned from them. If your writing about them on your blog, you’ll definitely your special friends to have easy access through social media.  (AvALiveRadio.com)

4. {Links I Love} Best Links for Bloggers
Helpful tools that will aid in your success as you strive to be the best blogger you can be.  (JaxCouture.com)

5. Darren Rowes: What Makes a Blog Successful
Great words that describe what makes a blog amazing. (problogger.net)

6. 10 Tips for Naming Your Fashion Blog
Before, during or after you may want to think about your blog name. I love this article that lays out the fundamentals. (heartifb.com)

7. The 100 Best, Most Interesting Blogs and Websites of 2013
To be the best, you must know the best. Don’t pattern yourself after someone who isn’t successful. So who’s the best you ask? I have a great list for you to check out. (dailytekk.com)

8. Is Your Business Guilty of Making These Blogging Mistakes?I’m always reading about what to do but rarely reading about what mistakes people make all the time. This article is a must read if you have a business blog. Hello reality!! (mashable.com)

The A.V.A Live Radio: How to Brand and Market your name using Search engine keywords, adwords, and facebook

AVA_Facebook_Jacqueline_JaxTune into the show now:
blogtalkradio.com/avaliveradio/2014/01/24/ava-liveradio-how-to-brand-your-name-using-adwords-facebook-search-engines

Join host Jacqueline Jax as she gives you the hard truth about branding your name online using adwords, facebook and search engines. with questions answered from our audience.

Q: Benni Chawes – Website: http://www.chawes.net
I just listen to you on youtube “Choosing a Successful Brand Name”. Thanks a lot for sharing your wisdom!!! I’m REALLY in big doubt about my name….!!!
It’s absolutely special ‘Benni Chawes’ but gets misspelled a lot let alone mispronounced.
I’m a danish singer/piano player. I do jazz/soul/pop idiom (www.chawes.net) and have been using that (birth) name for 8+ years now. I think I’m cutting of potential fans – or at least not getting out there as much as I could with that name. And that’s a shame – I LOOOOVE performing and sharing my music with them. When ever I perform world wide in all modesty people really love what I’m doing :-)
I also incorporate my vocal instruments into the show. With my voice I sound like the true guitar, drums, bass, and percussion.
I released an album (late 2006), have toured in 20+ countries, sponsored by prestigious Bang & Olufsen as the first musician ever, won awards and have opened up for Ray Charles. Can you guide me? How do I go about this? Help…!!!!! :-)
Thanks for reading all this ;-)
Bless you. Benni

A: First let me say thank you for tuning in and I’m really glad you asked this question. Our name is something we all agonize over especially when things don’t take off as quickly as anticipated. Here are a few things you should consider moving forward.

1) since this is your birth name no one can ever prevent you from using it even if they trademark it and unusual names can be great for search engine listings. If no one else has a name close to yours, then it should be pretty easy for you to command your spot in the searches and control what information represents you especially if you are able to own your domain, facebook, twitter, linkedin, and other social media versions as well.

2) because your name is unusual, you will have to work on branding it to your audience. By branding I mean saying your name allowed often via interviews, video, podcasts, sound bites, etc. Also use your name in your logo and use it on every photo you release even on Instagram to imprint it further. For instance I always say my complete name in everything that I do and I rarely shorten or abbreviate.. “Jacqueline Jax” so people now call me by my my first and last name and as a result of all this branding over a few years, I am totally commanding my own name in the searches.

3) consider buying common misspelling .coms if you think it’s being done often and redirect those .coms to your web site. Also be sure to get all social media platforms in your name as they come out even if you don’t use them now, it helps to prevent competition before hand or fake profiles from being created. I also love the fact that many social media platforms command high search rankings if you update your page often, so make sure your content is streaming to those places as well.

4) Own it! Take pride in the name you’ve chosen and embrace it. If you appreciate it for the original reasons you selected the name, your customers and followers will also. You just have to find ways to connect the name to your product. You can do that with an image, tag lines, and content. Think about it, who would have thought that Pepsi or Shakira would have been memorable, now everyone knows it and recognizes the name and the product/ persons music.

Q: Is GoogleAdwords the best way to go? Or is there something better? Amy- Ohio
A: It will vary depending upon what type of website you have, what your target market is, and what you’re selling. Some businesses have great success with AdWords. For others, Facebook or Bing have shown better financial results. As with any advertising champagne be prepared because there is always a chance that your Pay Per click campaigns won’t be profitable at all? There are just to many factors that can effect your results so a trial and error period is necessary. When I first started promoting my clothing line on the web, I used Pay-per-click and found that my advertising budget got used up quickly with no sales conversions. Sure I got some traffic but what good do that do if I didn’t see any sales. I think it’s a numbers game, if you have a viral product then perhaps pay-per-click is something that can get you to the masses but new companies and music artists should beware of the cost verses the reward here. It’s a numbers game, if you don’t have lots of dollars to spend, use them on something else that will get the word out and leave an impression. The best advice I can offer, is test it for yourself on facebook before starting a campagne. Create several approaches and place them up during the morning, afternoon and evening with an image and see what sticks. Keep track of the likes, follow through rate and comments to see what works best for your products or service. Then once you have something that tests well, use that add or formula to create more. I’m still a fan of building true relationships over time and the loyalty that comes with caring about the customers you have rather than the anonymous numbers your hoping to attract. In other words, it’s about quality customers rather than quantity.

Q: How can I get the right customers to my website ? Tim – Australia
A: Attracting customers online has a lot to do with search engines. I would suggest creating a list of keywords to aim for. Cut down the # of keywords to target your quest. When you go out and try to rank for to many keywords you get lost. I suggest to start out with 5-7 keywords that you can rank for. To do this you want to use a tool like Google Keyword Planner which is free. Jot down a few of your keywords to see what the search results are. If they are to high (meaning lots of people search for it) then the competition to get to page 1 will take a longer time (and more money) where as something that gets smaller search results (but still brings targeted traffic) can be done sooner for less money. You also need to be aware that things like this are not done overnight. You’ve got to understand who your competitors are and what they are already doing. Once you know what they do to be on page 1 you do the same but better and smarter. Also remember like I said before, even if you bring in the traffic it does not guarantee any sales. Your website now has to reach out to them and make it easy and trustworthy for a new customer to buy. Another reason I like pursuing quality relationships rather than quantity of hit. You may want to show more of who is behind the scenes of your products. Meaning put up some pictures of the actual staff, you creating or how you perfect your craft. Make it easy for customers to see the price savings so they feel your prices are great as well. Since everything has already been done in some way before, you really need to be different and also have a MAJOR social media networker. Be innovative in putting yourself out there. Your website has to speak volumes to the traffic that visits and must convey honesty, trust and that you know your industry. It must look professional and accurately convey your brands message upon first glance with a fast page loading time and clarity. Otherwise they will just go to the big brands who they already trust and those hits won’t convert into sales.

Thanks for tuning in. If you have comments or questions, ask them here and I’ll answer them on the next show. Don’t forget to subscribe and hit the “like” and “share” button if this was helpful.

Submit a question here:

10 Social Media Marketing Tips From the Pros

Jacqueline Jax branding marketingLive Today at 9 am est: www.blogtalkradio.com/avaliveradio/2013/12/17/10-social-media-marketing-tips-from-the-pros

Join host Jacqueline Jax as she gives you the top 10 most current social media marketing tips from the pros. Part 1 of a 3 part series airing December 17,18, & 19.

Don’t miss our entire section on Marketing and personal branding : avaliveradio.wordpress.com/category/secrets-of-success/

TWEET:  Check out our social media tag for some specific tips on how to dominate social media #avachat and to submit your questions.

Today’s Show Notes:

#1- Research Popular Content From Your Competitors
by Ian clear fromRazor Social: If a type of content is popular with the audience of your competitors and colleagues, it stands to reason that a similar post will be popular with your audience. This isn’t about copying content, it’s about crafting content around a similar topic, but with a different slant.

For example, Jeff Bullas wrote a blog post on 7 Marketing Trends You Shouldn’t Ignore, which was very popular. He used his post as inspiration to write a post titled 7 Social Media Tool Trends You Shouldn’t Ignore … this article was also very popular.

There are a few tools that help with his research:
Social Crawlytics does an analysis of your competitor’s content and shows you how often each post is shared across each of the social networks.

SEMRush shows you what keywords bring your competitor the most traffic so you can target the same keywords in your own content.

My favorite thing to do is drive inspiration from facebook pages and instagram a that I follow and admire. If your a singer, then follow the top 5 in your genre for ideas of how you could better reach your audience with your content. Looks at their photos, statements, tags, links, time of day and how often they post.
This is a great way to get inspired when your feeling thirsty for new content ideas. You’ll get a to Of great ideas. And always follow the best and the ones who apply to what your doing.

#2- Increase Views on YouTube Using These Thumbnail Creation Tips
Gideon Shalwick : It’s no secret that getting more views on YouTube can greatly help grow your business online. But with the vast majority of videos on YouTube getting mediocre results, everyone wants to know how to get more legitimate views! One of the easiest ways to get more views is to create compelling, attention-grabbing thumbnails for your videos.

The Secret to Creating Powerful YouTube Thumbnails is at your finger tips. You need to get three things right for creating powerful YouTube thumbnails.

Check Your Graphics: Start with a good headshot or closeup of your face to create a personal touch with your thumbnail, then add a colorful background—like a starburst—to grab viewers’ attention. Use attention-grabbing backgrounds.

Text: Use compelling text inside your thumbnail design to tell your viewers instantly what your video is about and why they should watch it—maybe use your video title. Make sure your text is easy to read, even at the smallest display size of your thumbnail on YouTube, and that the image is on the left and text is on the right.

X-Factor: Think about how you can inject emotion into your thumbnails. For example, the expression on the face of the person you’re using can be that of shock, amazement, disgust, enjoyment… choose an emotion that will create intrigue and get people to click on the image.
Great tips from Gideon.

#3: Limit Your Social Media Platforms
John Lee Dumas from Entrepreneuronfire.com
His social media marketing tip for businesses today is to find three or four social media platforms where you can build the strongest presence that will be most beneficial for your business. With countless social media platforms available today, it’s impossible to grow a strong presence on every one. Having a mediocre presence on six or seven social media platforms is far inferior to a strong presence on three or four when it comes to your social media marketing goals. Do your research and build a strong presence on three or four platforms. His point is, Why spend time on social media platforms where your audience might be hanging out when you could be spending that time on social media platforms where you know your audience will be hanging out?

To find out if your target audience spends most of their time on one platform over another, join online groups within those platforms that focus on your industry or niche. If you find that the members are really active and engage on the topics you’re focused on in your business, there’s a good chance that a presence on that platform will benefit your business.

I personally like to use different platforms for different things. For instance my wordpress blogs are for my articles and news, then my facebook allows me to build more meaningful relationships with my followers. I use twitter to drive traffic and discover new things. Research information, etc, linkedin for business connections, Instagram @JacquelineJax to share and create images and Pinterest to share products with links for purchasing, everything is cross promoted into each other from time to time and tumblr and twitter gets it all. That’s a quick picture of my social media world for @jacquelinejax and my clothing company @blondibeachwear

Hot Topic Tuesday: Lady Gaga’s Social Media Secrets of Success

lady gaga Social Media successListen in now: www.blogtalkradio.com/avaliveradio/2013/08/07/hot-topic-lady-gagas-social-media-secrets-of-success

marketing-tip-of-the-day-2Love her or hate her, Lady G is the queen of personal branding. Personal branding is the process of expressing your unique personality through your brand to your target audience. It is also much more about who you are rather than what you offer. Today I’m sharing the top 10 things that contributes to Lady Gaga’s social media success. With over 39 millions twitter followers, she is leading the pack and you need to know what she’s doing right. With these terrific concepts and examples, you will be able to build your brand on social media like a pro.

I’ll leave you with a quote from Lady Gaga herself:  “It doesn’t matter who you are, or where you come from, or how much money you’ve got in your pocket. You have your own destiny and your own life ahead of you.”

NOTE: Check out our social media tag for some specific tips on how to dominate social media #avachat www.twitter.com/avaliveradio

Hot Topic Tuesday: How To Sell Music When Music is Free?

Listen in Live: www.blogtalkradio.com/avaliveradio/2013/07/30/marketing-tip-of-the-day-how-to-make-money-when-music-is-fr

Jacqueline Jax branding marketingHow do you make money when music is free? I’m amazed at how much music marketing has changed over the years. I still remember the days before YouTube and direct to fan marketing. Take heart my fellow artists because this is a terrific time for indie artists and there are lots of ways to generate income using a few simple tools and creative ideas. On todays show, I’m sharing one of my ideas that you can use to improve your fan engagement and sell more music online.

Want more terrific ideas and a step by step guide to building a supportive fan base and selling your music online? (Signup now for our musicians workbook: http://eepurl.com/vKMbX)

**Did you like this idea?
If you did, then be sure to get on the mailing list so you won’t miss the launch of this amazing workbook that walks you through the step by step daily routines of developing your music career and building a strong, supportive and engaged fan base.
Signup now: http://eepurl.com/vKMbX

Do you have a question for me? I’m happy to help just ask your question below or use Ask Jax link here.

Hot Topic: Marketing Your Brand Effectively

marketing-tip-of-the-day-2Join host Jacqueline Jax as she helps you to Market Your Brand Effectively in today’s world of Social Media for musicians, entertainment professionals and entrepreneurs. Featuring tips on how to brand, easy ways to connect, how to find your people and what are the pro’s of the Big 3 social media tools: twitter, facebook and Linkedin.

Connect:
www.twitter.com/AVALIVERADIO
www.facebook.com/AVALIVERADIO
www.facebook.com/JACQUELINEJAX

https://www.ustream.tv/embed/15138969

Marketing Tip of the Day: Striking a Balance, When To Engage and When To Work

marketing-tip-of-the-day-2
Recently I was asked to write about balancing a schedule. Running a web site and online community may be enjoyable but it isn’t always easy. There is a little decision I have to make for myself every day that has to do with balance.

Balance must always be considered when running any business especially an online one because the one resource we never have enough of is time. Having enough time to run your business, create content, interact on social media and answer emails requires a daily evaluation of your time.

Some people advise to engage with everyone who comments on your site or tweets at you. I have tried this, and it works for a while, but there becomes a point where you have to decide if you want to spend your time engaging with everyone or spend your time creating quality content. Personally, I use my cell phone and iPad to stay in touch and typically spend 30 minutes every morning having coffee with my emails, facebook messages and tweets but its still never enough. So to handle the hundreds of messages that come in from my various blogs and social pages, I grab additional time on breaks and some evenings.

With that said, I do advise that you engage at least twice a week especially with your most engaged followers and supporters. Further if you should find yourself with hundreds of emails in your inbox and no more time available, consider posting group greetings and updates explaining why you haven’t been able to answer your personal emails. I also like to encourage everyone to leave me a comment on a post if the message is really important so I won’t miss time related messages.

Bottom line, set aside your quiet creation times and turn off the social feeds and phones while your working so you won’t get distracted. Once your done achieving your daily or weekly goals, then enjoy your social time.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Thanks for reading.

What’s you secret to staying engaged? Leave me a comment below.

If you liked this marketing tip of the day and your looking for more personalized help building your music, personal or business brand, sign up for my next online Fast Track Webinar. We’re helping people every week get real answers to tough marketing and PR questions. Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

See more of my Tips in full color and sent directly to your email by subscribing to our youtube channel and catch my last video on branding and marketing for musicians, entrepreneurs, public figures and new brands. Youtube.com/AvALiveRadio

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Hot Topic Tuesday: Top 10 Tips For Making a Viral Video

Hot Topic Tuesday How to go viral

Listen in to the radio feed : www.blogtalkradio.com/avaliveradio/2013/05/28/hot-topic-tuesday-top-10-tips-for-making-a-viral-video-1

Join host Jacqueline Jax and George Allen for a Hot Topic Tuesday discussion about what it takes to make a video go viral.. In case you didn’t already realize, viral videos are definitely what you should be shooting for when trying to build your brand and make yourself stand out from the crowd. If your super creative, then shoot for the stars and try to make all your videos go viral but to take some pressure off, let’s start with just one. If you have your own YouTube channel filled with great videos about your brand but your not getting the hits you need I have some fabulous tips to inspire you and get your videos competing against the odds.

1) Funny: funny is the leading trait of a viral video. Where other themes like cute, scary, weird and unusual may do well nothing inspires people to share like laughter. If you can make someone laugh, they can’t resist sharing that chuckle with their friends.

2) Eye Catching: the game is won or lost in the first few seconds so you’ll want to put your best foot forward in the beginning of your video to grab a viewers attention. Make it eye-catching and make sure it’s memorable.

3) Music- what’s a video without music? Even if your creation isn’t a music video, be sure to infuse it with music that supports the action. It sets the tone, supports your content, and keeps your viewer engaged.

4) Stunts: although very dangerous for novices to attempt. Stunts tend to do well. But let’s not get crazy. You don’t have to risk your neck for a stunt to be great. Enlist the professionals and only do what you know. FYI.. I am in no way recommending that you go out there and risk your life. Practice common sense and leave the really dangerous stuff on the green screen.

5) Reaction Videos on the fly: an honest and in the moment reaction makes a great video theme. Keep that camera ready for those opportunities when something is amusing. You may even want to plan a spoof or punk a friend. Just keep it honest and don’t encourage or support violence.

6) Pop Culture: Getting inspired by what’s happening in your own pop culture will always be a smart move especially if your theme has a shelf life. Although some pop culture references disappear quickly, many themes hold buzz for centuries and incorporating them into your video can work in two ways. 1- making your video more relatable to people who embraced that piece of pop culture 2- catching and riding a trend wave A few themes that have never passed and will always have a following are…. Star Wars, Star Track, Superman, Batman, South Park, The Beatles, Elvis, Ghost Buster,

7) Copy-cats: I couldn’t make a top 10 without addressing the copy cat ideas. Parodies, remixes, mash-ups definitely get attention when launched immediately after a viral video has sprung into the top spot. But if your going to do one, make sure you do it quickly. Once a video has achieved viral status, you’ll want to be one of the first to launch while the idea is hot so you don’t get lost in the mix or catch the video on its down cycle.

8) Originality: Most of the best videos that i have seen are born from original ideas. The concepts are simple and fresh being born in that moment the camera hits its subject. Seeing things through the creators eyes is what makes it so real, so incredibly interesting and fascinating to watch.

9) Chemistry: Many times when your watching a video that’s hilarious there’s a comical chemistry between the participants. This chemistry that exists in its natural state makes the video what it is.

10) Lack of Planning: Over planning can kill a video. Any time situations occur and people go back to try to recreate the situation, they take away the most important elements that make a video outstanding. There is no word for it but it’s a combination of my previous points I’m giving you here today. So keep your cameras and your phones on and in that moment, is really where the most viral videos are born.

Get Ready For This Weeks Awesome A.V.A Live Radio Lineup…

Jacquelinejax_ava_live_radioGet ready for an awesome week at AvALiveRadio.com …

Monday: The Hottest Viral Marketing Strategy Sweeping the World
More and more brands are now devising content strategies beyond traditional advertising to draw bigger and more engaged audiences. These strategies are pumping in as many as 7.1 million people in a 24 hour viral flash. Do you know what those strategies are? Find out Monday on my next newsletter. Don’t miss it subscribe now: http://eepurl.com/vKMbX

New Music Monday:
Join host Jacqueline Jax for New Music Monday featuring Acoustic singer songwriter Naomi Psalm. Talking about topics like what is the biggest challenge that you have faced as an indie artist, how did you overcome it and narrowing down your niche.
Music lineup: Glenn Goss, Ryan Stone, Robb Hill, Brian J Cline, Carla Jo Carr
http://www.blogtalkradio.com/avaliveradio/2013/05/27/new-music-monday-live-music-spin

Tuesday: Hot Topic Tuesday: Top 10 Tips for Making a Viral Video::
Join me live as I explain the how to… researched from the top guru’s in the biz.

Wednesday: Picking Up Your Marketing Pace::
Why it’s important and I have a great plan to get you going.

Thursday: Striking a Balance::
Find out my secrets on when to engage and when to work.

Friday: 5 Things to remember for creating meaningful content::
Are you out of ideas? Do you hear crickets when you look at your web stats? Never fear because I have some great things to share.

Don’t miss this weeks lineup join my list now: http://eepurl.com/vKMbX

See more of my Tips in full color and sent directly to your email by subscribing to our youtube channel and catch my last video on branding and marketing for musicians, entrepreneurs, public figures and new brands. Youtube.com/AvALiveRadio

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Marketing Strategy Trend Alert!!!

20130524-234305.jpg

More and more brands are now devising content strategies beyond traditional advertising to draw bigger and more engaged audiences. These strategies are pumping in as many as 7.1 million people in a 24 hour viral flash. Do you know what those strategies are? Find out on my next newsletter by subscribing now:

http://eepurl.com/vKMbX

I’ll also be featuring tips on:
How to discover your brand niche
My top 10 Facebook tips
Top 10 Tips For Better Tweets
And the latest social media trends and how they work….

Hot Topic Tuesday: Starting a Youtube Channel For Fun and Profit

Listen in Live: 10 a.m eastern time: www.blogtalkradio.com/avaliveradio/2013/05/21/hot-topic-tuesday-starting-a-youtube-channel-for-profit

Join host Jacqueline Jax as she sits down with Beauty Guru of the Year Youtube Partner Tracy Timberake. Get the inside scoop about what’s happening on youtube today.

Featuring:

  • The advantages of starting your own youtube channel
  • How to become a youtube partner
  • Things to know before setting up your channel
  • Ways to brand yourself on youtube and building your own community

 

Check out our social media pages and join the conversation online

www.facebook.com/AvALiveRadio

www.Twitter.com/AvALiveRadio

Marketing Tip of the Day: How To Start a Blog For Free

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These days everyone has ideas but very little money to try them out. I’m going to give you the best free blogging resources that I’ve discovered and personally used currently available on the Internet. These blogging tools will get you up and going in very little time with no money involved and without you having to learn about advanced web building code.

Here are three terrific free blogging providers.

1) WordPress: I use WordPress for several web site blogs (www.AvALiveRadio.com , www.BlondiBeach.com , www.JaxCouture.com) I’m inviting you to take a careful look at them so you can see the terrific free template designs available on the WordPress system. WordPress has its own community of serious writers of every niche that you can interact with. Sign up is easy with the site by choosing a name for your blog, entering your information, username, password and email. Then watch some easy setup videos (here) to learn about using their templates, widgets and tools. WordPress does have advertising limitations when hosting your blog on their web sight for free but if you decide to use your own .com and use WordPress but host it yourself, there are no limitations on selling advertising on your pages.

2) Blogger: I have used blogger and liked what they had to offer. About half the fashion, beauty and personal bloggers today use blogger. This platform is integrated with Google Adsense, which can make you a little cash on the side if your blog becomes popular. But before you get crazy seeing $$$ signs, consider that it takes at least 1 year for you to start building a following and Google adsense pays a very small percentage so you need tons of traffic to make a decent dollar. On the downside, Blogger doesn’t offer much in the way of customization like wordpress. its a very basic interface that requires more knowledge of HTML and CSS to change up your web site.

3) Tumblr: I have a tumblr (Jacqueline Jax Daily- here) that I love to use for notes and uploading daily photos. Tumblr is simple to use and a clutter free platform. It’s much different from the other two because it has very few personalization features, but the simple interface is easy to use and works alot like facebook in the way that people frequent the feed and can repost and like your posts easily.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Thanks for reading.

If you liked this marketing tip of the day and your looking for more personalized help building your music, personal or business brand, sign up for my next online Fast Track Webinar. We’re helping people every week get real answers to tough marketing and PR questions. Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

See more of my Tips in full color and sent directly to your email by subscribing to our youtube channel and catch my last video on branding and marketing for musicians, entrepreneurs, public figures and new brands. Youtube.com/AvALiveRadio

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Game Changer Interview with Instacanvas CEO Matt Munson

Instacanvas Matt Munson

Game Changer Interview:
Listen to the show: www.blogtalkradio.com/avaliveradio/2013/02/28/ava-live-radio-interviews-instacanvas-ceo-matt-munson

Join host Jacqueline Jax for an exclusive interview with “Game Changer” CEO of instacanvas, Matt Munson. Get inspired by this internet pioneer leading a new generation in the way we purchase art online. Discover how relevant Instacanvas is on your personal brand and learn tips from a true industry leader.

Check out this weeks Music News: A.V.A Live Radio Music News – http://t.co/DvdW7yh17s

Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email.

Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

Thanks for listening.

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Marketing Tip of the Day: Consistency Is The Key To Success

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Don’t loose focus on what’s important. Discovering your niche and becoming the best you can be in that area will build your credibility and make you a more relate-able brand. I’m not telling you that you won’t evolve, because we all evolve as time Moves forward but there is a line. Stick to your values, your direction and show up on a regular basis. Readers love consistency so make sure you are there for them.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for subscribing!
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Marketing Tip of the Day: Dealing With Negative Reviews

Marketing Tip of the day AvA Live RadioReviews are important. We make shopping decisions and measure credibility by feedback that we see online. You cannot please everyone all the time and even the best of the best receive some negative reviews. But did you realize that one negative review on your sales page can damage your brand and stop sales significantly. In this case, silence is your worse enemy. If a customer writes a negative review and there is no response from you, it can be interpreted that you don’t care about your customers satisfaction or concerns. Instead, neutralize a bad online review by contacting the customer privately to work through the issue. Meanwhile, proactively ask happy customers to write positive reviews for you.

Note: If someone has left you negative articles online via web page the best way to counter those reviews is to publish good content on the web to get stronger search results. Search engines will move most recent articles to the front of the searches so by posting newer articles you will move the bad reviews further out of the way.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for subscribing!
Jacqueline Jax -Host of A.V.A Live Radio

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Marketing Tip of the Day: Building Relationships with Email

Marketing Tip of the Day: Building Relationships with Email
Despite what you may think people really do respond to email regularly. You can get the most from your email marketing by providing planning a regular update, newsletter, or info packet so contacts can get to know. Emailing regularly help to build trust and strengthen your relationships over time. For additional exposure, try sharing your emails on social networks, add a sign-up box on your website or create an archive of your past newsletters. Customers will look forward to receiving your emails and think of you first when ready to get something you offer.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at http://www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for subscribing!
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Marketing Tip of The Day: 5 Keys To Finding Your Voice As A Blogger

Finding your voice online can be tricky. You want to be yourself but sometimes finding topics to discuss or deciding how to write about your topics takes a little more thought. During my last few years writing 4 blogs and expressing myself on social media, I have learned that there are some key things that helped me stay focused on being myself while still succeeding in getting my message across to my readers. Here’s what is working for me.

5 Key Things to Know:
1) Keep a Notebook: writing down notes and thoughts when I have them has helped me so much in both discovering my voice and organizing what I want to say. By having notes to refer to as I write my newsletters, blog or messages its makes better use of my time and keeps me focused on the message leaving me free to be myself and let my personality show.

2) Stay True To Yourself: take some time to discover your passions and what motivates you. You’ll never go wrong if you express yourself with honesty. Find interesting and creative ways to express yourself with a style that will appeal to the readers you want to attract. If your a visual person, then use alot of pictures to illustrate your points. If your gifted with words then share in forms that mean something to you like poems, short stories, diary entries, song lyrics, commentary, etc.

3) Share Your Opinion: the best way to get reactions from your readers is to share your opinions on things. Don’t be afraid to express how you feel about topics or something that’s happening in your life. By opening up you’ll find people who agree and disagree but either way any response is a great indicator of how well your writing. When you have managed to so your unique self, people always respond.

4) Be Brave: Typically the best and most fascinating blogs or articles are the ones that express with a passion. Don’t be afraid to try different things or show who you are by expressing your unique self. If you constantly hold back, you won’t enjoy yourself and neither will your readers.

5) Have Fun: Writing is a form of expression and creativity that is supposed to be for your enjoyment. By getting in touch with what makes it fun for you, you’ll create a space that not only you will enjoy creating but your readers will enjoy as well and want to visit often.

Tweet able : “Be fascinating and you’ll be remembered!”

This is Jacqueline Jax from A.V.A Live Radio with my Marketing Tip of the Day.
For a complete list of our Music and Personal Branding “Marketing tip of the day” enjoy the link:
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Marketing Tip of The Day: Forbes 10 Ways to Better Brand Recognition

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10 Ways to Better Brand Recognition

Whether you’re an Internet Marketer or a businesswoman promoting her business on the Internet, you want your brand to stand out from the crowd. The ultimate marketing goal is to have your target market think of you, and your company, when they are ready to buy.

Here are 10 ways you can make sure your customers and target market think of you and your brand first when they are on the Internet looking to purchase what you are offering.

1. Provide great customer service.
Today’s customers are looking for guarantees, prompt turn around time and exceptional service after the sale. When making an Internet purchase, customer service can often become a major factor in the final buying decision.

2. Develop a heart-felt story that speaks to why you are in business.
Your Internet clients and customers, as with all clients and customers, want to know, like and trust you. I believe your target market needs to accept you as the person behind the brand before they will buy what you are offering.

3. Work to keep your name in front of your market.
I believe in the saying “out of sight and out of mind.” Here’s a fact of Internet business life: If you are not consistently reminding your target market that you are actively doing business, they will forget about you and go elsewhere.

4. Provide value – exceed their expectations.
Providing on-going value to your target market is vital to better brand recognition and becoming the well-respected “go-to” person in your field. Are you offering webinars, teleconferences or classes to your market?

5. Regularly send tips and how to’s in either a newsletter or email.
I’ll say it again, “Out of sight, out of mind.” If you aren’t regularly staying in touch with your customers and/or target market, you’re going to lose business.

6.Write a blog.
One way to help your target market know, like and trust you is to write a blog that informs, entertains and educates. The key to a successful blog is consistency. You develop a loyal following by regularly providing blog posts that offer quality information and ongoing value to your target market.

7. Develop, produce and host a Blog Talk Radio show.
You can increase your rating as an “expert” and reach a broader market by developing a free Internet radio show on Blog Talk Radio. An added benefit to hosting your own show is that once the show is recorded, you can download it to your blog or website.

8. Host a Facebook Group.
Another free marketing resource for your current Internet customers is inviting them to participate in a Facebook Group. In your Facebook Group, participants can share tips, ask questions and network with one another. The benefit to you is that you can stay in touch with your target market in “real-time.”

9. Write a book.
If you regularly write blog posts or newsletter articles, you have the makings of a book. It is easy and inexpensive to write an Amazon.com Kindle book or self-publish using a service such as CreateSpace.

10. Use the same photo/logo in all your marketing materials.
This tip seems obvious but is often overlooked. Be consistent in your branding. Use the same photo and logo on your blog, e-signature, newsletter banner and all other forms of Internet communication. It’s one additional way you’ll be instantly recognizable to your target market.

Provided by Sharon Michaels for Forbes Magazine : www.forbes.com/sites/womensmedia/2013/04/16/10-ways-to-better-brand-recognition/

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Marketing Tip of The Day: 4 Snappy Post Title Ideas

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Post and email titles really do determine response rates. Since its so important to your success, I thought you may enjoy these ideas for writing snappy post titles.

1) Ask a question:
Asking questions is a great way to pique someone’s curiosity. It also opens up your post for discussion and engagement is the key to a successful blog, website or post.

2) Solve a problem:
Say you have the answer everyone is looking for… where to find the best deals, how to find the perfect…., if your posts solves a problem, reflect that in the post title so you put your most important foot forward.

3) Stir a controversy:
Drama, drama, drama. Controversy will either be great for your web site or blow up in your face, but either way, if you have a controversial point of view it will get people talking and hopefully sharing.

4) Includet a number:
Numbers work and so do percentages. Would you be more interested in reading a post that says ,”My Top 10 Twitter Tips for 100% Successful Tweets” or “My Twitter Tips for Successful Tweets”. Close but really no contest….right? LoL…

Question:
Do you have a question or comment? Leave it below…..

This is Jacqueline Jax from A.V.A Live Radio with my Marketing Tip of the Day.
For a complete list of our Music and Personal Branding “Marketing tip of the day” enjoy the link:
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Hot Topic Tuesday: 10 Ways to Promote Your Online Website, Blog or Newsletter

 

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Listen to the show Live tonight at 10 p.m est:  www.blogtalkradio.com/avaliveradio/2013/04/10/hot-topic-tues-10-ways-to-promote-your-online-website

Join host Jacqueline Jax for Hot Topic Tuesday as she gives you real answers to your personal branding and marketing questions. Tonight’s topic: 10 Ways to Promote Your Online Website, Blog or Newsletter.

Check out this weeks Music News: A.V.A Live Radio Music News – http://t.co/DvdW7yh17s

Music by Jay Shephard, Ryan Stone and Iridesense.

Be sure to subscribe to this page for more helpful tips delivered right to your email.

Thanks for listening.

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Marketing Tip of The Day: SEO Keys to Keywords

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I know you’ve heard it before but search engine optimization is important. When you are trying to drive traffic to a website, the best and cheapest way to do so is through search engine traffic. Paying someone to do the work for you, isn’t a bad idea but that still won’t guarantee results. It all depends on finding the right keywords that will not only attract the right clients to your company or brand but will also be keywords that people are searching for.
Keywords and keyword phrases are the terms readers are entering into search engines, such as Google to find things.

Here are some quick Tips, that with help you to use SEO keywords to get traffic to your website.

1) Use Google Keywords : Google has a Keyword Tool called “sktool” which allows you to search keywords and see how many people are looking for particular topics, and how competitive the keywords are. (Try it here)

2) Write content on your website that utilizes the selected SEO keywords liberally. You want to use the keywords often in your writing, while not changing the meaning of the content or having it read unnaturally. You should include the SEO keywords at least twice per paragraph but be careful not to spam the same ones over and over.

3) Add the SEO keywords into other areas of your website. Not only should the SEO keywords be in your written content, but it should be in the titles, meta titles, meta descriptions, image descriptions, link tags and anywhere else you can showcase your keywords. So the next time your saving a photo, use your name and keywords in the title.

4) Keep an eye on which SEO keywords are driving traffic to your website. After a while, you can figure out which SEO keywords you should concentrate on and which ones aren’t worth the time and effort by checking your website or blog stats.

Question:
What are your favorite SEO Keyword tips? Do you have a question or comment? Leave it below…..

This is Jacqueline Jax from A.V.A Live Radio with my Marketing Tip of the Day.
For a complete list of our Music and Personal Branding “Marketing tip of the day” enjoy the link:
avaliveradio.wordpress.com/category/tip-of-the-day/