Tag Archives: Facebook

Jacqueline Jax branding marketing

Secrets of Success:: Changes To Facebook and Social Media That Will Effect Your Traffic

 

AVA_Facebook_Jacqueline_JaxChanges to facebook that will effect your reach and traffic:

Typically it’s a common practice to post different times per day on facebook so that you can increase the amount of people seeing your postings, but recently I discovered an article that facebook is making changes to the way that a post is being seen. Business pages are going to have to purchase adds in order to be seen by more than 1-6% of their followers in the news feed. Not fair perhaps, however it goes without saying that it is their prerogative to do so. I have always said that it’s best to build up our own mailing list, work directly from your own web site and never rely on only 1 form of social media for traffic. It’s best to remember that you don’t own those social media pages that you signup for and they can change the rules at any time. This article just adds fuel to the fire.  Facebook is making moves and changes in one way to filter to much spam and reposting, but in another to make money. You should be aware of the changes in the game and adjust your strategy accordingly.

A better plan for using Social Media to market your products

Want to hear about a better plan for marketing your goods? Let me walk you through my Sunday morning research as a guide line for a longer lasting marketing strategy. Learn more about the different social media platforms and why they may be a perfect fit for your business marketing plan.

Start with your own web site:

You own your web site and all the content on it so doesn’t it make more sense to focus on improving the content on your own web pages first? Listen to my latest show where I talked with web design specialist and SEO adviser Hector Torres from Idealocity.com about creating better SEO friendly content and how to tag your content so the search engines can recognize it. Listen to the show and read the notes: http://avaliveradio.wordpress.com/2014/04/10/secrets-of-success-advantages-to-a-wordpress-website-seo-tips-getting-views/

Discover which social media platforms are best for your business.

Not all platforms are equal and not all will get your products in front of the right group of people. Some are heavier with female buying traffic, some are just for building better brand awareness and others are great to let people know more about the face behind the brand. It’s best to identify what you want to accomplish and then start using the right social media platform to achieve your goal.

Pinterest:

If you sell fashion or beauty products, Pinterest is terrific to get your message out there because its heavy on female traffic already searching for those things. Very expensive paid advertising is on it’s way and has already been tested but 83 percent of “pinners” are women, compared to 53 percent of Facebook users and 49 percent of Twitter users.  Women are more likely to interact with brands on social media, and they buy more online.  http://www.entrepreneur.com/article/232418

Youtube

is a powerful visual platform that has the potential of reaching a viral amount of new people quickly depending on your message and how interesting your make your video. But it’s no easy task to creating something that will go viral. Instead of focusing on trying to create viral videos, you should dedicate your efforts to catering specifically to your target audience.  http://www.entrepreneur.com/article/230501  For instance, I just started a Home shopping show segment on AVA LIVE RADIO to talk about fashion  and style to my fashion clients on a visual platform that is easily seen. I’m not thinking about how to make the video’s go viral, I’m thinking about providing the best and most fashion informative content I can that will solve style issues. By answering my customers common fashion problems, I have the best chance at not only getting viewed by current clients but appealing to new ones as well. Check out the show if your curious: http://avaliveradio.wordpress.com/category/jax-couture-home-shopping/

Twitter

is an ongoing- in the moment conversation where you can reach out to people and actually get a reply on breaking news or announcements. But you really have to follow the trends and be quick to act on what people are searching for. I found a helpful twitter tips article from Entrepreneur magazine that may help you get in the game . I especially loved what they said about : “Save the sales pitch. Don’t get caught up in using Twitter as a selling tool. Instead, use it to increase customer loyalty and offer valuable information to your followers. Overmarketing will merely leave a sour taste in followers’ mouths, and you may even end up losing them if their feed gets too clogged with too many promotions. Be viewed as a resource, not a door to door .” salesperson. http://www.entrepreneur.com/article/230891

Facebook

is great to let customers get to know the people behind the brand. It’s not a place for spamming and just like I said at the beginning of this article, major changes have already been made to how your posts get filtered. So be sure to read the article I linked up and stay subscribed to us here at A.V.A Live Radio to stay up to date.  Basically, as I have researched, you’ll want to portray your business in a friendly, “sociable” manner, as a place where customers are treated well and “everybody knows your name.” Almost any business can benefit from having a Facebook page. But Facebook isn’t about selling.  http://www.entrepreneur.com/article/230020 Great information to keep in mind..

Linkedin

is a business to business connection platform where people are gathering resources and contacts for their businesses. It’s a great place to establish your credibility in your industry among your piers. “When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.” http://www.entrepreneur.com/article/231626 .. There are some awesome articles about linked in that I have gathered for you at the bottom of the page if your interested.

Instagram

This image dominant platform is fun to use but from a “marketing perspective, the community’s enthusiastic fan base and built-in social aspects make it an ideal place to connect with potential customers and build brand recognition. ” http://www.entrepreneur.com/article/226014
I enjoyed learning about these 3 tips to getting more likes on imgaes:  Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.
Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don’t.
With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today’s overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts. http://www.entrepreneur.com/article/229901

Start a Mailing List:

Although you may think it’s old hat, a good old mailing list still works miracles at getting your message and offers directly to your customers. Use Mailchimp or an opt in subscription signup on your blog to collect those emails and stay in touch with those who want to hear from you. Keep your content fresh, updated and in motion. Make sure you are always competitive in price and offering incentives for people to visit often, don’t spam your followers but set up a consistent weekly schedule they can count on with fresh daily content on your web pages. If you want to compare the top 3 mailing list providers, I linked an article for you below.

I certainly hope that my research this morning helped you to get up to speed on the social media platforms and how to use them. There are more great articles linked for you below. I really hope you will subscribe to the web site today so you can join me again as I continue to share what I learn with you every Sunday morning and of coarse with my featured interviews during the week right here on AVA LIVE RADIO. – Jacqueline Jax

More Info to help you:
How To Market Your Brand Effectively Part 1:

How To Market Your Brand Effectively Part 2:

LINKS TO LOVE:

Have a Blog? Linkedin Wants Your Copy: http://www.entrepreneur.com/article/231626

5 Tips for Maximizing Your Business Linkedin Page:   http://www.entrepreneur.com/article/230177

17 Must-Have Features on Your LinkedIn Profile http://www.entrepreneur.com/article/231750

A Look at Three E-Mail Newsletter Tools http://www.entrepreneur.com/article/218199

10 Reasons Your YouTube Videos Aren’t Popular http://www.entrepreneur.com/article/230501

Instagram Success: These Types of Images Drive the Most Engagement  http://www.entrepreneur.com/article/229901

The Marketer’s Guide to Instagram http://www.entrepreneur.com/article/226014

AVA_Facebook_Jacqueline_Jax

Marketing Tip of the Week: Facebook Wall Posting Status Ideas for Buisness and Pleasure

Jacqueline-Jax-ShowI have a great time with facebook because it’s so interactive. I’m on it daily and have experimented with a ton of fun ideas for posting. One of the things you have written in often about is what to post on your pages and although my book is coming out shortly filled with tons of ideas, I wanted to share a few with you today to get you started. – JAX
Want to discuss some ideas with me in person? Signup for my next webinar coming up : (avaliveradio.wordpress.com/fast-track-webinar)

Monday: Marketing Tip of the Day: Caption Contest
Get your facebook friends thinking by putting up a photo on your page and letting them add their own caption. Offer a prize for the best caption. If you promoting music, then use a picture that goes with your song and offer a free download for the best caption. If your promoting a product, try a picture of you using or engaging with the product in some way to get an even more positive branding opportunity. Tag me in your contest so I can join in. @JacquelineJax @AVALIVERADIO

Tuesday: Marketing Tip of the Day: Think Outside of the Box
What’s the world talking about? We want our posts to be appropriate, professional, and interesting, but that doesn’t mean you have to confine every post to real estate tips, community events, and home improvement ideas. Sometimes, it’s good to take a second to think outside of the box of what you could post.One good way to do this is to sit down and think, “What is the world talking about?”

Meet another outside of the box thinker and listen to the story of How @Instacanvas went viral? My interview with Game Changer Interview CEO Matt Munson http://wp.me/p1Fv4O-Rq

Wednesday: Marketing Tip of the Day- Record a Video for facebook
Looking for a fresh idea for your facebook wall? People love videos — especially short videos that help answer a question. Remember: there are things you do without thinking that other people are struggling with. They need your help!
For more great tips…. http://avaliveradio.wordpress.com/category/secrets-of-success/

Thursday: Marketing Tip of the Day:  Like Comment To Win Contest
I have a lot of fun with contests on my page. One of my favorites is to give a lyric hint of my upcoming cover song release and let people guess it for a prize. Other ideas that would drive traffic are – Like & Comment to Win . Since you’re giving away free gifts, why not make the best of it? To make your page look even more popular, you can organize a “Like & Comment to Win” contest. Basically, fans can both like & comment on the post to double their chances of winning. Be creative and just have fun with it.

Friday: Marketing Tip of the day: Become a Weekend Explorer
No matter what your doing, you can find something interesting in your surroundings to share. Take a picture, share a story, create a comment based on something that just happened. Today and through the weekend allow people to interact with you by sharing one piece of your day via a photo or comment. You’ll become a weekend adventurer just by taking a better look at the world around you and realizing that it’s interesting for people to see the world you live in if only for a short time. Tag AVA LIVE Radio in your weekend adventurer posts so we can join in your conversation.

You may just learn that connecting is easier than you thought. You may also like… 10 Tips for building a fab facebook page
http://avaliveradio.wordpress.com/2012/12/03/10-tips-for-building-a-fab-facebook-page-2/
For more help and guidance, subscribe to our web site today and ask your questions:

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

secrets_to_success_Jacqueline_jax

Marketing Tip of the Week: Social Media Marketing Mashup

Jacqueline-Jax-ShowIf you haven’t been keeping up with us on facebook.com/AvALiveRadio maybe it’s time you joined the page. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers. Here are last weeks tips! – JAX

Monday: Marketing Tip of the day: Get to Know Your Web Stats
Today’s a great day to review your stats. I never go a week without taking a look at how I’m doing. On my blogs, I have daily, monthly, weekly and yearly comparable stats showing me details like overall growth, traffic and what topics people liked the best. I even get to see what countries I’m being seen in. Stats are so important on facebook and your web pages because they help you get to know your readers and give you specific insight into how your doing. If you get good at reading your stats, they can also give you direction into what kinds of topics and media are performing the best. It’s all about what your readers want to see from you and keeping them happy is very important to your growth.

Tuesday: Marketing Tip of the Day: Don’t Procrastinate!!
Procrastinating about your dreams won’t make them go away. Neither will it make them happen. Don’t worry about making wrong decisions. Instead, worry about making no decision at all. Take time out to meditate on what you really want. Once a clear decision is made, the universe energies will immediately support your decision and doors will open guiding you with ways to reach your goal.

Wednesday: Marketing Tip of the Day- Get to know your most active users.
Give them Facebook-only special offers, showcase the one person furthest away, chose a fan of the month, tag specific people just to wish them happy birthday or say hello.
For more great tips…. http://avaliveradio.wordpress.com/category/secrets-of-success/

Thursday: Marketing Tip of the Day: A little love goes a long way
Don’t hide your love away, like the old Beatles song goes. Let ‘em know you care! Make it a priority to make your customers’ day. Learn their names, their kids names, or about their dog. Invest in your relationship. Personalized emails and phone calls to see if they need anything will speak volumes – your clients will feel more like family, and it’ll give them something to talk about! Soon enough, word on the street will be that you’re the only one for them. (Manta.com)

Friday: Marketing Tip of the Day: Give back to your followers today.
Say hello and see what’s up in their lives for the weekend ahead?you may just learn that connecting is easier than you thought. You may also like… 10 Tips for building a fab facebook page
http://avaliveradio.wordpress.com/2012/12/03/10-tips-for-building-a-fab-facebook-page-2/
For more help and guidance, subscribe to our web site today and ask your questions:

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

Marketing Tip Of The Day: Color Builds Your Brand

Color branding logos

Marketing Tip Of The Day: Color Builds Your Brand

Associating your brand with a color scheme is one key factor in making an impression. It’s a crucial element in brand identity. Think of facebook and you picture the blue “F”, Coca-Cola is red, Superman is the big red “S” on a yellow and blue background… So it makes sense that when you plan an email or newsletter, you should stay within your brands color scheme. If your web site has a dark background with white letters and a silver logo, that’s a color scheme. Or perhaps your using red, blue and yellow on your logo with a white background. Which ever you choose, keep it consistent throughout all your pages and be sure to include those colors somehow every time you add type to an image. After a short time, people will associate your brand with a particular look, feel and color scheme without even knowing it.  I’ll be talking more about selecting the right color schemes for your brand in my next Fast Track online webinar on March 20th. Be sure to signup now. (here)

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.

You may also like:
SEE ALL “MARKETING TIPS OF THE DAY” : (Go to list)
or click on any image below…

secrets_to_success_Jacqueline_jaxAVA_Blogging_Jacqueline_JaxAVA_Facebook_Jacqueline_JaxAVA_Twitter_Tips_Jacqueline

10 Tips For Building a Fab Facebook Page

20120322-224433.jpg

1) Adjust your settings- If you want new people to find your page, be sure to allow friends of friends to see and comment on your page. If you don’t like a comment, you can always erase it and even block a harassing person but if you want to get found by new fans you will need to open up those privacy settings.

2) Know Your Audience- If your not getting regular comments or responses on your posts stop to consider your audience. This is a key factor in building any brand, music or business fan page. For instance: If the theme of your page is rock music, then you won’t be engaging your audience with this weeks latest cupcake recipe.

3) Post Often- The internet moves quickly so if you want to create an engaging Facebook page that will attract lots of new subscribers, post new content often. When you post new content daily, you will attract new visitors to your page and encourage subscribers to comment.

4) Widgets- Use facebook widgets and badges to encourage sharing and subscribing to your page from your main web site. Check out www.facebook.com/badges

5) Don’t Spam- contacting fans with repetitive information is no fun and will cause people to unsubscribe. Be sure to mix up your content and find different ways to introduce your products or music to your fans. Be creative by using different photos, quotes, client testimonials, etc.

6) Group page- consider adding group pages from your fan page for fun topics that have to do with your products or business. It’s a fun way to gather people with similar interests and views.

7) Event Page- create an event page to share important events and share it with your friends list. Also be sure to encourage your friends to invite their friends to your events.

8) @ Tags- use @ tags when addressing a followers user name to notify them of your post so they can respond easily.

9) Humanize- It is so important to remember to humanize your posts and comments. It’s tempting to use your Facebook page to broadcast your brand adds constantly, but you need to realize that when someone likes your page they are inviting you into their private stream. With that in mind, it just doesn’t make sense to be all about business 24-7. Instead reach out and find out more about the lifestyle, likes and dislikes of your audience. People are more likely to become a client if they feel that you care about their needs. Facebook is all about making new friends and sharing things that we like, it’s a two way conversation.

10) Getting Likes- Getting tons of likes won’t help build your brand. In building any brand, it’s quality and loyalty that should interest you most, not quantity. Take it from me, I’m in touch with all the top Facebook figures and one of the best pieces of advise I can give you is to work towards gaining a “Like” from a friend who believes in your product or brand.

Links:
Www.JacquelineJax.com
Www.AvALiveRadio.com
Www.AmericanVocalAcademy.com
Www.Facebook.com/JacquelineJax
Www.Facebook.com/JAXEPEDIA
Www.twitter.com/AvALiveRadio
Www.twitter.com/JacquelineJax
Www.myspace.com/AmericanVocalAcademy
Www.YouTube.com/AmericanVocalAcademy

AVA_Facebook_Jacqueline_Jax

10 Tips For Building a Fab Facebook Page

20120322-224433.jpg

1) Adjust your settings- If you want new people to find your page, be sure to allow friends of friends to see and comment on your page. If you don’t like a comment, you can always erase it and even block a harassing person but if you want to get found by new fans you will need to open up those privacy settings.

2) Know Your Audience- If your not getting regular comments or responses on your posts stop to consider your audience. This is a key factor in building any brand, music or business fan page. For instance: If the theme of your page is rock music, then you won’t be engaging your audience with this weeks latest cupcake recipe.

3) Post Often- The internet moves quickly so if you want to create an engaging Facebook page that will attract lots of new subscribers, post new content often. When you post new content daily, you will attract new visitors to your page and encourage subscribers to comment.

4) Widgets- Use facebook widgets and badges to encourage sharing and subscribing to your page from your main web site. Check out www.facebook.com/badges

5) Don’t Spam- contacting fans with repetitive information is no fun and will cause people to unsubscribe. Be sure to mix up your content and find different ways to introduce your products or music to your fans. Be creative by using different photos, quotes, client testimonials, etc.

6) Group page- consider adding group pages from your fan page for fun topics that have to do with your products or business. It’s a fun way to gather people with similar interests and views.

7) Event Page- create an event page to share important events and share it with your friends list. Also be sure to encourage your friends to invite their friends to your events.

8) @ Tags- use @ tags when addressing a followers user name to notify them of your post so they can respond easily.

9) Humanize- It is so important to remember to humanize your posts and comments. It’s tempting to use your Facebook page to broadcast your brand adds constantly, but you need to realize that when someone likes your page they are inviting you into their private stream. With that in mind, it just doesn’t make sense to be all about business 24-7. Instead reach out and find out more about the lifestyle, likes and dislikes of your audience. People are more likely to become a client if they feel that you care about their needs. Facebook is all about making new friends and sharing things that we like, it’s a two way conversation.

10) Getting Likes- Getting tons of likes won’t help build your brand. In building any brand, it’s quality and loyalty that should interest you most, not quantity. Take it from me, I’m in touch with all the top Facebook figures and one of the best pieces of advise I can give you is to work towards gaining a “Like” from a friend who believes in your product or brand.

Links:
Www.JacquelineJax.com
Www.AvALiveRadio.com
Www.AmericanVocalAcademy.com
Www.Facebook.com/JacquelineJax
Www.Facebook.com/JAXEPEDIA
Www.twitter.com/AvALiveRadio
Www.twitter.com/JacquelineJax
Www.myspace.com/AmericanVocalAcademy
Www.YouTube.com/AmericanVocalAcademy