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success secrets from entrepreneur Jacqueline Jax

Marketing Tip of the Day: Visualizing Your Dreams For Success and Having Faith In Yourself

success secrets from entrepreneur Jacqueline JaxIn speaking with many successful entrepreneurs concerning how they conquered their greatest challenges and fulfilled their dreams, there is one thing that they all have in common. This common characteristic is more of a personality trait than a skill. It is something that can be learned and can be easy practiced every single day. The one thing that they all have is FAITH.

Faith can be a fairly abstract concept for some people to wrap their heads around because it’s so easily lost. There will be days when you wake up with faith and one thing happens two hours later that derails your faith in yourself sending you spiraling into negativity. It’s a concept that’s fragile because the human mind is powerful and susceptible to outside influences.

But with our powerful minds, we can do great things. I’m sure you’ve heard the saying, “What you can visualize, you can materialize”. I can honestly tell you from experience that I been able to achieve amazing things just by visualizing specifically what I want, having faith in myself and holding steadily to the coarse every hour until it’s achieved. This unwavering supply of positive energy powered by my faith is an unstoppable driving force that can take me anywhere I want to go.

You can have this powerful energy behind you as well just be following these tips that I have gathered from the cream of the crop of achievers.

1) Set Your Goals: Decide what it is that you want to accomplish and write down the steps you think it may take to get there.

2) Learn: create a list of things you need to know in order to achieve your goal and start researching those specific ideas by choosing one thing each day or week depending on your deadline.

3) Connect: connect with people who can help you with their experience and or knowledge. Strive to connect with at least one new person every single day who shares in your vision. This may be someone who has a business in alignment with yours who may benefit from you as well if you partner up.

4) People: surround yourself with only positive people. Remove or block any negative energy coming in from the outside while you work to achieve your goal. You can’t allow even one negative person to be in your life who could derail your progress with thoughts like : fear of failure, distraction, contradictions or negative feedback.

5) Positivity: wake up every single day with faith in yourself and remind yourself every single hour that you can do this! Believe that you CAN and WILL learn what you don’t know. Believe that you deserve to be successful. Believe that it’s your time to accomplish this goal. And most of all believe that no matter what obstacles suddenly appear, they are simply a learning experience in your journey to success.

Best wishes to you on your journey, hope you’ll share it with me below.
Thanks for reading and subscribing.
Jacqueline

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Marketing Tip of the day: 3 Steps To Building Stronger Brand Awareness

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversation and daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Think about what benefits your Brand
How do we improve passion behind our brand: Avoiding a break in the chain.

The passion of the company founders for their brand is typically transferred to their employees and thus the customer. This energy must be transferred daily through each persons actions and constancy. But with that said, if any person in that company chain isn’t carrying the energy forward, that will cause a break in the chain. I will go through more on this in later discussions, but first here are 3 initial steps to building a stronger brand awareness.

1)   Memorability: making a lasting impression is one of the most important things that drives a brand. Presenting memorable moments, presentations, and product. How do we make our brand more memorable to the employees and the people who shop with us.

  1. Framework for a strong foundation: by laying a strong foundation down, a positive brand will be able to radiate outward in the daily activities of the employees as they sell the products.
  2. Material reminders: pieces of media, business cards, letter head, brochures.
  3. Social Events: gatherings of employees, customers and new people to introduce the brand and allow them to share and experience the company’s energy in a social atmosphere.
  4. Brand memorability: is the product memorable? What can you do to make it more memorable? Advertising?

2)   Perceived value: The value that the customer feels they are getting from doing business with your company is very important. If either the seller or the customer feels that the product is not worth the price or it doesn’t offer value for the purchase, your entire brand will be affected.

  1. Make sure that you research your market constantly to align your products with your competitors.
  2. List everything that makes your product unique and different from products or services that are similar

3)   Familiarity: Making your brand a familiar piece of everyone’s every day life, isn’t always possible but it’s important to strive to make your brand important within your own sub niche. Keep these concepts in mind.

  1. The more you are seen by someone, the more familiar you become to them.
  2. People who have never done business with you, will most likely do business with you once they become familiar with your brand.
  3. A recommendation from your client is the best way to get a new customer familiar with your brand products and services.
  4. Advertising is so important to becoming more familiar within your sub niche. Ads on local buses, news, blogs, social media, physical printed reminders are all great ways of reminding people about you and what you do.

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

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Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversations. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Step 1: DEFINE
Define what makes your organization unique, and what values you represent. Define the target audience for your products or services and gain an understanding of what this audience needs from your organization.

Step 2 : VALUE
Define the value you are delivering to your customers; what business problems do you hope to solve with your product or services? Identify any gaps between what is truly valuable to your customers and how you internally define your brand.

Step 3: TEST THE EXPERIENCE
Expand your focus group to include a range of customers, business partners and other important colleges. How does their experience with your company differ from your brand definition? Or is it consistent?

Step 4: STRATEGY
Most importantly identify gaps between how you define your brand and your business strategy. Is there a close alignment between what you believe your organizations represents and what will ultimately help achieve revenue. Check your quality. If you champion a particular element of your brand but don’t relay that consistently, then you would notice a gap between your brand and busin

Step 5: FRAMEWORK
Developing a simple brand framework will help you clearly articulate what your business strategy is striving to achieve. A creative team can work with the company employees to develop this framework and identify all the opportunities that your brand can be communicated through creative design and application.

Notes: Engaging the brand and relaying the experience: Do the employees relay the company brand to the customer through their actions, performance and daily connections?
For more help and guidance, subscribe to our web site today and ask your questions:

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

Did you enjoy this article? Tell us about it below and get involved in the conversation.

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Secrets of Success:: Changes To Facebook and Social Media That Will Effect Your Traffic

 

AVA_Facebook_Jacqueline_JaxChanges to facebook that will effect your reach and traffic:

Typically it’s a common practice to post different times per day on facebook so that you can increase the amount of people seeing your postings, but recently I discovered an article that facebook is making changes to the way that a post is being seen. Business pages are going to have to purchase adds in order to be seen by more than 1-6% of their followers in the news feed. Not fair perhaps, however it goes without saying that it is their prerogative to do so. I have always said that it’s best to build up our own mailing list, work directly from your own web site and never rely on only 1 form of social media for traffic. It’s best to remember that you don’t own those social media pages that you signup for and they can change the rules at any time. This article just adds fuel to the fire.  Facebook is making moves and changes in one way to filter to much spam and reposting, but in another to make money. You should be aware of the changes in the game and adjust your strategy accordingly.

A better plan for using Social Media to market your products

Want to hear about a better plan for marketing your goods? Let me walk you through my Sunday morning research as a guide line for a longer lasting marketing strategy. Learn more about the different social media platforms and why they may be a perfect fit for your business marketing plan.

Start with your own web site:

You own your web site and all the content on it so doesn’t it make more sense to focus on improving the content on your own web pages first? Listen to my latest show where I talked with web design specialist and SEO adviser Hector Torres from Idealocity.com about creating better SEO friendly content and how to tag your content so the search engines can recognize it. Listen to the show and read the notes: http://avaliveradio.wordpress.com/2014/04/10/secrets-of-success-advantages-to-a-wordpress-website-seo-tips-getting-views/

Discover which social media platforms are best for your business.

Not all platforms are equal and not all will get your products in front of the right group of people. Some are heavier with female buying traffic, some are just for building better brand awareness and others are great to let people know more about the face behind the brand. It’s best to identify what you want to accomplish and then start using the right social media platform to achieve your goal.

Pinterest:

If you sell fashion or beauty products, Pinterest is terrific to get your message out there because its heavy on female traffic already searching for those things. Very expensive paid advertising is on it’s way and has already been tested but 83 percent of “pinners” are women, compared to 53 percent of Facebook users and 49 percent of Twitter users.  Women are more likely to interact with brands on social media, and they buy more online.  http://www.entrepreneur.com/article/232418

Youtube

is a powerful visual platform that has the potential of reaching a viral amount of new people quickly depending on your message and how interesting your make your video. But it’s no easy task to creating something that will go viral. Instead of focusing on trying to create viral videos, you should dedicate your efforts to catering specifically to your target audience.  http://www.entrepreneur.com/article/230501  For instance, I just started a Home shopping show segment on AVA LIVE RADIO to talk about fashion  and style to my fashion clients on a visual platform that is easily seen. I’m not thinking about how to make the video’s go viral, I’m thinking about providing the best and most fashion informative content I can that will solve style issues. By answering my customers common fashion problems, I have the best chance at not only getting viewed by current clients but appealing to new ones as well. Check out the show if your curious: http://avaliveradio.wordpress.com/category/jax-couture-home-shopping/

Twitter

is an ongoing- in the moment conversation where you can reach out to people and actually get a reply on breaking news or announcements. But you really have to follow the trends and be quick to act on what people are searching for. I found a helpful twitter tips article from Entrepreneur magazine that may help you get in the game . I especially loved what they said about : “Save the sales pitch. Don’t get caught up in using Twitter as a selling tool. Instead, use it to increase customer loyalty and offer valuable information to your followers. Overmarketing will merely leave a sour taste in followers’ mouths, and you may even end up losing them if their feed gets too clogged with too many promotions. Be viewed as a resource, not a door to door .” salesperson. http://www.entrepreneur.com/article/230891

Facebook

is great to let customers get to know the people behind the brand. It’s not a place for spamming and just like I said at the beginning of this article, major changes have already been made to how your posts get filtered. So be sure to read the article I linked up and stay subscribed to us here at A.V.A Live Radio to stay up to date.  Basically, as I have researched, you’ll want to portray your business in a friendly, “sociable” manner, as a place where customers are treated well and “everybody knows your name.” Almost any business can benefit from having a Facebook page. But Facebook isn’t about selling.  http://www.entrepreneur.com/article/230020 Great information to keep in mind..

Linkedin

is a business to business connection platform where people are gathering resources and contacts for their businesses. It’s a great place to establish your credibility in your industry among your piers. “When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.” http://www.entrepreneur.com/article/231626 .. There are some awesome articles about linked in that I have gathered for you at the bottom of the page if your interested.

Instagram

This image dominant platform is fun to use but from a “marketing perspective, the community’s enthusiastic fan base and built-in social aspects make it an ideal place to connect with potential customers and build brand recognition. ” http://www.entrepreneur.com/article/226014
I enjoyed learning about these 3 tips to getting more likes on imgaes:  Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.
Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don’t.
With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today’s overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts. http://www.entrepreneur.com/article/229901

Start a Mailing List:

Although you may think it’s old hat, a good old mailing list still works miracles at getting your message and offers directly to your customers. Use Mailchimp or an opt in subscription signup on your blog to collect those emails and stay in touch with those who want to hear from you. Keep your content fresh, updated and in motion. Make sure you are always competitive in price and offering incentives for people to visit often, don’t spam your followers but set up a consistent weekly schedule they can count on with fresh daily content on your web pages. If you want to compare the top 3 mailing list providers, I linked an article for you below.

I certainly hope that my research this morning helped you to get up to speed on the social media platforms and how to use them. There are more great articles linked for you below. I really hope you will subscribe to the web site today so you can join me again as I continue to share what I learn with you every Sunday morning and of coarse with my featured interviews during the week right here on AVA LIVE RADIO. – Jacqueline Jax

More Info to help you:
How To Market Your Brand Effectively Part 1:

How To Market Your Brand Effectively Part 2:

LINKS TO LOVE:

Have a Blog? Linkedin Wants Your Copy: http://www.entrepreneur.com/article/231626

5 Tips for Maximizing Your Business Linkedin Page:   http://www.entrepreneur.com/article/230177

17 Must-Have Features on Your LinkedIn Profile http://www.entrepreneur.com/article/231750

A Look at Three E-Mail Newsletter Tools http://www.entrepreneur.com/article/218199

10 Reasons Your YouTube Videos Aren’t Popular http://www.entrepreneur.com/article/230501

Instagram Success: These Types of Images Drive the Most Engagement  http://www.entrepreneur.com/article/229901

The Marketer’s Guide to Instagram http://www.entrepreneur.com/article/226014

Secrets of Success Wordpress Website Design

{Interview} Secrets of Success: Advantages to a WordPress Website, SEO Tips & Getting Views

Secrets of Success WordPress Website DesignListen in now: www.blogtalkradio.com/avaliveradio/2014/04/10/secrets-of-success-advantages-to-a-wordpress-website-seo-tips-getting-views


Join host Jacqueline Jax as she sits down with WordPress Website Design expert Hector Torres (www.idealocity.com) about the advantages of having a wordpress web site. Topics will also include SEO Tips of the trade for the best results, the most important things to have on your web pages, and how to get more views. If you want or have your own website, product page or blog, you don’t want to miss this show.

best-free-wordpress-themesSome of the topics that will be discussed are:
Why do we recommend using WordPress for a website?
Easy to use for novice users.

What’s the difference between using self hosted wordpress.org and fully hosted wordpress.com? Experiment with wordpress.com with a limited web page that works terrific for bloggers but is limited when trying to sell products or using adwords. For a more advanced web site with additional features defiantly go with a self hosted web building styles: like sample: http://www.idealocity.com/recent-work/

Is WordPress just for blogging or can it be used for selling products and services?  No it can be used by anyone.

What is SEO?
Search Engine Optimization success is all about content. Be sure to keep things fresh and think about key things like tagging, tiles and content.

Tips:
1) Always use an H1 tag heading and subheadings somewhere inside your post to allow the search engines to identify your topics. Make sure to use them in order. (Heading 1, 2, 3..)
2) Use hyperlinks to other pages and posts related to your content. Never use (click here) instead type out the page title so the key words will help you to get better traction.
3) Add images to enhance your SEO listings. Make sure to use the ALT tag to describe your image. Be very descriptive including the key words only. You do not need to include unimportant words in the title like: the, and, with..

What are some important things to place on your pages and posts to improve your content and SEO? It’s important to create content that aligns with your topic. Identify your sub-niche and stick to it. Don’t diversify to much without adding menu or categories items to your web site frame. It’s very important to be organized with your content.

What are the differences between on-page SEO and off-page SEO?

idealocityLink to Know:
facebook.com/AVALiveRadio : Get our Marketing Tip of the Day and connect with us
Twitter.com/AVALiveRadio: Connect with us on twitter to share your content
facebook.com/Jaxepedia : Connect with host Jacqueline Jax
facebook.com/idealocity : Hector Torres Idealocity Company page

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Marketing Tip of the Week: Facebook Wall Posting Status Ideas for Buisness and Pleasure

Jacqueline-Jax-ShowI have a great time with facebook because it’s so interactive. I’m on it daily and have experimented with a ton of fun ideas for posting. One of the things you have written in often about is what to post on your pages and although my book is coming out shortly filled with tons of ideas, I wanted to share a few with you today to get you started. – JAX
Want to discuss some ideas with me in person? Signup for my next webinar coming up : (avaliveradio.wordpress.com/fast-track-webinar)

Monday: Marketing Tip of the Day: Caption Contest
Get your facebook friends thinking by putting up a photo on your page and letting them add their own caption. Offer a prize for the best caption. If you promoting music, then use a picture that goes with your song and offer a free download for the best caption. If your promoting a product, try a picture of you using or engaging with the product in some way to get an even more positive branding opportunity. Tag me in your contest so I can join in. @JacquelineJax @AVALIVERADIO

Tuesday: Marketing Tip of the Day: Think Outside of the Box
What’s the world talking about? We want our posts to be appropriate, professional, and interesting, but that doesn’t mean you have to confine every post to real estate tips, community events, and home improvement ideas. Sometimes, it’s good to take a second to think outside of the box of what you could post.One good way to do this is to sit down and think, “What is the world talking about?”

Meet another outside of the box thinker and listen to the story of How @Instacanvas went viral? My interview with Game Changer Interview CEO Matt Munson http://wp.me/p1Fv4O-Rq

Wednesday: Marketing Tip of the Day- Record a Video for facebook
Looking for a fresh idea for your facebook wall? People love videos — especially short videos that help answer a question. Remember: there are things you do without thinking that other people are struggling with. They need your help!
For more great tips…. https://avaliveradio.wordpress.com/category/secrets-of-success/

Thursday: Marketing Tip of the Day:  Like Comment To Win Contest
I have a lot of fun with contests on my page. One of my favorites is to give a lyric hint of my upcoming cover song release and let people guess it for a prize. Other ideas that would drive traffic are – Like & Comment to Win . Since you’re giving away free gifts, why not make the best of it? To make your page look even more popular, you can organize a “Like & Comment to Win” contest. Basically, fans can both like & comment on the post to double their chances of winning. Be creative and just have fun with it.

Friday: Marketing Tip of the day: Become a Weekend Explorer
No matter what your doing, you can find something interesting in your surroundings to share. Take a picture, share a story, create a comment based on something that just happened. Today and through the weekend allow people to interact with you by sharing one piece of your day via a photo or comment. You’ll become a weekend adventurer just by taking a better look at the world around you and realizing that it’s interesting for people to see the world you live in if only for a short time. Tag AVA LIVE Radio in your weekend adventurer posts so we can join in your conversation.

You may just learn that connecting is easier than you thought. You may also like… 10 Tips for building a fab facebook page
https://avaliveradio.wordpress.com/2012/12/03/10-tips-for-building-a-fab-facebook-page-2/
For more help and guidance, subscribe to our web site today and ask your questions:

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

secrets_to_success_Jacqueline_jax

Marketing Tip of the Week: Social Media Marketing Mashup

Jacqueline-Jax-ShowIf you haven’t been keeping up with us on facebook.com/AvALiveRadio maybe it’s time you joined the page. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers. Here are last weeks tips! – JAX

Monday: Marketing Tip of the day: Get to Know Your Web Stats
Today’s a great day to review your stats. I never go a week without taking a look at how I’m doing. On my blogs, I have daily, monthly, weekly and yearly comparable stats showing me details like overall growth, traffic and what topics people liked the best. I even get to see what countries I’m being seen in. Stats are so important on facebook and your web pages because they help you get to know your readers and give you specific insight into how your doing. If you get good at reading your stats, they can also give you direction into what kinds of topics and media are performing the best. It’s all about what your readers want to see from you and keeping them happy is very important to your growth.

Tuesday: Marketing Tip of the Day: Don’t Procrastinate!!
Procrastinating about your dreams won’t make them go away. Neither will it make them happen. Don’t worry about making wrong decisions. Instead, worry about making no decision at all. Take time out to meditate on what you really want. Once a clear decision is made, the universe energies will immediately support your decision and doors will open guiding you with ways to reach your goal.

Wednesday: Marketing Tip of the Day- Get to know your most active users.
Give them Facebook-only special offers, showcase the one person furthest away, chose a fan of the month, tag specific people just to wish them happy birthday or say hello.
For more great tips…. https://avaliveradio.wordpress.com/category/secrets-of-success/

Thursday: Marketing Tip of the Day: A little love goes a long way
Don’t hide your love away, like the old Beatles song goes. Let ‘em know you care! Make it a priority to make your customers’ day. Learn their names, their kids names, or about their dog. Invest in your relationship. Personalized emails and phone calls to see if they need anything will speak volumes – your clients will feel more like family, and it’ll give them something to talk about! Soon enough, word on the street will be that you’re the only one for them. (Manta.com)

Friday: Marketing Tip of the Day: Give back to your followers today.
Say hello and see what’s up in their lives for the weekend ahead?you may just learn that connecting is easier than you thought. You may also like… 10 Tips for building a fab facebook page
https://avaliveradio.wordpress.com/2012/12/03/10-tips-for-building-a-fab-facebook-page-2/
For more help and guidance, subscribe to our web site today and ask your questions:

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

The A.V.A Live Radio: How to Brand and Market your name using Search engine keywords, adwords, and facebook

AVA_Facebook_Jacqueline_JaxTune into the show now:
blogtalkradio.com/avaliveradio/2014/01/24/ava-liveradio-how-to-brand-your-name-using-adwords-facebook-search-engines

Join host Jacqueline Jax as she gives you the hard truth about branding your name online using adwords, facebook and search engines. with questions answered from our audience.

Q: Benni Chawes – Website: http://www.chawes.net
I just listen to you on youtube “Choosing a Successful Brand Name”. Thanks a lot for sharing your wisdom!!! I’m REALLY in big doubt about my name….!!!
It’s absolutely special ‘Benni Chawes’ but gets misspelled a lot let alone mispronounced.
I’m a danish singer/piano player. I do jazz/soul/pop idiom (www.chawes.net) and have been using that (birth) name for 8+ years now. I think I’m cutting of potential fans – or at least not getting out there as much as I could with that name. And that’s a shame – I LOOOOVE performing and sharing my music with them. When ever I perform world wide in all modesty people really love what I’m doing :-)
I also incorporate my vocal instruments into the show. With my voice I sound like the true guitar, drums, bass, and percussion.
I released an album (late 2006), have toured in 20+ countries, sponsored by prestigious Bang & Olufsen as the first musician ever, won awards and have opened up for Ray Charles. Can you guide me? How do I go about this? Help…!!!!! :-)
Thanks for reading all this ;-)
Bless you. Benni

A: First let me say thank you for tuning in and I’m really glad you asked this question. Our name is something we all agonize over especially when things don’t take off as quickly as anticipated. Here are a few things you should consider moving forward.

1) since this is your birth name no one can ever prevent you from using it even if they trademark it and unusual names can be great for search engine listings. If no one else has a name close to yours, then it should be pretty easy for you to command your spot in the searches and control what information represents you especially if you are able to own your domain, facebook, twitter, linkedin, and other social media versions as well.

2) because your name is unusual, you will have to work on branding it to your audience. By branding I mean saying your name allowed often via interviews, video, podcasts, sound bites, etc. Also use your name in your logo and use it on every photo you release even on Instagram to imprint it further. For instance I always say my complete name in everything that I do and I rarely shorten or abbreviate.. “Jacqueline Jax” so people now call me by my my first and last name and as a result of all this branding over a few years, I am totally commanding my own name in the searches.

3) consider buying common misspelling .coms if you think it’s being done often and redirect those .coms to your web site. Also be sure to get all social media platforms in your name as they come out even if you don’t use them now, it helps to prevent competition before hand or fake profiles from being created. I also love the fact that many social media platforms command high search rankings if you update your page often, so make sure your content is streaming to those places as well.

4) Own it! Take pride in the name you’ve chosen and embrace it. If you appreciate it for the original reasons you selected the name, your customers and followers will also. You just have to find ways to connect the name to your product. You can do that with an image, tag lines, and content. Think about it, who would have thought that Pepsi or Shakira would have been memorable, now everyone knows it and recognizes the name and the product/ persons music.

Q: Is GoogleAdwords the best way to go? Or is there something better? Amy- Ohio
A: It will vary depending upon what type of website you have, what your target market is, and what you’re selling. Some businesses have great success with AdWords. For others, Facebook or Bing have shown better financial results. As with any advertising champagne be prepared because there is always a chance that your Pay Per click campaigns won’t be profitable at all? There are just to many factors that can effect your results so a trial and error period is necessary. When I first started promoting my clothing line on the web, I used Pay-per-click and found that my advertising budget got used up quickly with no sales conversions. Sure I got some traffic but what good do that do if I didn’t see any sales. I think it’s a numbers game, if you have a viral product then perhaps pay-per-click is something that can get you to the masses but new companies and music artists should beware of the cost verses the reward here. It’s a numbers game, if you don’t have lots of dollars to spend, use them on something else that will get the word out and leave an impression. The best advice I can offer, is test it for yourself on facebook before starting a campagne. Create several approaches and place them up during the morning, afternoon and evening with an image and see what sticks. Keep track of the likes, follow through rate and comments to see what works best for your products or service. Then once you have something that tests well, use that add or formula to create more. I’m still a fan of building true relationships over time and the loyalty that comes with caring about the customers you have rather than the anonymous numbers your hoping to attract. In other words, it’s about quality customers rather than quantity.

Q: How can I get the right customers to my website ? Tim – Australia
A: Attracting customers online has a lot to do with search engines. I would suggest creating a list of keywords to aim for. Cut down the # of keywords to target your quest. When you go out and try to rank for to many keywords you get lost. I suggest to start out with 5-7 keywords that you can rank for. To do this you want to use a tool like Google Keyword Planner which is free. Jot down a few of your keywords to see what the search results are. If they are to high (meaning lots of people search for it) then the competition to get to page 1 will take a longer time (and more money) where as something that gets smaller search results (but still brings targeted traffic) can be done sooner for less money. You also need to be aware that things like this are not done overnight. You’ve got to understand who your competitors are and what they are already doing. Once you know what they do to be on page 1 you do the same but better and smarter. Also remember like I said before, even if you bring in the traffic it does not guarantee any sales. Your website now has to reach out to them and make it easy and trustworthy for a new customer to buy. Another reason I like pursuing quality relationships rather than quantity of hit. You may want to show more of who is behind the scenes of your products. Meaning put up some pictures of the actual staff, you creating or how you perfect your craft. Make it easy for customers to see the price savings so they feel your prices are great as well. Since everything has already been done in some way before, you really need to be different and also have a MAJOR social media networker. Be innovative in putting yourself out there. Your website has to speak volumes to the traffic that visits and must convey honesty, trust and that you know your industry. It must look professional and accurately convey your brands message upon first glance with a fast page loading time and clarity. Otherwise they will just go to the big brands who they already trust and those hits won’t convert into sales.

Thanks for tuning in. If you have comments or questions, ask them here and I’ll answer them on the next show. Don’t forget to subscribe and hit the “like” and “share” button if this was helpful.

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A.V.A Live Radio Announces Our 2014 Theme Song: Congratulations to Orange Avenue

Orange AvenueORANGE AVENUE : “ONE SHOT”
The New A.V.A Live Radio theme song for 2014::
Congratulations to Orange Avenue for their song “one Shot” being selected as our pick for this years 2014 A.V.A Live Radio Theme song.
www.facebook.com/orangeavenue

Special thanks to all the Artists for supporting our station and sending in your songs. We love you!! – A.V.A TEAM

** A.V.A Live Radio Behind The Music Crowd Funding
Thank you for being a part of our artistic community. Please share our campaign with your fans and friends. Your support is greatly appreciated.
The A.V.A has been there for you, now your help is needed. Spread the word to your social pages and email lists because this is going to help all of us get connected and rise to the next level. This is a non-profit station and all funds will be used to increase the amount of shows on our programming schedule so more artists will have this opportunity for exposure. Your help will also allow us to triple our artist mentoring program, hire some talented help, give opportunities to reporters to bring in stories and music coverage from your home towns, expand our reach to a wider audience, and bring in some new updated technology to bring you the best quality programming possible. Our foundation has been poured and we are 3 years strong, now this is your turn to help us move into the future of Internet radio.  http://www.gofundme.com/5ex310

Hot Topic Tuesday: How To Sell Music When Music is Free?

Listen in Live: www.blogtalkradio.com/avaliveradio/2013/07/30/marketing-tip-of-the-day-how-to-make-money-when-music-is-fr

Jacqueline Jax branding marketingHow do you make money when music is free? I’m amazed at how much music marketing has changed over the years. I still remember the days before YouTube and direct to fan marketing. Take heart my fellow artists because this is a terrific time for indie artists and there are lots of ways to generate income using a few simple tools and creative ideas. On todays show, I’m sharing one of my ideas that you can use to improve your fan engagement and sell more music online.

Want more terrific ideas and a step by step guide to building a supportive fan base and selling your music online? (Signup now for our musicians workbook: http://eepurl.com/vKMbX)

**Did you like this idea?
If you did, then be sure to get on the mailing list so you won’t miss the launch of this amazing workbook that walks you through the step by step daily routines of developing your music career and building a strong, supportive and engaged fan base.
Signup now: http://eepurl.com/vKMbX

Do you have a question for me? I’m happy to help just ask your question below or use Ask Jax link here.

New Music Monday Hip Hop with Cassius K

UppCassius kListen in Live tonight at 8pm est: www.blogtalkradio.com/avaliveradio/2013/07/30/new-music-monday-hip-hop-with-cassius-k

Jacqueline_jax_Video_liveJoin host Jacqueline Jax with special musical guest Cassius K discussing Hip hop and his journey through music. You’ll enjoy meeting this genuine indie artist and all that he has to share. He’s building his music brand the right way… with emphasis on the fans!

Also featuring music by Tre Von, Naomi Psalm, Zara Phillips, SJ, Carla Jo Carr
This artist is interviewing management now contact below.

Social Media:
@CASSIUSKPHE INSTA
@CASSIUSPHE

UP CLOSE AND PERSONAL

Jacqueline: What are three things that would surprise us to know about you?
Cassius K: I love sushi, write stage plays, and I love to Dogs.

Jacqueline: How do you feel about the music business today?
Cassius K: I feel the music business is more open for independent artist to be successful and we as artist are slowly starting to understand the business more.
Jacqueline: Name three words that best describe you and why?
Cassius K: Caring, Writer, and Sensitive. Those words are who I am and that is whats makes Cassius K.
Jacqueline: Who was the single most influential person in your music journey so far?
Cassius K: My 3 year old daughter
Jacqueline: What has been the most successful thing you have done to publicize your music thus far?
Cassius K: Perform at the HOUSTON MUSIC SUMMIT.
Note From Artists:
Cassius K (Cash-us-K)- born Samuel Rueben Cassius Kendrel Robinson to Kenneth D. Robinson and Anna D. Barksdale. The 28 years old TEXAS born Louisiana raised Artist has a true emcees bravado. He would say “I spit from the gut”. 
Cassius is currently on the roster of Presidential Hustle Records & Entertainment out of Houston, TX. 
Cassius K’s new official single “WATCH” produced by H.D. is NOW IN THE STREETS. “WATCH” already has a buzz growing in the streets & the popular social networking platform/site Twitter & a few others. 
Cassius has a versatile delivery and isn’t afraid to express how he feels in lyric, beat & melody. “I adjust my voice to however the beat makes me feel” is what he tells sources…. 
Cassius has been building his name & brand in part by putting his vocals on Mix-tape tracks produced by Just Blaze, DJ Mr. Rogers, Heavy D, Stunt N Dozier, Watts Productions, H.D., 80s Babies, CJ BEATS and was also featured on DJ Merk’s (Official Dj for Dorrough Music) Outbreak VoL1 in 2007. His new single was featured on The Rappers, Trappers, and, Scrappers Mix-tape and also featured on The Future Vol.1 Mix-tape hosted by US1magazine.  
Cassius first solo mix-tape project “PAGE 1” is as scheduled to be released the fall of 2013, and his first album release date being discussed with P.HE. 
Cassius is a Graduate of Prairie View A&M University receiving and BS and MS in 2007 and 2009. In the spring of 2006 Cassius K was initiated in the Eta Gamma of Alpha Phi. 
Alpha Fraternity Inc. and in the Winter of 2008 he was initiated into 
The Insane Alpha of Nu Gamma Phi Fraternity Inc. , a community service organization established in Waller County. The former athlete turned artist says music has always been in him, but he felt football was his passion, but injuries put that goal on hold. His Mother is a singer, father a trumpet player, and his grandmother, Rev. Maxine L. Barksdale was a piano teacher. PUNCHLINES are never his intent but they may happen. “My goal is to MAKE people across the earth feel me” #PHE
CONTACT CASSIUS K
If you are interested in managing this artist or would like to contact Cassius K for a performance use the form below.

Marketing Tip of the Day: Internet Radio Tour

Radio tour

Jacqueline_jax_Video_liveI was just speaking with one of our music community members out in Canada and we were planning a strategy to help him break into the U.S Music market using internet radio like A.V.A Live Radio. Although you may not be aware there are thousands of internet radio shows bursting at the seems with online listeners seeking everything from new indie music in specific genres, to how to be a song writer, to becoming a better Mom. The topics are vastly diversified and new content is being created and consumed every hour. Many of the stations/ podcasts have thousands, or even millions of listeners and the content they create stays available online for ever mapping out it’s own piece of internet real estate.

As an artist, you want to take advantage of that open avenue that can deliver your music right into the ears of listeners within your sub-niche. Not only that, but most of the shows have web sites, like we do here at A.V.A Live Radio that will host your photo’s and buy music links for the listeners to easily find you. I talk alot about how to do this, what to look for when selecting stations and how to approach them in the A.V.A Musicians Workbook coming out this fall. Be sure to get on the mailing list so you won’t miss the launch of this amazing workbook that walks you through the step by step daily routines of developing your music career and building a strong, supportive and engaged fan base. Signup now: http://eepurl.com/vKMbX

Who is ready to plan an internet radio tour?
You should only spend time on promotional things once you have the following things in order:
1) Your music is perfect with quality recordings and at least one album released and ready to sell.
2) You have a smashing web site with your own .com for people to visit

3) You have set up at least one social media account in your band name (ie. twitter, facebook, reverbnation)
4) You have a mailing list established with a service like (wordpress or mail chimp) and the signup is front and center on your web site and all social media pages.
5) You have carefully thought out what you would like to say and how you can quickly and easily deliver your message when you are interviewed. This should include who you are as an artists, your latest news, upcoming tour, video or music release and your web site/ social media pages.

I hope I got you thinking more about internet radio and why it is an important avenue for you to consider, cultivate and add to your PR schedule. – Jacqueline Jax (Host of www.AvALiveRadio.com)

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Writing Authentic Content for Your Blog, Website and Social Media Pages

Jacqueline Jax branding marketingI have found, the single most important concept to focus on when writing or expressing content for your blog, web site, youtube channel, or social media pages is to be “Authentic”. When you speak about something you feel passionate about, your most authentic voice comes out and that will make your posts far more interesting and effective.

Have you ever noticed that the most interesting articles are those written by people sharing a part of their real lives? You are drawn in from reading about problems people have solved, projects they’ve worked on, challenges they’ve overcome, subjects they’ve researched out of genuine interest, their work, their hobbies, their families, their vacations, their collections…. In fact, this article your reading now is a product of a topic that I have spent countless hours researching.

Here are some interesting things to keep in mind when striving to write authentic content….

1. Speak from the heart: I just love reading content that is written like a story. When a blogger shares from their heart, it’s special and authentic. Even if they aren’t the best writer, I still enjoy experiencing that journey with them through their heart felt stories. When a fashion blogger shares photos and then makes comments under each photo to share a piece of the story, it’s so much more engaging and worth subscribing to.

2. Share a personal experience: Include your personal experience as well as helpful information so readers can savor the journey and get to know you through your content. If you post photo’s be sure to tell the story along with them so the reader can get a better sense of who you are and why that photo is special to you.

3. Comment on a topic your passionate about: Being passionate about a topic is so important. It’s impossible to write without inspiration. Be sure to select your topics with care because if your faking it, people can really tell.

4. Be useful: Be sure to add detailed and in-depth information about your topic that will offer your readers something interesting and useful. Make your article even more resourceful with links to a myriad of obscure yet supportive content on the subject that may be hard to find and be sure to title the blog post with rich and descriptive key words.

5. Use unique images and media: One thing I love is to see original images on a blog. Sometimes it’s difficult if your blogging about an item that you don’t physically own but if you put a little thought into it, I’m sure you can find a way to make the images unique. Use fonts, collage apps, filters or even photoshop to create a signature look that will be just yours.

On my personal internet journey, I have stumbled upon many terrific articles written by passionate people. The articles that I have book marked and left comments on have not only educated me but introduced me to so many interesting people. As a result of reading and commenting on what they have each shared, I have found myself in the middle of a fabulous circle of people who share similar interests and in turn support my projects as well. In some cases, I have traveled and am able to meet up with these new friends. I hope you’ll comment and introduce me to your world as well.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel www.youtube.com/AvALiveRadio and also our main web site here for more helpful tips delivered right to your email. Thanks for reading.
Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

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Get Ready For This Weeks Awesome A.V.A Live Radio Lineup…

Jacquelinejax_ava_live_radioGet ready for an awesome week at AvALiveRadio.com …

Monday: The Hottest Viral Marketing Strategy Sweeping the World
More and more brands are now devising content strategies beyond traditional advertising to draw bigger and more engaged audiences. These strategies are pumping in as many as 7.1 million people in a 24 hour viral flash. Do you know what those strategies are? Find out Monday on my next newsletter. Don’t miss it subscribe now: http://eepurl.com/vKMbX

New Music Monday:
Join host Jacqueline Jax for New Music Monday featuring Acoustic singer songwriter Naomi Psalm. Talking about topics like what is the biggest challenge that you have faced as an indie artist, how did you overcome it and narrowing down your niche.
Music lineup: Glenn Goss, Ryan Stone, Robb Hill, Brian J Cline, Carla Jo Carr
http://www.blogtalkradio.com/avaliveradio/2013/05/27/new-music-monday-live-music-spin

Tuesday: Hot Topic Tuesday: Top 10 Tips for Making a Viral Video::
Join me live as I explain the how to… researched from the top guru’s in the biz.

Wednesday: Picking Up Your Marketing Pace::
Why it’s important and I have a great plan to get you going.

Thursday: Striking a Balance::
Find out my secrets on when to engage and when to work.

Friday: 5 Things to remember for creating meaningful content::
Are you out of ideas? Do you hear crickets when you look at your web stats? Never fear because I have some great things to share.

Don’t miss this weeks lineup join my list now: http://eepurl.com/vKMbX

See more of my Tips in full color and sent directly to your email by subscribing to our youtube channel and catch my last video on branding and marketing for musicians, entrepreneurs, public figures and new brands. Youtube.com/AvALiveRadio

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Marketing Tip of The Day: Ideas for Building Your Email List

Email marketingMarketing Tip of The Day: Ideas for Building Your Email List

Now that you have a fabulous web site and a few well written newsletters to share, it’s time to start building your list. Finding new prospective clients is easier than you think. Here are some places to find great new people who will share your love for your business. With a little consistency and determination you can build a terrific list of supportive people who will engage with your content.

1. Social Media:
Facebook and twitter are great places to meet new friends and engage new clients. Look for people with shared interests and ask if they would like to join your list by sending them to your web sites welcome page that asks them to opt in. You can also signup for a free account on mailchimp.com and send links for your list signup form directly to your Facebook and twitter.
2. LinkedIn Groups:
Start a group and participate in multiple groups that share your interests. You’ll find thousands of people willing to share their projects and learn about yours.
3. On The Streets:
You may not realize how many people you speak to every single day. In work, at the grocery store, party’s, events, seminars, galleries, mixers, happy hour, school. Get cards or ask for a contact email from everyone you have a conversation with. Over the month, you’ll have more than you think. Plus people who you’ve met and spoken with aren’t likely to delete your emails.
Make an effort to collect email information at your music performances, mixers and conferences.
4. Giveaway:
Everyone loves a free giveaway. Offer a cool prize in a free giveaway contest for signing up. Blast it out to Facebook, twitter, everywhere you can so people can easily find it.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.
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Marketing Tip of the Day: What’s In It For Me Emails

Jacqueline_Jax_branding_success

Marketing Tip of the Day: What’s In It For Me Emails?

In today’s busy world, many of us struggle with email overload, so it makes sense that we look for the immediate personal benefit before opening an email message. Keep this in mind when deciding on an email message title. Think about answering the recipients question, “What’s in it for me?”
Put yourself in their position and focus on the benefits, what would make you take the time to open and read a message? Bottom line if you want your stats to improve, start with an awesome informative title.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Thanks for reading.

If you liked this marketing tip of the day and your looking for more personalized help building your music, personal or business brand, sign up for my next online Fast Track Webinar. We’re helping people every week get real answers to tough marketing and PR questions. Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

See more of my Tips in full color and sent directly to your email by subscribing to our youtube channel and catch my last video on branding and marketing for musicians, entrepreneurs, public figures and new brands. Youtube.com/AvALiveRadio

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Hot Topic Tuesday Getting More Twitter Followers

Jacqueline_Jax_branding_success_marketing

Listen to the show now:  www.blogtalkradio.com/avaliveradio/2013/05/14/hot-topic-tuesday-how-to-get-more-twitter-followers

Join Jacqueline Jax as she gives you some awesome ways to get more followers on Twitter. Includes: tageting your tweets, using # & @ symbols, and how to find the daily trending tweet chats.

Check out this weeks Music News: A.V.A Live Radio Music News – http://t.co/DvdW7yh17s

Music by Robb Hill, Gareth Barker and S.J

Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email.

Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

Thanks for listening.

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Hot Topic Tuesday Step Up Your Music Marketing A Game

Jacqueline_Jax_branding_success_marketing

Listen to the show Live Tuesday 10 A.M est:  www.blogtalkradio.com/avaliveradio/2013/05/07/hot-topic-tuesday-step-up-your-a-game-in-music-marketing

Join Jacqueline Jax as she gives you some awesome information on this years hot trends and secrets for successful music marketing.  Step up your A-game with a new plan for increasing your sales, fan base and engagement. Transform your music career into a lucrative  and successfully thriving business.

Don’t miss our marketing tip of the day.. Subscribe to our web site today.

Check out one of our Music Newsletters: A.V.A Live Radio Music News – http://t.co/DvdW7yh17s

Music by Chris Louvieris

Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email.

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Marketing Tip of the Day: Step Up Your Music Marketing Plan

20130506-175715.jpg

I have some really important news for those of you who are working hard to take your music marketing to the next level. Check it out….

“A recent Nielsen study found that 40 percent of U.S. consumers—those classified as fans—are responsible for 75 percent of music spending. These fans, who spend between $20 billion and $26 billion on music each year, could spend an additional $450 million to $2.6 billion annually if they had the opportunity to snag behind-the-scenes access to the artists along with exclusive content. The study results, presented at this year’s South by Southwest (SXSW) festival in Austin, Texas, showed that the high level of spending from a relatively narrow group of music consumers is dominating the share of overall music spend. These big spenders have indicated that, at large, they’d be willing to pay even more for exclusive extras, like in-studio updates, real-time emails, pre-orders, limited editions, autographed copies, vinyl records and lyric sheets handwritten by the artist.” (Study from www.nielsen.com)

Hummm. So how does this translate? Basically you should be stepping up your product offerings to your fans. Engagement is the goal and experimentation is key. If you want to generate more sales, you need to get creative with your marketing and start offering exclusive items for your most active fans to connect with you on a more personal level. Once your music is finely tuned and pumping out on all cylinders then start offering special exclusive extras to your mailing list and keep track of which offers pan out the best. This will vary depending on your genre and fan base so mix it up until you discover what they like and go forward with those types of products.

Want more info? Join me for Hot Topic Tuesday : http://www.blogtalkradio.com/avaliveradio/2013/05/07/hot-topic-tuesday-step-up-your-music-marketing-strategy
Join me as I give you some awesome information on this years hot trends and secrets for successful music marketing. Step up your A-game with a new plan for increasing your sales, fan base and engagement. Transform your music career into a lucrative and successfully thriving business with key ideas for fast tracking your career.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.

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Hot Topic Tuesday: Selling More Music Online

Jacqueline_Jax_branding_success_marketing

Listen to the show Live 10 A.M est: www.blogtalkradio.com/avaliveradio/2013/03/19/hot-topic-tuesday-tips-for-selling-more-music-online

Join host Jacqueline Jax as she gives you 3 easy tips for selling more music online.

Check out this weeks Music News: A.V.A Live Radio Music News – http://t.co/DvdW7yh17s

Music by J Shephard, Dream Aria and Underground Junction.

Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email.

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Hot Topic: 5 Easy SEO Tips For Search Engine Listing Success

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Listen to the show Live 10 P.M est:  www.blogtalkradio.com/avaliveradio/2013/04/17/hot-topic-5-easy-seo-tips-for-search-engine-listing-success

Join host Jacqueline Jax for Hot Topic Tuesday as she gives you real answers to your personal branding and marketing questions. Tonight’s topic: 5 Easy SEO Tips For Search Engine Listing Success.

Check out this weeks Music News: A.V.A Live Radio Music News – http://t.co/DvdW7yh17s

Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email.

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Hot Topic Tuesday: 10 Ways to Promote Your Online Website, Blog or Newsletter

 

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Listen to the show Live tonight at 10 p.m est:  www.blogtalkradio.com/avaliveradio/2013/04/10/hot-topic-tues-10-ways-to-promote-your-online-website

Join host Jacqueline Jax for Hot Topic Tuesday as she gives you real answers to your personal branding and marketing questions. Tonight’s topic: 10 Ways to Promote Your Online Website, Blog or Newsletter.

Check out this weeks Music News: A.V.A Live Radio Music News – http://t.co/DvdW7yh17s

Music by Jay Shephard, Ryan Stone and Iridesense.

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Marketing Tip of The Day: Don’t Put We Ahead of You and Me

Email marketing
Just in case you were wondering what address you should use when speaking to your readers, here is one thing you should avoid at all costs. Unless your speaking for a group of people or a band, emails or any other marketing materials opening with the word “we” should be avoided. Your readers want to hear from you, not we… Prospects don’t care about the company behind the product or offer until they are in company evaluation mode.. In lead generation it’s OK to mention who the company is and include a brief statement of its expertise or focus, but that copy should appear after the offer and call to action have been made clear.
As a rule, speak to your people like your speaking to a friend. Use a comfortable and relaxed attitude that will appeal to your target market.

Question:
Do you have a question or comment? Leave it below…..

This is Jacqueline Jax from A.V.A Live Radio with my Marketing Tip of the Day.
For a complete list of our Music and Personal Branding “Marketing tip of the day” enjoy the link:
avaliveradio.wordpress.com/category/tip-of-the-day/

Hot Topic Tuesday Personal Branding and Music Marketing

Jacqueline_Jax_branding_success_marketing

Listen to the show Live 10 A.M est:  www.blogtalkradio.com/avaliveradio/2013/04/02/hot-topic-tuesday-personal-branding-and-music-marketing

Join host Jacqueline Jax as she gives you real answers to your personal branding and marketing questions.

Submit a question before the show: Here

Check out this weeks Music News: A.V.A Live Radio Music News – http://t.co/DvdW7yh17s

Music by Iridescence, Insignia, and Orange Avenue.

Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email.

Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

Thanks for listening.

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Marketing Tip of The Day: Having A Clear Understanding Of Why in Your Call-To-Action

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Just when you thought you had it all figured out: your web site designed, email signup in place, color images displayed.. Did you take time to stop and think about WHY you want people to signup for your email list?

This may surprise you but many people collect subscribers without really knowing – WHY?? Today I want you to ask yourself 3 important questions.
1) What message am I trying to get across on my web site?
2) What kind of person do I want to attract?
3) WHY do I want to attract people to signup for my email list?

Now that I’ve made you answer these questions, take that information and go back to your web site and social media pages and see if your online presence is designed to do those things. A successful marketing strategy has a clear understanding not only of WHAT they are offering but WHY they want people to signup for it.

What’s your call-to-action? What are you offering people if they signup to follow you? What is your over all goal? Leave me a comment below so I can check out your page…

This is Jacqueline Jax host of A.V.A Live Radio. Join me for my next marketing and personal branding show on Hot Topic Tuesday at 10a.m est (here) Thanks for reading.

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Marketing Tip of the Day: 3 Ways To Improve My Advertising Response Rate?

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Do you know what your return rate is on your marketing campaigns? Any good marketing strategist thinks about return rate on their time invested in advertising before going in and as the campaign progresses. So the question is, what can you expect and how do you improve your response rate? On average you can expected about a 1% response rate on any good marketing campaign. Some industries may give you a higher or lower return because there are so many variables but it usually takes time, consistency and credibility as a brand to evolve past that 1%.

Let me give you an example to think about. If you send an email to 1,000 followers and 10 people react then you have just received a 1% response rate on your campaign. This rate is considered a successful rate in advertisers standards however, we all know that’s simply not good enough. Improving your rate has alot to do with variables like: quality of content within your campaign, brand credibility and strong relationships within your subscribers list. If you can improve those 3 factors, then you will surely be on your way to a much larger return rates on your advertising time invested.

Question:
So what campaigns have you tried and how was your return rate? If you have advise to share, please comment below. Also feel free to tell me about online tools you’ve used and liked. (ie : Mail chimp, wordpress blogs, reverbnation newsletters, facebook pages, twitter… etc)

***If you need help organizing and marketing your brand and would like a strategist to call you, fill in the contact form below and I’ll get you some help.

Marketing Tip of the Day: Act Bold Stand Tall on Promises

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Your brand is a promise that you make to your customers. Make your statement and act boldly with every client. If you want to build a strong brand, stand behind what you offer and make each customer’s experience a happy one. If dealing with your brand is something they want to experience again and again, you will have a winning brand.

What does your brand stand for? Leave it below or just share a comment about this post.

This is Jacqueline Jax from A.V.A Live Radio with my Marketing Tip of the Day.
For a complete list of our Music and Personal Branding “Marketing tip of the day” enjoy the link:
avaliveradio.wordpress.com/category/tip-of-the-day/

Marketing Tip of The Day: 3 Tips for a Mobile Friendly Web Page

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Marketing Tip of The Day: 3 Tips for a Mobile Friendly Web Page
No Flash- Flash is cool in normal web browsers but it won’t display on many mobile devices. Instead embed YouTube links and use a few brilliant images to make your statement.

Simplify Navigation- Links are not always easy to click on a smart phone, so keep your navigation simple.

Easy Read- try to keep the important information upfront and easy to find. Things like contact information, mission statements, product links or subscriber opt ins should be front and center.

For more web design and marketing tips (click here)

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.

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Marketing Tip of The Day: Fund Your Projects with Stage It

Stage itMarketing Tip of The Day: Fund Your Projects with Stage It

Don’t become an “I don’t have the money now” victim. Ask the people who can really help you the most: your fans! Involving your fans in fund raising is definitely a win, win situation. You’ll not only gain fans during your promotion efforts but its a great way for your current fans to take a more active roll in supporting your projects.

For instance:
The band Marillion reportedly raised $725,000 by pre-selling its Anoraknophobia double-CD album before it was ever recorded and Jill Sobule raised more than $80,000 from about 500 fans to record her California Years album.

So now that I have you all excited about the concept, this week I’m giving you a bunch of ideas for raising funds so be sure to subscribe to the web site so you won’t miss a single day.

Have you heard about “Stage It”? This web site loans you the use of their technology to schedule a live performance for your fans where they can give you money before and during the performance. There is a small fee, however, the ability to speak with a ton of fans at once as often as you like and from anywhere is convenient and so much fun. Your fans will love the one on one feel and ability to txt you messages while leaving you “Tips” to help fund your projects.

Tips: Plan a late evening show that does not compete with anything else like a holiday or football game. Plan ahead and start advertising your show daily to make sure your fans know about it in advance and feel that you really want them there. Offer some free giveaways to the biggest contributors like a copy of your upcoming or current CD, tee shirt or autographed poster.

Check out all of this weeks “Marketing Tip of The Day” here.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.
Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

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SEE ALL “MARKETING TIPS OF THE DAY” : (Go to list)
or click on any image below…

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Hot Topic Tuesday: Ways To Improve Your Emails Content

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Listen to the show Live 10 A.M est:  www.blogtalkradio.com/avaliveradio/2013/03/12/hot-topic-tuesday-ways-to-improve-your-emails-content

Join host Jacqueline Jax as she breaks down ways to improve your email content to strengthen your brand.

Check out this weeks Music News: A.V.A Live Radio Music News – http://t.co/DvdW7yh17s

Music by Chris Louvieris and Tom Jackson.

Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email.

Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

Thanks for listening.

You may also like:
SEE ALL “MARKETING TIPS OF THE DAY” : (Go to list)
or click on any image below…

secrets_to_success_Jacqueline_jaxAVA_Blogging_Jacqueline_JaxAVA_Facebook_Jacqueline_JaxAVA_Twitter_Tips_Jacqueline