Tag Archives: business

MARK CUBAN, DAYMOND JOHN, KEVIN O'LEARY, BARBARA CORCORAN, ROBERT HERJAVEC

{Secrets of Success} 5 Business Lessons Learned From Swimming With The Sharks

Are you ready to swim with the sharks? This video should get you motivated. Listen to the stories of Entrepreneurs who have a dream and are willing to go all in for success. It’s the American Dream and it’s free to anyone with a great idea and who is willing to do anything it takes to get the product on the table.

5 Lessons Learned from Shark Tank:
1) Don’t be greedy. I can’t think of a business that doesn’t measure it’s success by value. Don’t be greedy with your partners and don’t be greedy with your customers. The difference between a successful product and a bomb is perceived value. That means you offer value at a great price.

2) Networks are important: getting involved with the right people for your business is very important. People bring their experience and their own trusted resource networks to the table when you get into business with them. For instance, Lori Greiner brings her knowledge of patents and trademarks as well as the ability to get any product she deems as a “Hero” to QVC.

3) Listen: no one knows everything and there’s nothing more annoying than watching an entrepreneurs ask for help then not listen to valuable advise. There is value in everything, it’s up to you to figure it out but you can’t do that if you don’t listen to what others have to offer. After all the advise is free so why turn it down?

4) Know Your Business: Without being a know it all, be sure to research your business and market thoroughly. The bottom line is you can’t compete if you don’t know what customers know. Customers are savvy online shoppers these days and search engines are excellent at offering comparative suggestions. If you don’t know where you lie in your own market, you can’t possibly swim successfully with the sharks.

5) Be Flexible To Change: You may be good but you can always be better. Being inflexible to change can destroy a company. Many great ideas die a disastrous death by partner conflicts, owners not willing to adjust prices, or alter products slightly for a new market. Just as the earth evolves, you must to so stay loose and flex when you need to. Where there’s a will there’s a way. “No I can’t” is never an option for a successful entrepreneur. It’s “yes I Can” that wins races.

Did Shark Tank teach you something about business and marketing? Tell me what you learned below or share a successful experience.

Naomi_psalm_Jacqueline_Jax

{Secrets of Success} Digging Deep For Interviews

Jacqueline_Jax_avalive_radioI interview artists and entrepreneurs weekly for the station and am amazed at how many people spend so little time on their interviews. I’ll start by sending them about 10 questions to help them create a story about themselves and their work and am often disappointed in the responses. Although entrepreneurs typically have a lot of interview savvy, giving up lots of personal stories and playful accounts about how they interact with their business and the people in it, Artists take the longest to respond and often hold back every aspect of what makes them interesting to the readers. Amazing to me, since entertainers  should be able to entertain. Today’s music artist seems guarded and scared of revealing those wonderful frailties that make their stories so unique, interesting and relatable.

Recently, I received an interview back from an artist after several weeks filled with vague one sentence answers that offered no details. They had flattened their lives so senselessly that if I would have posted the interview, people may have unsubscribed from our web site and at the very least taken a pass on the artist no matter how talented they were.

My point of telling you this story is to enlighten and hopefully inspire you to pay more attention to how you present yourself to people. It’s important to build a consistent story line of how you started expanding into the many wonderful experiences that brought you to where you are today. That’s what makes you unique and interesting to people. To further, illustrate this idea, I thought I would share one of my letters with you so you can benefit from the perspective.

(The artists name has been excluded to protect the innocent as they learn how to perfect their interviewing skills.)

Jacqueline Jax:  Hello _____,
Yes, we are all very busy with multiple projects and jobs. I myself run 3 companies and still make the time to do these interviews for wonderful artists like yourself. I can’t impress upon you the importance of investing yourself in everything you do, especially when it promotes something you work so hard for.

I do a magazine interview every week for one network or another and have found that those interviews about me really work together to paint a full picture of my journey. People decide through these interviews if they want to know more about me. #1 artists and entertainers at the top of their game, spend time from 7-10am of every morning interviewing with multiple people and radio stations regardless of their late night activities or long work hours. . It’s a huge part of this business and being successful.

Thanks for your answers but please go back and expand.  We have discovered that content is the key to great search engine listings. If you could expand a bit on each of your answers, I think they would be more engaging and readers may be more interested in relating to you.

Quick and vague answers tell the reader nothing about who you are and what you stand for.

Isn’t that  one of the goals in doing the  interview to begin with?  We want you to get the most out of your interview with us so please take another pass at it and tell a little story or two about yourself by answering the how, why and the when of each question.

Do your best, this article will hold a valuable piece of internet real estate for many years to come with your name on it so make it a story that counts outlining the experiences that brought you to who you are today.

Best to you always,
Jacqueline Jax
Radio Show http://www.AvALiveRadio.com

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Marketing Tip of the day: Ideas for Making Your Products and Brand More Memorable

Have you ever wondered why some products go viral and some just don’t get any attention? Here are six ideas discussed in Maria Forlios video interview to help you get the insider information.

Social currency:
Making your customers feel special is so important and can help your brand spread with a viral surge. Companies who know their customers, can easily find ways to make them feel special so they will be more likely to share their experience with their social media friends. If your luck, your brand will get to come along for the ride as your customer brags virally about their experience. Try selecting some clients to receive free goodies, special offers for something they did, etc.

Associate your Products:
By associating your products with something that reminds people of you you can start to associate your products with emotional triggers that will make people think of your product. Ask yourself, what can I link my product to that will remind people to buy me. Great ideas would be to associate a show for a certain day, or perhaps a commonly seems animal with your brand.

Rule of 100 on pricing:
This simple rule helps you benefit from offering discounts. Make a discount special by focusing on what value appears to be a better deal. Example: if you offer 25%off of 100, then by framing the discount as $25 off your $100 purchase may appear like a better deal than just by saying 25%off.

Offer Options:
Introducing a new more expensive option to compare your product to gives the buyer a reference point to appreciate your special deal. This concept is used all the time on the Internet to draw the customer to the item that appears to be the best value in comparison to another similar item.

Identifying Options:
Use messages to market your product in a sharper way. One of the best ways to do that is to identify the key things about your brand and products that make them special, helpful or significant.

Shorten your message for more impact:
Having a short version of a message that makes your idea easier to communicate. Over all you need a to create something that is remarkable, cuts through the clutter and sharpens the message to make an impact.

As you can tell there’s a lot to making an impact with your branding and marketing strategy, so focus strong, keep moving forward and don’t forget to subscribe to us today so you can keep learning from the best advisers in the field. Check out some other articles that may help you.

Marketing Tip of the day: 3 Steps To Building Stronger Brand Awareness http://wp.me/p1Fv4O-2ee

 

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Marketing Tip of the day: 3 Steps To Building Stronger Brand Awareness

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversation and daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Think about what benefits your Brand
How do we improve passion behind our brand: Avoiding a break in the chain.

The passion of the company founders for their brand is typically transferred to their employees and thus the customer. This energy must be transferred daily through each persons actions and constancy. But with that said, if any person in that company chain isn’t carrying the energy forward, that will cause a break in the chain. I will go through more on this in later discussions, but first here are 3 initial steps to building a stronger brand awareness.

1)   Memorability: making a lasting impression is one of the most important things that drives a brand. Presenting memorable moments, presentations, and product. How do we make our brand more memorable to the employees and the people who shop with us.

  1. Framework for a strong foundation: by laying a strong foundation down, a positive brand will be able to radiate outward in the daily activities of the employees as they sell the products.
  2. Material reminders: pieces of media, business cards, letter head, brochures.
  3. Social Events: gatherings of employees, customers and new people to introduce the brand and allow them to share and experience the company’s energy in a social atmosphere.
  4. Brand memorability: is the product memorable? What can you do to make it more memorable? Advertising?

2)   Perceived value: The value that the customer feels they are getting from doing business with your company is very important. If either the seller or the customer feels that the product is not worth the price or it doesn’t offer value for the purchase, your entire brand will be affected.

  1. Make sure that you research your market constantly to align your products with your competitors.
  2. List everything that makes your product unique and different from products or services that are similar

3)   Familiarity: Making your brand a familiar piece of everyone’s every day life, isn’t always possible but it’s important to strive to make your brand important within your own sub niche. Keep these concepts in mind.

  1. The more you are seen by someone, the more familiar you become to them.
  2. People who have never done business with you, will most likely do business with you once they become familiar with your brand.
  3. A recommendation from your client is the best way to get a new customer familiar with your brand products and services.
  4. Advertising is so important to becoming more familiar within your sub niche. Ads on local buses, news, blogs, social media, physical printed reminders are all great ways of reminding people about you and what you do.

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

Did you enjoy this article? Tell us about it below and get involved in the conversation.

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Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversations. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Step 1: DEFINE
Define what makes your organization unique, and what values you represent. Define the target audience for your products or services and gain an understanding of what this audience needs from your organization.

Step 2 : VALUE
Define the value you are delivering to your customers; what business problems do you hope to solve with your product or services? Identify any gaps between what is truly valuable to your customers and how you internally define your brand.

Step 3: TEST THE EXPERIENCE
Expand your focus group to include a range of customers, business partners and other important colleges. How does their experience with your company differ from your brand definition? Or is it consistent?

Step 4: STRATEGY
Most importantly identify gaps between how you define your brand and your business strategy. Is there a close alignment between what you believe your organizations represents and what will ultimately help achieve revenue. Check your quality. If you champion a particular element of your brand but don’t relay that consistently, then you would notice a gap between your brand and busin

Step 5: FRAMEWORK
Developing a simple brand framework will help you clearly articulate what your business strategy is striving to achieve. A creative team can work with the company employees to develop this framework and identify all the opportunities that your brand can be communicated through creative design and application.

Notes: Engaging the brand and relaying the experience: Do the employees relay the company brand to the customer through their actions, performance and daily connections?
For more help and guidance, subscribe to our web site today and ask your questions:

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

Did you enjoy this article? Tell us about it below and get involved in the conversation.

Jacqueline Jax branding marketing

Secrets of Success:: Changes To Facebook and Social Media That Will Effect Your Traffic

 

AVA_Facebook_Jacqueline_JaxChanges to facebook that will effect your reach and traffic:

Typically it’s a common practice to post different times per day on facebook so that you can increase the amount of people seeing your postings, but recently I discovered an article that facebook is making changes to the way that a post is being seen. Business pages are going to have to purchase adds in order to be seen by more than 1-6% of their followers in the news feed. Not fair perhaps, however it goes without saying that it is their prerogative to do so. I have always said that it’s best to build up our own mailing list, work directly from your own web site and never rely on only 1 form of social media for traffic. It’s best to remember that you don’t own those social media pages that you signup for and they can change the rules at any time. This article just adds fuel to the fire.  Facebook is making moves and changes in one way to filter to much spam and reposting, but in another to make money. You should be aware of the changes in the game and adjust your strategy accordingly.

A better plan for using Social Media to market your products

Want to hear about a better plan for marketing your goods? Let me walk you through my Sunday morning research as a guide line for a longer lasting marketing strategy. Learn more about the different social media platforms and why they may be a perfect fit for your business marketing plan.

Start with your own web site:

You own your web site and all the content on it so doesn’t it make more sense to focus on improving the content on your own web pages first? Listen to my latest show where I talked with web design specialist and SEO adviser Hector Torres from Idealocity.com about creating better SEO friendly content and how to tag your content so the search engines can recognize it. Listen to the show and read the notes: http://avaliveradio.wordpress.com/2014/04/10/secrets-of-success-advantages-to-a-wordpress-website-seo-tips-getting-views/

Discover which social media platforms are best for your business.

Not all platforms are equal and not all will get your products in front of the right group of people. Some are heavier with female buying traffic, some are just for building better brand awareness and others are great to let people know more about the face behind the brand. It’s best to identify what you want to accomplish and then start using the right social media platform to achieve your goal.

Pinterest:

If you sell fashion or beauty products, Pinterest is terrific to get your message out there because its heavy on female traffic already searching for those things. Very expensive paid advertising is on it’s way and has already been tested but 83 percent of “pinners” are women, compared to 53 percent of Facebook users and 49 percent of Twitter users.  Women are more likely to interact with brands on social media, and they buy more online.  http://www.entrepreneur.com/article/232418

Youtube

is a powerful visual platform that has the potential of reaching a viral amount of new people quickly depending on your message and how interesting your make your video. But it’s no easy task to creating something that will go viral. Instead of focusing on trying to create viral videos, you should dedicate your efforts to catering specifically to your target audience.  http://www.entrepreneur.com/article/230501  For instance, I just started a Home shopping show segment on AVA LIVE RADIO to talk about fashion  and style to my fashion clients on a visual platform that is easily seen. I’m not thinking about how to make the video’s go viral, I’m thinking about providing the best and most fashion informative content I can that will solve style issues. By answering my customers common fashion problems, I have the best chance at not only getting viewed by current clients but appealing to new ones as well. Check out the show if your curious: http://avaliveradio.wordpress.com/category/jax-couture-home-shopping/

Twitter

is an ongoing- in the moment conversation where you can reach out to people and actually get a reply on breaking news or announcements. But you really have to follow the trends and be quick to act on what people are searching for. I found a helpful twitter tips article from Entrepreneur magazine that may help you get in the game . I especially loved what they said about : “Save the sales pitch. Don’t get caught up in using Twitter as a selling tool. Instead, use it to increase customer loyalty and offer valuable information to your followers. Overmarketing will merely leave a sour taste in followers’ mouths, and you may even end up losing them if their feed gets too clogged with too many promotions. Be viewed as a resource, not a door to door .” salesperson. http://www.entrepreneur.com/article/230891

Facebook

is great to let customers get to know the people behind the brand. It’s not a place for spamming and just like I said at the beginning of this article, major changes have already been made to how your posts get filtered. So be sure to read the article I linked up and stay subscribed to us here at A.V.A Live Radio to stay up to date.  Basically, as I have researched, you’ll want to portray your business in a friendly, “sociable” manner, as a place where customers are treated well and “everybody knows your name.” Almost any business can benefit from having a Facebook page. But Facebook isn’t about selling.  http://www.entrepreneur.com/article/230020 Great information to keep in mind..

Linkedin

is a business to business connection platform where people are gathering resources and contacts for their businesses. It’s a great place to establish your credibility in your industry among your piers. “When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.” http://www.entrepreneur.com/article/231626 .. There are some awesome articles about linked in that I have gathered for you at the bottom of the page if your interested.

Instagram

This image dominant platform is fun to use but from a “marketing perspective, the community’s enthusiastic fan base and built-in social aspects make it an ideal place to connect with potential customers and build brand recognition. ” http://www.entrepreneur.com/article/226014
I enjoyed learning about these 3 tips to getting more likes on imgaes:  Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.
Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don’t.
With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today’s overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts. http://www.entrepreneur.com/article/229901

Start a Mailing List:

Although you may think it’s old hat, a good old mailing list still works miracles at getting your message and offers directly to your customers. Use Mailchimp or an opt in subscription signup on your blog to collect those emails and stay in touch with those who want to hear from you. Keep your content fresh, updated and in motion. Make sure you are always competitive in price and offering incentives for people to visit often, don’t spam your followers but set up a consistent weekly schedule they can count on with fresh daily content on your web pages. If you want to compare the top 3 mailing list providers, I linked an article for you below.

I certainly hope that my research this morning helped you to get up to speed on the social media platforms and how to use them. There are more great articles linked for you below. I really hope you will subscribe to the web site today so you can join me again as I continue to share what I learn with you every Sunday morning and of coarse with my featured interviews during the week right here on AVA LIVE RADIO. – Jacqueline Jax

More Info to help you:
How To Market Your Brand Effectively Part 1:

How To Market Your Brand Effectively Part 2:

LINKS TO LOVE:

Have a Blog? Linkedin Wants Your Copy: http://www.entrepreneur.com/article/231626

5 Tips for Maximizing Your Business Linkedin Page:   http://www.entrepreneur.com/article/230177

17 Must-Have Features on Your LinkedIn Profile http://www.entrepreneur.com/article/231750

A Look at Three E-Mail Newsletter Tools http://www.entrepreneur.com/article/218199

10 Reasons Your YouTube Videos Aren’t Popular http://www.entrepreneur.com/article/230501

Instagram Success: These Types of Images Drive the Most Engagement  http://www.entrepreneur.com/article/229901

The Marketer’s Guide to Instagram http://www.entrepreneur.com/article/226014

Secrets of Success Wordpress Website Design

{Interview} Secrets of Success: Advantages to a WordPress Website, SEO Tips & Getting Views

Secrets of Success WordPress Website DesignListen in now: www.blogtalkradio.com/avaliveradio/2014/04/10/secrets-of-success-advantages-to-a-wordpress-website-seo-tips-getting-views


Join host Jacqueline Jax as she sits down with WordPress Website Design expert Hector Torres (www.idealocity.com) about the advantages of having a wordpress web site. Topics will also include SEO Tips of the trade for the best results, the most important things to have on your web pages, and how to get more views. If you want or have your own website, product page or blog, you don’t want to miss this show.

best-free-wordpress-themesSome of the topics that will be discussed are:
Why do we recommend using WordPress for a website?
Easy to use for novice users.

What’s the difference between using self hosted wordpress.org and fully hosted wordpress.com? Experiment with wordpress.com with a limited web page that works terrific for bloggers but is limited when trying to sell products or using adwords. For a more advanced web site with additional features defiantly go with a self hosted web building styles: like sample: http://www.idealocity.com/recent-work/

Is WordPress just for blogging or can it be used for selling products and services?  No it can be used by anyone.

What is SEO?
Search Engine Optimization success is all about content. Be sure to keep things fresh and think about key things like tagging, tiles and content.

Tips:
1) Always use an H1 tag heading and subheadings somewhere inside your post to allow the search engines to identify your topics. Make sure to use them in order. (Heading 1, 2, 3..)
2) Use hyperlinks to other pages and posts related to your content. Never use (click here) instead type out the page title so the key words will help you to get better traction.
3) Add images to enhance your SEO listings. Make sure to use the ALT tag to describe your image. Be very descriptive including the key words only. You do not need to include unimportant words in the title like: the, and, with..

What are some important things to place on your pages and posts to improve your content and SEO? It’s important to create content that aligns with your topic. Identify your sub-niche and stick to it. Don’t diversify to much without adding menu or categories items to your web site frame. It’s very important to be organized with your content.

What are the differences between on-page SEO and off-page SEO?

idealocityLink to Know:
facebook.com/AVALiveRadio : Get our Marketing Tip of the Day and connect with us
Twitter.com/AVALiveRadio: Connect with us on twitter to share your content
facebook.com/Jaxepedia : Connect with host Jacqueline Jax
facebook.com/idealocity : Hector Torres Idealocity Company page

AVA_Facebook_Jacqueline_Jax

Marketing Tip of the Week: Facebook Wall Posting Status Ideas for Buisness and Pleasure

Jacqueline-Jax-ShowI have a great time with facebook because it’s so interactive. I’m on it daily and have experimented with a ton of fun ideas for posting. One of the things you have written in often about is what to post on your pages and although my book is coming out shortly filled with tons of ideas, I wanted to share a few with you today to get you started. – JAX
Want to discuss some ideas with me in person? Signup for my next webinar coming up : (avaliveradio.wordpress.com/fast-track-webinar)

Monday: Marketing Tip of the Day: Caption Contest
Get your facebook friends thinking by putting up a photo on your page and letting them add their own caption. Offer a prize for the best caption. If you promoting music, then use a picture that goes with your song and offer a free download for the best caption. If your promoting a product, try a picture of you using or engaging with the product in some way to get an even more positive branding opportunity. Tag me in your contest so I can join in. @JacquelineJax @AVALIVERADIO

Tuesday: Marketing Tip of the Day: Think Outside of the Box
What’s the world talking about? We want our posts to be appropriate, professional, and interesting, but that doesn’t mean you have to confine every post to real estate tips, community events, and home improvement ideas. Sometimes, it’s good to take a second to think outside of the box of what you could post.One good way to do this is to sit down and think, “What is the world talking about?”

Meet another outside of the box thinker and listen to the story of How @Instacanvas went viral? My interview with Game Changer Interview CEO Matt Munson http://wp.me/p1Fv4O-Rq

Wednesday: Marketing Tip of the Day- Record a Video for facebook
Looking for a fresh idea for your facebook wall? People love videos — especially short videos that help answer a question. Remember: there are things you do without thinking that other people are struggling with. They need your help!
For more great tips…. https://avaliveradio.wordpress.com/category/secrets-of-success/

Thursday: Marketing Tip of the Day:  Like Comment To Win Contest
I have a lot of fun with contests on my page. One of my favorites is to give a lyric hint of my upcoming cover song release and let people guess it for a prize. Other ideas that would drive traffic are – Like & Comment to Win . Since you’re giving away free gifts, why not make the best of it? To make your page look even more popular, you can organize a “Like & Comment to Win” contest. Basically, fans can both like & comment on the post to double their chances of winning. Be creative and just have fun with it.

Friday: Marketing Tip of the day: Become a Weekend Explorer
No matter what your doing, you can find something interesting in your surroundings to share. Take a picture, share a story, create a comment based on something that just happened. Today and through the weekend allow people to interact with you by sharing one piece of your day via a photo or comment. You’ll become a weekend adventurer just by taking a better look at the world around you and realizing that it’s interesting for people to see the world you live in if only for a short time. Tag AVA LIVE Radio in your weekend adventurer posts so we can join in your conversation.

You may just learn that connecting is easier than you thought. You may also like… 10 Tips for building a fab facebook page
https://avaliveradio.wordpress.com/2012/12/03/10-tips-for-building-a-fab-facebook-page-2/
For more help and guidance, subscribe to our web site today and ask your questions:

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

secrets_to_success_Jacqueline_jax

Marketing Tip of the Week: Social Media Marketing Mashup

Jacqueline-Jax-ShowIf you haven’t been keeping up with us on facebook.com/AvALiveRadio maybe it’s time you joined the page. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers. Here are last weeks tips! – JAX

Monday: Marketing Tip of the day: Get to Know Your Web Stats
Today’s a great day to review your stats. I never go a week without taking a look at how I’m doing. On my blogs, I have daily, monthly, weekly and yearly comparable stats showing me details like overall growth, traffic and what topics people liked the best. I even get to see what countries I’m being seen in. Stats are so important on facebook and your web pages because they help you get to know your readers and give you specific insight into how your doing. If you get good at reading your stats, they can also give you direction into what kinds of topics and media are performing the best. It’s all about what your readers want to see from you and keeping them happy is very important to your growth.

Tuesday: Marketing Tip of the Day: Don’t Procrastinate!!
Procrastinating about your dreams won’t make them go away. Neither will it make them happen. Don’t worry about making wrong decisions. Instead, worry about making no decision at all. Take time out to meditate on what you really want. Once a clear decision is made, the universe energies will immediately support your decision and doors will open guiding you with ways to reach your goal.

Wednesday: Marketing Tip of the Day- Get to know your most active users.
Give them Facebook-only special offers, showcase the one person furthest away, chose a fan of the month, tag specific people just to wish them happy birthday or say hello.
For more great tips…. https://avaliveradio.wordpress.com/category/secrets-of-success/

Thursday: Marketing Tip of the Day: A little love goes a long way
Don’t hide your love away, like the old Beatles song goes. Let ‘em know you care! Make it a priority to make your customers’ day. Learn their names, their kids names, or about their dog. Invest in your relationship. Personalized emails and phone calls to see if they need anything will speak volumes – your clients will feel more like family, and it’ll give them something to talk about! Soon enough, word on the street will be that you’re the only one for them. (Manta.com)

Friday: Marketing Tip of the Day: Give back to your followers today.
Say hello and see what’s up in their lives for the weekend ahead?you may just learn that connecting is easier than you thought. You may also like… 10 Tips for building a fab facebook page
https://avaliveradio.wordpress.com/2012/12/03/10-tips-for-building-a-fab-facebook-page-2/
For more help and guidance, subscribe to our web site today and ask your questions:

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

The A.V.A Live Radio: How to Brand and Market your name using Search engine keywords, adwords, and facebook

AVA_Facebook_Jacqueline_JaxTune into the show now:
blogtalkradio.com/avaliveradio/2014/01/24/ava-liveradio-how-to-brand-your-name-using-adwords-facebook-search-engines

Join host Jacqueline Jax as she gives you the hard truth about branding your name online using adwords, facebook and search engines. with questions answered from our audience.

Q: Benni Chawes – Website: http://www.chawes.net
I just listen to you on youtube “Choosing a Successful Brand Name”. Thanks a lot for sharing your wisdom!!! I’m REALLY in big doubt about my name….!!!
It’s absolutely special ‘Benni Chawes’ but gets misspelled a lot let alone mispronounced.
I’m a danish singer/piano player. I do jazz/soul/pop idiom (www.chawes.net) and have been using that (birth) name for 8+ years now. I think I’m cutting of potential fans – or at least not getting out there as much as I could with that name. And that’s a shame – I LOOOOVE performing and sharing my music with them. When ever I perform world wide in all modesty people really love what I’m doing :-)
I also incorporate my vocal instruments into the show. With my voice I sound like the true guitar, drums, bass, and percussion.
I released an album (late 2006), have toured in 20+ countries, sponsored by prestigious Bang & Olufsen as the first musician ever, won awards and have opened up for Ray Charles. Can you guide me? How do I go about this? Help…!!!!! :-)
Thanks for reading all this ;-)
Bless you. Benni

A: First let me say thank you for tuning in and I’m really glad you asked this question. Our name is something we all agonize over especially when things don’t take off as quickly as anticipated. Here are a few things you should consider moving forward.

1) since this is your birth name no one can ever prevent you from using it even if they trademark it and unusual names can be great for search engine listings. If no one else has a name close to yours, then it should be pretty easy for you to command your spot in the searches and control what information represents you especially if you are able to own your domain, facebook, twitter, linkedin, and other social media versions as well.

2) because your name is unusual, you will have to work on branding it to your audience. By branding I mean saying your name allowed often via interviews, video, podcasts, sound bites, etc. Also use your name in your logo and use it on every photo you release even on Instagram to imprint it further. For instance I always say my complete name in everything that I do and I rarely shorten or abbreviate.. “Jacqueline Jax” so people now call me by my my first and last name and as a result of all this branding over a few years, I am totally commanding my own name in the searches.

3) consider buying common misspelling .coms if you think it’s being done often and redirect those .coms to your web site. Also be sure to get all social media platforms in your name as they come out even if you don’t use them now, it helps to prevent competition before hand or fake profiles from being created. I also love the fact that many social media platforms command high search rankings if you update your page often, so make sure your content is streaming to those places as well.

4) Own it! Take pride in the name you’ve chosen and embrace it. If you appreciate it for the original reasons you selected the name, your customers and followers will also. You just have to find ways to connect the name to your product. You can do that with an image, tag lines, and content. Think about it, who would have thought that Pepsi or Shakira would have been memorable, now everyone knows it and recognizes the name and the product/ persons music.

Q: Is GoogleAdwords the best way to go? Or is there something better? Amy- Ohio
A: It will vary depending upon what type of website you have, what your target market is, and what you’re selling. Some businesses have great success with AdWords. For others, Facebook or Bing have shown better financial results. As with any advertising champagne be prepared because there is always a chance that your Pay Per click campaigns won’t be profitable at all? There are just to many factors that can effect your results so a trial and error period is necessary. When I first started promoting my clothing line on the web, I used Pay-per-click and found that my advertising budget got used up quickly with no sales conversions. Sure I got some traffic but what good do that do if I didn’t see any sales. I think it’s a numbers game, if you have a viral product then perhaps pay-per-click is something that can get you to the masses but new companies and music artists should beware of the cost verses the reward here. It’s a numbers game, if you don’t have lots of dollars to spend, use them on something else that will get the word out and leave an impression. The best advice I can offer, is test it for yourself on facebook before starting a campagne. Create several approaches and place them up during the morning, afternoon and evening with an image and see what sticks. Keep track of the likes, follow through rate and comments to see what works best for your products or service. Then once you have something that tests well, use that add or formula to create more. I’m still a fan of building true relationships over time and the loyalty that comes with caring about the customers you have rather than the anonymous numbers your hoping to attract. In other words, it’s about quality customers rather than quantity.

Q: How can I get the right customers to my website ? Tim – Australia
A: Attracting customers online has a lot to do with search engines. I would suggest creating a list of keywords to aim for. Cut down the # of keywords to target your quest. When you go out and try to rank for to many keywords you get lost. I suggest to start out with 5-7 keywords that you can rank for. To do this you want to use a tool like Google Keyword Planner which is free. Jot down a few of your keywords to see what the search results are. If they are to high (meaning lots of people search for it) then the competition to get to page 1 will take a longer time (and more money) where as something that gets smaller search results (but still brings targeted traffic) can be done sooner for less money. You also need to be aware that things like this are not done overnight. You’ve got to understand who your competitors are and what they are already doing. Once you know what they do to be on page 1 you do the same but better and smarter. Also remember like I said before, even if you bring in the traffic it does not guarantee any sales. Your website now has to reach out to them and make it easy and trustworthy for a new customer to buy. Another reason I like pursuing quality relationships rather than quantity of hit. You may want to show more of who is behind the scenes of your products. Meaning put up some pictures of the actual staff, you creating or how you perfect your craft. Make it easy for customers to see the price savings so they feel your prices are great as well. Since everything has already been done in some way before, you really need to be different and also have a MAJOR social media networker. Be innovative in putting yourself out there. Your website has to speak volumes to the traffic that visits and must convey honesty, trust and that you know your industry. It must look professional and accurately convey your brands message upon first glance with a fast page loading time and clarity. Otherwise they will just go to the big brands who they already trust and those hits won’t convert into sales.

Thanks for tuning in. If you have comments or questions, ask them here and I’ll answer them on the next show. Don’t forget to subscribe and hit the “like” and “share” button if this was helpful.

Submit a question here:

Milan Heger Show Logo

A.V.A Live Radio: Milan Heger Surviving in the Art Business

Listen in to the show Live at 1pm est today: www.blogtalkradio.com/avaliveradio/2014/01/10/ava-live-radio-milan-heger-surviving-in-the-art-business

Jax_Favorites_face0Join host Jacqueline Jax as she gets up close and personal with Seattle based architect, furniture designer, and Artist, Milan Heger. Before the 2009 economic recession, Milan Heger was thriving in business and creativity. As the housing market crashed, he found himself among the millions of people waking up at night worried about not only the future of his company but how he was going to provide for his family. In a statement released on September 7,2011 in Entrepreneur Magazine, Milan said, “The biggest pressure is the status of my mortgage and college payments. I felt not like a failure, but like a father who wasn’t doing what he was supposed to do. I’d sit in the car in the driveway and not want to get out. It’s hard and continues to be hard.”

Milan’s experience sheds light on the reality and challenges that every small business owner faces. That reality is that you have to brave great risk to obtain great rewards. Life challenges us at every corner but it’s the people who can pick themselves back up and continue on that defines the winners from the losers. Now were diving into  his story of strength, creativity and determination. And break down the business of Art. From inspiration to creation to marketing, listen to a real conversation on navigating the art world in today’s market place.

Milan Heger : “Discover who you are by discovering who you aren’t.”

His secret to discovering who you are:
1) Find time every day after your normal job to discover and experiment with things you may enjoy or be passionate about.

2) Set aside 1 day a week to pursue your dream or at least contemplate what you would like your life to be like.

3) Pursue what excites you most and find out how to turn it into a career.

Avoiding the Marketing Trap:
1) Don’t get busy and think that you don’t have to market your products.

2) Let the world know about your work using social media pages like twitter,  facebook and linkedin.

3) Arrange gallery showings and art fair exhibits to gain exposure.

4) Find magazines that are specializing in your products and send them a picture for your work with information to their new products department.

Connect:
www.facebook.com/MilanHegerDesign

www.facebook.com/JacquelineJax

www.facebook.com/AvALIVERADIO

www.twitter.com/AVALIVERADIO

www.youtube.com/AVALIVERADIO

www.blogtalkradio.com/AVALIVERADIO

Art Work by Milan Heger .
The black and white print is called “Walking on an Empty Box” and it symbolizes freedom…the kind where you can be yourself.

This piece got awarded by a juror in a national print competition.
 The red piece is called “Dunes on Fire” and it is an original work of art. That piece speaks about the guiding star that we should follow.
“Walking on an Empty Box” prints available for purchase on www.saatchionline.com/milanheger

 Also, you can see some of his pieces on www.patriciacamerongallery.com  (find artists, then Milan Heger)
Also see him on www.houzz.com
Milan Heger – HEGER ARCHITECTS
234 Dexter Avenue N
Seattle, WA 98109
(206) 898-6609

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10 Social Media Marketing Tips From the Pros

Jacqueline Jax branding marketingLive Today at 9 am est: www.blogtalkradio.com/avaliveradio/2013/12/17/10-social-media-marketing-tips-from-the-pros

Join host Jacqueline Jax as she gives you the top 10 most current social media marketing tips from the pros. Part 1 of a 3 part series airing December 17,18, & 19.

Don’t miss our entire section on Marketing and personal branding : avaliveradio.wordpress.com/category/secrets-of-success/

TWEET:  Check out our social media tag for some specific tips on how to dominate social media #avachat and to submit your questions.

Today’s Show Notes:

#1- Research Popular Content From Your Competitors
by Ian clear fromRazor Social: If a type of content is popular with the audience of your competitors and colleagues, it stands to reason that a similar post will be popular with your audience. This isn’t about copying content, it’s about crafting content around a similar topic, but with a different slant.

For example, Jeff Bullas wrote a blog post on 7 Marketing Trends You Shouldn’t Ignore, which was very popular. He used his post as inspiration to write a post titled 7 Social Media Tool Trends You Shouldn’t Ignore … this article was also very popular.

There are a few tools that help with his research:
Social Crawlytics does an analysis of your competitor’s content and shows you how often each post is shared across each of the social networks.

SEMRush shows you what keywords bring your competitor the most traffic so you can target the same keywords in your own content.

My favorite thing to do is drive inspiration from facebook pages and instagram a that I follow and admire. If your a singer, then follow the top 5 in your genre for ideas of how you could better reach your audience with your content. Looks at their photos, statements, tags, links, time of day and how often they post.
This is a great way to get inspired when your feeling thirsty for new content ideas. You’ll get a to Of great ideas. And always follow the best and the ones who apply to what your doing.

#2- Increase Views on YouTube Using These Thumbnail Creation Tips
Gideon Shalwick : It’s no secret that getting more views on YouTube can greatly help grow your business online. But with the vast majority of videos on YouTube getting mediocre results, everyone wants to know how to get more legitimate views! One of the easiest ways to get more views is to create compelling, attention-grabbing thumbnails for your videos.

The Secret to Creating Powerful YouTube Thumbnails is at your finger tips. You need to get three things right for creating powerful YouTube thumbnails.

Check Your Graphics: Start with a good headshot or closeup of your face to create a personal touch with your thumbnail, then add a colorful background—like a starburst—to grab viewers’ attention. Use attention-grabbing backgrounds.

Text: Use compelling text inside your thumbnail design to tell your viewers instantly what your video is about and why they should watch it—maybe use your video title. Make sure your text is easy to read, even at the smallest display size of your thumbnail on YouTube, and that the image is on the left and text is on the right.

X-Factor: Think about how you can inject emotion into your thumbnails. For example, the expression on the face of the person you’re using can be that of shock, amazement, disgust, enjoyment… choose an emotion that will create intrigue and get people to click on the image.
Great tips from Gideon.

#3: Limit Your Social Media Platforms
John Lee Dumas from Entrepreneuronfire.com
His social media marketing tip for businesses today is to find three or four social media platforms where you can build the strongest presence that will be most beneficial for your business. With countless social media platforms available today, it’s impossible to grow a strong presence on every one. Having a mediocre presence on six or seven social media platforms is far inferior to a strong presence on three or four when it comes to your social media marketing goals. Do your research and build a strong presence on three or four platforms. His point is, Why spend time on social media platforms where your audience might be hanging out when you could be spending that time on social media platforms where you know your audience will be hanging out?

To find out if your target audience spends most of their time on one platform over another, join online groups within those platforms that focus on your industry or niche. If you find that the members are really active and engage on the topics you’re focused on in your business, there’s a good chance that a presence on that platform will benefit your business.

I personally like to use different platforms for different things. For instance my wordpress blogs are for my articles and news, then my facebook allows me to build more meaningful relationships with my followers. I use twitter to drive traffic and discover new things. Research information, etc, linkedin for business connections, Instagram @JacquelineJax to share and create images and Pinterest to share products with links for purchasing, everything is cross promoted into each other from time to time and tumblr and twitter gets it all. That’s a quick picture of my social media world for @jacquelinejax and my clothing company @blondibeachwear

Special Edition Report: Inside Dr. Shino Bay Aguilera’s New Laser Treatment Wing


Join Jacqueline Jax from A.V.A Live Radio for this special edition report, Inside Dr. Shino Bay Aguilera’s New Laser Treatment Wing.

Pronounced “Sheen-O”, world renowned Cosmetic Dermatologist, Dermatologic Surgeon, Cosmetic Laser Expert for his “Secrets to Looking Ageless and Keeping that Youthfull Glow”, Dr Shino Bay Aguilera is Dual Board certified with a Fellowship in Dermatology from the American College of Osteopathic Dermatology. With over 14 years of ongoing advanced training in lasers and Aesthetics. He is a clinical researcher, publisher, an Assistant Professor of Dermatology for five Universities and the top-requested International physician trainer and Keynote Speaker. Dr. Aguilera travels the world teaching physicians the proper use of the newest laser advances and cosmetic techniques and participates in FDA clinical trial studies for a leading global, laser manufacturer. He is called upon to determine the best treatment protocols to maximize the safety and efficacy of emerging technologies.

View our Sculptra Video here:

Dr. Shino bay: www.shinobayderm.com
Radio web site: www.AvALiveRadio.com
Host Jacqueline Jax: www.JacquelineJax.com

Hot Topic Tuesday: How To Sell Music When Music is Free?

Listen in Live: www.blogtalkradio.com/avaliveradio/2013/07/30/marketing-tip-of-the-day-how-to-make-money-when-music-is-fr

Jacqueline Jax branding marketingHow do you make money when music is free? I’m amazed at how much music marketing has changed over the years. I still remember the days before YouTube and direct to fan marketing. Take heart my fellow artists because this is a terrific time for indie artists and there are lots of ways to generate income using a few simple tools and creative ideas. On todays show, I’m sharing one of my ideas that you can use to improve your fan engagement and sell more music online.

Want more terrific ideas and a step by step guide to building a supportive fan base and selling your music online? (Signup now for our musicians workbook: http://eepurl.com/vKMbX)

**Did you like this idea?
If you did, then be sure to get on the mailing list so you won’t miss the launch of this amazing workbook that walks you through the step by step daily routines of developing your music career and building a strong, supportive and engaged fan base.
Signup now: http://eepurl.com/vKMbX

Do you have a question for me? I’m happy to help just ask your question below or use Ask Jax link here.

Marketing Tip of the Day: Internet Radio Tour

Radio tour

Jacqueline_jax_Video_liveI was just speaking with one of our music community members out in Canada and we were planning a strategy to help him break into the U.S Music market using internet radio like A.V.A Live Radio. Although you may not be aware there are thousands of internet radio shows bursting at the seems with online listeners seeking everything from new indie music in specific genres, to how to be a song writer, to becoming a better Mom. The topics are vastly diversified and new content is being created and consumed every hour. Many of the stations/ podcasts have thousands, or even millions of listeners and the content they create stays available online for ever mapping out it’s own piece of internet real estate.

As an artist, you want to take advantage of that open avenue that can deliver your music right into the ears of listeners within your sub-niche. Not only that, but most of the shows have web sites, like we do here at A.V.A Live Radio that will host your photo’s and buy music links for the listeners to easily find you. I talk alot about how to do this, what to look for when selecting stations and how to approach them in the A.V.A Musicians Workbook coming out this fall. Be sure to get on the mailing list so you won’t miss the launch of this amazing workbook that walks you through the step by step daily routines of developing your music career and building a strong, supportive and engaged fan base. Signup now: http://eepurl.com/vKMbX

Who is ready to plan an internet radio tour?
You should only spend time on promotional things once you have the following things in order:
1) Your music is perfect with quality recordings and at least one album released and ready to sell.
2) You have a smashing web site with your own .com for people to visit

3) You have set up at least one social media account in your band name (ie. twitter, facebook, reverbnation)
4) You have a mailing list established with a service like (wordpress or mail chimp) and the signup is front and center on your web site and all social media pages.
5) You have carefully thought out what you would like to say and how you can quickly and easily deliver your message when you are interviewed. This should include who you are as an artists, your latest news, upcoming tour, video or music release and your web site/ social media pages.

I hope I got you thinking more about internet radio and why it is an important avenue for you to consider, cultivate and add to your PR schedule. – Jacqueline Jax (Host of www.AvALiveRadio.com)

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Hot Topic Tuesday: Getting More Traffic To Your Web Site

Listen to
internet radio with AVA LIVE RADIO on Blog Talk Radio

Top 10 Tips To Getting More Traffic To Your Web Site

by JacquelineJax
If your on the Internet, then I’m sure you already know that it’s no easy task to getting people to visit your web site. I’m here to tell you that there is an art to attracting traffic to your web site. Now, assuming that you already have a terrific Hybrid Website to share, here are some quick tips for attracting more visitors and keeping them interested once you get them there. (if you don’t have a hybrid website, then I hope your subscribed to our blog at http://www.avaliveradio.wordpress.com because we’ll be sending more information on that to our subscribers.


1) First lets Consider Your Image – Have you ever heard the saying, a pictures worth a thousand words? Your pictures tell your story and that story is who you are and who you aspire to be. What makes people like Steven Tyler, Taylor Swift, Beyonce, Bono, Mick Jagger and Lady Gaga trend setters? They know how to put themselves out there in ways that we can relate to. I leave you with this thought. Be yourself but take a step back before releasing images- they may not paint an accurate picture of who you are and what your selling.

2) SEO Optimization – Search engines send robot “spiders” to index the content of your webpage, so be sure to take the necessary steps to prepare your webpages for optimal indexing. Get started by using keyword rich titles on every page of your web site. Next be sure to add informative and sincere text carefully describing what you are selling or presenting on your pages. (if you don’t know enough about SEO optimization, then never fear I have you covered stay tune for our future guides on building your web site right here on A.V.A Live Radio)

3) Subscribe Now buttons- make it your priority to build your company list. Be sure to place a subscribe now box on every page of your web site. You can not start a marketing campaign without potential clients to market to and it’s very important to encourage every visitor to join your list.

4) Start a twitter and facebook account in your web name and share pages from your web site with details about that page. Tell friends in your social network and email list about what’s happening on your site daily, weekly and monthly. Keeping your site current and active is key to creating a place people will want to come back to.

5) Blogging: I suggest you start a blog about something that really interests you and that also has to do with your product. You really have to think out side the box before you decide which direction to blog in but it’s a terrific way to get a dialog started with your supporters. Plus a blog format is fun and easy to update from your phone, iPad or computer. Posts can be stories, events, updates or you can take a picture and post it up with a comment about where you are. But make it fun. The more fun you have with your social media tools, the more likely people will enjoy what your doing.

6) Be genuine. Avoid the hard sell tactics of the major brands. People don’t like to be treated like dummies. Posting a comment about a product, service or music will leave a far better impression than another boring add so keep it real and your friends will keep watching.

7) Drawings & Giveaways! Who doesn’t love free stuff? If your generous with your clients, you will not only get their attention, they will definitely be talking about you. Believe me, there is no better advertising than word of mouth and this is a terrific way to build your mailing list of people who already like your products. Don’t be stingy guys, you have to spend money to make money. So be generous with your products and music. Remember, there are alot of competitive products out there. Your goal is to believe in your products and get it into the hand of your target audience.

8) Business cards- an old but necessary step. Business cards are still today’s most important thing to have if you want to drive traffic to your web site. Business cards are not only really inexpensive, they are a great way to deliver information about your product or service. You’ll need to design a high quality, exciting card with your name, product slogan, logo, web site, and contact information on it. Remember, your card is your first impression so make it a lasting one. Money is no excuse either, online sites like vista print offer super low first order prices with terrific full color card options. So go get it done.

9) Video – Video is an awesome way to advertise your products and let people get to know you as a business owner or musician. Set up a great looking YouTube channel and start creating high quality videos for your music or products. Most of our computer have built in HD cameras but if you don’t you can easily pick one up for around $70 that will do a great job. Be sure to use editing software to add that special polish to your frames and never rush to post. I have a 24 hour rule. If the video still Impresses me 24 hours after I have finished it, then it’s ok to post. If you want to learn more about cameras and editing options, there are tons of tutorials on YouTube. In fact, I’ll be sure to post some links up on the www.YouTube.com/Avaliveradio channel to help you.

10) Relax it takes time
Many of you have been asking how long it takes to build up a following for your music or business. Truthfully, once you have a smashing online presence, you have to be religious about your efforts daily. Many of the people you admire have most likely been at it for at least a year and have not only given their brand alot of thought but have had their image finely tuned by a professional. Stick with it, and don’t get discouraged by a slow start. It’s all about tweeking your plan to maximize your results as you go along.

I hope my tips on “Getting more hits on your web site” were helpful. If you have questions, please be sure to leave them below.

 

Hot Topic: 3 Tips to Preventing Burnout from Yahoo CEO Marissa Mayer

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UPDATE: Marissa Mayer was named chief executive officer of Yahoo Inc. July 16, 2012.

Many entrepreneurs don’t even think twice when it comes to working around the clock. Marissa Mayer, Google’s 20th employee and current vice president of location and local services (now CEO of Yahoo Inc July 16,2012), is no exception. When Google was a young company, she worked 130 hours per week and often slept at her desk.

“For my first five years at Google, I pulled an all-nighter every week,” Mayer said in a recent talk at New York’s 92Y cultural center. “It was a lot of hard work.”

Hard work, she says, has been the key to Google’s success, as well as her own.

For young companies that demand so much of their employees, hard work can spiral into burnout. Learning to prevent it–for yourself and your employees–is essential to your success as a business owner. Here are three steps to get started:

Step 1. Watch for signs of resentment.
“Burnout is about resentment,” Mayer told the audience at 92Y. “[Preventing it is] about knowing yourself well enough to know what it is you’re giving up that makes you resentful.”

Her assessment is right on target. “The question is whether you can replenish your energy when you get tired,” says Michael Leiter, professor of psychology at Acadia University in Nova Scotia. If you can’t restore your energy or resolve your values conflict with your work, you feel exhausted, cynical, and discouraged–the hallmarks of burnout.

Related: 3 Postures to Boost Productivity Now

Step 2. Find your rhythm.
Mayer’s theory is that you need to figure out what your “rhythm” is, meaning the activity that matters so much to you resentment sets in when you can’t do it. In Leiter’s words, it’s the activity that restores your energy. That might mean sleeping eight hours a night, practicing yoga daily, or getting out in nature once a week. Whatever it is, it’s essential to your satisfaction, so don’t skip it.

“People–particularly entrepreneurs–can put in huge amounts of energy and time,” Leiter says. “Overwork doesn’t burn people out per se, but it’s doing that without knowing the things that replenish you.”

Related: A Secret to Creative Problem Solving

Step 3. Grant employees one must-have freedom.
When Mayer suspects an employee might burn out, she asks them to find their rhythm. They’ve come back with, “I need to be home for Tuesday night dinners,” or “I need to be on time for my daughter’s soccer games.” She grants those needs–no exceptions.

“You can’t have everything you want,” Mayer cautions. “But you can have the things that really matter to you. That empowers you to work really hard for a long period of time on something that you’re passionate about.”

Re-blogged from original article: http://www.entrepreneur.com/blog/223723

Hot Topic Tuesday: Top 10 Tips For Making a Viral Video

Hot Topic Tuesday How to go viral

Listen in to the radio feed : www.blogtalkradio.com/avaliveradio/2013/05/28/hot-topic-tuesday-top-10-tips-for-making-a-viral-video-1

Join host Jacqueline Jax and George Allen for a Hot Topic Tuesday discussion about what it takes to make a video go viral.. In case you didn’t already realize, viral videos are definitely what you should be shooting for when trying to build your brand and make yourself stand out from the crowd. If your super creative, then shoot for the stars and try to make all your videos go viral but to take some pressure off, let’s start with just one. If you have your own YouTube channel filled with great videos about your brand but your not getting the hits you need I have some fabulous tips to inspire you and get your videos competing against the odds.

1) Funny: funny is the leading trait of a viral video. Where other themes like cute, scary, weird and unusual may do well nothing inspires people to share like laughter. If you can make someone laugh, they can’t resist sharing that chuckle with their friends.

2) Eye Catching: the game is won or lost in the first few seconds so you’ll want to put your best foot forward in the beginning of your video to grab a viewers attention. Make it eye-catching and make sure it’s memorable.

3) Music- what’s a video without music? Even if your creation isn’t a music video, be sure to infuse it with music that supports the action. It sets the tone, supports your content, and keeps your viewer engaged.

4) Stunts: although very dangerous for novices to attempt. Stunts tend to do well. But let’s not get crazy. You don’t have to risk your neck for a stunt to be great. Enlist the professionals and only do what you know. FYI.. I am in no way recommending that you go out there and risk your life. Practice common sense and leave the really dangerous stuff on the green screen.

5) Reaction Videos on the fly: an honest and in the moment reaction makes a great video theme. Keep that camera ready for those opportunities when something is amusing. You may even want to plan a spoof or punk a friend. Just keep it honest and don’t encourage or support violence.

6) Pop Culture: Getting inspired by what’s happening in your own pop culture will always be a smart move especially if your theme has a shelf life. Although some pop culture references disappear quickly, many themes hold buzz for centuries and incorporating them into your video can work in two ways. 1- making your video more relatable to people who embraced that piece of pop culture 2- catching and riding a trend wave A few themes that have never passed and will always have a following are…. Star Wars, Star Track, Superman, Batman, South Park, The Beatles, Elvis, Ghost Buster,

7) Copy-cats: I couldn’t make a top 10 without addressing the copy cat ideas. Parodies, remixes, mash-ups definitely get attention when launched immediately after a viral video has sprung into the top spot. But if your going to do one, make sure you do it quickly. Once a video has achieved viral status, you’ll want to be one of the first to launch while the idea is hot so you don’t get lost in the mix or catch the video on its down cycle.

8) Originality: Most of the best videos that i have seen are born from original ideas. The concepts are simple and fresh being born in that moment the camera hits its subject. Seeing things through the creators eyes is what makes it so real, so incredibly interesting and fascinating to watch.

9) Chemistry: Many times when your watching a video that’s hilarious there’s a comical chemistry between the participants. This chemistry that exists in its natural state makes the video what it is.

10) Lack of Planning: Over planning can kill a video. Any time situations occur and people go back to try to recreate the situation, they take away the most important elements that make a video outstanding. There is no word for it but it’s a combination of my previous points I’m giving you here today. So keep your cameras and your phones on and in that moment, is really where the most viral videos are born.

Marketing Tip of the Day: Bring in 7 Million Views With The Advertainment Marketing Strategy That’s Sweeping The Nation

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marketing-tip-of-the-day-2Creating advertising that fascinates and entertains people is a huge challenge but it’s also an incredible opportunity to grab the attention of millions over night. Today’s audience is hard to please and even harder to get the attention of. Even more so with Teens and young adults. These fast moving, game addicted groups definitely don’t want to be advertised to; they demand interesting, funny, captivating, fascinating, and compelling media creations.

So what’s the strategy that’s sweeping the nation? Well it’s right under your nose and has been for year. It’s in every Super Bowl add, it’s having a wardrobe malfunction on stage, it’s landing on the moon, it’s naked on the news, it’s jumping from a plain, it’s a slam dunk, it’s on your phone, it’s on your mind, it’s making you laugh. Confused? Intrigued? Well let me explain how it works.

This high bred advertising I’m talking about is called Advertainment.
Advertainment can be seen as a simple paid product placement in a TV show, video game, sport event, entertainment show, talk show, music video, YouTube video or movie. Some happen by chance but most are designed and created to show you a product or brand while entertaining you in a memorable way.

Think about the Toby Keith’s Red solo cup song at the CMAs, or the blaring red Coca-Cola cups on American Idol’s judges’ table. How about the American Idol car videos? A branded segment disguised as a music video. How about the Evian “Live Young” videos or the Old Spice “Responses” videos. And who can forget those super bowl commercials??

Video is a great way to bring attention to a business or product, strengthen a brand and start a viral chat.

How do you measure the popularity of a fascinating Advertainment? These campaigns are measured on a “True Reach” basis, according to Brian Shin from Adage.com. By True Reach, he includes the original clips that the brands and agencies upload as well as the clips audiences copy, mix, mash, spoof and repost across the web.

Would you like to know my Top 10 Tips for Making a Viral Advertainment video?  I’ll be publishing that next so stay tune and make sure your a subscriber to my list at http://eepurl.com/vKMbX

Examples of Advertainment

Evian’s “Live Young.

Old Spice Responses – This campaign received 5.9 million YouTube views in the first day.

Top 10 Super Bowl Commercials of 2012

Top Viral video’s of 2012

Get Ready For This Weeks Awesome A.V.A Live Radio Lineup…

Jacquelinejax_ava_live_radioGet ready for an awesome week at AvALiveRadio.com …

Monday: The Hottest Viral Marketing Strategy Sweeping the World
More and more brands are now devising content strategies beyond traditional advertising to draw bigger and more engaged audiences. These strategies are pumping in as many as 7.1 million people in a 24 hour viral flash. Do you know what those strategies are? Find out Monday on my next newsletter. Don’t miss it subscribe now: http://eepurl.com/vKMbX

New Music Monday:
Join host Jacqueline Jax for New Music Monday featuring Acoustic singer songwriter Naomi Psalm. Talking about topics like what is the biggest challenge that you have faced as an indie artist, how did you overcome it and narrowing down your niche.
Music lineup: Glenn Goss, Ryan Stone, Robb Hill, Brian J Cline, Carla Jo Carr
http://www.blogtalkradio.com/avaliveradio/2013/05/27/new-music-monday-live-music-spin

Tuesday: Hot Topic Tuesday: Top 10 Tips for Making a Viral Video::
Join me live as I explain the how to… researched from the top guru’s in the biz.

Wednesday: Picking Up Your Marketing Pace::
Why it’s important and I have a great plan to get you going.

Thursday: Striking a Balance::
Find out my secrets on when to engage and when to work.

Friday: 5 Things to remember for creating meaningful content::
Are you out of ideas? Do you hear crickets when you look at your web stats? Never fear because I have some great things to share.

Don’t miss this weeks lineup join my list now: http://eepurl.com/vKMbX

See more of my Tips in full color and sent directly to your email by subscribing to our youtube channel and catch my last video on branding and marketing for musicians, entrepreneurs, public figures and new brands. Youtube.com/AvALiveRadio

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Marketing Strategy Trend Alert!!!

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More and more brands are now devising content strategies beyond traditional advertising to draw bigger and more engaged audiences. These strategies are pumping in as many as 7.1 million people in a 24 hour viral flash. Do you know what those strategies are? Find out on my next newsletter by subscribing now:

http://eepurl.com/vKMbX

I’ll also be featuring tips on:
How to discover your brand niche
My top 10 Facebook tips
Top 10 Tips For Better Tweets
And the latest social media trends and how they work….

Hot Topic Tuesday: Starting a Youtube Channel For Fun and Profit

Listen in Live: 10 a.m eastern time: www.blogtalkradio.com/avaliveradio/2013/05/21/hot-topic-tuesday-starting-a-youtube-channel-for-profit

Join host Jacqueline Jax as she sits down with Beauty Guru of the Year Youtube Partner Tracy Timberake. Get the inside scoop about what’s happening on youtube today.

Featuring:

  • The advantages of starting your own youtube channel
  • How to become a youtube partner
  • Things to know before setting up your channel
  • Ways to brand yourself on youtube and building your own community

 

Check out our social media pages and join the conversation online

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www.Twitter.com/AvALiveRadio

Game Changer Interview with Instacanvas CEO Matt Munson

Instacanvas Matt Munson

Game Changer Interview:
Listen to the show: www.blogtalkradio.com/avaliveradio/2013/02/28/ava-live-radio-interviews-instacanvas-ceo-matt-munson

Join host Jacqueline Jax for an exclusive interview with “Game Changer” CEO of instacanvas, Matt Munson. Get inspired by this internet pioneer leading a new generation in the way we purchase art online. Discover how relevant Instacanvas is on your personal brand and learn tips from a true industry leader.

Check out this weeks Music News: A.V.A Live Radio Music News – http://t.co/DvdW7yh17s

Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email.

Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

Thanks for listening.

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New Music Monday With Gareth Barker, Robb Hill, and Dream Aria

New-Music-Monday-Jacqueline

Listen in to the show Live 10 a.m. est U.S Time : www.blogtalkradio.com/avaliveradio/2013/05/13/new-music-monday

Join host Jacqueline Jax as she speaks with new artists all over the world about music, promotion, and a life in music.
Rock Around the world – New Music Monday with host Jacqueline Jax featuring special guests Gareth Barker UK ,  Robb Hill Musician (Canada), and Dream Aria (Canada).

gareth_barkerGareth Barker UK

Robb Hill Rock music
Robb Hill Musician (Canada)

Dream AriaDream Aria (Canada)

Submit your music for New music monday now: avaliveradio.wordpress.com/submit-my-music/

Subscribe to our page for featured stories about the artists, marketing tip of the day, and to submit your own tracks for New Music Monday. Submit your music for New Music Monday here.

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Marketing Tip of the Day: Dealing With Negative Reviews

Marketing Tip of the day AvA Live RadioReviews are important. We make shopping decisions and measure credibility by feedback that we see online. You cannot please everyone all the time and even the best of the best receive some negative reviews. But did you realize that one negative review on your sales page can damage your brand and stop sales significantly. In this case, silence is your worse enemy. If a customer writes a negative review and there is no response from you, it can be interpreted that you don’t care about your customers satisfaction or concerns. Instead, neutralize a bad online review by contacting the customer privately to work through the issue. Meanwhile, proactively ask happy customers to write positive reviews for you.

Note: If someone has left you negative articles online via web page the best way to counter those reviews is to publish good content on the web to get stronger search results. Search engines will move most recent articles to the front of the searches so by posting newer articles you will move the bad reviews further out of the way.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for subscribing!
Jacqueline Jax -Host of A.V.A Live Radio

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Hot Topic Tuesday Step Up Your Music Marketing A Game

Jacqueline_Jax_branding_success_marketing

Listen to the show Live Tuesday 10 A.M est:  www.blogtalkradio.com/avaliveradio/2013/05/07/hot-topic-tuesday-step-up-your-a-game-in-music-marketing

Join Jacqueline Jax as she gives you some awesome information on this years hot trends and secrets for successful music marketing.  Step up your A-game with a new plan for increasing your sales, fan base and engagement. Transform your music career into a lucrative  and successfully thriving business.

Don’t miss our marketing tip of the day.. Subscribe to our web site today.

Check out one of our Music Newsletters: A.V.A Live Radio Music News – http://t.co/DvdW7yh17s

Music by Chris Louvieris

Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email.

Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

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Marketing Tip of the Day: Step Up Your Music Marketing Plan

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I have some really important news for those of you who are working hard to take your music marketing to the next level. Check it out….

“A recent Nielsen study found that 40 percent of U.S. consumers—those classified as fans—are responsible for 75 percent of music spending. These fans, who spend between $20 billion and $26 billion on music each year, could spend an additional $450 million to $2.6 billion annually if they had the opportunity to snag behind-the-scenes access to the artists along with exclusive content. The study results, presented at this year’s South by Southwest (SXSW) festival in Austin, Texas, showed that the high level of spending from a relatively narrow group of music consumers is dominating the share of overall music spend. These big spenders have indicated that, at large, they’d be willing to pay even more for exclusive extras, like in-studio updates, real-time emails, pre-orders, limited editions, autographed copies, vinyl records and lyric sheets handwritten by the artist.” (Study from www.nielsen.com)

Hummm. So how does this translate? Basically you should be stepping up your product offerings to your fans. Engagement is the goal and experimentation is key. If you want to generate more sales, you need to get creative with your marketing and start offering exclusive items for your most active fans to connect with you on a more personal level. Once your music is finely tuned and pumping out on all cylinders then start offering special exclusive extras to your mailing list and keep track of which offers pan out the best. This will vary depending on your genre and fan base so mix it up until you discover what they like and go forward with those types of products.

Want more info? Join me for Hot Topic Tuesday : http://www.blogtalkradio.com/avaliveradio/2013/05/07/hot-topic-tuesday-step-up-your-music-marketing-strategy
Join me as I give you some awesome information on this years hot trends and secrets for successful music marketing. Step up your A-game with a new plan for increasing your sales, fan base and engagement. Transform your music career into a lucrative and successfully thriving business with key ideas for fast tracking your career.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.

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New Music Monday With Tizzy and Ryan Stone

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Listen in to the show Live 11 a.m. est : http://www.blogtalkradio.com/avaliveradio/2013/05/06/new-music-monday

Join Jacqueline Jax as she talks with Tizzy, playing this weeks music treats from the latest new indie artists.

Submit your music for New music monday now: avaliveradio.wordpress.com/submit-my-music/

Subscribe to our page for featured stories about the artists, marketing tip of the day, and to submit your own tracks for New Music Monday. Submit your music for New Music Monday here.

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Marketing Tip of The Day: Ideas For Selling More Music Online

Marketing Tip of The Day: Ideas For Selling More Music Online
In today’s music world, it’s just not enough to create great music. You have to get moving on your promotion just like any business owner. Here are some ways to generate more music sales long term with a little work and a ton of creativity.

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1) Create an iTunes playlist : iTunes allows you to publish playlists that you create. The playlists can be rated from 1-5 stars by other customers, and top rated playlists appear on the page for every album that has a song in the playlist. If your songs are included in a top ranking playlist, you will definitely see more sales.

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2) Video Bloggers : youtube bloggers are always seeking royalty free music or permission to play songs in their videos. The key is to find video bloggers who have millions of fans matching your target audience. Offer a page with one free download (provided they include a link to purchase) and a list of songs for sale that you are willing to let them play on their videos. They will not only love to have great music for their videos, you’ll certainly be getting a ton of awesome exposure for the life of the video.

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3) Movies and Commercials: Have you ever seen a movie or commercial that isn’t filled with music? You wouldn’t believe how many movies and commercials get made every year and its easier than you think to introduce yourself to a new production company or get listed with an agent. DIY: Subscribe to our station (www.AvALiveRadio.com) and get your music played on New Music Monday and join LinkedIn and start connecting with groups in the movie biz. You may be pleasantly surprised at what you may find.

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4) Compilation Projects: I have spoken with tons of producers who are making a killing with compilation CDs. They get music from different artists and promote the CD online by genre such as Dance Party or Country Mix. The CDs not only sell thousands of copies, all the artists on them gain fans individually and sell additional tracks.

I hope these tips are helpful and get you thinking about creative ways to up your exposure and music sales. If you think of a great idea, leave it in the comment section below. I would love to hear it.

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.
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New Music Monday Rock Around The World

New-Music-Monday-JacquelineListen in to the show  : http://tobtr.com/s/4689341

Join Jacqueline Jax as she Rocks Around The World with Artists from New Zealand and America.  Get the latest A.V.A Live Radio Music news and enjoy songs by 5 amazing new artists.

Submit your music for New music monday now: avaliveradio.wordpress.com/submit-my-music/

Subscribe to our page for featured stories about the artists, marketing tip of the day, and to submit your own tracks for New Music Monday. Submit your music for New Music Monday here.

Naomi Psalm:

Gareth Barker:
gareth_barker