Tag Archives: branding strategy

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{Podcast}Top 5 Twitter Tips to Grow Your Following in 2014 with Jacqueline Jax

Jacqueline_Jax_avalive_radioDespite Instagram’s rise in popularity and Facebook’s continued dominance, Twitter remains a useful tool for brands, bloggers, musicians and of course personal users seeking information. For the savvy entrepreneur, twitter is an excellent way to network with brands, potential clients and new music fans. You can promote blog posts; keeping up on current trends, world news and pop culture, even discover inspiration for future blog posts.

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{Podcast}Improving Your Image Branding and Marketing Tips with Jacqueline Jax

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Back by huge request, Jacqueline Jax is back with a live feed of her most popular shows including Hot Topic Tuesday, Branding and Marketing Tips for Success and Fast Track To Music Marketing.

Be sure to tune in with her live each week day morning at 10am est to start your day out right. Grab a cup of coffee, listen in from your phone or computer and tweet your questions @JacquelineJax . If you miss the live show, catch the episodes on the replay or grab them on iTunes to listen in later.

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Current Internet Podcasts at Blog Talk Radio with AVA LIVE RADIO on BlogTalkRadio

www.blogtalkradio.com/avaliveradio/2014/08/28/branding-and-marketing-tips-with-jacqueline-jax-improving-your-image

Today’s Show: Improving Your Image:

The importance of using the right image on your website and across all social media platforms. Including how to select the right image, size, what should be on your banner or header, and where your images need to be.

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Marketing Tip of the day: 3 Steps To Building Stronger Brand Awareness

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversation and daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Think about what benefits your Brand
How do we improve passion behind our brand: Avoiding a break in the chain.

The passion of the company founders for their brand is typically transferred to their employees and thus the customer. This energy must be transferred daily through each persons actions and constancy. But with that said, if any person in that company chain isn’t carrying the energy forward, that will cause a break in the chain. I will go through more on this in later discussions, but first here are 3 initial steps to building a stronger brand awareness.

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Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversations. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Step 1: DEFINE
Define what makes your organization unique, and what values you represent. Define the target audience for your products or services and gain an understanding of what this audience needs from your organization.

Step 2 : VALUE
Define the value you are delivering to your customers; what business problems do you hope to solve with your product or services? Identify any gaps between what is truly valuable to your customers and how you internally define your brand.

Step 3: TEST THE EXPERIENCE
Expand your focus group to include a range of customers, business partners and other important colleges. How does their experience with your company differ from your brand definition? Or is it consistent?

Step 4: STRATEGY
Most importantly identify gaps between how you define your brand and your business strategy. Is there a close alignment between what you believe your organizations represents and what will ultimately help achieve revenue. Check your quality. If you champion a particular element of your brand but don’t relay that consistently, then you would notice a gap between your brand and busin

Step 5: FRAMEWORK
Developing a simple brand framework will help you clearly articulate what your business strategy is striving to achieve. A creative team can work with the company employees to develop this framework and identify all the opportunities that your brand can be communicated through creative design and application.

Notes: Engaging the brand and relaying the experience: Do the employees relay the company brand to the customer through their actions, performance and daily connections?
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