Tag Archives: advertising

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Marketing Tip of the day: Ideas for Making Your Products and Brand More Memorable

Have you ever wondered why some products go viral and some just don’t get any attention? Here are six ideas discussed in Maria Forlios video interview to help you get the insider information.

Social currency:
Making your customers feel special is so important and can help your brand spread with a viral surge. Companies who know their customers, can easily find ways to make them feel special so they will be more likely to share their experience with their social media friends. If your luck, your brand will get to come along for the ride as your customer brags virally about their experience. Try selecting some clients to receive free goodies, special offers for something they did, etc.

Associate your Products:
By associating your products with something that reminds people of you you can start to associate your products with emotional triggers that will make people think of your product. Ask yourself, what can I link my product to that will remind people to buy me. Great ideas would be to associate a show for a certain day, or perhaps a commonly seems animal with your brand.

Rule of 100 on pricing:
This simple rule helps you benefit from offering discounts. Make a discount special by focusing on what value appears to be a better deal. Example: if you offer 25%off of 100, then by framing the discount as $25 off your $100 purchase may appear like a better deal than just by saying 25%off.

Offer Options:
Introducing a new more expensive option to compare your product to gives the buyer a reference point to appreciate your special deal. This concept is used all the time on the Internet to draw the customer to the item that appears to be the best value in comparison to another similar item.

Identifying Options:
Use messages to market your product in a sharper way. One of the best ways to do that is to identify the key things about your brand and products that make them special, helpful or significant.

Shorten your message for more impact:
Having a short version of a message that makes your idea easier to communicate. Over all you need a to create something that is remarkable, cuts through the clutter and sharpens the message to make an impact.

As you can tell there’s a lot to making an impact with your branding and marketing strategy, so focus strong, keep moving forward and don’t forget to subscribe to us today so you can keep learning from the best advisers in the field. Check out some other articles that may help you.

Marketing Tip of the day: 3 Steps To Building Stronger Brand Awareness http://wp.me/p1Fv4O-2ee

 

Color branding logos

Marketing Tip of the day: 3 Steps To Building Stronger Brand Awareness

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversation and daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Think about what benefits your Brand
How do we improve passion behind our brand: Avoiding a break in the chain.

The passion of the company founders for their brand is typically transferred to their employees and thus the customer. This energy must be transferred daily through each persons actions and constancy. But with that said, if any person in that company chain isn’t carrying the energy forward, that will cause a break in the chain. I will go through more on this in later discussions, but first here are 3 initial steps to building a stronger brand awareness.

1)   Memorability: making a lasting impression is one of the most important things that drives a brand. Presenting memorable moments, presentations, and product. How do we make our brand more memorable to the employees and the people who shop with us.

  1. Framework for a strong foundation: by laying a strong foundation down, a positive brand will be able to radiate outward in the daily activities of the employees as they sell the products.
  2. Material reminders: pieces of media, business cards, letter head, brochures.
  3. Social Events: gatherings of employees, customers and new people to introduce the brand and allow them to share and experience the company’s energy in a social atmosphere.
  4. Brand memorability: is the product memorable? What can you do to make it more memorable? Advertising?

2)   Perceived value: The value that the customer feels they are getting from doing business with your company is very important. If either the seller or the customer feels that the product is not worth the price or it doesn’t offer value for the purchase, your entire brand will be affected.

  1. Make sure that you research your market constantly to align your products with your competitors.
  2. List everything that makes your product unique and different from products or services that are similar

3)   Familiarity: Making your brand a familiar piece of everyone’s every day life, isn’t always possible but it’s important to strive to make your brand important within your own sub niche. Keep these concepts in mind.

  1. The more you are seen by someone, the more familiar you become to them.
  2. People who have never done business with you, will most likely do business with you once they become familiar with your brand.
  3. A recommendation from your client is the best way to get a new customer familiar with your brand products and services.
  4. Advertising is so important to becoming more familiar within your sub niche. Ads on local buses, news, blogs, social media, physical printed reminders are all great ways of reminding people about you and what you do.

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

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Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversations. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Step 1: DEFINE
Define what makes your organization unique, and what values you represent. Define the target audience for your products or services and gain an understanding of what this audience needs from your organization.

Step 2 : VALUE
Define the value you are delivering to your customers; what business problems do you hope to solve with your product or services? Identify any gaps between what is truly valuable to your customers and how you internally define your brand.

Step 3: TEST THE EXPERIENCE
Expand your focus group to include a range of customers, business partners and other important colleges. How does their experience with your company differ from your brand definition? Or is it consistent?

Step 4: STRATEGY
Most importantly identify gaps between how you define your brand and your business strategy. Is there a close alignment between what you believe your organizations represents and what will ultimately help achieve revenue. Check your quality. If you champion a particular element of your brand but don’t relay that consistently, then you would notice a gap between your brand and busin

Step 5: FRAMEWORK
Developing a simple brand framework will help you clearly articulate what your business strategy is striving to achieve. A creative team can work with the company employees to develop this framework and identify all the opportunities that your brand can be communicated through creative design and application.

Notes: Engaging the brand and relaying the experience: Do the employees relay the company brand to the customer through their actions, performance and daily connections?
For more help and guidance, subscribe to our web site today and ask your questions:

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Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

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Secrets of Success:: Changes To Facebook and Social Media That Will Effect Your Traffic

 

AVA_Facebook_Jacqueline_JaxChanges to facebook that will effect your reach and traffic:

Typically it’s a common practice to post different times per day on facebook so that you can increase the amount of people seeing your postings, but recently I discovered an article that facebook is making changes to the way that a post is being seen. Business pages are going to have to purchase adds in order to be seen by more than 1-6% of their followers in the news feed. Not fair perhaps, however it goes without saying that it is their prerogative to do so. I have always said that it’s best to build up our own mailing list, work directly from your own web site and never rely on only 1 form of social media for traffic. It’s best to remember that you don’t own those social media pages that you signup for and they can change the rules at any time. This article just adds fuel to the fire.  Facebook is making moves and changes in one way to filter to much spam and reposting, but in another to make money. You should be aware of the changes in the game and adjust your strategy accordingly.

A better plan for using Social Media to market your products

Want to hear about a better plan for marketing your goods? Let me walk you through my Sunday morning research as a guide line for a longer lasting marketing strategy. Learn more about the different social media platforms and why they may be a perfect fit for your business marketing plan.

Start with your own web site:

You own your web site and all the content on it so doesn’t it make more sense to focus on improving the content on your own web pages first? Listen to my latest show where I talked with web design specialist and SEO adviser Hector Torres from Idealocity.com about creating better SEO friendly content and how to tag your content so the search engines can recognize it. Listen to the show and read the notes: http://avaliveradio.wordpress.com/2014/04/10/secrets-of-success-advantages-to-a-wordpress-website-seo-tips-getting-views/

Discover which social media platforms are best for your business.

Not all platforms are equal and not all will get your products in front of the right group of people. Some are heavier with female buying traffic, some are just for building better brand awareness and others are great to let people know more about the face behind the brand. It’s best to identify what you want to accomplish and then start using the right social media platform to achieve your goal.

Pinterest:

If you sell fashion or beauty products, Pinterest is terrific to get your message out there because its heavy on female traffic already searching for those things. Very expensive paid advertising is on it’s way and has already been tested but 83 percent of “pinners” are women, compared to 53 percent of Facebook users and 49 percent of Twitter users.  Women are more likely to interact with brands on social media, and they buy more online.  http://www.entrepreneur.com/article/232418

Youtube

is a powerful visual platform that has the potential of reaching a viral amount of new people quickly depending on your message and how interesting your make your video. But it’s no easy task to creating something that will go viral. Instead of focusing on trying to create viral videos, you should dedicate your efforts to catering specifically to your target audience.  http://www.entrepreneur.com/article/230501  For instance, I just started a Home shopping show segment on AVA LIVE RADIO to talk about fashion  and style to my fashion clients on a visual platform that is easily seen. I’m not thinking about how to make the video’s go viral, I’m thinking about providing the best and most fashion informative content I can that will solve style issues. By answering my customers common fashion problems, I have the best chance at not only getting viewed by current clients but appealing to new ones as well. Check out the show if your curious: http://avaliveradio.wordpress.com/category/jax-couture-home-shopping/

Twitter

is an ongoing- in the moment conversation where you can reach out to people and actually get a reply on breaking news or announcements. But you really have to follow the trends and be quick to act on what people are searching for. I found a helpful twitter tips article from Entrepreneur magazine that may help you get in the game . I especially loved what they said about : “Save the sales pitch. Don’t get caught up in using Twitter as a selling tool. Instead, use it to increase customer loyalty and offer valuable information to your followers. Overmarketing will merely leave a sour taste in followers’ mouths, and you may even end up losing them if their feed gets too clogged with too many promotions. Be viewed as a resource, not a door to door .” salesperson. http://www.entrepreneur.com/article/230891

Facebook

is great to let customers get to know the people behind the brand. It’s not a place for spamming and just like I said at the beginning of this article, major changes have already been made to how your posts get filtered. So be sure to read the article I linked up and stay subscribed to us here at A.V.A Live Radio to stay up to date.  Basically, as I have researched, you’ll want to portray your business in a friendly, “sociable” manner, as a place where customers are treated well and “everybody knows your name.” Almost any business can benefit from having a Facebook page. But Facebook isn’t about selling.  http://www.entrepreneur.com/article/230020 Great information to keep in mind..

Linkedin

is a business to business connection platform where people are gathering resources and contacts for their businesses. It’s a great place to establish your credibility in your industry among your piers. “When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.” http://www.entrepreneur.com/article/231626 .. There are some awesome articles about linked in that I have gathered for you at the bottom of the page if your interested.

Instagram

This image dominant platform is fun to use but from a “marketing perspective, the community’s enthusiastic fan base and built-in social aspects make it an ideal place to connect with potential customers and build brand recognition. ” http://www.entrepreneur.com/article/226014
I enjoyed learning about these 3 tips to getting more likes on imgaes:  Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.
Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don’t.
With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today’s overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts. http://www.entrepreneur.com/article/229901

Start a Mailing List:

Although you may think it’s old hat, a good old mailing list still works miracles at getting your message and offers directly to your customers. Use Mailchimp or an opt in subscription signup on your blog to collect those emails and stay in touch with those who want to hear from you. Keep your content fresh, updated and in motion. Make sure you are always competitive in price and offering incentives for people to visit often, don’t spam your followers but set up a consistent weekly schedule they can count on with fresh daily content on your web pages. If you want to compare the top 3 mailing list providers, I linked an article for you below.

I certainly hope that my research this morning helped you to get up to speed on the social media platforms and how to use them. There are more great articles linked for you below. I really hope you will subscribe to the web site today so you can join me again as I continue to share what I learn with you every Sunday morning and of coarse with my featured interviews during the week right here on AVA LIVE RADIO. – Jacqueline Jax

More Info to help you:
How To Market Your Brand Effectively Part 1:

How To Market Your Brand Effectively Part 2:

LINKS TO LOVE:

Have a Blog? Linkedin Wants Your Copy: http://www.entrepreneur.com/article/231626

5 Tips for Maximizing Your Business Linkedin Page:   http://www.entrepreneur.com/article/230177

17 Must-Have Features on Your LinkedIn Profile http://www.entrepreneur.com/article/231750

A Look at Three E-Mail Newsletter Tools http://www.entrepreneur.com/article/218199

10 Reasons Your YouTube Videos Aren’t Popular http://www.entrepreneur.com/article/230501

Instagram Success: These Types of Images Drive the Most Engagement  http://www.entrepreneur.com/article/229901

The Marketer’s Guide to Instagram http://www.entrepreneur.com/article/226014

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Marketing Tip of the Week: Facebook Wall Posting Status Ideas for Buisness and Pleasure

Jacqueline-Jax-ShowI have a great time with facebook because it’s so interactive. I’m on it daily and have experimented with a ton of fun ideas for posting. One of the things you have written in often about is what to post on your pages and although my book is coming out shortly filled with tons of ideas, I wanted to share a few with you today to get you started. – JAX
Want to discuss some ideas with me in person? Signup for my next webinar coming up : (avaliveradio.wordpress.com/fast-track-webinar)

Monday: Marketing Tip of the Day: Caption Contest
Get your facebook friends thinking by putting up a photo on your page and letting them add their own caption. Offer a prize for the best caption. If you promoting music, then use a picture that goes with your song and offer a free download for the best caption. If your promoting a product, try a picture of you using or engaging with the product in some way to get an even more positive branding opportunity. Tag me in your contest so I can join in. @JacquelineJax @AVALIVERADIO

Tuesday: Marketing Tip of the Day: Think Outside of the Box
What’s the world talking about? We want our posts to be appropriate, professional, and interesting, but that doesn’t mean you have to confine every post to real estate tips, community events, and home improvement ideas. Sometimes, it’s good to take a second to think outside of the box of what you could post.One good way to do this is to sit down and think, “What is the world talking about?”

Meet another outside of the box thinker and listen to the story of How @Instacanvas went viral? My interview with Game Changer Interview CEO Matt Munson http://wp.me/p1Fv4O-Rq

Wednesday: Marketing Tip of the Day- Record a Video for facebook
Looking for a fresh idea for your facebook wall? People love videos — especially short videos that help answer a question. Remember: there are things you do without thinking that other people are struggling with. They need your help!
For more great tips…. https://avaliveradio.wordpress.com/category/secrets-of-success/

Thursday: Marketing Tip of the Day:  Like Comment To Win Contest
I have a lot of fun with contests on my page. One of my favorites is to give a lyric hint of my upcoming cover song release and let people guess it for a prize. Other ideas that would drive traffic are – Like & Comment to Win . Since you’re giving away free gifts, why not make the best of it? To make your page look even more popular, you can organize a “Like & Comment to Win” contest. Basically, fans can both like & comment on the post to double their chances of winning. Be creative and just have fun with it.

Friday: Marketing Tip of the day: Become a Weekend Explorer
No matter what your doing, you can find something interesting in your surroundings to share. Take a picture, share a story, create a comment based on something that just happened. Today and through the weekend allow people to interact with you by sharing one piece of your day via a photo or comment. You’ll become a weekend adventurer just by taking a better look at the world around you and realizing that it’s interesting for people to see the world you live in if only for a short time. Tag AVA LIVE Radio in your weekend adventurer posts so we can join in your conversation.

You may just learn that connecting is easier than you thought. You may also like… 10 Tips for building a fab facebook page
https://avaliveradio.wordpress.com/2012/12/03/10-tips-for-building-a-fab-facebook-page-2/
For more help and guidance, subscribe to our web site today and ask your questions:

YOU MAY ALSO LIKE:
Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

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Marketing Tip of the Week: Social Media Marketing Mashup

Jacqueline-Jax-ShowIf you haven’t been keeping up with us on facebook.com/AvALiveRadio maybe it’s time you joined the page. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers. Here are last weeks tips! – JAX

Monday: Marketing Tip of the day: Get to Know Your Web Stats
Today’s a great day to review your stats. I never go a week without taking a look at how I’m doing. On my blogs, I have daily, monthly, weekly and yearly comparable stats showing me details like overall growth, traffic and what topics people liked the best. I even get to see what countries I’m being seen in. Stats are so important on facebook and your web pages because they help you get to know your readers and give you specific insight into how your doing. If you get good at reading your stats, they can also give you direction into what kinds of topics and media are performing the best. It’s all about what your readers want to see from you and keeping them happy is very important to your growth.

Tuesday: Marketing Tip of the Day: Don’t Procrastinate!!
Procrastinating about your dreams won’t make them go away. Neither will it make them happen. Don’t worry about making wrong decisions. Instead, worry about making no decision at all. Take time out to meditate on what you really want. Once a clear decision is made, the universe energies will immediately support your decision and doors will open guiding you with ways to reach your goal.

Wednesday: Marketing Tip of the Day- Get to know your most active users.
Give them Facebook-only special offers, showcase the one person furthest away, chose a fan of the month, tag specific people just to wish them happy birthday or say hello.
For more great tips…. https://avaliveradio.wordpress.com/category/secrets-of-success/

Thursday: Marketing Tip of the Day: A little love goes a long way
Don’t hide your love away, like the old Beatles song goes. Let ‘em know you care! Make it a priority to make your customers’ day. Learn their names, their kids names, or about their dog. Invest in your relationship. Personalized emails and phone calls to see if they need anything will speak volumes – your clients will feel more like family, and it’ll give them something to talk about! Soon enough, word on the street will be that you’re the only one for them. (Manta.com)

Friday: Marketing Tip of the Day: Give back to your followers today.
Say hello and see what’s up in their lives for the weekend ahead?you may just learn that connecting is easier than you thought. You may also like… 10 Tips for building a fab facebook page
https://avaliveradio.wordpress.com/2012/12/03/10-tips-for-building-a-fab-facebook-page-2/
For more help and guidance, subscribe to our web site today and ask your questions:

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Hot Topic Tuesday: Getting More Traffic To Your Web Site http://wp.me/p1Fv4O-1lJ

10 Social Media Marketing Tips From the Pros

Jacqueline Jax branding marketingLive Today at 9 am est: www.blogtalkradio.com/avaliveradio/2013/12/17/10-social-media-marketing-tips-from-the-pros

Join host Jacqueline Jax as she gives you the top 10 most current social media marketing tips from the pros. Part 1 of a 3 part series airing December 17,18, & 19.

Don’t miss our entire section on Marketing and personal branding : avaliveradio.wordpress.com/category/secrets-of-success/

TWEET:  Check out our social media tag for some specific tips on how to dominate social media #avachat and to submit your questions.

Today’s Show Notes:

#1- Research Popular Content From Your Competitors
by Ian clear fromRazor Social: If a type of content is popular with the audience of your competitors and colleagues, it stands to reason that a similar post will be popular with your audience. This isn’t about copying content, it’s about crafting content around a similar topic, but with a different slant.

For example, Jeff Bullas wrote a blog post on 7 Marketing Trends You Shouldn’t Ignore, which was very popular. He used his post as inspiration to write a post titled 7 Social Media Tool Trends You Shouldn’t Ignore … this article was also very popular.

There are a few tools that help with his research:
Social Crawlytics does an analysis of your competitor’s content and shows you how often each post is shared across each of the social networks.

SEMRush shows you what keywords bring your competitor the most traffic so you can target the same keywords in your own content.

My favorite thing to do is drive inspiration from facebook pages and instagram a that I follow and admire. If your a singer, then follow the top 5 in your genre for ideas of how you could better reach your audience with your content. Looks at their photos, statements, tags, links, time of day and how often they post.
This is a great way to get inspired when your feeling thirsty for new content ideas. You’ll get a to Of great ideas. And always follow the best and the ones who apply to what your doing.

#2- Increase Views on YouTube Using These Thumbnail Creation Tips
Gideon Shalwick : It’s no secret that getting more views on YouTube can greatly help grow your business online. But with the vast majority of videos on YouTube getting mediocre results, everyone wants to know how to get more legitimate views! One of the easiest ways to get more views is to create compelling, attention-grabbing thumbnails for your videos.

The Secret to Creating Powerful YouTube Thumbnails is at your finger tips. You need to get three things right for creating powerful YouTube thumbnails.

Check Your Graphics: Start with a good headshot or closeup of your face to create a personal touch with your thumbnail, then add a colorful background—like a starburst—to grab viewers’ attention. Use attention-grabbing backgrounds.

Text: Use compelling text inside your thumbnail design to tell your viewers instantly what your video is about and why they should watch it—maybe use your video title. Make sure your text is easy to read, even at the smallest display size of your thumbnail on YouTube, and that the image is on the left and text is on the right.

X-Factor: Think about how you can inject emotion into your thumbnails. For example, the expression on the face of the person you’re using can be that of shock, amazement, disgust, enjoyment… choose an emotion that will create intrigue and get people to click on the image.
Great tips from Gideon.

#3: Limit Your Social Media Platforms
John Lee Dumas from Entrepreneuronfire.com
His social media marketing tip for businesses today is to find three or four social media platforms where you can build the strongest presence that will be most beneficial for your business. With countless social media platforms available today, it’s impossible to grow a strong presence on every one. Having a mediocre presence on six or seven social media platforms is far inferior to a strong presence on three or four when it comes to your social media marketing goals. Do your research and build a strong presence on three or four platforms. His point is, Why spend time on social media platforms where your audience might be hanging out when you could be spending that time on social media platforms where you know your audience will be hanging out?

To find out if your target audience spends most of their time on one platform over another, join online groups within those platforms that focus on your industry or niche. If you find that the members are really active and engage on the topics you’re focused on in your business, there’s a good chance that a presence on that platform will benefit your business.

I personally like to use different platforms for different things. For instance my wordpress blogs are for my articles and news, then my facebook allows me to build more meaningful relationships with my followers. I use twitter to drive traffic and discover new things. Research information, etc, linkedin for business connections, Instagram @JacquelineJax to share and create images and Pinterest to share products with links for purchasing, everything is cross promoted into each other from time to time and tumblr and twitter gets it all. That’s a quick picture of my social media world for @jacquelinejax and my clothing company @blondibeachwear

A.V.A Live Radio Announces Our 2014 Theme Song: Congratulations to Orange Avenue

Orange AvenueORANGE AVENUE : “ONE SHOT”
The New A.V.A Live Radio theme song for 2014::
Congratulations to Orange Avenue for their song “one Shot” being selected as our pick for this years 2014 A.V.A Live Radio Theme song.
www.facebook.com/orangeavenue

Special thanks to all the Artists for supporting our station and sending in your songs. We love you!! – A.V.A TEAM

** A.V.A Live Radio Behind The Music Crowd Funding
Thank you for being a part of our artistic community. Please share our campaign with your fans and friends. Your support is greatly appreciated.
The A.V.A has been there for you, now your help is needed. Spread the word to your social pages and email lists because this is going to help all of us get connected and rise to the next level. This is a non-profit station and all funds will be used to increase the amount of shows on our programming schedule so more artists will have this opportunity for exposure. Your help will also allow us to triple our artist mentoring program, hire some talented help, give opportunities to reporters to bring in stories and music coverage from your home towns, expand our reach to a wider audience, and bring in some new updated technology to bring you the best quality programming possible. Our foundation has been poured and we are 3 years strong, now this is your turn to help us move into the future of Internet radio.  http://www.gofundme.com/5ex310

Special Edition Report: Inside Dr. Shino Bay Aguilera’s New Laser Treatment Wing


Join Jacqueline Jax from A.V.A Live Radio for this special edition report, Inside Dr. Shino Bay Aguilera’s New Laser Treatment Wing.

Pronounced “Sheen-O”, world renowned Cosmetic Dermatologist, Dermatologic Surgeon, Cosmetic Laser Expert for his “Secrets to Looking Ageless and Keeping that Youthfull Glow”, Dr Shino Bay Aguilera is Dual Board certified with a Fellowship in Dermatology from the American College of Osteopathic Dermatology. With over 14 years of ongoing advanced training in lasers and Aesthetics. He is a clinical researcher, publisher, an Assistant Professor of Dermatology for five Universities and the top-requested International physician trainer and Keynote Speaker. Dr. Aguilera travels the world teaching physicians the proper use of the newest laser advances and cosmetic techniques and participates in FDA clinical trial studies for a leading global, laser manufacturer. He is called upon to determine the best treatment protocols to maximize the safety and efficacy of emerging technologies.

View our Sculptra Video here:

Dr. Shino bay: www.shinobayderm.com
Radio web site: www.AvALiveRadio.com
Host Jacqueline Jax: www.JacquelineJax.com

Hot Topic Tuesday: Lady Gaga’s Social Media Secrets of Success

lady gaga Social Media successListen in now: www.blogtalkradio.com/avaliveradio/2013/08/07/hot-topic-lady-gagas-social-media-secrets-of-success

marketing-tip-of-the-day-2Love her or hate her, Lady G is the queen of personal branding. Personal branding is the process of expressing your unique personality through your brand to your target audience. It is also much more about who you are rather than what you offer. Today I’m sharing the top 10 things that contributes to Lady Gaga’s social media success. With over 39 millions twitter followers, she is leading the pack and you need to know what she’s doing right. With these terrific concepts and examples, you will be able to build your brand on social media like a pro.

I’ll leave you with a quote from Lady Gaga herself:  “It doesn’t matter who you are, or where you come from, or how much money you’ve got in your pocket. You have your own destiny and your own life ahead of you.”

NOTE: Check out our social media tag for some specific tips on how to dominate social media #avachat www.twitter.com/avaliveradio

Hot Topic Tuesday: How To Sell Music When Music is Free?

Listen in Live: www.blogtalkradio.com/avaliveradio/2013/07/30/marketing-tip-of-the-day-how-to-make-money-when-music-is-fr

Jacqueline Jax branding marketingHow do you make money when music is free? I’m amazed at how much music marketing has changed over the years. I still remember the days before YouTube and direct to fan marketing. Take heart my fellow artists because this is a terrific time for indie artists and there are lots of ways to generate income using a few simple tools and creative ideas. On todays show, I’m sharing one of my ideas that you can use to improve your fan engagement and sell more music online.

Want more terrific ideas and a step by step guide to building a supportive fan base and selling your music online? (Signup now for our musicians workbook: http://eepurl.com/vKMbX)

**Did you like this idea?
If you did, then be sure to get on the mailing list so you won’t miss the launch of this amazing workbook that walks you through the step by step daily routines of developing your music career and building a strong, supportive and engaged fan base.
Signup now: http://eepurl.com/vKMbX

Do you have a question for me? I’m happy to help just ask your question below or use Ask Jax link here.

Marketing Tip of the Day: Internet Radio Tour

Radio tour

Jacqueline_jax_Video_liveI was just speaking with one of our music community members out in Canada and we were planning a strategy to help him break into the U.S Music market using internet radio like A.V.A Live Radio. Although you may not be aware there are thousands of internet radio shows bursting at the seems with online listeners seeking everything from new indie music in specific genres, to how to be a song writer, to becoming a better Mom. The topics are vastly diversified and new content is being created and consumed every hour. Many of the stations/ podcasts have thousands, or even millions of listeners and the content they create stays available online for ever mapping out it’s own piece of internet real estate.

As an artist, you want to take advantage of that open avenue that can deliver your music right into the ears of listeners within your sub-niche. Not only that, but most of the shows have web sites, like we do here at A.V.A Live Radio that will host your photo’s and buy music links for the listeners to easily find you. I talk alot about how to do this, what to look for when selecting stations and how to approach them in the A.V.A Musicians Workbook coming out this fall. Be sure to get on the mailing list so you won’t miss the launch of this amazing workbook that walks you through the step by step daily routines of developing your music career and building a strong, supportive and engaged fan base. Signup now: http://eepurl.com/vKMbX

Who is ready to plan an internet radio tour?
You should only spend time on promotional things once you have the following things in order:
1) Your music is perfect with quality recordings and at least one album released and ready to sell.
2) You have a smashing web site with your own .com for people to visit

3) You have set up at least one social media account in your band name (ie. twitter, facebook, reverbnation)
4) You have a mailing list established with a service like (wordpress or mail chimp) and the signup is front and center on your web site and all social media pages.
5) You have carefully thought out what you would like to say and how you can quickly and easily deliver your message when you are interviewed. This should include who you are as an artists, your latest news, upcoming tour, video or music release and your web site/ social media pages.

I hope I got you thinking more about internet radio and why it is an important avenue for you to consider, cultivate and add to your PR schedule. – Jacqueline Jax (Host of www.AvALiveRadio.com)

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Hot Topic Tuesday: Getting More Traffic To Your Web Site

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Top 10 Tips To Getting More Traffic To Your Web Site

by JacquelineJax
If your on the Internet, then I’m sure you already know that it’s no easy task to getting people to visit your web site. I’m here to tell you that there is an art to attracting traffic to your web site. Now, assuming that you already have a terrific Hybrid Website to share, here are some quick tips for attracting more visitors and keeping them interested once you get them there. (if you don’t have a hybrid website, then I hope your subscribed to our blog at http://www.avaliveradio.wordpress.com because we’ll be sending more information on that to our subscribers.


1) First lets Consider Your Image – Have you ever heard the saying, a pictures worth a thousand words? Your pictures tell your story and that story is who you are and who you aspire to be. What makes people like Steven Tyler, Taylor Swift, Beyonce, Bono, Mick Jagger and Lady Gaga trend setters? They know how to put themselves out there in ways that we can relate to. I leave you with this thought. Be yourself but take a step back before releasing images- they may not paint an accurate picture of who you are and what your selling.

2) SEO Optimization – Search engines send robot “spiders” to index the content of your webpage, so be sure to take the necessary steps to prepare your webpages for optimal indexing. Get started by using keyword rich titles on every page of your web site. Next be sure to add informative and sincere text carefully describing what you are selling or presenting on your pages. (if you don’t know enough about SEO optimization, then never fear I have you covered stay tune for our future guides on building your web site right here on A.V.A Live Radio)

3) Subscribe Now buttons- make it your priority to build your company list. Be sure to place a subscribe now box on every page of your web site. You can not start a marketing campaign without potential clients to market to and it’s very important to encourage every visitor to join your list.

4) Start a twitter and facebook account in your web name and share pages from your web site with details about that page. Tell friends in your social network and email list about what’s happening on your site daily, weekly and monthly. Keeping your site current and active is key to creating a place people will want to come back to.

5) Blogging: I suggest you start a blog about something that really interests you and that also has to do with your product. You really have to think out side the box before you decide which direction to blog in but it’s a terrific way to get a dialog started with your supporters. Plus a blog format is fun and easy to update from your phone, iPad or computer. Posts can be stories, events, updates or you can take a picture and post it up with a comment about where you are. But make it fun. The more fun you have with your social media tools, the more likely people will enjoy what your doing.

6) Be genuine. Avoid the hard sell tactics of the major brands. People don’t like to be treated like dummies. Posting a comment about a product, service or music will leave a far better impression than another boring add so keep it real and your friends will keep watching.

7) Drawings & Giveaways! Who doesn’t love free stuff? If your generous with your clients, you will not only get their attention, they will definitely be talking about you. Believe me, there is no better advertising than word of mouth and this is a terrific way to build your mailing list of people who already like your products. Don’t be stingy guys, you have to spend money to make money. So be generous with your products and music. Remember, there are alot of competitive products out there. Your goal is to believe in your products and get it into the hand of your target audience.

8) Business cards- an old but necessary step. Business cards are still today’s most important thing to have if you want to drive traffic to your web site. Business cards are not only really inexpensive, they are a great way to deliver information about your product or service. You’ll need to design a high quality, exciting card with your name, product slogan, logo, web site, and contact information on it. Remember, your card is your first impression so make it a lasting one. Money is no excuse either, online sites like vista print offer super low first order prices with terrific full color card options. So go get it done.

9) Video – Video is an awesome way to advertise your products and let people get to know you as a business owner or musician. Set up a great looking YouTube channel and start creating high quality videos for your music or products. Most of our computer have built in HD cameras but if you don’t you can easily pick one up for around $70 that will do a great job. Be sure to use editing software to add that special polish to your frames and never rush to post. I have a 24 hour rule. If the video still Impresses me 24 hours after I have finished it, then it’s ok to post. If you want to learn more about cameras and editing options, there are tons of tutorials on YouTube. In fact, I’ll be sure to post some links up on the www.YouTube.com/Avaliveradio channel to help you.

10) Relax it takes time
Many of you have been asking how long it takes to build up a following for your music or business. Truthfully, once you have a smashing online presence, you have to be religious about your efforts daily. Many of the people you admire have most likely been at it for at least a year and have not only given their brand alot of thought but have had their image finely tuned by a professional. Stick with it, and don’t get discouraged by a slow start. It’s all about tweeking your plan to maximize your results as you go along.

I hope my tips on “Getting more hits on your web site” were helpful. If you have questions, please be sure to leave them below.

 

Hot Topic: Marketing Your Brand Effectively

marketing-tip-of-the-day-2Join host Jacqueline Jax as she helps you to Market Your Brand Effectively in today’s world of Social Media for musicians, entertainment professionals and entrepreneurs. Featuring tips on how to brand, easy ways to connect, how to find your people and what are the pro’s of the Big 3 social media tools: twitter, facebook and Linkedin.

Connect:
www.twitter.com/AVALIVERADIO
www.facebook.com/AVALIVERADIO
www.facebook.com/JACQUELINEJAX

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Marketing Tip of The Day: Pick Up Your Marketing Pace

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marketing-tip-of-the-day-2Have you ever noticed that once Young the Giant picked up the pace of their now popular song, Cough Syrup, their record sales and popularity began to sore?

The same thing can be said for your marketing strategy. This year I have studied and spoken to many online brands in music, beauty and fashion bloggers, youtube channels, web sites, modeling, pretty much every category out there and one thing has rang true.

This has made a consistent difference in everyone’s marketing strategy. So the next time your feeling a little lazy, discouraged, or unmotivated think about this post. I can assure you that people are watching and listening when you post your messages, write your blog, launch a video or share your photos. But in this crazy online world of marketing you can just as easily disappear when you stop the stream.

If your a musician, your probably saying: Sure, but can I sell more than 5 cds per year if I out more time into it? Yes you can. I’ve been working with artists selling thousands of copies online every month. But let me be bold and up front with you. To succeed on the Internet, you must prepare yourself for the long haul and prepare to work hard attracting fans until the buzz hits and you take off. Even once it does, you will still have to be there consistently for your fans if you want to keep their interest and support. Success on the Internet won’t come overnight. You must have a quality web site and quality music to sell with something to say. If you take your work seriously, so will everyone else who follows you. Look at Taylor Swift, she doesn’t miss the meet and greets, she takes pictures with her fans, and she takes time to address them personally. No more excuses, step it up!

Help is on the way!!!!! A daily step by step guide is coming to help you with your daily music branding and marketing plan.
“The A.V.A Fast Track for Music Success Workbook” is about to publish and we are so excited… Signup now to get the first press copy. http://eepurl.com/vKMbX

First Studio Version of Young The Giant – Cough Syrup

New and Improved Version of Cough Syrup by Young The Giant

Marketing Tip of the Day: Bring in 7 Million Views With The Advertainment Marketing Strategy That’s Sweeping The Nation

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marketing-tip-of-the-day-2Creating advertising that fascinates and entertains people is a huge challenge but it’s also an incredible opportunity to grab the attention of millions over night. Today’s audience is hard to please and even harder to get the attention of. Even more so with Teens and young adults. These fast moving, game addicted groups definitely don’t want to be advertised to; they demand interesting, funny, captivating, fascinating, and compelling media creations.

So what’s the strategy that’s sweeping the nation? Well it’s right under your nose and has been for year. It’s in every Super Bowl add, it’s having a wardrobe malfunction on stage, it’s landing on the moon, it’s naked on the news, it’s jumping from a plain, it’s a slam dunk, it’s on your phone, it’s on your mind, it’s making you laugh. Confused? Intrigued? Well let me explain how it works.

This high bred advertising I’m talking about is called Advertainment.
Advertainment can be seen as a simple paid product placement in a TV show, video game, sport event, entertainment show, talk show, music video, YouTube video or movie. Some happen by chance but most are designed and created to show you a product or brand while entertaining you in a memorable way.

Think about the Toby Keith’s Red solo cup song at the CMAs, or the blaring red Coca-Cola cups on American Idol’s judges’ table. How about the American Idol car videos? A branded segment disguised as a music video. How about the Evian “Live Young” videos or the Old Spice “Responses” videos. And who can forget those super bowl commercials??

Video is a great way to bring attention to a business or product, strengthen a brand and start a viral chat.

How do you measure the popularity of a fascinating Advertainment? These campaigns are measured on a “True Reach” basis, according to Brian Shin from Adage.com. By True Reach, he includes the original clips that the brands and agencies upload as well as the clips audiences copy, mix, mash, spoof and repost across the web.

Would you like to know my Top 10 Tips for Making a Viral Advertainment video?  I’ll be publishing that next so stay tune and make sure your a subscriber to my list at http://eepurl.com/vKMbX

Examples of Advertainment

Evian’s “Live Young.

Old Spice Responses – This campaign received 5.9 million YouTube views in the first day.

Top 10 Super Bowl Commercials of 2012

Top Viral video’s of 2012

Marketing Strategy Trend Alert!!!

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More and more brands are now devising content strategies beyond traditional advertising to draw bigger and more engaged audiences. These strategies are pumping in as many as 7.1 million people in a 24 hour viral flash. Do you know what those strategies are? Find out on my next newsletter by subscribing now:

http://eepurl.com/vKMbX

I’ll also be featuring tips on:
How to discover your brand niche
My top 10 Facebook tips
Top 10 Tips For Better Tweets
And the latest social media trends and how they work….

Game Changer Interview with Instacanvas CEO Matt Munson

Instacanvas Matt Munson

Game Changer Interview:
Listen to the show: www.blogtalkradio.com/avaliveradio/2013/02/28/ava-live-radio-interviews-instacanvas-ceo-matt-munson

Join host Jacqueline Jax for an exclusive interview with “Game Changer” CEO of instacanvas, Matt Munson. Get inspired by this internet pioneer leading a new generation in the way we purchase art online. Discover how relevant Instacanvas is on your personal brand and learn tips from a true industry leader.

Check out this weeks Music News: A.V.A Live Radio Music News – http://t.co/DvdW7yh17s

Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email.

Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

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Hot Topic Tuesday Step Up Your Music Marketing A Game

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Listen to the show Live Tuesday 10 A.M est:  www.blogtalkradio.com/avaliveradio/2013/05/07/hot-topic-tuesday-step-up-your-a-game-in-music-marketing

Join Jacqueline Jax as she gives you some awesome information on this years hot trends and secrets for successful music marketing.  Step up your A-game with a new plan for increasing your sales, fan base and engagement. Transform your music career into a lucrative  and successfully thriving business.

Don’t miss our marketing tip of the day.. Subscribe to our web site today.

Check out one of our Music Newsletters: A.V.A Live Radio Music News – http://t.co/DvdW7yh17s

Music by Chris Louvieris

Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email.

Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

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Marketing Tip of The Day: Instagram, A Traffic Driver???

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Would you ever think that Instagram was a traffic driver for drawing attention to your blog posts, newsletters and web pages?
Instagram allows you to build followers, share pictures, promote photographs with hash tags, and of course conversation through the comment feature. What you may not realize is that its also a powerful tool for networking such as building blog followers, networking, driving traffic, meeting like-minded bloggers, etc. While there is no real way to link directly to your posts in Instagram, it’s always great to let your followers there know you have new content. You can easily do this with a photo.

Here’s the plan:
1) Take a screen shot or photo of what your working on.
2) Post it on instagram along with a question or comment describing the picture and be sure to include your web address.
3) Since your link won’t be clickable, keep it short and you may even want to watermark your photo with your .com
4) Hash tag some keywords in your description so your photo will show up in Instagram searches.

Don’t forget to share your Instagram posts to your twitter and Facebook media pages as well for additional traffic and to let your friends know where you can be found.

For more web marketing tips (click here)

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.

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Marketing Tip of The Day: Most Popular Tags on Instagrams

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Are you trying to get the hang of instagram? Instagram is a terrific way to share pictures and drive traffic to your projects, websites and products. I wrote a post detailing great ways for you to use instagram to drive traffic (here) so be sure to go read that post for ideas. The most important goal on instagram is to get seen so people can “like” your posts and follow you. The best way to achieve this is by using tags that will place your photo in popular search result on the Instagram community. The most popular tags change constantly so be sure to check back with me for an update but as of today here are my favorite tags.

Copy and paste some or all of my tags the next time you post an instagram and watch the likes come pouring in then come back and say thank you. ;0)

#love #instagood #me #cute #instagramtagsdotcom #tbt #instamood #iphonesia #picoftheday #beautiful #igers #girl #instadaily #tweegram #summer #instagramhub #follow #bestoftheday #happy #iphoneonly #igdaily #picstitch #webstagram #fashion #sky #nofilter #jj #followme #fun #smile

Are you loving my post and finding this type of topic helpful? If you are finding my tips super helpful and would like me to keep you updated with tags for twitter, instagram, and Pinterest leave me a comment below and don’t forget to subscribe to our web site.

My “Fast Track for Musicians Guide” and “Guide To Pro Blogging for Profit, Branding and Personal Passions” are launching soon. Signup now to get your copy hot off the press. (Here)

Hot Topic Tuesday: 10 Ways to Promote Your Online Website, Blog or Newsletter

 

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Listen to the show Live tonight at 10 p.m est:  www.blogtalkradio.com/avaliveradio/2013/04/10/hot-topic-tues-10-ways-to-promote-your-online-website

Join host Jacqueline Jax for Hot Topic Tuesday as she gives you real answers to your personal branding and marketing questions. Tonight’s topic: 10 Ways to Promote Your Online Website, Blog or Newsletter.

Check out this weeks Music News: A.V.A Live Radio Music News – http://t.co/DvdW7yh17s

Music by Jay Shephard, Ryan Stone and Iridesense.

Be sure to subscribe to this page for more helpful tips delivered right to your email.

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Marketing Tip of The Day: SEO Keys to Keywords

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I know you’ve heard it before but search engine optimization is important. When you are trying to drive traffic to a website, the best and cheapest way to do so is through search engine traffic. Paying someone to do the work for you, isn’t a bad idea but that still won’t guarantee results. It all depends on finding the right keywords that will not only attract the right clients to your company or brand but will also be keywords that people are searching for.
Keywords and keyword phrases are the terms readers are entering into search engines, such as Google to find things.

Here are some quick Tips, that with help you to use SEO keywords to get traffic to your website.

1) Use Google Keywords : Google has a Keyword Tool called “sktool” which allows you to search keywords and see how many people are looking for particular topics, and how competitive the keywords are. (Try it here)

2) Write content on your website that utilizes the selected SEO keywords liberally. You want to use the keywords often in your writing, while not changing the meaning of the content or having it read unnaturally. You should include the SEO keywords at least twice per paragraph but be careful not to spam the same ones over and over.

3) Add the SEO keywords into other areas of your website. Not only should the SEO keywords be in your written content, but it should be in the titles, meta titles, meta descriptions, image descriptions, link tags and anywhere else you can showcase your keywords. So the next time your saving a photo, use your name and keywords in the title.

4) Keep an eye on which SEO keywords are driving traffic to your website. After a while, you can figure out which SEO keywords you should concentrate on and which ones aren’t worth the time and effort by checking your website or blog stats.

Question:
What are your favorite SEO Keyword tips? Do you have a question or comment? Leave it below…..

This is Jacqueline Jax from A.V.A Live Radio with my Marketing Tip of the Day.
For a complete list of our Music and Personal Branding “Marketing tip of the day” enjoy the link:
avaliveradio.wordpress.com/category/tip-of-the-day/

Marketing Tip of The Day: Driving Traffic With Pinterest

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I’ll bet you didn’t realize how much traffic is driven by Pinterest. People often use Pinterest to create lists of thing they like, want to purchase, places they want to visit, things they want to remember. With this in mind ill bet you can already think of ways that Pinterest can be working for you to get your products in front of people.

Pinterest is a powerful traffic driver, via images you post with a small description or web link. You should work with adding text to your images and try pinning close up shots of your images for additional views.

Don’t forget to share your Pinterest posts to your twitter and Facebook media pages as well for additional traffic and to let your friends know where you can be found.

For more web marketing tips (click here)

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.

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Marketing Tip of The Day: 5 Fresh Ways For Promoting To Your Tweeps


If your a savvy promoter, then your always searching for ways to get your message seen. Here are some tested tips to Tweet to you Tweeps.

1) Tweet every new post as its freshly pressed.
2) Tweet older posts in a fresh way by coming up with a clever new lead in to drive traffic to older content.
3) Start a Twitter-sation by addressing some of your followers with a question, then tag your post in it.
4) Use an image along with a snappy title and tags to your post.
5) Research some trending twitter topics and #hashtag your tweet linking your link that fits that trend.

Are you on twitter? Come connect with us and send me some tweets. Www.twitter.com/AvALiveRadio www.twitter.com/JacquelineJax

Do you have a twitter tip that’s not here? Please share it with me….

For more web marketing tips (click here)

This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.

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Marketing Tip of The Day: Don’t Put We Ahead of You and Me

Email marketing
Just in case you were wondering what address you should use when speaking to your readers, here is one thing you should avoid at all costs. Unless your speaking for a group of people or a band, emails or any other marketing materials opening with the word “we” should be avoided. Your readers want to hear from you, not we… Prospects don’t care about the company behind the product or offer until they are in company evaluation mode.. In lead generation it’s OK to mention who the company is and include a brief statement of its expertise or focus, but that copy should appear after the offer and call to action have been made clear.
As a rule, speak to your people like your speaking to a friend. Use a comfortable and relaxed attitude that will appeal to your target market.

Question:
Do you have a question or comment? Leave it below…..

This is Jacqueline Jax from A.V.A Live Radio with my Marketing Tip of the Day.
For a complete list of our Music and Personal Branding “Marketing tip of the day” enjoy the link:
avaliveradio.wordpress.com/category/tip-of-the-day/

Hot Topic Tuesday Personal Branding and Music Marketing

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Listen to the show Live 10 A.M est:  www.blogtalkradio.com/avaliveradio/2013/04/02/hot-topic-tuesday-personal-branding-and-music-marketing

Join host Jacqueline Jax as she gives you real answers to your personal branding and marketing questions.

Submit a question before the show: Here

Check out this weeks Music News: A.V.A Live Radio Music News – http://t.co/DvdW7yh17s

Music by Iridescence, Insignia, and Orange Avenue.

Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email.

Signup for our next Private Fast Track Your Career Webinar Today: Seats are filling up fast (Click here)

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Marketing Tip of the Day: Improve Your Act Now Call To Action

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Are you disappointed in your sales? Are you seeing web traffic on your page but finding it hard to get people to signup for your list?
So many people forget to tell prospects exactly what they should do while on their web site. As surprising as that seems, you should never assume the fan/buyer/reader will know what they are to do once you get them there. Testing has proven time and time again that, to get someone to respond, they must be told exactly what to do and when to do it. Take a look at your call to action page and see if it gives specific instructions. Use word combos like: download now, call now, email now, click here now, signup now, subscribe now… Etc.

Take a look at our “Join Us Now!” at the top right hand corner of our web site over the subscribe bottom field. Just by adding those 3 little words, we make it easy for our readers to find our signup and encouraging for you to do so while your here.

Do you have any tips that have improved your call-to-action? What are you offering people if they signup to follow you? What is your over all goal? Leave me a comment below so I can check out your page…

This is Jacqueline Jax host of A.V.A Live Radio. Join me for my next marketing and personal branding show on Hot Topic Tuesday at 10a.m est (here) Thanks for reading.

A.V.A Live Radio At Premier For Exposure

Jacqueline Jax barry Jay Minoff movieSouth Florida was celebrating an exciting Premier of The Movie “Exposure” produced by Gordon Scott Venters starring Corey Feldman, Barry Jay Minoff and Excelina. A.V.A Live Radio Host Jacqueline Jax was on the scene with pictures highlighting the night.

Marketing Tip of the Day: 3 Ways To Improve My Advertising Response Rate?

secrets_to_success_Jacqueline_jax
Do you know what your return rate is on your marketing campaigns? Any good marketing strategist thinks about return rate on their time invested in advertising before going in and as the campaign progresses. So the question is, what can you expect and how do you improve your response rate? On average you can expected about a 1% response rate on any good marketing campaign. Some industries may give you a higher or lower return because there are so many variables but it usually takes time, consistency and credibility as a brand to evolve past that 1%.

Let me give you an example to think about. If you send an email to 1,000 followers and 10 people react then you have just received a 1% response rate on your campaign. This rate is considered a successful rate in advertisers standards however, we all know that’s simply not good enough. Improving your rate has alot to do with variables like: quality of content within your campaign, brand credibility and strong relationships within your subscribers list. If you can improve those 3 factors, then you will surely be on your way to a much larger return rates on your advertising time invested.

Question:
So what campaigns have you tried and how was your return rate? If you have advise to share, please comment below. Also feel free to tell me about online tools you’ve used and liked. (ie : Mail chimp, wordpress blogs, reverbnation newsletters, facebook pages, twitter… etc)

***If you need help organizing and marketing your brand and would like a strategist to call you, fill in the contact form below and I’ll get you some help.