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Celebrity Bash: Host Jacqueline Jax Celebrates Ashley Moskos 16th Birthday Party

AShley Moskos Birthday Party Jacqueline JaxA.V.A Live Radio host Jacqueline Jax helps to celebrate Ashley Mosko’s 16th Birthday Party.

AShley Moskos Birthday Party_0073A beautiful pink paradise gala was held in South Florida last night as friends and family came together to celebrate Ashley Mosko’s 16th Birthday. The party held at Pier 66 in Fort Lauderdale, was a night filled champagne and fun activities for guests of all ages. From henna tattoo’s to oxygen bars to a carnival size photo booth, Ashley’s guest enjoyed the bash into the late night hours with tunes from the top 10 hit list and dancers to teach them every move. Radio show host, Jacqueline Jax was on the scene bringing you pictures from inside Florida’s funnest celebrity weekend bash.

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Marketing Tip of the day: 3 Steps To Building Stronger Brand Awareness

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversation and daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Think about what benefits your Brand
How do we improve passion behind our brand: Avoiding a break in the chain.

The passion of the company founders for their brand is typically transferred to their employees and thus the customer. This energy must be transferred daily through each persons actions and constancy. But with that said, if any person in that company chain isn’t carrying the energy forward, that will cause a break in the chain. I will go through more on this in later discussions, but first here are 3 initial steps to building a stronger brand awareness.

1)   Memorability: making a lasting impression is one of the most important things that drives a brand. Presenting memorable moments, presentations, and product. How do we make our brand more memorable to the employees and the people who shop with us.

  1. Framework for a strong foundation: by laying a strong foundation down, a positive brand will be able to radiate outward in the daily activities of the employees as they sell the products.
  2. Material reminders: pieces of media, business cards, letter head, brochures.
  3. Social Events: gatherings of employees, customers and new people to introduce the brand and allow them to share and experience the company’s energy in a social atmosphere.
  4. Brand memorability: is the product memorable? What can you do to make it more memorable? Advertising?

2)   Perceived value: The value that the customer feels they are getting from doing business with your company is very important. If either the seller or the customer feels that the product is not worth the price or it doesn’t offer value for the purchase, your entire brand will be affected.

  1. Make sure that you research your market constantly to align your products with your competitors.
  2. List everything that makes your product unique and different from products or services that are similar

3)   Familiarity: Making your brand a familiar piece of everyone’s every day life, isn’t always possible but it’s important to strive to make your brand important within your own sub niche. Keep these concepts in mind.

  1. The more you are seen by someone, the more familiar you become to them.
  2. People who have never done business with you, will most likely do business with you once they become familiar with your brand.
  3. A recommendation from your client is the best way to get a new customer familiar with your brand products and services.
  4. Advertising is so important to becoming more familiar within your sub niche. Ads on local buses, news, blogs, social media, physical printed reminders are all great ways of reminding people about you and what you do.

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Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Jacqueline-Jax-ShowDid you join us on facebook.com/AvALiveRadio yet? Maybe it’s time you joined the page so you won’t miss out on our conversations. Monday through Friday we give you daily social media marketing inspiration. Our tips keep you from getting lost and give you that daily direction for building a better facebook page that’s rich with content and more responsive readers.  – JAX

Marketing Tip of the day: Framework for Creating a Stronger Internal Business Brand

Step 1: DEFINE
Define what makes your organization unique, and what values you represent. Define the target audience for your products or services and gain an understanding of what this audience needs from your organization.

Step 2 : VALUE
Define the value you are delivering to your customers; what business problems do you hope to solve with your product or services? Identify any gaps between what is truly valuable to your customers and how you internally define your brand.

Step 3: TEST THE EXPERIENCE
Expand your focus group to include a range of customers, business partners and other important colleges. How does their experience with your company differ from your brand definition? Or is it consistent?

Step 4: STRATEGY
Most importantly identify gaps between how you define your brand and your business strategy. Is there a close alignment between what you believe your organizations represents and what will ultimately help achieve revenue. Check your quality. If you champion a particular element of your brand but don’t relay that consistently, then you would notice a gap between your brand and busin

Step 5: FRAMEWORK
Developing a simple brand framework will help you clearly articulate what your business strategy is striving to achieve. A creative team can work with the company employees to develop this framework and identify all the opportunities that your brand can be communicated through creative design and application.

Notes: Engaging the brand and relaying the experience: Do the employees relay the company brand to the customer through their actions, performance and daily connections?
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Jacqueline Jax with John and Laura

Jimmy Buffett St Somewhere Tour Ends in West Palm Beach Florida

tikibamboo tailgate jimmyBuffett 2014 Florida 43Jimmy Buffetts St. Somewhere Tour ended in West Palm Beach Florida on Saturday night (April 26, 2014.) and our host Jacqueline Jax was on the scene herself to get pictures of the event. An amazing set list included: Special Guests Jonathan Edwards and his daughter Grace performing “Sunshine” along leading into Grace singing “Imagine One Day” during the encore. The concert was filled with nods to favorite performers from Buffetts kick off song, Van Morrisons  “Brown Eye Girl” and finished off the show with Bob Marley’s “No Woman, No Cry” . Fans came from everywhere and it was incredibly packed with people left stranded outside at the Tailgate party with no tickets.

tikibamboo tailgate jimmyBuffett 2014 Florida 6Frank Talorico, (Owner Ocean Manor Hotel) hosted an awesome Bus and Mobile Tiki Bar tailgate party that began poolside at the Ocean manor hotel to celebrate Director of Operations, George Allans Birthday followed by  a bus ride moving the party to the show that was an absolute blast for it’s mix of local and  vacationing Buffett fans.

Jax George AllenHappy Birthday to George Allen (Director of Operations Ocean manor)

tikibamboo tailgate jimmyBuffett 2014 Florida 36The fans ranged in age from teens to good old Jimmy fans with a friendly lifes-a-beach attitude that felt like an ocean side version of woodstock filled with smiles, cheers and laughter. One of the most fun songs to experience on this night was “Fins”. Thousands of Shark fin wearing fans followed the Buffett Master with a left,right fin lean on every chorus. It was definitely a sight to see and an amazing energy to experience.

tikibamboo tailgate jimmyBuffett 2014 Florida 10See future tours: www.buffettworld.com/tourdates

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Changing the Game of Music with Preston Sullivan of Royalty Exchange

AVA_Live_radio_Preston_Sullivan_Game_Changer_Royalty_ExchangeListen in Now: www.blogtalkradio.com/avaliveradio/2014/04/22/changing-the-game-of-music-with-preston-sullivan-from-royalty-exchange

Join host Jacqueline Jax as she talks with VP East Coast Sales Royalty Exchange, Preston Sullivan, about the future of music royalty’s and how he’s changing the game. Royalty Exchange is the world’s first market place for buying and selling royalties on a safe and efficient platform. Many thanks to @Preston Sullivan for coming on our show to talk about the company and the future of new artists royalties. Including the importance of registering your songs correctly to build up your royalty values from air play and sales performance over time.

A serial entrepreneur, Preston Sullivan has amassed over 35 years in the business of music and technology. Since graduating from Vanderbilt University in 1977 (Preston was a member of the 1974 Peach Bowl team), he started and ran successful ventures from LA to Nashville. Though a popular entertainer, singer and sax player on the west coast, Sullivan decided to move back to his beloved city of Nashville from Los Angeles and made the transition from artist to music executive in the years that followed. He built and launched companies such as college rock label Carlyle Records with offices in Nashville and Amsterdam, Preston Sullivan Music, ASCAP and Surespin Songs BMI with current copyrights associated with Universal Music Publishing and Cal IV Music. He was in-house producer and studio manager for Sixteenth Avenue Sound whose world renowned clients recorded over 80 platinum and gold records. In 1997 Sullivan jumped into the technology sector and co-founded the successful dotcom Tappedinto.com later called Streamlogics, a pioneer in webcasting and the streaming video business. Sullivan helped lead the company in global sales that resulted in a profitable sale in 2009 to Thomson Reuters.

Sales-Brochure-FrontNow VP of East Coast Sales with Royalty Exchange: Founded in 2011, Royalty Exchange started after identifying the need for a centralized marketplace where royalty owners could monetize their royalties and investors seeking to purchase alternative assets could invest in them. Our mission is simply to provide a platform where all types of royalty assets, such as music, television and film or patents, intellectual property, and mineral rights, can be bought or sold in an effort to bring value to both the investor and seller.

 Royalty Exchange
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Jax Couture Home Shopping Segment #1 Print Sundresses with Jacqueline Jax

Host Jacqueline Jax shares the latest print sundresses of the Spring and Summer 2014 fashion season from www.BLONDiBeachwear.com . Video includes how to wear them, fashion styling tips, where to wear your print dresses and what styles work for different figure types. She also gives you terrific tips on using style lines to shape your silhouette, how to hide figure flaws and which dresses make you look curvy.

Shop the main web site right now and receive 20% off all spring dresses. Prices have already been reduced on the web site but it only lasts until midnight April 17, 2014. www.blondibeachwear.com/Sundresses_s/170.htm

LINKS:
BLOG: www.JaxCouture.com
BEACH BLOG: www.BlondiBeach.com
Shop: www.BlondiBeachwear.com
F: www.facebook.com/blondibeachwear
Instagram: www.instagram.com/Blondibeachwear
Host: www.JacquelineJax.com

ENTER TO WIN THE BLONDI BEACH BAG GIVEAWAY
Filled with products: Blondi Beachwear sundress, Body Trim, Rebound, Jewelry, Nail Polish, Swimsuit Coverup and a fun Canvas Beach Bag

Get your product on our show: If you have an amazing product you would like to see featured on our show, use the contact form below to tell us about it.

Jax Report on AVA LiveRadio Jacqueline Jax Chris Franz

{JAX REPORT} Style Watch with Jacqueline Jax and Chris Franz

Jax Report on AVA LiveRadio Jacqueline Jax Chris FranzTune in now:  http://www.blogtalkradio.com/avaliveradio/2014/04/16/jax-report-style-watch-with-jacqueline-jax-and-chris-franz

Join host Jacqueline Jax with Chris Franz as they talk about the latest style trends. Topics Including: Dressing for your body type and lifestyle – How to know what trends to invest in- Making better wardrobe decisions on a budget- Spring Trends that will last more than one season.

spring-runway-fashion-2014Learn how to choose a Spring wardrobe that will last more than 1 season.Little black dresses addDiscover the secrets to selecting dresses for your body type.

Highlights: Jax Report Spring Style

DIY FAShion Projects1) Designer DYI: everyone loves a great DO it yourself project however be thoughtful with your project planning but there’s a great DIY like recreating that thousand dollar Pucci bag with some pretty beads and a hot glue gun and there’s walking around with a macaroni mess held together. Y paper clips. Not all DYIs are good. Keep them simple and look at some videos online before deciding on a project that’s for you.

Logo fashion trend spring2) Wearing Logos: if your going to become a walking advertisement for your favorite label, try to keep it to one piece of clothing at a time. There was a time when Jacqueline Kennedy never wore logo tees and thought they were to be saved for youthful rebellious teenagers but if you between the ages of 12-25 a logo tee is certainly appropriate to demonstrate your personal views. But other than for workout wear, still to classic looks that aren’t to wordy. Try to focus on fabric texture, colors and fit instead.

SPring fashion luxury trends3) Focus on Luxury: there are some beautiful pieces this season that you won’t regret spending your luxury dollars on this season. A couple of my favorites are the leather bucket bag, a great pair of suede mules, chunky gold bracelet or necklace.
These styles won’t be trends that pass quickly and they are classic enough to pair them in unlimited ways as you move through seasons. Bag: Mansur Gavriel, $495 each; net-a-porter.

Low_heels spring fashion shoe trends4) Speaking of Shoes: the low heeled pump is back and woman are enjoying this as a work shoe. When it comes to shoes, you can typically be true to yourself and your lifestyle. I personally have never had an issue buying any color, heel shape or style and not been able to make it work down the Lin, however I have a rather large inventory to choose from. So with that being said, if your looking to invest in shoes this season, I like the nude styles, a chunky heel on a colorful or cork shoes is a fun comfortable style, the ankle straps are great and a goddess sandal for the next few months is going to be fun to wear.

Board shorts Spring Fashion Trends5) Board Shorts are those print surf shorts that end at the knee. It looks like a Hawaiian walking short to me. I personally wouldn’t invest in them because the trend is like a beach fad. I think that there’s nothing like all white shorts for the beach and a fresh stripe shirt or halter top in a solid color. You can even get fun with a Hawaiian print but I don’t see the board shorts being a fashion statement past the beach.

Spring tribal Fashion Trends6) Tribal Trend: this trend is a little to heavy for me. The elements can be very over powering for smaller frames and just have so much going on. They can look very costume. Instead try to get your tribal fix with a bag or accessories like earrings or necklace. Even a touch on a tee shirt something that won’t be a huge investment because it’s going to look outdated and silly once it’s over. The farthest I would go in a purchase is perhaps a tunic to wear with jeans for around $100. Tunics can get away with carrying trends further into other seasons because they have a casual wear with jeans feel that doesn’t typically force a statement to far.

spring-2014-picks-17) Piling on Jewels: right now the magazines are pilling on ear cuffs, arm bands, multi layers of bracelets, statement necklaces, statement earrings. Oh my gosh.. Hold on ..this is just a mess. More is not more. I would look and feel ridiculous wearing so much amour. A lady is a lady… Be reasonable and stick to one major statement piece at a time. Two max if they aren’t sitting close to each other and they don’t make you look like a Halloween costume version of yourself. I’m all for stunning jewelry but just don’t try to wear it all at once.

XL_1200x800_08-lgn8) Guilded with rose gold Metallics: metallics can be great for evening but again less is more. Don’t go head to toe metallic. Choose one item. Shoes, a bag, a cuff, or a shirt then mix it with matte fabrics in classic shapes to keep it from being over powering. I like black slacks or jeans, a metallic sheer shirt to lighten up the heaviness and add one bracelet of the color. Then shoes and bag should be neutral matching the black slacks. Your look can be so messy and over done otherwise.

XL_1200x800_09-lgn9) High Shine: high shiny fabrics are flying down the runways with a rain slick look in super bright shades. These trends won’t last long so don’t throw the luxury money at them, instead find pieces under $50 so you won’t kick yourself when your bored. We all like shiny things but clothing that shines wears out is appeal quickly and one the trend is gone people will look at you like your odd walking around in a bright yellow patent leather rain coat unless your a rock star. In which case, rock on you need the attention anyway. It could end up being your trademark.

Hawaiian-GR-Tankdress_look_10) Prints: prints are personal. Some people will be attracted to florals, others to geometrics. Colors are always appealing to the wearer and the viewers because they are so uplifting. But choosing the right sundresses can be tricky. I love fit and flare shapes for all my clients because they hide figure flaws and accent the best parts then work to smooth out the bumps.

For a peak at more looks from today’s show go to JaxCouture.com and if you’d like to explore some fresh spring top and dresses that won’t break your piggy bank, Blondibeachwear.com is the place to go for the cutest print dresses in shapes flattering for all figure types.

Links to know:
www.AVALiveRadio.com : Subscribe to the Main web site featuring our previous and latest shows

www.JaxCouture.com : Jacqueline Jax shares the latest trends and how to wear them.

www.BlondiBeach.com : Enjoying a jetset resort lifestyle with fashion, 10 minute workouts and beauty tips.

ENTER TO WIN OUR BLONDi BEACH BAG GIVEAWAY!

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