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Don’t loose focus on what’s important. Discovering your niche and becoming the best you can be in that area will build your credibility and make you a more relate-able brand. I’m not telling you that you won’t evolve, because we all evolve as time Moves forward but there is a line. Stick to your values, your direction and show up on a regular basis. Readers love consistency so make sure you are there for them.
This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for subscribing!
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Reviews are important. We make shopping decisions and measure credibility by feedback that we see online. You cannot please everyone all the time and even the best of the best receive some negative reviews. But did you realize that one negative review on your sales page can damage your brand and stop sales significantly. In this case, silence is your worse enemy. If a customer writes a negative review and there is no response from you, it can be interpreted that you don’t care about your customers satisfaction or concerns. Instead, neutralize a bad online review by contacting the customer privately to work through the issue. Meanwhile, proactively ask happy customers to write positive reviews for you.
Note: If someone has left you negative articles online via web page the best way to counter those reviews is to publish good content on the web to get stronger search results. Search engines will move most recent articles to the front of the searches so by posting newer articles you will move the bad reviews further out of the way.
This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for subscribing!
Jacqueline Jax -Host of A.V.A Live Radio
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Building a strong brand that clearly communicates your voice to the world should be your top priority whether your writing a blog, selling products or producing your own music. Two key elements in doing this successfully are determining your niche and knowing what you stand for.
Your niche is a more specific description of your brand. For instance, if your a musician, then music is your brand type but your niche may be country song writer, punk alternative rock, coffee house acoustic, romantic piano jazz or strong empowered woman. LOL
If your a fashion blogger, your brand type is fashion but your niche may be ladies luxury resort wear, DIY home made clothing projects, food and fashion lifestyle, or dressing for your figure type.
The list of more specific values that identify your niche is endless because it can be any combination of descriptive words that more accurately describes your brand.
Once you have identified your niche you’ll want to work at developing your voice or “what you stand for”. Standing for something isn’t about getting up on your soap box and yelling until the world listens, it’s more about being confident in what you have to say. Your voice is your signature, your style, and that special unique something that stands out from everyone else. It is conveyed through your images, your web page design, and your words. Working all that out may take some time, but it’s so worth it.
By determining these values that carve out your niche, you will be able to maintain your focus as you work towards building your brand and your readers/ listeners/ fans will not only be able to relate to you in a more meaningful way, they will remember you.
Share your thoughts with me below…
This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio for some amazing videos on this topic and more and also our main web site for more helpful tips delivered right to your email. Thanks for subscribing!
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Twitter can be a real mystery but the power it has as a traffic driver and messenger of valuable content is limitless. Here are some quick tips to help you with your tweets.
1) Less is more. Leave room for retweets. Don’t take up all 140 characters so retweets can be personalized by your followers.
2) Go for quality not quantity by limiting the number of promotional tweets so you don’t flood your feed with advertising. Adds should be no more than 30% of your tweets.
3) Don’t buy it back! Be careful not to over-sell yourself. Instead compose tweets that matter with helpful topics leading to your content. Tweet fun images with short descriptions and tweet-able sayings or thoughts.
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Join Jacqueline Jax as she gives you some awesome information on this years hot trends and secrets for successful music marketing. Step up your A-game with a new plan for increasing your sales, fan base and engagement. Transform your music career into a lucrative and successfully thriving business.
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Music by Chris Louvieris
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I have some really important news for those of you who are working hard to take your music marketing to the next level. Check it out….
“A recent Nielsen study found that 40 percent of U.S. consumers—those classified as fans—are responsible for 75 percent of music spending. These fans, who spend between $20 billion and $26 billion on music each year, could spend an additional $450 million to $2.6 billion annually if they had the opportunity to snag behind-the-scenes access to the artists along with exclusive content. The study results, presented at this year’s South by Southwest (SXSW) festival in Austin, Texas, showed that the high level of spending from a relatively narrow group of music consumers is dominating the share of overall music spend. These big spenders have indicated that, at large, they’d be willing to pay even more for exclusive extras, like in-studio updates, real-time emails, pre-orders, limited editions, autographed copies, vinyl records and lyric sheets handwritten by the artist.” (Study from www.nielsen.com)
Hummm. So how does this translate? Basically you should be stepping up your product offerings to your fans. Engagement is the goal and experimentation is key. If you want to generate more sales, you need to get creative with your marketing and start offering exclusive items for your most active fans to connect with you on a more personal level. Once your music is finely tuned and pumping out on all cylinders then start offering special exclusive extras to your mailing list and keep track of which offers pan out the best. This will vary depending on your genre and fan base so mix it up until you discover what they like and go forward with those types of products.
Want more info? Join me for Hot Topic Tuesday : http://www.blogtalkradio.com/avaliveradio/2013/05/07/hot-topic-tuesday-step-up-your-music-marketing-strategy
Join me as I give you some awesome information on this years hot trends and secrets for successful music marketing. Step up your A-game with a new plan for increasing your sales, fan base and engagement. Transform your music career into a lucrative and successfully thriving business with key ideas for fast tracking your career.
This is Jacqueline Jax from AvALiveRadio.com with my online marketing tip of the day. Be sure to subscribe to our channel at www.youtube.com/AvALiveRadio and also our main web site for more helpful tips delivered right to your email. Thanks for reading.
You may also like: SEE ALL “MARKETING TIPS OF THE DAY” : (Go to list) or click on any image below…
Gareth Barker UK
Dream Aria (Canada)
