Jacqueline Jax with John and Laura

Jimmy Buffett St Somewhere Tour Ends in West Palm Beach Florida

tikibamboo tailgate jimmyBuffett 2014 Florida 43Jimmy Buffetts St. Somewhere Tour ended in West Palm Beach Florida on Saturday night (April 26, 2014.) and our host Jacqueline Jax was on the scene herself to get pictures of the event. An amazing set list included: Special Guests Jonathan Edwards and his daughter Grace performing “Sunshine” along leading into Grace singing “Imagine One Day” during the encore. The concert was filled with nods to favorite performers from Buffetts kick off song, Van Morrisons  “Brown Eye Girl” and finished off the show with Bob Marley’s “No Woman, No Cry” . Fans came from everywhere and it was incredibly packed with people left stranded outside at the Tailgate party with no tickets.

tikibamboo tailgate jimmyBuffett 2014 Florida 6Frank Talorico, (Owner Ocean Manor Hotel) hosted an awesome Bus and Mobile Tiki Bar tailgate party that began poolside at the Ocean manor hotel to celebrate Director of Operations, George Allans Birthday followed by  a bus ride moving the party to the show that was an absolute blast for it’s mix of local and  vacationing Buffett fans.

Jax George AllenHappy Birthday to George Allen (Director of Operations Ocean manor)

tikibamboo tailgate jimmyBuffett 2014 Florida 36The fans ranged in age from teens to good old Jimmy fans with a friendly lifes-a-beach attitude that felt like an ocean side version of woodstock filled with smiles, cheers and laughter. One of the most fun songs to experience on this night was “Fins”. Thousands of Shark fin wearing fans followed the Buffett Master with a left,right fin lean on every chorus. It was definitely a sight to see and an amazing energy to experience.

tikibamboo tailgate jimmyBuffett 2014 Florida 10See future tours: www.buffettworld.com/tourdates

AVA_Live_radio_Preston_Sullivan_Game_Changer_Royalty_Exchange

Changing the Game of Music with Preston Sullivan of Royalty Exchange

AVA_Live_radio_Preston_Sullivan_Game_Changer_Royalty_ExchangeListen in Now: www.blogtalkradio.com/avaliveradio/2014/04/22/changing-the-game-of-music-with-preston-sullivan-from-royalty-exchange

Join host Jacqueline Jax as she talks with VP East Coast Sales Royalty Exchange, Preston Sullivan, about the future of music royalty’s and how he’s changing the game. Royalty Exchange is the world’s first market place for buying and selling royalties on a safe and efficient platform. Many thanks to @Preston Sullivan for coming on our show to talk about the company and the future of new artists royalties. Including the importance of registering your songs correctly to build up your royalty values from air play and sales performance over time.

A serial entrepreneur, Preston Sullivan has amassed over 35 years in the business of music and technology. Since graduating from Vanderbilt University in 1977 (Preston was a member of the 1974 Peach Bowl team), he started and ran successful ventures from LA to Nashville. Though a popular entertainer, singer and sax player on the west coast, Sullivan decided to move back to his beloved city of Nashville from Los Angeles and made the transition from artist to music executive in the years that followed. He built and launched companies such as college rock label Carlyle Records with offices in Nashville and Amsterdam, Preston Sullivan Music, ASCAP and Surespin Songs BMI with current copyrights associated with Universal Music Publishing and Cal IV Music. He was in-house producer and studio manager for Sixteenth Avenue Sound whose world renowned clients recorded over 80 platinum and gold records. In 1997 Sullivan jumped into the technology sector and co-founded the successful dotcom Tappedinto.com later called Streamlogics, a pioneer in webcasting and the streaming video business. Sullivan helped lead the company in global sales that resulted in a profitable sale in 2009 to Thomson Reuters.

Sales-Brochure-FrontNow VP of East Coast Sales with Royalty Exchange: Founded in 2011, Royalty Exchange started after identifying the need for a centralized marketplace where royalty owners could monetize their royalties and investors seeking to purchase alternative assets could invest in them. Our mission is simply to provide a platform where all types of royalty assets, such as music, television and film or patents, intellectual property, and mineral rights, can be bought or sold in an effort to bring value to both the investor and seller.

 Royalty Exchange
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Jax Couture Home Shopping Segment #1 Print Sundresses with Jacqueline Jax

Host Jacqueline Jax shares the latest print sundresses of the Spring and Summer 2014 fashion season from www.BLONDiBeachwear.com . Video includes how to wear them, fashion styling tips, where to wear your print dresses and what styles work for different figure types. She also gives you terrific tips on using style lines to shape your silhouette, how to hide figure flaws and which dresses make you look curvy.

Shop the main web site right now and receive 20% off all spring dresses. Prices have already been reduced on the web site but it only lasts until midnight April 17, 2014. www.blondibeachwear.com/Sundresses_s/170.htm

LINKS:
BLOG: www.JaxCouture.com
BEACH BLOG: www.BlondiBeach.com
Shop: www.BlondiBeachwear.com
F: www.facebook.com/blondibeachwear
Instagram: www.instagram.com/Blondibeachwear
Host: www.JacquelineJax.com

ENTER TO WIN THE BLONDI BEACH BAG GIVEAWAY
Filled with products: Blondi Beachwear sundress, Body Trim, Rebound, Jewelry, Nail Polish, Swimsuit Coverup and a fun Canvas Beach Bag

Get your product on our show: If you have an amazing product you would like to see featured on our show, use the contact form below to tell us about it.

Jax Report on AVA LiveRadio Jacqueline Jax Chris Franz

{JAX REPORT} Style Watch with Jacqueline Jax and Chris Franz

Jax Report on AVA LiveRadio Jacqueline Jax Chris FranzTune in now:  http://www.blogtalkradio.com/avaliveradio/2014/04/16/jax-report-style-watch-with-jacqueline-jax-and-chris-franz

Join host Jacqueline Jax with Chris Franz as they talk about the latest style trends. Topics Including: Dressing for your body type and lifestyle – How to know what trends to invest in- Making better wardrobe decisions on a budget- Spring Trends that will last more than one season.

spring-runway-fashion-2014Learn how to choose a Spring wardrobe that will last more than 1 season.Little black dresses addDiscover the secrets to selecting dresses for your body type.

Highlights: Jax Report Spring Style

DIY FAShion Projects1) Designer DYI: everyone loves a great DO it yourself project however be thoughtful with your project planning but there’s a great DIY like recreating that thousand dollar Pucci bag with some pretty beads and a hot glue gun and there’s walking around with a macaroni mess held together. Y paper clips. Not all DYIs are good. Keep them simple and look at some videos online before deciding on a project that’s for you.

Logo fashion trend spring2) Wearing Logos: if your going to become a walking advertisement for your favorite label, try to keep it to one piece of clothing at a time. There was a time when Jacqueline Kennedy never wore logo tees and thought they were to be saved for youthful rebellious teenagers but if you between the ages of 12-25 a logo tee is certainly appropriate to demonstrate your personal views. But other than for workout wear, still to classic looks that aren’t to wordy. Try to focus on fabric texture, colors and fit instead.

SPring fashion luxury trends3) Focus on Luxury: there are some beautiful pieces this season that you won’t regret spending your luxury dollars on this season. A couple of my favorites are the leather bucket bag, a great pair of suede mules, chunky gold bracelet or necklace.
These styles won’t be trends that pass quickly and they are classic enough to pair them in unlimited ways as you move through seasons. Bag: Mansur Gavriel, $495 each; net-a-porter.

Low_heels spring fashion shoe trends4) Speaking of Shoes: the low heeled pump is back and woman are enjoying this as a work shoe. When it comes to shoes, you can typically be true to yourself and your lifestyle. I personally have never had an issue buying any color, heel shape or style and not been able to make it work down the Lin, however I have a rather large inventory to choose from. So with that being said, if your looking to invest in shoes this season, I like the nude styles, a chunky heel on a colorful or cork shoes is a fun comfortable style, the ankle straps are great and a goddess sandal for the next few months is going to be fun to wear.

Board shorts Spring Fashion Trends5) Board Shorts are those print surf shorts that end at the knee. It looks like a Hawaiian walking short to me. I personally wouldn’t invest in them because the trend is like a beach fad. I think that there’s nothing like all white shorts for the beach and a fresh stripe shirt or halter top in a solid color. You can even get fun with a Hawaiian print but I don’t see the board shorts being a fashion statement past the beach.

Spring tribal Fashion Trends6) Tribal Trend: this trend is a little to heavy for me. The elements can be very over powering for smaller frames and just have so much going on. They can look very costume. Instead try to get your tribal fix with a bag or accessories like earrings or necklace. Even a touch on a tee shirt something that won’t be a huge investment because it’s going to look outdated and silly once it’s over. The farthest I would go in a purchase is perhaps a tunic to wear with jeans for around $100. Tunics can get away with carrying trends further into other seasons because they have a casual wear with jeans feel that doesn’t typically force a statement to far.

spring-2014-picks-17) Piling on Jewels: right now the magazines are pilling on ear cuffs, arm bands, multi layers of bracelets, statement necklaces, statement earrings. Oh my gosh.. Hold on ..this is just a mess. More is not more. I would look and feel ridiculous wearing so much amour. A lady is a lady… Be reasonable and stick to one major statement piece at a time. Two max if they aren’t sitting close to each other and they don’t make you look like a Halloween costume version of yourself. I’m all for stunning jewelry but just don’t try to wear it all at once.

XL_1200x800_08-lgn8) Guilded with rose gold Metallics: metallics can be great for evening but again less is more. Don’t go head to toe metallic. Choose one item. Shoes, a bag, a cuff, or a shirt then mix it with matte fabrics in classic shapes to keep it from being over powering. I like black slacks or jeans, a metallic sheer shirt to lighten up the heaviness and add one bracelet of the color. Then shoes and bag should be neutral matching the black slacks. Your look can be so messy and over done otherwise.

XL_1200x800_09-lgn9) High Shine: high shiny fabrics are flying down the runways with a rain slick look in super bright shades. These trends won’t last long so don’t throw the luxury money at them, instead find pieces under $50 so you won’t kick yourself when your bored. We all like shiny things but clothing that shines wears out is appeal quickly and one the trend is gone people will look at you like your odd walking around in a bright yellow patent leather rain coat unless your a rock star. In which case, rock on you need the attention anyway. It could end up being your trademark.

Hawaiian-GR-Tankdress_look_10) Prints: prints are personal. Some people will be attracted to florals, others to geometrics. Colors are always appealing to the wearer and the viewers because they are so uplifting. But choosing the right sundresses can be tricky. I love fit and flare shapes for all my clients because they hide figure flaws and accent the best parts then work to smooth out the bumps.

For a peak at more looks from today’s show go to JaxCouture.com and if you’d like to explore some fresh spring top and dresses that won’t break your piggy bank, Blondibeachwear.com is the place to go for the cutest print dresses in shapes flattering for all figure types.

Links to know:
www.AVALiveRadio.com : Subscribe to the Main web site featuring our previous and latest shows

www.JaxCouture.com : Jacqueline Jax shares the latest trends and how to wear them.

www.BlondiBeach.com : Enjoying a jetset resort lifestyle with fashion, 10 minute workouts and beauty tips.

ENTER TO WIN OUR BLONDi BEACH BAG GIVEAWAY!

Tortuga Music Festival 2014

2014 Tortuga Music Festival in Fort Lauderdale Florida

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Held on the white sands of Fort Lauderdale Beach in a beautiful oceanside setting, Tortuga Music Festival was a 22 hour multi-stage music concert held over the weekend (April 12- 13) featuring some of the biggest names in country, rock and roots music. Over 40,000 people were anticipated to come together to enjoy a virtual HD experience including interactive multi-cameras feeding multi-staged screens and social feeds alike. Social media was alive with pictures from the event and A.V.A Live Radio was there capturing all the fun.
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The Performance Lineup
Luke Bryan- Eric Church -Hank Williams, Jr. -Train -Dierks Bentley -Brantley Gilbert -Sheryl Crow -Billy Currington -Slightly Stoopid -Ziggy Marley -38 Special -Brett Eldredge -Parmalee -Cole Swindell -Brett Dennen -Delta Rae -Eric Paslay -Moon Taxi -The Revivalists -White Denim -Frankie Ballard -Chase Rice -Brothers Osborne -Blackjack Billy -Sons of Fathers -Quaker City Night Hawks

Tortuga Music Festival 2014

Attendees were also treated to marine conservation exhibits and a portion of the ticket sales go to support ocean rescue groups.

Jacqueline Jax branding marketing

Secrets of Success:: Changes To Facebook and Social Media That Will Effect Your Traffic

 

AVA_Facebook_Jacqueline_JaxChanges to facebook that will effect your reach and traffic:

Typically it’s a common practice to post different times per day on facebook so that you can increase the amount of people seeing your postings, but recently I discovered an article that facebook is making changes to the way that a post is being seen. Business pages are going to have to purchase adds in order to be seen by more than 1-6% of their followers in the news feed. Not fair perhaps, however it goes without saying that it is their prerogative to do so. I have always said that it’s best to build up our own mailing list, work directly from your own web site and never rely on only 1 form of social media for traffic. It’s best to remember that you don’t own those social media pages that you signup for and they can change the rules at any time. This article just adds fuel to the fire.  Facebook is making moves and changes in one way to filter to much spam and reposting, but in another to make money. You should be aware of the changes in the game and adjust your strategy accordingly.

A better plan for using Social Media to market your products

Want to hear about a better plan for marketing your goods? Let me walk you through my Sunday morning research as a guide line for a longer lasting marketing strategy. Learn more about the different social media platforms and why they may be a perfect fit for your business marketing plan.

Start with your own web site:

You own your web site and all the content on it so doesn’t it make more sense to focus on improving the content on your own web pages first? Listen to my latest show where I talked with web design specialist and SEO adviser Hector Torres from Idealocity.com about creating better SEO friendly content and how to tag your content so the search engines can recognize it. Listen to the show and read the notes: http://avaliveradio.wordpress.com/2014/04/10/secrets-of-success-advantages-to-a-wordpress-website-seo-tips-getting-views/

Discover which social media platforms are best for your business.

Not all platforms are equal and not all will get your products in front of the right group of people. Some are heavier with female buying traffic, some are just for building better brand awareness and others are great to let people know more about the face behind the brand. It’s best to identify what you want to accomplish and then start using the right social media platform to achieve your goal.

Pinterest:

If you sell fashion or beauty products, Pinterest is terrific to get your message out there because its heavy on female traffic already searching for those things. Very expensive paid advertising is on it’s way and has already been tested but 83 percent of “pinners” are women, compared to 53 percent of Facebook users and 49 percent of Twitter users.  Women are more likely to interact with brands on social media, and they buy more online.  http://www.entrepreneur.com/article/232418

Youtube

is a powerful visual platform that has the potential of reaching a viral amount of new people quickly depending on your message and how interesting your make your video. But it’s no easy task to creating something that will go viral. Instead of focusing on trying to create viral videos, you should dedicate your efforts to catering specifically to your target audience.  http://www.entrepreneur.com/article/230501  For instance, I just started a Home shopping show segment on AVA LIVE RADIO to talk about fashion  and style to my fashion clients on a visual platform that is easily seen. I’m not thinking about how to make the video’s go viral, I’m thinking about providing the best and most fashion informative content I can that will solve style issues. By answering my customers common fashion problems, I have the best chance at not only getting viewed by current clients but appealing to new ones as well. Check out the show if your curious: http://avaliveradio.wordpress.com/category/jax-couture-home-shopping/

Twitter

is an ongoing- in the moment conversation where you can reach out to people and actually get a reply on breaking news or announcements. But you really have to follow the trends and be quick to act on what people are searching for. I found a helpful twitter tips article from Entrepreneur magazine that may help you get in the game . I especially loved what they said about : “Save the sales pitch. Don’t get caught up in using Twitter as a selling tool. Instead, use it to increase customer loyalty and offer valuable information to your followers. Overmarketing will merely leave a sour taste in followers’ mouths, and you may even end up losing them if their feed gets too clogged with too many promotions. Be viewed as a resource, not a door to door .” salesperson. http://www.entrepreneur.com/article/230891

Facebook

is great to let customers get to know the people behind the brand. It’s not a place for spamming and just like I said at the beginning of this article, major changes have already been made to how your posts get filtered. So be sure to read the article I linked up and stay subscribed to us here at A.V.A Live Radio to stay up to date.  Basically, as I have researched, you’ll want to portray your business in a friendly, “sociable” manner, as a place where customers are treated well and “everybody knows your name.” Almost any business can benefit from having a Facebook page. But Facebook isn’t about selling.  http://www.entrepreneur.com/article/230020 Great information to keep in mind..

Linkedin

is a business to business connection platform where people are gathering resources and contacts for their businesses. It’s a great place to establish your credibility in your industry among your piers. “When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.” http://www.entrepreneur.com/article/231626 .. There are some awesome articles about linked in that I have gathered for you at the bottom of the page if your interested.

Instagram

This image dominant platform is fun to use but from a “marketing perspective, the community’s enthusiastic fan base and built-in social aspects make it an ideal place to connect with potential customers and build brand recognition. ” http://www.entrepreneur.com/article/226014
I enjoyed learning about these 3 tips to getting more likes on imgaes:  Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.
Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don’t.
With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today’s overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts. http://www.entrepreneur.com/article/229901

Start a Mailing List:

Although you may think it’s old hat, a good old mailing list still works miracles at getting your message and offers directly to your customers. Use Mailchimp or an opt in subscription signup on your blog to collect those emails and stay in touch with those who want to hear from you. Keep your content fresh, updated and in motion. Make sure you are always competitive in price and offering incentives for people to visit often, don’t spam your followers but set up a consistent weekly schedule they can count on with fresh daily content on your web pages. If you want to compare the top 3 mailing list providers, I linked an article for you below.

I certainly hope that my research this morning helped you to get up to speed on the social media platforms and how to use them. There are more great articles linked for you below. I really hope you will subscribe to the web site today so you can join me again as I continue to share what I learn with you every Sunday morning and of coarse with my featured interviews during the week right here on AVA LIVE RADIO. – Jacqueline Jax

More Info to help you:
How To Market Your Brand Effectively Part 1:

How To Market Your Brand Effectively Part 2:

LINKS TO LOVE:

Have a Blog? Linkedin Wants Your Copy: http://www.entrepreneur.com/article/231626

5 Tips for Maximizing Your Business Linkedin Page:   http://www.entrepreneur.com/article/230177

17 Must-Have Features on Your LinkedIn Profile http://www.entrepreneur.com/article/231750

A Look at Three E-Mail Newsletter Tools http://www.entrepreneur.com/article/218199

10 Reasons Your YouTube Videos Aren’t Popular http://www.entrepreneur.com/article/230501

Instagram Success: These Types of Images Drive the Most Engagement  http://www.entrepreneur.com/article/229901

The Marketer’s Guide to Instagram http://www.entrepreneur.com/article/226014

Secrets of Success Wordpress Website Design

{Interview} Secrets of Success: Advantages to a WordPress Website, SEO Tips & Getting Views

Secrets of Success WordPress Website DesignListen in now: www.blogtalkradio.com/avaliveradio/2014/04/10/secrets-of-success-advantages-to-a-wordpress-website-seo-tips-getting-views


Join host Jacqueline Jax as she sits down with WordPress Website Design expert Hector Torres (www.idealocity.com) about the advantages of having a wordpress web site. Topics will also include SEO Tips of the trade for the best results, the most important things to have on your web pages, and how to get more views. If you want or have your own website, product page or blog, you don’t want to miss this show.

best-free-wordpress-themesSome of the topics that will be discussed are:
Why do we recommend using WordPress for a website?
Easy to use for novice users.

What’s the difference between using self hosted wordpress.org and fully hosted wordpress.com? Experiment with wordpress.com with a limited web page that works terrific for bloggers but is limited when trying to sell products or using adwords. For a more advanced web site with additional features defiantly go with a self hosted web building styles: like sample: http://www.idealocity.com/recent-work/

Is WordPress just for blogging or can it be used for selling products and services?  No it can be used by anyone.

What is SEO?
Search Engine Optimization success is all about content. Be sure to keep things fresh and think about key things like tagging, tiles and content.

Tips:
1) Always use an H1 tag heading and subheadings somewhere inside your post to allow the search engines to identify your topics. Make sure to use them in order. (Heading 1, 2, 3..)
2) Use hyperlinks to other pages and posts related to your content. Never use (click here) instead type out the page title so the key words will help you to get better traction.
3) Add images to enhance your SEO listings. Make sure to use the ALT tag to describe your image. Be very descriptive including the key words only. You do not need to include unimportant words in the title like: the, and, with..

What are some important things to place on your pages and posts to improve your content and SEO? It’s important to create content that aligns with your topic. Identify your sub-niche and stick to it. Don’t diversify to much without adding menu or categories items to your web site frame. It’s very important to be organized with your content.

What are the differences between on-page SEO and off-page SEO?

idealocityLink to Know:
facebook.com/AVALiveRadio : Get our Marketing Tip of the Day and connect with us
Twitter.com/AVALiveRadio: Connect with us on twitter to share your content
facebook.com/Jaxepedia : Connect with host Jacqueline Jax
facebook.com/idealocity : Hector Torres Idealocity Company page

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